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Austrian's New Corporate Identity  
User currently offlineAirways From Switzerland, joined Mar 2001, 880 posts, RR: 12
Posted (11 years 6 days 4 hours ago) and read 6144 times:

I have just checked the Austrian Airlines homepage and I noticed that they have changed their identity today. The most significant changes are:

- The "Airlines" was dropped. It's just "Austrian" now.
- They are introducing a new logo
- Blue bellies for their aircraft, even the NG ones, as it looks
- Tyrolean will be called "Austrian Arrows" (operated by Tyrolean)

You can get more information at their homepage: http://www.aua.com. or directly at http://www.aua.com/at/deu/Austrian/Austrian_new/.

What do you all think about it?


64 replies: All unread, showing first 25:
User currently offlineUnique From Switzerland, joined Mar 2003, 1703 posts, RR: 35
Reply 1, posted (11 years 6 days 4 hours ago) and read 6096 times:

Michael, if this is true, I'm very much looking forward to seeing it soon (hopefully through my camera in bright sunshine!).

User currently offlineAirways From Switzerland, joined Mar 2001, 880 posts, RR: 12
Reply 2, posted (11 years 6 days 3 hours ago) and read 6069 times:

Unique: Well, if it isn't true, the guy who's responsible for the website will have to look for a new job now.  Big grin

I'm looking forward to see the new livery on a real plane soon. From the pictures, I don't really like the blue belly, but it will probably look better in reality.


User currently offlineMozart From Luxembourg, joined Aug 2003, 2182 posts, RR: 13
Reply 3, posted (11 years 6 days 3 hours ago) and read 6067 times:

Does not really look like a spectacular improvement, but what I find interesting is the complete integration (so it seems) even brand-wise of the Lauda planes. Does that mean that the NG 777s will be painted in that Austrian scheme as well?

Also, to what extent does this indicate a complete integration of the NG operations from a fleet policy point of view as well? I mean, it does not make sense having two sub-scale fleets of Airbus and Boeings with OS and NG in parallel, does it?

User currently offlineStefandotde From , joined Dec 1969, posts, RR:
Reply 4, posted (11 years 6 days 3 hours ago) and read 6049 times:

Hmmm, different: nice ideas like the shaddow of the bird, but I don't like the bird. Everything else is fine.

User currently offlineAndreas From Germany, joined Oct 2001, 6104 posts, RR: 31
Reply 5, posted (11 years 6 days 3 hours ago) and read 6037 times:

Hmmm, not sure if I like that blue belly, who came up with that colour???
And Austrian Arrows sounds pretty much like Red Arrows...does that mean that from now on they'll fly to their destinations with all their fleet in formation
As for the logo: Why not a red crane...? *runningforcover* Big grin

[Edited 2003-09-16 12:30:53]

I know it's only VfB but I like it!
User currently offlineDoorsToManual From , joined Dec 1969, posts, RR:
Reply 6, posted (11 years 6 days 3 hours ago) and read 6035 times:

Will wait for a photo or until I see it myself. "Austrian Arrows" sounds silly in English, they should have left it as Tyrolean.


User currently offlineTriStar500 From Germany, joined Nov 1999, 4695 posts, RR: 42
Reply 7, posted (11 years 6 days 3 hours ago) and read 5980 times:

I must have totally missed the announcement of an upcoming corporate ID change/ update. Still, the updated colors and logo look pretty good IMO.

On the other hand, "Austrian Arrows" sounds incredibly stupid, just like a third-rate football or ice hockey team. Big grin

Homer: Facts are meaningless. You could use facts to prove anything that's even remotely true!
User currently offlineStarFlyer From Germany, joined Sep 2002, 987 posts, RR: 1
Reply 8, posted (11 years 6 days 3 hours ago) and read 5931 times:

The blue looks tacky, the bird looks vintage - I dont like it at all, also that weird grey shade under the bird! WTF!
This wont be good, and Austrian Arrows sounds dumb too!

Yours truly - StarFlyer
User currently offlineRotate From Switzerland, joined Feb 2003, 1491 posts, RR: 16
Reply 9, posted (11 years 6 days 1 hour ago) and read 5773 times:

I like it ..... , guess it will look great in real .....


