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American Trans Air No More  
User currently offlineFly_ATA From United States of America, joined May 2001, 616 posts, RR: 6
Posted (11 years 4 months 2 weeks 4 days 1 hour ago) and read 4717 times:

American Trans Air announced today that its has changed it's name to ATA airlines, Inc. to avoid confusion with similarly named airlines and to more closely align the airlines name to that of it's parent ATA Holdings Corp.

34 replies: All unread, showing first 25:
 
User currently offlineMls515 From United States of America, joined Jun 2000, 3076 posts, RR: 9
Reply 1, posted (11 years 4 months 2 weeks 4 days 1 hour ago) and read 4689 times:




Um, think of a better title next time. My heart skipped a beat!  Wow!


User currently offlineDIA From United States of America, joined Jan 2001, 3273 posts, RR: 28
Reply 2, posted (11 years 4 months 2 weeks 4 days 1 hour ago) and read 4658 times:

Good marketing move. Nobody I know knows what airline I'm talking about when I say American Trans Air. . .I then have to refer to them as ATA anyway.

Somebody finally understands marketing there.



Ding! You are now free to keep supporting Frontier.
User currently offlineFlyingbronco05 From United States of America, joined May 2002, 3840 posts, RR: 2
Reply 3, posted (11 years 4 months 2 weeks 4 days 1 hour ago) and read 4654 times:

You have a source?

Seems odd to me to be American Trans Air Airlines Inc.

Oh well.

FB05



Never Trust Your Fuel Gauge
User currently offlineFlyf15 From , joined Dec 1969, posts, RR:
Reply 4, posted (11 years 4 months 2 weeks 4 days 1 hour ago) and read 4627 times:

Flyingbronco, ATA in the name no longer means anything but "ATA." "ATA" has become famous enough and used enough that it is now a usable name for the airline.

User currently offlineFlagshipAZ From United States of America, joined Jan 2001, 3419 posts, RR: 14
Reply 5, posted (11 years 4 months 2 weeks 4 days 1 hour ago) and read 4607 times:

ATA Airlines? That's redundant. Sloppy marketing move there. Why not just say "ATA"? I've never heard of TWA Airlines, PSA Airlines or US Airlines. Something just doesn't sound right with ATA Airlines. Regards.


"Beer is living proof that God loves us and wants us to be happy." --Ben Franklin
User currently offlineTimf From United States of America, joined Mar 2003, 969 posts, RR: 1
Reply 6, posted (11 years 4 months 2 weeks 4 days ago) and read 4536 times:
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Actually, TWA Airlines and PSA Airlines are actively used. Once TWA was acquired by American, the TWA lost meaning and it became "TWA Airlines, LLC". US Airways also uses the PSA Airlines name for one of their commuter carriers.

User currently offlineRedngold From United States of America, joined Mar 2000, 6907 posts, RR: 45
Reply 7, posted (11 years 4 months 2 weeks 4 days ago) and read 4514 times:

ditto, MLS!

redngold



Up, up and away!
User currently offlineWMUPilot From United States of America, joined Jan 2003, 1473 posts, RR: 12
Reply 8, posted (11 years 4 months 2 weeks 4 days ago) and read 4489 times:

yes i must agree please chose a different title next time. ATA use to be known as AmTran...a little close to Airtran which was the old ValueJet. The then changed it to ATA Holdings Corporation which was the parent company for Ambassidair, American Trans Air, and Chicago Express, dba ATA Connection. They then today changed it to ATA Airlines for the Parent company. ATA is getting away from the name American Trans Air for an undisclosed reason. We recently had to change the sign in our airport from American Trans Air to ATA.


JetBlue - Bringing humanity back to air travel
User currently offlineFly_ATA From United States of America, joined May 2001, 616 posts, RR: 6
Reply 9, posted (11 years 4 months 2 weeks 3 days 23 hours ago) and read 4358 times:

I thought that title might get everyones attention!!

Sorry, I know that was a bit cruel LOL!

WMUPilot...ATA is not getting rid of the name for an "undisclosed" reason...the reason is as stated.


