Great Food Takes Flight as Air Canada Introduces Onboard Restaurant Service Offering Choice, Value and Flexibility
MONTREAL, July 22 /CNW Telbec/ - Effective August 1, Air Canada will
enhance the food service offered on select domestic flights with the
introduction of reasonably priced, restaurant-quality meals in Hospitality
Class. The onboard restaurant service program, like aircanada.com's new low
domestic fares, has the potential to expand throughout the carrier's North
American network and furthers the airline's business strategy of providing
customers with maximum value, simplicity and choice. The initiative is
consistent with similar programs recently introduced by most US full service
Air Canada is teaming up with Cara Operations Limited's well known
Canadian restaurants, namely Swiss Chalet, Montana's Cookhouse, Milestone's
and Kelsey's to offer fresh, tasty, value-priced hot and cold meals and hearty
snacks to replace current complimentary meal and snack service, where it is
As of August 1, the new onboard restaurant service will be available on
flights between 1 hour 45 minutes and 3 hours 30 minutes between Toronto and:
Charlottetown, Halifax, Thunder Bay, Winnipeg, Saskatoon, Regina, Saint John,
Fredericton, Deer Lake and Gander, as well as between Montreal and St. John's.
This change is a significant enhancement to the service currently offered on
these routes and will introduce food service on flights where none is
Complimentary snack and meal service will continue on all other domestic
"Onboard restaurant service is the natural next step as we build on
strong consumer response to the choice and value offered by our permanently
low online domestic fares at aircanada.com," said Montie Brewer, Executive
Vice President, Commercial. "With the introduction of services such as meals
as an option to customers, we are able to sustain attractive, everyday low web
fares as the foundation of our new business model," he said. "Following the
positive results of recent countrywide and onboard customer testing of this
service, tasty and reasonably priced meals will be an integral part of Air
Canada's goal of offering the most choice, ease of use and the best value for
our customers' money."
Priced at $7-8 for hearty, hot snacks and $7-$12 for meals, the onboard
restaurant service will offer customers generous portions and high-quality
cuisine with more convenience and flexibility than traditional airline food
service. Menu highlights include:
- Fresh Cut Seasonal Fruit accompanied by home-style granola with sun-
dried cranberries and almonds, fruit yogurt and a banana nut muffin
- Freshly Baked Croissant with deli-style Black Forest ham and
Emmenthal cheese served with fruit yogurt, home-style granola with
sun-dried cranberries and almonds, banana nut muffin, fresh seasonal
- French Toast Fingers dusted with sugar with warm maple syrup served
with fruit yogurt, home-style granola with sun-dried cranberries and
almonds, fresh seasonal fruit
- Mediterranean-style Chicken Breast served on a bed of pasta salad
with a home-style bread twist, cheese and crackers, decadent
- Cold poached Atlantic Salmon fillet served over dill potato salad
with roasted vegetables. A home-style bread twist, cheese and
crackers, decadent chocolate brownies
- Buffalo-style Chicken Wings with fresh vegetable crudités, roasted
garlic and chive dip, cheese and crackers and a decadent chocolate
- Corn Tortilla Chips baked with Monterey Jack cheese and jalapeno
peppers with fresh tomato salsa, sour cream dip and a decadent
chocolate chip cookie
(xx)Note: High resolution, colour downloadable photos of select meals and
snacks are available at www.media.aircanada.ca under "Facts and Photos".
Non-alcoholic beverage service in Air Canada's Hospitality Class and meal
and beverage service in Executive Class service remain complimentary. Meals
and snacks will initially be sold on a cash-only basis and receipts will be
With annual system sales of in excess of $1.8 billion, Cara Operations
Limited, based in Toronto is one of Canada's leading integrated restaurant
companies, and the largest operator of full service restaurants in Canada,
providing employment and opportunity for approximately 39,000 Canadians in its
owned and franchised operations. Cara's wholly owned businesses include Swiss
Chalet, Harvey's, Second Cup, Kelsey's Neighborhood Bar and Grill, Montana's
Cookhouse, and as a franchise, Outback Steakhouse Restaurants in Eastern
Canada, Cara Air Terminal Restaurant Division; Cara Airport Services Division
and Summit Food Service Distributors Inc. Cara also owns 74 per cent of
Milestones Restaurants Inc., an upscale casual restaurant chain. Cara is a
values-based organization and is listed on the Toronto Stock Exchange under
the symbol CAO and CAO.A.
Now, by charging for meals on selected flights that are notably operated by Tango, it seems to me that it's completely ridiculous to retain the Tango product which virtually offers the same product but with less gourmet food choices (apart from the all economy layout). They should, in my opinion, scrap Tango and focus on the mainline product If that's the way they are gonna work now. AC is getting more managed everyday like a US carrier when it's not. I think people in Canada, with the price they pay for their flights on AC, will be screaming and turning more and more to "other low-fare" alternatives to protest against service cutbacks.
Captaingomes From Canada, joined Feb 2001, 6413 posts, RR: 55
Reply 5, posted (12 years 4 months 1 week 3 days 16 hours ago) and read 3575 times:
I haven't been a fan of pay on board meals, because they all so far have been rather primitive and in some cases expensive. I am salivating at the choices given above! I'll take two please!!!
This is what bothers me about Jetsgo. The food items they sell on board aren't anything to write home about. Right away, I thought, why not at least a pasta salad? Something similar to the salmon listed above? There are many other meals they could sell, and keep in a package and refridgerated so that they can remain in inventory for at least a few days, so wasted food shouldn't be a big problem.
So far I'm impressed by the offerings, hope it works out.
"it's kind of like an Airbus, it's an engineering marvel, but there's no sense of passion" -- J. Clarkson re: Coxster
Jean Leloup From Canada, joined Apr 2001, 2116 posts, RR: 18
Reply 10, posted (12 years 4 months 1 week 3 days 13 hours ago) and read 3369 times:
Good for Cara. I don't know if it'll make more money than the previous set-up, but it will be a sort of free 'advertising' for their restaurants to have people consuming it on the flights. I hope the food retains most of the Swiss-chalet type quality.
Swiss Chalet was my first job and I worked there for three years and loved it, so I'm still always rooting for them!