User currently offlineBrun258 From Austria, joined Dec 2000, 5 posts, RR: 0
Reply 10, posted (11 years 6 days 1 hour ago) and read 5742 times:

Austrian arrows : "Austrian errors"

User currently offlineAirways From Switzerland, joined Mar 2001, 880 posts, RR: 12
Reply 11, posted (11 years 6 days 1 hour ago) and read 5647 times:

I just got some more news. They're all from the Austrian press, I don't know whether these news haev been confirmed by AUA. Their press office didn't even release a press release until now...

1. A first Bombardier Q400 is already painted with the new colours since today. Watch out!

2. Next plane will be a A330 in November. Don't they feel the need to paint all those white Tyrolean planes now?

3. They will also change the service concept on short flights by 27. October. Tickets will be cheaper, but no more service for Economy passengers. They will charge for food. Furthermore, the business class product will be upgraded. Doesn't that sound familiar?  Smile

4. According to AUA, the new corporate image is costing about 1.5 Million Euro, plus 800'000 Euro to paint the planes till 2005. I have the impression that these numbers are pretty low...


User currently offlineGerardo From Spain, joined May 2000, 3481 posts, RR: 30
Reply 12, posted (11 years 6 days ago) and read 5622 times:

To use the same comments used, when SWISS was presented: "Austrian? Austrian what?"  Wink/being sarcastic

Seriously: Nice tail, boring title, interesting fuselage, but what does the blue color stand for?

Anyway, I'll have my camera ready and probably will join some fellow ZRH photogs soon  Smile/happy/getting dizzy


dominguez(dash)online(dot)ch ... Pushing the limits of my equipment
User currently offlinePlugger From United States of America, joined Jul 2003, 83 posts, RR: 0
Reply 13, posted (11 years 6 days ago) and read 5582 times:

The blue is ghastly. The logo is dumb. Another "so what" remake by another good airline who needs to hire another ad agency.  Yawn

User currently offlinePUnmuth@VIE From Austria, joined Aug 2000, 4163 posts, RR: 54
Reply 14, posted (11 years 6 days ago) and read 5506 times:

More info can be found here
and an artists impression of the Q-400 can be seen on our website

IMHO it will take a long time to get used to this cs thez look verz hmmmmm strange at least.

Peter VAP-Group

User currently offlineSabena332 From , joined Dec 1969, posts, RR:
Reply 15, posted (11 years 6 days ago) and read 5497 times:

I don't like it, especially the blue belly looks strange. The old livery was way better than this.


User currently offlineAirways From Switzerland, joined Mar 2001, 880 posts, RR: 12
Reply 16, posted (11 years 6 days ago) and read 5494 times:

Hey Peter, what are you doing in this forum today? Go out to the airport and get that first Q400!  Wink/being sarcastic


User currently offlinePUnmuth@VIE From Austria, joined Aug 2000, 4163 posts, RR: 54
Reply 17, posted (11 years 5 days 23 hours ago) and read 5445 times:

Michael, i wish i could but i am not @ VIE today. Furthermore it is said that the first one will come to INN todaz and to VIE tomorrow. Other sources say that the first two will be delivered to VIE on Sunday. we will see who gets them first. I bet on one of the VAP-Group members (except me) or on one of the INN guys
Peter - VAP-Group

User currently offlineBrun258 From Austria, joined Dec 2000, 5 posts, RR: 0
Reply 18, posted (11 years 5 days 23 hours ago) and read 5433 times:

Peter, fyi the aircraft is in Innsbruck now.

User currently offlineAndrej From United Kingdom, joined Jun 2001, 946 posts, RR: 0
Reply 19, posted (11 years 5 days 23 hours ago) and read 5422 times:

The web-page looks nice.

What does the blue stands for? Probably, we all need to get used to it, but I miss the "old" one! That was classic!


Andrej Lippay

User currently offlineAirways From Switzerland, joined Mar 2001, 880 posts, RR: 12
Reply 20, posted (11 years 5 days 23 hours ago) and read 5393 times:

Peter: No problem, I think we will see the first one soon enough.


