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Virgin Atlantic Ruins Aircraft....  
User currently offlineBigmo747 From United States of America, joined Dec 2000, 306 posts, RR: 1
Posted (11 years 4 months 6 days 2 hours ago) and read 6366 times:

I just came across this pic of a beautiful A340-600 with this slogan on the side--"4 engines 4 long haul"--my question is WHY??? Does a 747 not have 4 engines--does a 747-400 not fly long haul?? Do people not know that an aircraft with 4 engines is primarily designed for long haul trips?? so why ruin a perfectly gorgeous aircraft with this kind of crap on the side??

Virgin has an apt for doing these type of things--a few years ago it was something to the extent of "No way AA/BA"--i just think slogans like have no place on an aircraft exterior!!


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42 replies: All unread, showing first 25:
 
User currently offline777guy From United States of America, joined Sep 2000, 493 posts, RR: 0
Reply 1, posted (11 years 4 months 6 days 2 hours ago) and read 6282 times:

I wonder if this will really impress many people. Surveys show that the overwhelming public does not even know what type plane they are flying and those of us in the know feel just as safe if not more so on ETOPS planes because of their safety requirements.

User currently offlineUnique From Switzerland, joined Mar 2003, 1703 posts, RR: 36
Reply 2, posted (11 years 4 months 6 days 2 hours ago) and read 6267 times:

Maybe to kick the Triple Seven...?

User currently offlineNa From Germany, joined Dec 1999, 10765 posts, RR: 9
Reply 3, posted (11 years 4 months 6 days 2 hours ago) and read 6235 times:

As much as I support the slogan, as little I like ruining the aircrafts appearance with such marketing crap. It´s not a sign of superiority and is more in the league of Ryanair´s themeplanes. A top carrier shouldn´t need such stickers.

User currently offlineClickhappy From United States of America, joined Sep 2001, 9644 posts, RR: 68
Reply 4, posted (11 years 4 months 6 days 2 hours ago) and read 6215 times:
AIRLINERS.NET CREW
PHOTO SCREENER

even more pathetic is the "mine is bigger than yours" lettering.

Sad.


User currently offlineNa From Germany, joined Dec 1999, 10765 posts, RR: 9
Reply 5, posted (11 years 4 months 6 days 2 hours ago) and read 6192 times:

Hardly a passenger will ever see these stickers anyway so its use is a bit questionable for me. Aimed at spotters and airline magazines? Daddy and his kids on the visitors terrasse?

User currently offlineJaws707 From United States of America, joined Aug 2001, 708 posts, RR: 1
Reply 6, posted (11 years 4 months 6 days 2 hours ago) and read 6186 times:

I must say that I disagree with the general concensous about the wording on the planes. I really like the slogans that are put on their planes. I think that it gives them character and makes them unique. I love the Virgin managment team for staying away from major alliances and going forward that way that to.

User currently offlineGigneil From United States of America, joined Nov 2002, 16347 posts, RR: 85
Reply 7, posted (11 years 4 months 6 days 2 hours ago) and read 6155 times:

I don't particularly care for the "4 engines 4 long haul" program, although clearly that includes the 747-400.

I do however think the "Mine's bigger than yours" and "No way BA/AA" and "BA can't keep it up" stickers are hilarious, consistent with British humor, and certainly in-line with SRB's humor.

The "BA can't keep Concorde up" one is a bit out of line.

N


User currently offlineTravelin man From United States of America, joined Mar 2000, 3529 posts, RR: 0
Reply 8, posted (11 years 4 months 6 days 2 hours ago) and read 6113 times:

"4 engines 4 long haul"?? Yeah, except tell that to those airlines operating the 777, A330, and 767 on long-haul routes. I hope Virgin isn't trying to insinuate that having 4 engines is "safer" than three or two.... What's the point of that little phrase?

User currently offlineGigneil From United States of America, joined Nov 2002, 16347 posts, RR: 85
Reply 9, posted (11 years 4 months 6 days 1 hour ago) and read 6106 times:

I hope Virgin isn't trying to insinuate that having 4 engines is "safer" than three or two.... What's the point of that little phrase?

That's exactly the point. Virgin is marketing 4 engines as a comfort zone. The average public does buy that kind of thing.

N


User currently offlineKtliem@yvr From Canada, joined Aug 2001, 161 posts, RR: 0
Reply 10, posted (11 years 4 months 6 days 1 hour ago) and read 6064 times:

The "4 engines 4 long haul" slogan belongs to Airbus, not Virgin.

Here's an excerpt from the Seattle Times:

"At the Farnborough Air Show outside London last July, Airbus posted large billboards that read, "4 Engines 4 Long Haul." The ads angered Boeing executives because they hearkened back to a blunter 1999 Airbus campaign that pictured an A340 flying over water with no land in sight.

"It's always reassuring to have the redundancy option of four engines rather than two. Especially when you're a long, long, long way from home," the ads read.

Airbus may need to change its marketing pitches if the FAA adopts the recommendations of the extended range twin-operations (ETOPS) working group.