User currently offlineCaptaink From Mexico, joined May 2001, 5109 posts, RR: 12
Reply 10, posted (11 years 4 months 2 weeks 3 days 21 hours ago) and read 4210 times:

A number of airlines took the letters that once were an acronym and used it as its name.

eg. BWIA used to mean British West Indian Airways.

Now BWIA doesnt mean anything. The airlines name is BWIA West Indies Airways.

The four letter BWIA says it all. And when the airline was rebranding, it didint want to loose its identity totally so it kept the four letters as part of the name. But airline was no longer British West Indian Airways.



There is something special about planes....
User currently offlineYyz717 From Canada, joined Sep 2001, 16245 posts, RR: 56
Reply 11, posted (11 years 4 months 2 weeks 3 days 21 hours ago) and read 4179 times:

Like WMUpilot said, their nick used to be Amtran....they should have gone with this. Amtran rolls off the tongue easier than ATA.






Panam, TWA, Ansett, Eastern.......AC next? Might be good for Canada.
User currently offlineBWIA 772 From Barbados, joined May 2002, 2200 posts, RR: 2
Reply 12, posted (11 years 4 months 2 weeks 3 days 19 hours ago) and read 4062 times:

The whole BWIA thing is just so stupid to me when I first heard it. BWIA West Indies Airways the could have well re name the airline WIA (West Indian Airways). I think that the old name BWIA International after the 1995 privitisation made much more sense and sounded better. Plus BWIA West Indies Airways seem so long and drawn out. YUK well thats my personal opinion.

Back to the topic I can understand the reasoning ATA change its name due to avoid confusion.



Eagles Soar!
User currently offlineFly_ATA From United States of America, joined May 2001, 616 posts, RR: 6
Reply 13, posted (11 years 4 months 2 weeks 3 days 19 hours ago) and read 4050 times:


Yyz717...

Why would you want to use "amtran" when your trying NOT to sound like "airtran" ?????? the point is to distinguish yourself from airtran.


User currently offlineLV From United States of America, joined Jun 2001, 1993 posts, RR: 0
Reply 14, posted (11 years 4 months 2 weeks 3 days 17 hours ago) and read 3961 times:

Amtran vs. ATA, besides the obvious, you dont want to be confused with Airtran, there is the matter of the jingle they have used for years.
Growing up in Indianapolis and even when I go back now to visit family and friends it seems like you are constantly bombarded with commericals on radio and TV that go "On ATA...your on vaction." Its weird, living in Missouri now, that when I watch a Pacers or Colts or Hoosiers game you don't here "On ATA...your on vaction" at least once every commerical break.

Now there's a childhood memory for you...lol  Smile


User currently offlineNdege From United States of America, joined Mar 2003, 204 posts, RR: 3
Reply 15, posted (11 years 4 months 2 weeks 3 days 15 hours ago) and read 3917 times:

I've had to deal with a lot of confusing situations where FL customers mistakenly call TZ asking for help with things because of the name similarity. Then again a lot of customers still call it AT&T...

This change isn't really a change at all as TZ has been commonly known for a very long time simply as 'ATA.' I personally think Amtran is a dated sounding name and it would also completely destroy attempts at marketing ATA to date, including all the current campaigns designed to increase market recognition. And it would mess up the gorgeous new paint job.

The fact is though, ATA won't take any getting used to because as far as the public are concerned, it's no change. A common question, actually, is "what does ATA mean?"

BTW, good choice on topic  Smile

BL


User currently offlinePmk From United States of America, joined May 1999, 664 posts, RR: 2
Reply 16, posted (11 years 4 months 2 weeks 3 days 8 hours ago) and read 3683 times:

Just a note, AMTRAN is a bus/coach builder in Arkansas, not a good name to share with an airline. BTW as far as initials go, anybody know what some of the famous ones are? Most people know company only by their initials.

AT&T = American Telephone and Telegraph (how's that for dated)
IBM = International Business Machines
BASF = Bayer Aktiengesellschaft
TRW = Thompson Ramo Wooldridge

So, calling the airline ATA is a good idea, the name American Trans Air will be forgotten soon enough, if it was even known to begin with.

