Dirkou From United States of America, joined Jun 2003, 571 posts, RR: 0 Posted (11 years 7 months 3 weeks 6 days 20 hours ago) and read 2663 times:
Just a simple question: why is Emirates growing so fast and what are their plans for the future? I'm monitoring ACARS on SE Europe now, and it's only Emirates flights to Dubai. What is the common Emirates passenger? One flying between Europe and Asia and connecting in Dubai or just going to Dubai?
ConcordeBoy From , joined Dec 1969, posts, RR:
Reply 1, posted (11 years 7 months 3 weeks 6 days 19 hours ago) and read 2624 times:
Basically, the ultimate goal of the UAE is to use EK to transform Dubai, UAE from a petroleum-dependant exporter to a worldwide hub for business and tourism. Very similar in manner to the way that SQ/Changi turned Singapore into a worldwide crossroads
DoorsToManual From , joined Dec 1969, posts, RR:
Reply 2, posted (11 years 7 months 3 weeks 6 days 19 hours ago) and read 2591 times:
Emirates' 'typical' pax? There isn't really a 'typical' EK passenger, which is part of the reason they have been so successful in capturing market share thus far.
Yes, there are a lot of European pax flying through to Asia/Australasia via DXB, but there is also a LOT of O & D between DXB and various European cities - Dubai has become an extremely attractive holiday-spot - only about 6-7 hours by air, guaranteed sunshine, tax-free top-notch shopping, liberal values (relative to its conservative neighbours)....it's the new St.Tropez, albeit with an Arabic flavour.
Sorry, got a bit carried away....
They also exploit the labour market between Asia/India subcontinent and the Middle East...they've got their fingers in a lot of other markets too......and they are VERY, very rich - obviously.
But to its credit, the UAE govt is promoting/encouraging economic diversification, and the tourism boom has been spectacular.
KHI747 From United States of America, joined Oct 2000, 1619 posts, RR: 1
Reply 3, posted (11 years 7 months 3 weeks 6 days 19 hours ago) and read 2534 times:
I would second DoorstoManual's analysis......thats pretty much it along with a VERY progressive thinking and daring managment...and i would say 60% traffic is transit and 40% is to Dubai itself..they have used Dubai's central location to its fullest..
Demoose From Canada, joined Mar 2001, 1952 posts, RR: 22
Reply 4, posted (11 years 7 months 3 weeks 6 days 18 hours ago) and read 2463 times:
Having alot of available $$$$$ always helps an airline to grow too! Despite their huge growth they are still one of the most profitable airlines on the planet. Don't think they have ever made a loss actually, but the airline is key to Dubai's future growth so I don't think it would ever be allowed to fall into a loss making establishment.
Behramjee From Canada, joined Aug 2003, 4956 posts, RR: 45
Reply 5, posted (11 years 7 months 3 weeks 6 days 13 hours ago) and read 2320 times:
These are the reasons why EK is growing :
1. DXB is very much dependant on Emirates so the DXB govt pumps a lot of $$$ into EK and its subsidiaries esp DNATA and the local hotels
2. DXB is a v v v safe city with no tension and minimal violence
3. It has beautiful beaches and world class hotels and other facilities at competitive rates thus proving to be a very attractive destination for everyone.
4. VISAS are very easy to attain for all nationals and EK too gives free 1-2-3 day/night stays for pax during certain times of the year
5. Emirates is by far the best airline WHEN IT COMES TO MARKETING THEIR PRODUCT AND BRAND NAME. This has according to me made the airline a household name in the key markets of UK-USA-CAN-AUST-IND-PAK etc etc.
6. DXB plays host to world famous events such as tennis, PGA, the worlds richest horse race plus the mega DXB Shopping Festival every March.
7. TAXES are v v v v low in DXB so the airline imports its aircraft free of cost with no duty.
8. EKs financial results are not only of the airline's operations itself...when EK declares a profit (every year since 1987), it also includes (but doesnt mention) the $$$ made from its DNATA and other network agencies/companies!
9. DXBs geographic location is too good...it lies right in the middle of Europe/Africa and Australia as well as Europe/Africa and the Far East...so that has a huge bonus for EK when it comes to getting the transit traffic for these routes.
10. DXB has an open skies policy with all airlines/countries, so naturally they expect to get the same or some big concession/benefit when EK is interested in flying to other countries!