User currently offlineFritzi From United Arab Emirates, joined Jun 2001, 2762 posts, RR: 2
Reply 21, posted (11 years 5 days 23 hours ago) and read 5382 times:

I was at VIE for a couple of hours today but the new ugly bird was nowhere to be seen.

I´m probably going out tomorrow again to see if I can catch a video of it landing.

Anyone have any idea when it will arrive tomorrow???

User currently offlineRickster From Austria, joined Dec 2000, 653 posts, RR: 4
Reply 22, posted (11 years 5 days 22 hours ago) and read 5306 times:

the 1 min video at the 5 pm news on austrian tv wasn´t that bad, the a-332 animation looks good in the new colors, i am not sure if i like the "very green" seats in eco with this yellow headrest covers....
something i really didn´t get yet, "logo" "name" and "angel" from lauda air shall be kept but what about the rest, will the planes get the "Austrian" paint scheme hybrid with the Lauda letters on or do they keep the complete Lauda brand and paint scheme?
rgds rickster

User currently offlineSpotterboy From , joined Dec 1969, posts, RR:
Reply 23, posted (11 years 5 days 22 hours ago) and read 5249 times:


Guys, I'm just coming back from my home airport , INN.

Shot about 20 pictures of the first Dash8Q-400 in Austrian Errow...err... Arrows livery  Laugh out loud

I guess it will not be an error, because the livery looks awesome in real life and I think it was a very good decision to call it "Arrows" - because just renaming Tyrolean to " Austrian Express or Austrian Regional" would have been boring.

As I said - the aircraft looks awesome in real life.

I've already contacted magazines like Aero and Airliner World, so watch out for the bird  Smile/happy/getting dizzy

AWESOME!!!  Big thumbs up

User currently offlineBCALPRIDE From Singapore, joined Jul 2003, 38 posts, RR: 0
Reply 24, posted (11 years 5 days 22 hours ago) and read 5221 times:

Hmmmm I wasn't too sure when I saw the illustration above (Infact I didn't like it at all!!!) untill I tried doing a clearer job to see what it would look like.

I don't mind it anymore. I saw an artists impression of the Dash8Q-400, and the blue under belly is much lighter than the illustration above. so i use the lighter blue too.

here have a look.




[Edited 2003-09-16 18:00:00]