Source: http://www.airsafetyonline.com/cgi-bin/news/exec/view.cgi?archive=2&num=26


User currently offlineStar_world From Ireland, joined Jun 2001, 1234 posts, RR: 0
Reply 11, posted (11 years 4 months 6 days 1 hour ago) and read 6050 times:

This isn't just an idea by VS. The topic has been discussed here many times in the past, it's primarily an Airbus marketing slogan. Here are some links to articles that discuss it:

http://www.airsafetyonline.com/cgi-bin/news/exec/view.cgi?archive=2&num=26&printer=1

http://www.boeing.com/news/frontiers/archive/2002/september/i_ca.html

I've also seen a joint VS - Airbus billboard at LHR a few months back that had the same slogan.


User currently offlineKUGN From United States of America, joined Jul 2000, 615 posts, RR: 6
Reply 12, posted (11 years 4 months 6 days 1 hour ago) and read 6025 times:

I've never pereceived these slogans in line with British humour, only in line with RB's class, and they've allways been turn-off for me.

First time I've seen one of those graphiti it was "No way AA/BA" as I just landed at LHR. Instead of being impressed with the quantity and liveries of Virgin Atlantic aircrafts, I've been repulsed by them. The A346 slogan is even worse. By that time I knew, I'd avoid them when making travel arrangements.

I wonder if they ever had study of the marketing effects in certain regions. They had service to ORD for a while, but because of Bronson's style and attitude - even written on the aircrafts, I've never been attracted to them.


User currently offlineTravelin man From United States of America, joined Mar 2000, 3529 posts, RR: 0
Reply 13, posted (11 years 4 months 6 days 1 hour ago) and read 6008 times:

Interesting to note that there is virtually no correlation with the number of engines and the safety of an aircraft. Talk about misleading/false advertising (interestingly, Airbus seems to be campaigning against its own A330 aircraft...)

User currently offlineJmc757 From United Kingdom, joined Mar 2000, 1300 posts, RR: 7
Reply 14, posted (11 years 4 months 6 days 1 hour ago) and read 5945 times:

It's a bit of fun!! Lighten up!! Virgin has always played that way, not 100% serious, maybe even a bit childish, but its quite amusing and quirky, and goes down quite well with the public!!!!

Interestingly, Britannia protested against the ban on intra-european Duty Free, around the same time the VS "No way BA/AA" slogans were around. No-body slammed them for having "cheap" sloagans ruining their aircraft. At the end of the day, Virgin don't take these slogans as a serious piece of marketing, they're mainly tongue-in-cheek jabs at competitors!!!

jmc757 Big thumbs up


User currently offlineHkg82 From Hong Kong, joined Apr 2002, 1305 posts, RR: 1
Reply 15, posted (11 years 4 months 6 days ago) and read 5878 times:

It’s some light humor that Branson always likes to indulge in, and at the same time, market his airline. He’s that kind of a business person; look at how much publicity he generates for his airline!! The guy’s smart.

Hkg82.


User currently offlineBlatantEcho From United States of America, joined Sep 2000, 1917 posts, RR: 1
Reply 16, posted (11 years 4 months 6 days ago) and read 5846 times:

The titles got you guys talking about VS though didn't it?

mission accomplished for Virgin. That IS the point of advertising.

George



They're not handing trophies out today
User currently offlineBoeing4ever From , joined Dec 1969, posts, RR:
Reply 17, posted (11 years 4 months 6 days ago) and read 5789 times:

Notice the registration on this VS A346: G-VFOX. With the "BA can't keep it Concorde up!!!" titles, it seems very fitting. This is the kind of stuff that you see mostly on the FOX network afterall!  Laugh out loud


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User currently offlineBigmo747 From United States of America, joined Dec 2000, 306 posts, RR: 1
Reply 18, posted (11 years 4 months 6 days ago) and read 5692 times:

I hadn't even noticed the "BA-can't keep it Concorde Up" slogan--that one truly has NO CLASS.



User currently offlineAA717driver From United States of America, joined Feb 2002, 1566 posts, RR: 13
Reply 19, posted (11 years 4 months 6 days ago) and read 5683 times:

I know of no pilot who has done the North Atlantic on two engines who wouldn't have preferred three or four. It doesn't mean we aren't comfortable with two, though... Big grin.TC


FL450, M.85
User currently offlineLeezyjet From United Kingdom, joined Oct 2001, 4042 posts, RR: 53
Reply 20, posted (11 years 4 months 6 days ago) and read 5668 times:

As Jmc757 and Hkg82 said, all it is is abit of British humour. Interesting that most of the people that don't like it/get it are from the US... where they don't get most of the British sense of humor - like they didn't get Ali G for example.

Virgin don't take themselves that seriously like other airlines do thats why they do these kind of things (It's also free publicity). How many people will actually see those slogans ? People all over the world of all ages and all sorts of differant backgrounds will see them whilst hanging around in airports. To advertise in conventional ways to that sort of audience would cost a fortune, to stick a sticker on the side of your a/c doesn't, and as Blatantecho said it's got you talking about it.

