Click on the link above to see three TV spots, hear two radio ads and see the print ads for this campaign, which is running in the Atlanta marke.
So what do you all think? I think it's kind of mediocre. Plus the slogan doesn't even mention Delta. I like the idea of home (something warm and fuzzy to most of us) but I think a better slogan might have been "Delta. We'll bring you home." or something along those lines.
Luv2fly From United States of America, joined May 2003, 12051 posts, RR: 50 Reply 3, posted (10 years 7 months 1 week 4 days 7 hours ago) and read 3438 times:
I guess I never understand this concept, if you already for the most part own ATL why do you pump all those dollars into advertising to get business that you already are most likely to get, because you are the biggest carrier in the market?
Gr8slvrflt From United States of America, joined Jan 2002, 1587 posts, RR: 11 Reply 4, posted (10 years 7 months 1 week 4 days 6 hours ago) and read 3421 times:
Delta is pushing it's one big advantage over AirTran in Atlanta: frequency. It's trying to emphasize that out-and-back is easier on Delta because they offer more flights. In the mean time, AirTran is slowly adding frequency on many routes.
777guy From United States of America, joined Sep 2000, 490 posts, RR: 0 Reply 7, posted (10 years 7 months 1 week 4 days 1 hour ago) and read 3268 times:
I agree, home is not the right word to encourage people to travel. Of course this line of advertisements are really after the business traveler who usually bring in more revenue. Out and back the same day is attractive to those who are tired of hotels.
Luv2fly From United States of America, joined May 2003, 12051 posts, RR: 50 Reply 11, posted (10 years 7 months 1 week 3 days 23 hours ago) and read 3192 times:
Delta holds a special place in my heart as it was the first carrier I ever flew to England. With that said it is now one of my least favorite carrier and I do EVERYTHING to avoid flying on them. Way and I mean way to many bad experiences flying them via Atlanta and do not even get me started about the staff, both on the ground and in the air. Sorry as at one time I truly loved them.