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Sterling European Airways - What Can You Tell Me?  
User currently offlineCHRISBA777ER From UK - England, joined Mar 2001, 5964 posts, RR: 61
Posted (12 years 10 months 2 weeks 13 hours ago) and read 3965 times:

Its an interesting company, and I'd like to know more about them if possible - what can you guys tell me about them?



What do you mean you dont have any bourbon? Do you know how far it is to Houston? What kind of airline is this???
8 replies: All unread, jump to last
User currently offlineARN From Sweden, joined Feb 2001, 270 posts, RR: 0
Reply 1, posted (12 years 10 months 2 weeks 13 hours ago) and read 3947 times:

Sterling European started as Sterling Airways, formed by the founder of Danish travel agency Tjaereborg in the 50s. Sterling operated one of the worlds biggest fleets of Sud-Caravelles. The airline was actually in the 70s the biggests charter company in Europe. The Caravelles were later switched to 727s.

Following the decline of non-scheduled travelling Sterling was transformed into a low cost scheduled carrier a couple of years ago. It operates a fleet of 8? 737-800s from ARN, CPH, OSL and other Scandinavian airports to destinations in southern Europe (mostly Spain). Sterling also competes with SAS on their home turf serving CPH from both OSL and ARN.

Sterling seems to be a well managed airline and has shown profits the last couple of years.

User currently offlineCopenhagenboy From Denmark, joined Sep 2001, 601 posts, RR: 1
Reply 2, posted (12 years 10 months 2 weeks 12 hours ago) and read 3911 times:

Sorry but it has not shown profit for the last 3 years

User currently offlineARN From Sweden, joined Feb 2001, 270 posts, RR: 0
Reply 3, posted (12 years 10 months 2 weeks 12 hours ago) and read 3906 times:

Copenhagen Boy:

I trust your info on Sterling and profitability. I got that info from the latest issue of Swedish magazine "Travel News".

User currently offlineBackfire From Germany, joined Oct 2006, 0 posts, RR: 0
Reply 4, posted (12 years 10 months 2 weeks 11 hours ago) and read 3898 times:

The managing director, Johnni Overbye, tragically died just a few weeks ago. He was only 45 and a pleasant guy to talk to.

Torben Anker Sorensen has succeeded him.

User currently offlineGKirk From UK - Scotland, joined Jun 2000, 25347 posts, RR: 54
Reply 5, posted (12 years 10 months 2 weeks 11 hours ago) and read 3881 times:

They have nice colourful liveries  Big grin

When you hear the noise of the Tartan Army Boys, we'll be coming down the road!
User currently offlinePKK From Denmark, joined Apr 2003, 184 posts, RR: 2
Reply 6, posted (12 years 10 months 2 weeks 3 hours ago) and read 3832 times:

Find out more on http://www.sterlingticket.com/en/forside_en

User currently offlineSAS-A321 From Denmark, joined Mar 2002, 401 posts, RR: 0
Reply 7, posted (12 years 10 months 2 weeks 2 hours ago) and read 3814 times:

They leased two 737-700 from Maersk Air during this summer. They are white with a blue tail.

It's Scandinavian
User currently offlinePrebennorholm From Denmark, joined Mar 2000, 7142 posts, RR: 53
Reply 8, posted (12 years 10 months 1 week 3 days 1 hour ago) and read 3791 times:

In my company we have a lot of people traveling between the three Scandinavian capital cities - where Sterling flies scheduled.

We must use Sterling over SAS whenever possible.

But it is almost never "possible".

Meetings are normally planned to NOT fit to Sterling schedules. The reason is the poor check-in procedures (and often baggage retrieval) compared to SAS.

People generally don't care much about (lack of) comfort for a 40-50 minutes flight. But they do care when they have to stand 45 minutes in a check-in queue for such a journey, when it can easily be avoided by flying SAS.

If Sterling wishes to grow out of the super low-yeald laisure business and into the spontaneous medium-yeald business market, then they should rush out and do some improvements on the ground.

Always keep your number of landings equal to your number of take-offs
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