It's just tounge in cheek humor - lighten up and you might get it !!.

 Smile



"She Rolls, 45 knots, 90, 135, nose comes up to 20 degrees, she's airborne - She flies, Concorde Flies"
User currently offlineKUGN From United States of America, joined Jul 2000, 615 posts, RR: 6
Reply 21, posted (11 years 4 months 5 days 23 hours ago) and read 5655 times:

It seems that those graphiti are getting progressivly worse. Looking back, the first one might have had some witt, but this new is really tasteless. If this gets their advertising mission acomplished, I wonder what is their target audience.


Anyways, JMC757, what was Britannia's slogan saying? Was it directed toward goverment policy on duty-free regulation or toward the competition?


User currently offlineBigmo747 From United States of America, joined Dec 2000, 306 posts, RR: 1
Reply 22, posted (11 years 4 months 5 days 20 hours ago) and read 5428 times:

I have no problem with Richard Branson's attempts at being funny--but does he really need to ruin the side of an Airbus 346 or a Boeing 747 to express his humor??

User currently offlinePacific From Hong Kong, joined Mar 2000, 1057 posts, RR: 0
Reply 23, posted (11 years 4 months 5 days 7 hours ago) and read 4999 times:

I like the humour actually. I also like that concorde slogan. I'd rather see a super-stingy airline flying the concorde than seeing a plane with hours on its airframe left in a museum.

I just like the humour, makes them different, which is the exact point of the marketing.

Pacific


User currently offlineDemoose From Canada, joined Mar 2001, 1952 posts, RR: 23
Reply 24, posted (11 years 4 months 5 days 6 hours ago) and read 4882 times:

As previously mentioned the "4 engines 4 long haul" slogan belongs to Airbus, it's their slogan for the A340. I was recently on holiday and saw a bit of CNN on the tv and up came an Airbus A340 advert (who they are aiming it at I don't know) but it ended with the 4 engines slogan. Its hardly ruining an aircraft, its just trying to increase awareness of a particular aircraft by adding a catchy slogan to it.


Mark



Take a ride...fly across the sky
25 Schreiner : I find it very funny... And again, the slogan helps; we are discussing it RIGHT NOW, so... it gets publicity, starting here in this forum. Cheers, Sch
26 Post contains links David_itl : And speaking of Conc, G-BOAC's been grounded after engineers inspecting it found "damaged wiring". More in this BBC story. David
27 Yyz717 : The slogan "4 engines 4 long haul" is just a marketing gimic. If Virgin can convince just one passenger to switch from a BA 772 to Virgin, then it has
28 Bigmo747 : Based upon the marketing theory, or if it is just trying to increase the awareness of a particular aircraft why is it not on their 744/742 fleet??
29 DIA : "Ruins" is a pretty harsh way to put it. I'd say Virgin likes to use their a/c as just another medium to express their views (or Richard's), or market
30 The_Greq : Note that I prefer Virgin above BA... But I always have to laugh about these stickers on the tail-end. Virgin: "Concorde - BA can't keep it up" If BA
31 GDB : Well to be accurate, the latest should really read "Virgin couldn't keep Concorde up if they tried" So based on a lie, as Airbus and AF pulled the plu
32 Jmc757 : GDB, I fully understand where your loyalties lie, amd for good reason. But as you said BA had owned the aircraft from rollout, and thats because they
33 GDB : Who says I'm totally loyal to BA? Anyway, my point was that Branson used the good work we did on those aircraft, and used it as a stick to beat us wit
34 727_gal : While I do agree that some of these slogans are bordering on tacky, I think they're all quite clever...tongue in cheek, no serious harm done. Plus, th
35 Post contains images Srbmod : So, in a sense, Ryanair and EasyJet are ruining their a/c by slapping quirky slogans on their planes as well?
36 KUGN : Srbmod, there is a difference. In my opinion, RB's rhetoric and slogans are somewhat inflamatory. Or it could be just a matter of taste. Ryanair, and
37 Spark : A lot of people in this forum take this stuff WAY too seriously. Sir Dick is just having a bit a fun.
38 Vs601 : There is no difference between the slogans that Easyjet or Ryanair or Virgin write on their aircraft. The difference is that it is obviously trendy to
39 USAFHummer : I think it's a brilliant plan by Sir Richard...but I think that the truth is that most travelers probably dont give a damn about what is written on th
40 Post contains images Keesje : GBD I think VS has a good safety record. They perhaps don't pamper & polish their aircraft like BA. It safes cost to focus on just neccesary safety re
41 Post contains images NoelG : Why do so many people have a problem with this slogan? I saw the aircraft in question doing circuits/touch and gos at East Midlands last week, and tho
42 GDB : I'm not saying that VS have a bad record, I couldn't have made it clearer, I've nothing against VS Engineering. What I am saying is the Branson should
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