The demand between Western Romanian cities and Northern Italy is there and continue to grow at a fast pace due mainly to business related traffic. Major Italian investments are already thriving in cities like Timisoara, Arad, and Oradea. Leisure related trips started to pickup considerably last year when Carpatair wisely decided to move their hub from Bucharest to Timisoara and diversify their Italian destinations to 6 : Bergamo, Bologna, Florence, Rome (Ciampino), Treviso, Verona.
Starting with April 15, 2003 Carpatair introduces its 7th Italian destination from Timisoara to Ancona. Their fleet rose from two to seven Saab-340 turbo-prop, which by the way seems to be the ideal aircraft for the two-hour range regional-flight between Western Romania and Northern Italy.
Tarom's TSR-MXP it's coming as a codeshare with Alitalia.
Clubair an Italian charter operator started regular flights from OTP to VRN, AOI, BRI as well as direct flights from Arad to Verona, Ancona and Oradea to Verona.
So I think it's fair to assume that the demand is there attracting more players to the table.