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United And Northwest Branding  
User currently offlineFlyboy80 From United States of America, joined Jul 2001, 2026 posts, RR: 3
Posted (13 years 1 week 23 hours ago) and read 3082 times:

Hey I just had two pretty simple questions. United's logo, Is it supposed to be a 3 d "U" or something? I've heard people say it is but I wasn't sure. Also now that Northwest airlines has began re-branding, on the aircraft for now anyway, as "NWA" I wonder if they'll become to be more known as NWA as opposed to "NorthWest". Being called NWA in the same way TWA once was, or ATA is currently (despite the fact a lot of people say American Trans Air rather then ATA) And I'm aware of recent change that ATA is now, ATA Airlines or something like that... interesting, but what are all your guy's thoughts about this? Thanks

10 replies: All unread, jump to last
User currently offlineWMUPilot From United States of America, joined Jan 2003, 1473 posts, RR: 11
Reply 1, posted (13 years 1 week 22 hours ago) and read 3028 times:

ATA dropped the American Trans Air and just kept the acronym ATA. Then they changes it to ATA Airlines. It's not American Trans Air Airlines like some people think, just ATA Airlines. Some still refer to us at American Trans Air, ATA. We use to be Amtran but changed it because people were confusing us with Airtran.

JetBlue - Bringing humanity back to air travel
User currently offlineUal777contrail From , joined Dec 1969, posts, RR:
Reply 2, posted (13 years 1 week 19 hours ago) and read 2962 times:

Just like when Federal Express changed their name to simply FED EX.
as for UNITED and the 3D U? Well I was told when I first started that when UNITED began many years ago they were affiliated with three companies, Boeing and a hotel. The three were told to split up because of monopoly reasons and they split but UNITED now kept the old title which started with a "W" So it isn't a "U" it is the other letter. That is what I heard, So what I was trying to say was the company that the three were a part of started with a W so that is why the planes have always had the W on them.

ual 727 contrail

User currently offlineN777UA From United States of America, joined Mar 2010, 0 posts, RR: 0
Reply 3, posted (13 years 1 week 12 hours ago) and read 2906 times:

The "flying U" logo was introduced in 1974...long after "United Aircraft & Transport" became United Air Lines , which was 1931. The logo is not a W at all, just a stylized "U". It's official name is "the flying U."

User currently offlineUnitedFirst From United States of America, joined Jun 2001, 478 posts, RR: 1
Reply 4, posted (13 years 1 week 9 hours ago) and read 2829 times:

The "Sweeping U" of United was designed in 1973 by the designer Saul Bass.

In my opinion, it's the best airline logo in the industry...and certainly the best when comparing it to all other US carriers.


User currently offlineGreg From United Kingdom, joined May 2005, 0 posts, RR: 0
Reply 5, posted (13 years 1 week 6 hours ago) and read 2769 times:

Actually, the year it was introducted there was some confustion if it was a 'U' or a 'W' since UAL had just purchased Westin Hotels (later sold)--pretty funny actually.

I'd say Continental easily has the best logo...probably worthy of a much more global carrier. But it is a brilliant redesign of the their former meatball.

User currently offlineLowfareair From , joined Dec 1969, posts, RR:
Reply 6, posted (13 years 1 week 5 hours ago) and read 2726 times:

I liked NW's clever design of their compass N/W logo. Too bad it is going away...

User currently offlineHammer From United States of America, joined Jul 2001, 692 posts, RR: 1
Reply 7, posted (13 years 1 week 4 hours ago) and read 2701 times:

The compass logo is not just going away...yes, it will be off the tail, but it will still be the NWA logo...

User currently offline777gk From United States of America, joined Jun 2000, 1641 posts, RR: 17
Reply 8, posted (13 years 1 week 3 hours ago) and read 2665 times:

I believe Saul Bass designed our former Meatball logo back in the late 1960s. If you compare the two, you do notice the similarity.

I'd say Continental easily has the best logo...probably worthy of a much more global carrier

You'll see that logo in more cities around the globe than any other US carrier!

User currently offlineUA744Flagship From , joined Dec 1969, posts, RR:
Reply 9, posted (13 years 6 days 17 hours ago) and read 2573 times:

Here is the text from my copy of the official, internally-published United rebranding guidlines book "To be United" (1998).

Designed in 1969 by the legendary American designer Saul Bass, the United symbol is one of the best known in the world...we're using it in new ways: as a larger-than-life icon, rising upwards. We're also looking to the United symbol for inspiration for the design of everything from ticket counters to flights service dishes. When many corproate symbols are updated, they're simply redesigned beyond recognition or even thrown out. Instead, United's symbol, like the company it represents, is being continuously reinvigorated.

Our symbol means something

According to the dictionary, to united means "to bring together as to form a whole," or "to combine people in interest, attitude or action." At United, we do this every day, in an environment that's in constant motion, whether it's an airport concourse on Monday morning, a maintenance hangar between flights, or an airplane cabin in the middle of the night.

The idea of bringing the pieces together while keeping everything moving -- a design principal called dynamic balance -- is perfectly expressed in United's symbol. It's four component parts come together in one graceful, sweeping whole.

A great corporate symbol is a flag that inspires the people that make up the organization it represents. The United symbol, bigger than ever, moving up beyond the frame of vision, has the ability to do exactly that."

I underlined the most important part.

It is simply a stylized U. You could see it as a "3-D U" (imagine the blue being one side of a road, then the road turns around and you see the other side of the road, which is red). Or you could see it as a symbol for "dynamic balance" or unity.

Whatever the case, United has had various "U" shaped symbols in the past, including the "shield" (most familiar with United should know what I'm talking about).

User currently offlineUal777contrail From , joined Dec 1969, posts, RR:
Reply 10, posted (13 years 6 days 10 hours ago) and read 2515 times:

Very nice UALFLAGSHIP, a nice job indeed.

ual 777 contrail

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