Hartsfieldboy From United States of America, joined Sep 2001, 552 posts, RR: 1
Reply 3, posted (12 years 8 months 1 week 3 days 13 hours ago) and read 2721 times:
Virgin is more of a specialty airline that doesn't want to have masses of people access it's relatively small capacity. I don't think that it needs it promote itself as having numerous connections with thousands of flights like all alliances do. It's mostly O&D traffic that's flies it.
Cch362 From United States of America, joined Apr 2001, 147 posts, RR: 0
Reply 4, posted (12 years 8 months 1 week 3 days 9 hours ago) and read 2641 times:
Virgin DOES need an alliance. Granted it is a specialty airline, but the industry is constantly changing in ways that VS ultimately would have no choice but to partner up. Any successful carrier (like VS) will inevitably face competitors that try and try again to steal away their customers. Otherwise, VS wouldn't have sold 49 percent of itself to SQ, nor teamed up with BMI at LHR.
I would like to see VS in Star. Having partners like SQ and BM already makes it a logical next step. Besides, it would make the competitive scene at LHR closer to parity between oneworld and Star.
Scutfarcus From United States of America, joined May 2000, 428 posts, RR: 1
Reply 5, posted (12 years 8 months 1 week 3 days 1 hour ago) and read 2539 times:
I don't understand why Virgin (the empire) can't at the very least coordinate it's own airlines' frequent flyer programs. Virgin Blue, Express, and atlantic have nothing to do with each other, and seems like they're throwing away potential customer loyalty.
Branson ought to have a "virgin" sceme that ties together all the various elements of his empire, aviation and otherwise.
Luv2fly From United States of America, joined May 2003, 12341 posts, RR: 44
Reply 6, posted (12 years 8 months 1 week 3 days 1 hour ago) and read 2530 times:
Well until they actually need to join an alliance I can see VS standing alone. I am sure it is a good amount of money to belong tho the benefits I am sure a weigh the dollars it costs you the airline. Although if you think about it, does he really need the feed an alliance will bring, his markets all have excellent O and D as it is.
Leezyjet From United Kingdom, joined Oct 2001, 4049 posts, RR: 52
Reply 11, posted (12 years 8 months 1 week 2 days 18 hours ago) and read 2402 times:
The Virgin Group has looked at having a FF/loyalty scheme for all it's businesses before, but have decided against it, as the way they see it is that if one business is geting negative press, then this will impact the rest of the other businesses if people see the businesses are combined through something such as a FF scheme. As it stands now because each is run seperatly, people do not associate each 'Virgin' business with each other, yes they know Branson owns them all, but don't associate them together if you get what I'm trying to say.
Virgin Express could not feed onto Virgin Atlantic, as they do not operate flights into LHR (yes VS could give up slots, but why give up slots that are getting full 747's and A340's airborne to replace it with a 737 to feed those flights ??), and also they are two totally differant products, with one being Full service and the other being Low cost, so the two products would not complement each other sufficiently to have them tied in together.
I know from an outsiders point of view it would make sense (used to think that myself), but if someone flies into LHR on VS in Upper Class and transferred onto Virgin Express, the whole Upper Class experience would be de-valued as a result of connecting onto a low cost carrier. The type of people that fly Upper Class don't want to be slumming it on a low cost. They could introduce another class on Virgin Express, but then that defeats the whole aim of the low cost carrier if you get what I mean.
Virgin Atlantic are doing just fine on their own, and as Luv2Fly and Kaddyuk stated, VS will not join an alliance until they need to as we are doing ok with just our O&D pax, so why bother joining an alliance. The codeshares we have in place at the moment are good enough and with the Bmi talks going on, they could be improved even more.
"She Rolls, 45 knots, 90, 135, nose comes up to 20 degrees, she's airborne - She flies, Concorde Flies"
DeltaRules From United States of America, joined Sep 2001, 4105 posts, RR: 8
Reply 14, posted (12 years 8 months 1 week 1 day 22 hours ago) and read 2233 times:
I didn't even know they were partners with BMI... that could be a good thing for Star if they joined, and would really give BA a run for their money at LHR. Wasn't VS supposed to start a deal with DL recently? That could justify SkyTeam if it was considered.