Fly_ATA From United States of America, joined May 2001, 616 posts, RR: 5 Posted (12 years 5 months 2 weeks 3 days 19 hours ago) and read 5155 times:
American Trans Air announced today that its has changed it's name to ATA airlines, Inc. to avoid confusion with similarly named airlines and to more closely align the airlines name to that of it's parent ATA Holdings Corp.
FlagshipAZ From United States of America, joined Jan 2001, 3419 posts, RR: 13
Reply 5, posted (12 years 5 months 2 weeks 3 days 19 hours ago) and read 5045 times:
ATA Airlines? That's redundant. Sloppy marketing move there. Why not just say "ATA"? I've never heard of TWA Airlines, PSA Airlines or US Airlines. Something just doesn't sound right with ATA Airlines. Regards.
"Beer is living proof that God loves us and wants us to be happy." --Ben Franklin
Timf From United States of America, joined Mar 2003, 983 posts, RR: 1
Reply 6, posted (12 years 5 months 2 weeks 3 days 18 hours ago) and read 4974 times:
Actually, TWA Airlines and PSA Airlines are actively used. Once TWA was acquired by American, the TWA lost meaning and it became "TWA Airlines, LLC". US Airways also uses the PSA Airlines name for one of their commuter carriers.
WMUPilot From United States of America, joined Jan 2003, 1473 posts, RR: 11
Reply 8, posted (12 years 5 months 2 weeks 3 days 18 hours ago) and read 4927 times:
yes i must agree please chose a different title next time. ATA use to be known as AmTran...a little close to Airtran which was the old ValueJet. The then changed it to ATA Holdings Corporation which was the parent company for Ambassidair, American Trans Air, and Chicago Express, dba ATA Connection. They then today changed it to ATA Airlines for the Parent company. ATA is getting away from the name American Trans Air for an undisclosed reason. We recently had to change the sign in our airport from American Trans Air to ATA.
Captaink From Mexico, joined May 2001, 5116 posts, RR: 11
Reply 10, posted (12 years 5 months 2 weeks 3 days 15 hours ago) and read 4648 times:
A number of airlines took the letters that once were an acronym and used it as its name.
eg. BWIA used to mean British West Indian Airways.
Now BWIA doesnt mean anything. The airlines name is BWIA West Indies Airways.
The four letter BWIA says it all. And when the airline was rebranding, it didint want to loose its identity totally so it kept the four letters as part of the name. But airline was no longer British West Indian Airways.
BWIA 772 From Barbados, joined May 2002, 2201 posts, RR: 2
Reply 12, posted (12 years 5 months 2 weeks 3 days 13 hours ago) and read 4500 times:
The whole BWIA thing is just so stupid to me when I first heard it. BWIA West Indies Airways the could have well re name the airline WIA (West Indian Airways). I think that the old name BWIA International after the 1995 privitisation made much more sense and sounded better. Plus BWIA West Indies Airways seem so long and drawn out. YUK well thats my personal opinion.
Back to the topic I can understand the reasoning ATA change its name due to avoid confusion.
LV From United States of America, joined Jun 2001, 2018 posts, RR: 0
Reply 14, posted (12 years 5 months 2 weeks 3 days 11 hours ago) and read 4399 times:
Amtran vs. ATA, besides the obvious, you dont want to be confused with Airtran, there is the matter of the jingle they have used for years.
Growing up in Indianapolis and even when I go back now to visit family and friends it seems like you are constantly bombarded with commericals on radio and TV that go "On ATA...your on vaction." Its weird, living in Missouri now, that when I watch a Pacers or Colts or Hoosiers game you don't here "On ATA...your on vaction" at least once every commerical break.
Ndege From United States of America, joined Mar 2003, 204 posts, RR: 3
Reply 15, posted (12 years 5 months 2 weeks 3 days 9 hours ago) and read 4355 times:
I've had to deal with a lot of confusing situations where FL customers mistakenly call TZ asking for help with things because of the name similarity. Then again a lot of customers still call it AT&T...
This change isn't really a change at all as TZ has been commonly known for a very long time simply as 'ATA.' I personally think Amtran is a dated sounding name and it would also completely destroy attempts at marketing ATA to date, including all the current campaigns designed to increase market recognition. And it would mess up the gorgeous new paint job.
The fact is though, ATA won't take any getting used to because as far as the public are concerned, it's no change. A common question, actually, is "what does ATA mean?"
Pmk From United States of America, joined May 1999, 664 posts, RR: 2
Reply 16, posted (12 years 5 months 2 weeks 3 days 2 hours ago) and read 4121 times:
Just a note, AMTRAN is a bus/coach builder in Arkansas, not a good name to share with an airline. BTW as far as initials go, anybody know what some of the famous ones are? Most people know company only by their initials.
AT&T = American Telephone and Telegraph (how's that for dated)
IBM = International Business Machines
BASF = Bayer Aktiengesellschaft
TRW = Thompson Ramo Wooldridge
So, calling the airline ATA is a good idea, the name American Trans Air will be forgotten soon enough, if it was even known to begin with.
TWFirst From Vatican City, joined Apr 2000, 6346 posts, RR: 51
Reply 19, posted (12 years 5 months 2 weeks 2 days 23 hours ago) and read 3934 times:
I'm half-seriously wondering if maybe they should start pronouncing the new name as "Eighta" (rhymes with beta) Airlines. Then no one can ask what the individual initials stand for because they now form a word.