ARN From Sweden, joined Feb 2001, 268 posts, RR: 0
Reply 1, posted (11 years 7 months 2 weeks 3 days 19 hours ago) and read 3300 times:
Sterling European started as Sterling Airways, formed by the founder of Danish travel agency Tjaereborg in the 50s. Sterling operated one of the worlds biggest fleets of Sud-Caravelles. The airline was actually in the 70s the biggests charter company in Europe. The Caravelles were later switched to 727s.
Following the decline of non-scheduled travelling Sterling was transformed into a low cost scheduled carrier a couple of years ago. It operates a fleet of 8? 737-800s from ARN, CPH, OSL and other Scandinavian airports to destinations in southern Europe (mostly Spain). Sterling also competes with SAS on their home turf serving CPH from both OSL and ARN.
Sterling seems to be a well managed airline and has shown profits the last couple of years.
Prebennorholm From Denmark, joined Mar 2000, 6646 posts, RR: 54
Reply 8, posted (11 years 7 months 1 week 6 days 7 hours ago) and read 3144 times:
In my company we have a lot of people traveling between the three Scandinavian capital cities - where Sterling flies scheduled.
We must use Sterling over SAS whenever possible.
But it is almost never "possible".
Meetings are normally planned to NOT fit to Sterling schedules. The reason is the poor check-in procedures (and often baggage retrieval) compared to SAS.
People generally don't care much about (lack of) comfort for a 40-50 minutes flight. But they do care when they have to stand 45 minutes in a check-in queue for such a journey, when it can easily be avoided by flying SAS.
If Sterling wishes to grow out of the super low-yeald laisure business and into the spontaneous medium-yeald business market, then they should rush out and do some improvements on the ground.
Always keep your number of landings equal to your number of take-offs, Preben Norholm