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MAS Decides Against Joining An Alliance  
User currently offlineAirpearl From Malaysia, joined May 2001, 967 posts, RR: 25
Posted (12 years 3 days 7 hours ago) and read 3492 times:

MAS managing director Md Nor Yusof was reported today as saying the airline will not be joining a global airline alliance.
The airline would concentrate on more bilateral agreements with other airlines, code sharing and joint marketing efforts.
Md Nor Yusof said joining an alliance was "no longer the flavour of the day."

Interesting perspective that leaves one wondering if it is MAS that has decided against joining an alliance like Skyteam or is it perhaps the other way round?
AF has for some time been courting TG as a possible Skyteam member. Now that KLM seems to be close to joining, could MAS be left out in the cold with the membership preference for TG and BKK as their SE Asian partner?

Link to the story:

14 replies: All unread, jump to last
User currently offlineLuv2fly From United States of America, joined May 2003, 12263 posts, RR: 46
Reply 1, posted (12 years 3 days 7 hours ago) and read 3467 times:
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Well I am sure there is a financial amount to belong to any alliance and maybe they feel for that money they could do more with it standing alone. It looks like it has not hurt them so far.

You can cut the irony with a knife
User currently offlineRupertvander82 From France, joined Dec 2002, 411 posts, RR: 0
Reply 2, posted (12 years 3 days 5 hours ago) and read 3422 times:

Exacatly. MAS might be concentrating on other aspects than to join an alliance. Remember that Malaysians always have an unconventional way in doing business!

Oh well, think that Thai might do the switch, if Lufthansa didn't make an effort to make them stay. I remembered how horrified Thai was when SQ joined Star.

User currently offlineAirbus Lover From Malaysia, joined Apr 2000, 3248 posts, RR: 9
Reply 3, posted (12 years 3 days 4 hours ago) and read 3392 times:

This is rather surprising... hmmm

Well maybe they feel they'd do fine standing alone and saving the $$ to integrate into the other alliances. But then personally I think joining an alliance like Skyteam with NW/KL/CO in it will be very beneficial to MH.

User currently offlineETA Unknown From Comoros, joined Jun 2001, 2141 posts, RR: 0
Reply 4, posted (12 years 3 days 3 hours ago) and read 3338 times:

Read between the lines: the alliances didn't want MH as a member! However, due to the cultural inability to admit this, MH would rather issue a press release saying they'll go it alone, rather than saying nothing.

User currently offlineRyanair!!! From Australia, joined Mar 2002, 4771 posts, RR: 24
Reply 5, posted (12 years 3 days 2 hours ago) and read 3331 times:

Md Nor Yusof said joining an alliance was "no longer the flavour of the day."

I seriously doubt the credibility of this statement! In this day and age of alliances, it is definitely more economical to transfer your passenger to an onward journey on that country's airline by code sharing through the latter's hub (your spoke)... rather than sending your own aircraft direct to the intended destination at the expense of passenger loads and yields. Eg KUL-JNB-CPT-EZE.

There is an interesting article in this month's issue of Airways regarding this issue. It contains details regarding the One World Alliance. Several articles ago, they wrote about Star Alliance. In fact, in the March issue of Outlook (SIA's employee publication), the new CEO Chew Choon Seng emphasised the importance of an airline joining an alliance to help each other in the present climate of today's aviation environment. Now is not the time for an individual airline to survive on their own and flying to all corners of the globe economically.

Hence, MAS' stance on this is really puzzling unless they do not have the funds to join one currently. Or they were indeed kicked out of the participating process?? Who knows?

My 5 cents...

Welcome to my starry one world alliance, a team in the sky!
User currently offlineZSSNC From Germany, joined Feb 2003, 428 posts, RR: 8
Reply 6, posted (12 years 3 days 2 hours ago) and read 3317 times:

I think it always depends on the specific circumstances surrounding an airline whether it makes sense for them to join an alliance or not. For some airlines bilateral agreements with other airlines are the better choice, e.g. I think that SAA is much better off with having code-sharing agreements with AF, BD, CX, DL, LY, EK, LH, QF, TG and RG. If SAA joined one of the existing airlines they would lose more passengers than they could possibly gain. I am sure that MH's management has assessed the pros and cons of joining an alliance.


Airbus A340-600 - the longest temptation in the sky
User currently offlineMas777 From United Kingdom, joined Jul 1999, 2938 posts, RR: 6
Reply 7, posted (12 years 2 days 19 hours ago) and read 3265 times:

Hmm - if indeed this is true - this could spell disaster for MAS and KUL's hub plans. Should TG go to Skyteam - we may see airlines once again pulling out of KUL in favour of BKK - since although you could say MAS will build on the strength of its current code-shares - there will be a distinct LACK of airlines to code-share with in future and current agreements would start expiring.

ETA_Unknown - I doubt the "inability to admit" to things is a concept of Malaysian culture.

User currently offlineTriple Seven From United States of America, joined Apr 2000, 530 posts, RR: 1
Reply 8, posted (12 years 2 days 17 hours ago) and read 3224 times:

My dearest MAS what in the hell are you doing?!?!?!?!?

MAS needs a new compass to point them directions...they are lost. I am lost for words

User currently offlineETA Unknown From Comoros, joined Jun 2001, 2141 posts, RR: 0
Reply 9, posted (12 years 2 days 16 hours ago) and read 3210 times:

Mas777- yes it is- and I used to work for them!

User currently offlineAviasian From Singapore, joined Jan 2001, 1489 posts, RR: 14
Reply 10, posted (12 years 2 days 15 hours ago) and read 3204 times:

I share the sentiments of Triple Seven.

Alliances continue to grow and re-invent . . . they have not become worthless, and are not likely for a long while more.

Having an alliance does not mean that the airline cannot code-share or strike up some form of bilateral commercial arrangement with an airline outside of the alliance (or indeed with an airline from a rival alliance).

Polygamy is quite tolerable in aviation!

It remains to be seen how the management of Malaysia Airlines intend to go it alone . . . give it the benefit of the doubt.

KC Sim

User currently offlineKjet12 From United States of America, joined Mar 2001, 976 posts, RR: 7
Reply 11, posted (12 years 2 days 13 hours ago) and read 3161 times:

Didn't Virgin also decide to do the same thing?? Im guessing SAA did the same as well. Are there any others?


AA - Doing what we do best.
User currently offlineWLG-Spotter From , joined Dec 1969, posts, RR:
Reply 12, posted (12 years 2 days 12 hours ago) and read 3148 times:

Well said Triple Seven and Aviasian - can't agree with you guys more!

And to illustrate Aviasian's 3rd paragraph that you could still code-share with an airlines from outside of the alliance or from a rival alliance, one example if Air NZ's domestic feed in Australia. This may not be as "concrete", given NZ is seeking to join forces with QF, but NZ's domectic feed in Australia is performed by QF at the moment - and we'', at the moment, they ARE from rival alliances!


User currently offlineMASkargo From United Kingdom, joined Mar 2003, 181 posts, RR: 0
Reply 13, posted (12 years 1 day 19 hours ago) and read 3071 times:

oh my god. what else can i say but 'doh!'
MAS ...just when it seems you are getting your act right, you go and stick your foot in your mouth again. Pull your thumbs out guys....

User currently offlineMas a330 From , joined Dec 1969, posts, RR:
Reply 14, posted (12 years 1 day 12 hours ago) and read 3038 times:

MAS ...just when it seems you are getting your act right, you go and stick your foot in your mouth again.

You took the words right out of my mouth, MASkargo.

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