Peter


User currently offlineBadischerGreif From Germany, joined Jun 1999, 101 posts, RR: 0
Reply 17, posted (11 years 4 months 2 weeks 3 days 6 hours ago) and read 3554 times:

Sorry Pmk  Sad , have to correct you.

BASF means Badische Anilin- & Soda-Fabrik AG

Prost!


User currently offlinePmk From United States of America, joined May 1999, 664 posts, RR: 2
Reply 18, posted (11 years 4 months 2 weeks 3 days 6 hours ago) and read 3539 times:

BadischerGreif:

Just found that myself, I was reading from a hand out from one of my old college professors. Right you are, thanks for the correction.

Peter


User currently offlineTWFirst From Vatican City, joined Apr 2000, 6346 posts, RR: 52
Reply 19, posted (11 years 4 months 2 weeks 3 days 6 hours ago) and read 3496 times:

I'm half-seriously wondering if maybe they should start pronouncing the new name as "Eighta" (rhymes with beta) Airlines. Then no one can ask what the individual initials stand for because they now form a word.


An unexamined life isn't worth living.
User currently offlineSegmentKing From , joined Dec 1969, posts, RR:
Reply 20, posted (11 years 4 months 2 weeks 3 days 5 hours ago) and read 3447 times:

Actually, ONLY the holding company's name is being changed from ATA Holdings, Inc. to ATA Airlines, Inc. The airline will still be called "ATA".

-nate


User currently offlineRedngold From United States of America, joined Mar 2000, 6907 posts, RR: 45
Reply 21, posted (11 years 4 months 2 weeks 3 days 3 hours ago) and read 3346 times:

I bet they'l still be "Am Trans" on the radio, tho... Remember, on the radio, AirTran is "Citrus" so there's no confusion.

redngold



Up, up and away!
User currently offlineFly_ATA From United States of America, joined May 2001, 616 posts, RR: 6
Reply 22, posted (11 years 4 months 2 weeks 3 days 3 hours ago) and read 3306 times:

nate-

You are incorrect, the holdings company name remains the same ( ATA Holdings inc.). The airline itself changing from American trans air to ATA.


User currently offlineHlywdCatft From United States of America, joined Jan 2001, 5321 posts, RR: 6
Reply 23, posted (11 years 4 months 2 weeks 3 days 2 hours ago) and read 3280 times:

ATA- I think of the Air Transport Association

User currently offlineTzMSP From United States of America, joined Jul 2002, 137 posts, RR: 6
Reply 24, posted (11 years 4 months 2 weeks 2 days 9 hours ago) and read 3132 times:

HlwdCatft:

Couldn't agree more, and of course, ATA is a member of ATA. And yes, on the radio, it's still AmTran... i.e. "Minneapolis Ops, Amtran 661..."

If anyone wants the source and more details on the change:

http://www.usatoday.com/travel/news/2003/2003-03-20-ata-name.htm

 Smile/happy/getting dizzy tzMSP


25 Post contains images TzMSP : Oh and while we're on initials and such... could someone remind me again what KLM stands for? Danku. tzMSP
26 Pmk : Koninklijke Luchtvaart Maatschappij means Royal Dutch Airlines in dutch. Peter
27 FlyingTexan : I just call 'em Delay TA. JR FlyingTexan
28 TZSFO : I bet they'l still be "Am Trans" on the radio, tho... Remember, on the radio, AirTran is "Citrus" so there's no confusion. Actually, I was just in a m
29 Jjbiv : ATA? That would be a pretty boring call sign. Plus, it's three syllables whereas AmTran is only two. I like C8's -- Windy City. Who pays attention to
30 TZSFO : Thats kind of what i thought....(about the call sign) I wasn't suprised at McKnight though...had heard that was coming a few day ago. TZ
31 SegmentKing : I misread the e-mail from the interline department, so I do stand corrected. I do remember some promotions ATA was doing here in South Florida and on
32 Ndege : McKnight left days ago, they just got arround to announcing it today. Look for something else soon. BL
33 Post contains images TZSFO : Moon???? Filler filler filler TZ
34 Ndege : Would I enjoy if you mooned me? Why, I don't know. BL
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