Na From Germany, joined Dec 1999, 10931 posts, RR: 9 Posted (11 years 11 months 4 days 15 hours ago) and read 6912 times:
Wasn´t today the day Northwest wanted to launch the new nwa-look and livery?
It´s late in the morning in the US East already, nothing has been broadcasted so far so is this launch a gala evening event?
Acidradio From United States of America, joined Mar 2001, 1875 posts, RR: 10
Reply 7, posted (11 years 11 months 4 days 14 hours ago) and read 6642 times:
AIRLINERS.NET CREW FORUM MODERATOR
The website hasn't changed at all and there isn't anything readily posted on the homepage about the color scheme change. Maybe this isn't the "official" date yet. Like any radical change, I'm sure it will grow on me over time.
Asdf From Austria, joined Mar 2014, 0 posts, RR: 0
Reply 8, posted (11 years 11 months 4 days 14 hours ago) and read 6630 times:
Braniff, I think it would look worse on a plane like the DC-10 or 747. The length of the 757 combined with its relatively narrow height make for a nice clean long line, and the solid silver color looks very elegant...I'd call it the Silver Bullet. I think it would just look too plain on a 747, but that's just me.
TWFirst From Vatican City, joined Apr 2000, 6346 posts, RR: 51
Reply 21, posted (11 years 11 months 4 days 10 hours ago) and read 6202 times:
Unfortunately, it's a mirror image of the left side (well, not quite... obviously the letters aren't backwards). I'm surprised, because it means the "compass" graphic element points northeast on the right side... my theory is that this comes along with Northwest's shift to building the "NWA" brand... they're beginning to de-emphasize any geographical connotation that comes with their name and brand, and are looking to build a more globally-conducive identity. Thus, it is less important that the compass arrow point in any particular direction. If I were to speculate, I would think somewhere down the road, the "Northwest Airlines" text under the NWA on the livery might eventually disappear, or perhaps NWA will come to mean "North World Airlines" or "New World Airlines" (highly doubtful).
Very interesting... (as a marketing person, I love branding).