Sponsor Message:
Civil Aviation Forum
My Starred Topics | Profile | New Topic | Forum Index | Help | Search 
DL' New Ad Campaign-"Home. You'll Get Used To It"  
User currently offlineLoneStarMike From United States of America, joined Jul 2000, 3811 posts, RR: 34
Posted (11 years 2 months 2 weeks 1 day 18 hours ago) and read 4262 times:

Has anyone heard about the new Delta ad campaign being run in ATL?

Home. You'll get used to it.

Click on the link above to see three TV spots, hear two radio ads and see the print ads for this campaign, which is running in the Atlanta marke.

So what do you all think? I think it's kind of mediocre. Plus the slogan doesn't even mention Delta. I like the idea of home (something warm and fuzzy to most of us) but I think a better slogan might have been "Delta. We'll bring you home." or something along those lines.

LoneStarMike

14 replies: All unread, jump to last
 
User currently offlineAroundtheworld From United States of America, joined Mar 2003, 279 posts, RR: 2
Reply 1, posted (11 years 2 months 2 weeks 1 day 17 hours ago) and read 4243 times:

Home? You'll get use to it? Why cause their fares are so damn high I won't be able to leave home? That was my initial thought before looking at the ads...

Geesh...

(random thought nothing to do with this: would someone please tell my coworker that snapping/smacking gum after being asked to stop nicely is f**king rude cause I'm about to go crazy!)


User currently offlineJhooper From United States of America, joined Dec 2001, 6202 posts, RR: 12
Reply 2, posted (11 years 2 months 2 weeks 1 day 17 hours ago) and read 4229 times:

mediocre, low budget, yea; but cute I guess. I like the "Atlanta...500x daily" ad.


Last year 1,944 New Yorkers saw something and said something.
User currently offlineLuv2fly From United States of America, joined May 2003, 12090 posts, RR: 49
Reply 3, posted (11 years 2 months 2 weeks 5 hours ago) and read 4064 times:

I guess I never understand this concept, if you already for the most part own ATL why do you pump all those dollars into advertising to get business that you already are most likely to get, because you are the biggest carrier in the market?


You can cut the irony with a knife
User currently offlineGr8slvrflt From United States of America, joined Jan 2002, 1598 posts, RR: 10
Reply 4, posted (11 years 2 months 2 weeks 5 hours ago) and read 4047 times:

Delta is pushing it's one big advantage over AirTran in Atlanta: frequency. It's trying to emphasize that out-and-back is easier on Delta because they offer more flights. In the mean time, AirTran is slowly adding frequency on many routes.

User currently offlineLuv2fly From United States of America, joined May 2003, 12090 posts, RR: 49
Reply 5, posted (11 years 2 months 2 weeks 5 hours ago) and read 4022 times:

I will admit this I do like the commercials!


You can cut the irony with a knife
User currently offlineCtbarnes From United States of America, joined Mar 2000, 3491 posts, RR: 50
Reply 6, posted (11 years 2 months 2 weeks ago) and read 3912 times:

Given so many people are staying home, I think Leo Burnett may have gaffed...

Charles, SJ



The customer isn't a moron, she is your wife -David Ogilvy
User currently offline777guy From United States of America, joined Sep 2000, 491 posts, RR: 0
Reply 7, posted (11 years 2 months 2 weeks ago) and read 3894 times:

I agree, home is not the right word to encourage people to travel. Of course this line of advertisements are really after the business traveler who usually bring in more revenue. Out and back the same day is attractive to those who are tired of hotels.

User currently offlineBR715-A1-30 From , joined Dec 1969, posts, RR:
Reply 8, posted (11 years 2 months 2 weeks ago) and read 3885 times:

DL will do anything to put AirTran out of business....


...I do not believe their arrogance will hold out much longer.


Home. You'll get used to it after we deny boarding, or cancel your flight.

Delta - Dont Ever Leave The Airport.

[Edited 2003-05-15 02:31:06]

User currently offlineN951U From , joined Dec 1969, posts, RR:
Reply 9, posted (11 years 2 months 1 week 6 days 23 hours ago) and read 3862 times:

You'll stay home because Delta has cut frequency, cut amenities, discourages your loyalty through SkyMiles changes, has closed Crown Room Clubs, and demands unreasonable fares.

User currently offlineFrequentFlyKid From United States of America, joined Nov 2001, 1206 posts, RR: 1
Reply 10, posted (11 years 2 months 1 week 6 days 22 hours ago) and read 3824 times:

discourages your loyalty through SkyMiles changes

I agree TOTALLY. It's a joke what they've done to their SkyMiles Medallion program. Not to mention it's almost impossible getting an award ticket to any destination worth a crap.


User currently offlineLuv2fly From United States of America, joined May 2003, 12090 posts, RR: 49
Reply 11, posted (11 years 2 months 1 week 6 days 22 hours ago) and read 3818 times:

Delta holds a special place in my heart as it was the first carrier I ever flew to England. With that said it is now one of my least favorite carrier and I do EVERYTHING to avoid flying on them. Way and I mean way to many bad experiences flying them via Atlanta and do not even get me started about the staff, both on the ground and in the air. Sorry as at one time I truly loved them.


You can cut the irony with a knife
User currently offlineDeltaASA16 From , joined Dec 1969, posts, RR:
Reply 12, posted (11 years 2 months 1 week 6 days 21 hours ago) and read 3796 times:

I liked the AirTran commercials A LOT MORE


These commercials wern't all that catchy and no shots of airplanes...boring...  Yeah sure


DeltaASA16


User currently offlineLuv2fly From United States of America, joined May 2003, 12090 posts, RR: 49
Reply 13, posted (11 years 2 months 1 week 6 days 21 hours ago) and read 3784 times:

You know I did forget about the AirTran commercials, they were a HOOT, now that you mention it.


You can cut the irony with a knife
User currently offlineScott4AA From United States of America, joined Apr 2002, 321 posts, RR: 1
Reply 14, posted (11 years 2 months 1 week 6 days 4 hours ago) and read 3690 times:

Does Delta really only have 500 dailies to Atlanta? I thought it was more like 700.


American Airlines - We Know Why You Fly
Top Of Page
Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics:More similar topics...
UA Launch New Ad Campaign "We Are United" posted Thu Mar 14 2002 05:57:08 by Jiml1126
JetBlue's New Ad Campaign - March Madness! posted Wed Mar 29 2006 21:25:01 by Boscolljetblue
Westjet Hails Taxi For New Ad Campaign posted Wed May 26 2004 21:09:01 by CanadaEH
UAL New Ad Campaign posted Thu Mar 4 2004 08:12:16 by Scotron11
AirTran's New Ad Campaign Up posted Wed Apr 23 2003 04:36:24 by Lowfareair
Top 10 (or So) From "Topics You'll Never See..." posted Sat Jun 2 2001 06:07:44 by TWA717_200
AirTran's New Ad Campaign posted Fri Sep 15 2000 22:17:53 by Lowfareair
New DFW Ad. Campaign posted Thu Sep 15 2005 20:33:58 by Lucianflyboy
Boeing.."You'll See It Flying Phoenix To Shanghai" posted Sun Jan 30 2005 02:00:08 by Jacobin777
NW's "Sleep On The Job" Ad Campaign posted Wed Jan 12 2005 06:38:30 by NWA Man