25 Birka340 : I think the new red arrowlogo, looks like the head of the bird from the Lufthansa Logo. What do you think? Is this a way to show OS & LHs partnership
26 Fly-K : Spotterboy, in addition to claiming your well-earned fame in the magazines, are you trying to upload your photo to the usual websites too? By the time
27 Codeshare : The AUA livery is going back to what it was before - I mean the arrow on the fuselage, only this time it's modified. The blue belly doesn't look so go
28 Post contains images LH526 : I'm quite unstable on my oppinion about that nwe CID. In my eyes it looks a little overstyled (in a negative way), I personally would have opted for a
29 ClipperNo1 : I just don't get what the purpose of the blue belly is supposed to be? It looks quite dumb in the graphic, as most, I haven't seen it in real life, bu
30 UnitedFirst : I'm kinda feelin' this new concept. However, is it a slightly varied carbon copy of SWISS's concept? No doubt!! My two thoughts: (1) Does the new "win
31 Post contains images Spotterboy : Konstantin: I will of course try to upload my shots... but i don't think the quality will be good enough for A.Net due the fact im still shooting slid
32 Airbus-Insider : This Paint sheme looks very scandinavian...influence of CEO?! In this year 15 ex Tyrolean Aircraft will get the new CI. I guess the Lauda Paintsheme w
33 Vimanav : I have mixed feeling about the new c/s. It some how looks a bit like a cocktail of Swissair (the red part/styling of it), new BA, LH crane with the wi
34 DoorsToManual : I forgot to add that the tail looks a little like the 'Speedo' trademark, the makers of swimwear & accessories. BTW, do you remember the old AUA A321
35 Airbus-Insider : check this out A340 http://www.aua.com/at/deu/Austrian/Fleet/airbus+340/ F70 http://www.aua.com/at/deu/Austrian/Fleet/fokker+70/ A320 http://www.aua.c
36 L.1011 : Yep, yet another airline with a great livery seriously messes up. Uh huh, wooooops Austrian, someone needs to put their joint down and leave the godda
37 Copaair737 : could we see Austrian Airlines fly to SFO anytime in the near future?
38 AF-A319 : I think that this new visual identity looks very weak in terms of branding. To me, it evokes more a food company than an airline. Another think is tha
39 Britair : Is it just me, or does the new "arrow" look just like the old BOAC/BA Speedbird????
40 Jcs17 : Ughhh.... I loved the old Austrian livery, it was one of the classiest in the sky. This livery with the blue belly looks cheap as hell.
41 Copaair737 : all the classic liveries are starting to get "modified" and it really makes them look shitty. look at HA's livery. they modified it, and it doesnt loo
42 Post contains images Spotterboy : Guys... Just want to add... the fact that the "crane" looking sign is on the fuselage, has NOTHING TO DO with Lufthansa !!! The airline just had that
43 Airbus-Insider : and this thing has nothing to do with LH. LH should change their painting soon...
44 Post contains links and images Fly-K : Indeed, the guys from VAP are first: View Large View MediumPhoto © Yakfreak - VAP
45 Post contains links and images Triple7300 : Another pictcture from that new Livery: View Large View MediumPhoto © Andy Graf - VAP Andy
46 Post contains images TriStar500 : Judging from the photograph, the general design of the logo and font type are quite appropriate IMO - stylish but still a bit conservative and underst
47 Udo : The blue is quite ok, but 'Austrian Arrows'? Almost the same BS as 'powered by Condor'. Regards Udo
48 Rickster : ah, the reality looks better then the animation....the blue belly is fine, all over to me it has a little "scandinavian touch" like....IKEA? cheers
49 FemaleFan : Saw the new colours live in Graz today. I think it looks great! Indeed, the blue is a little strange, but not that bad. The thing on the tail should n
50 Dragon-wings : I like it, the blue looks a bit out of place though. Austrian Arrows sounds like the name of a military demonstration team (like the Blue Angels or Re
51 Post contains links and images WERNAIR : Got the bird in GRZ (LOWG) this evening... I really love the new livery! Take a closer look... View Large View MediumPhoto © Werner HorvathView L
52 Post contains links and images TheGov : Am I the only one who thinks in looks a little like a makeover of Air Inter?? View Large View MediumPhoto © Steve Brimley
53 Post contains images Caribb : Ok in know there's a world of difference between an A330 and a Dash 8 but... this might help highlight the differences... I'm not crazy about the new
54 WERNAIR : TheGov, I think it has definitely nothing to do with Air Inter...
55 Post contains images Jumbolino : I think Austrian Error - sorry - Arrows fits pritty well to former Tyrolean because it's definitly an error to land five times instead of one the live
56 Post contains links and images Konrad : I think they have to change their designer / PR company. And I hope they reconsider the new image. The old livery is a classic, a very successful comb
57 Post contains links Airways : It would be interesting to hear what the public in Austria is thinking about the new livery of their national airline. How are the reactions in the pr
58 Mats : Ick! They should have consulted us at airliners.net first. That blue is miserable. I miss the original Austrian Airlines livery, just plain grey, whit
59 Post contains images A340600 : what's with the blue, it makes it look a bit like a large packet of toilet cleaner, Sam
60 Post contains images ILoveORD : NO!!! PLEASE, WHY? Now, no more Tyrolean?!?!? They're all going to receive this terrible repaint...I'm going to really miss those yellow and orange co
61 Viper777 : Another two great Airline Liveries bite the dust. Why did they do it?!!!
62 WERNAIR : they are trying to get a new image... but i think the old one is/was rather good. we'll see what happens next...
63 Skystar : I prefer the old branding. It still looks very fresh, the typeface seems more modern than the "new" one.
64 Twa@fra : The Logo looks like Air Mauritius or ??
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