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Nwa Northwest AIRLINES: Now You're Flying Smart  
User currently offlineUA744Flagship From , joined Dec 1969, posts, RR:
Posted (10 years 11 months 1 week 3 days 13 hours ago) and read 11514 times:

I'd just like to say I've been getting more and more impressed with Northwest's rebranding. It has already gone a long way to makeover a once tired and ridiculed brand (ie 'northworst bowling shoe') into an airline not only geared towards business travelers, but the airline for SAVVY business travelers.

Its ad rollout both in print, television, and online (I haven't heard any radio spots yet) has been very cohesive. The "hi-tech" look of the silver on its planes associates with the slick new look of its World Business class, the motif from its exceptionally aesthetically pleasing website goes along with its ads in the WSJ. (tagline: Now you're flying smart.

Its television commercial features contemporary elements of style: slowed/sped up and spliced motion, an electronic hymn, and that always sophisticated and cutting edge british "computer voice" narration. (Know what I mean?)

One of the most integral parts of the new brand is the change of name to reflect a more global sounding airline. Taking note of British Midland's successful rebranding into bmi British Midland, Northwest's branding agency chose to represent NW as nwa NORTHWEST AIRLINES. In addition, incorporating the new logo with the catchy name 'nwa' goes a step ahead of bmi, since bmi has no identifiable logo and merely a logotype.

Northwest's new logo, while unnerving for people who liked the cleverness of the old one and loathe the fact that the compass pointer is opposite on the starboard side of the plane, really supercedes the cleverness of the old logo. How? It is one of the only brands that combines a logotype with a logo.

The A319, in particular, showcases well the new look of an airline that really does appear to be flying smarter. I used to be a Northwest basher myself, but I have grown to quickly admire their latest efforts.

Look at the ingenious combined logo/logotype on the A319! Perfect!

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Click here for bigger photo!

Photo © Richard Barsby



Just the right amount of color and logo size.

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Photo © Keith Bradley



83 replies: All unread, showing first 25:
 
User currently offlineBoeing757/767 From United States of America, joined Jun 1999, 2282 posts, RR: 1
Reply 1, posted (10 years 11 months 1 week 3 days 9 hours ago) and read 11309 times:

Agreed completely. I was skeptical at first, but it's catching on -- from the web site to the planes to the brand to the ads.


Free-thinking, left-leaning secularist
User currently offlineContrails From United States of America, joined Oct 2000, 1833 posts, RR: 0
Reply 2, posted (10 years 11 months 1 week 3 days 9 hours ago) and read 11277 times:

I have to admit it is eye-catching. I recently saw a NW DC-9 sitting in the bright sunlight at DCA, and it was impressive. I think I like it a bit more every day.


Flying Colors Forever!
User currently offlineTrvlr From United States of America, joined Feb 2000, 4430 posts, RR: 21
Reply 3, posted (10 years 11 months 1 week 3 days 9 hours ago) and read 11170 times:

I still think this is the worst livery we've seen on a major airline in the United States in a long time.

The compass doesn't even point northwest! "Now You're Flying Backwards", perhaps?

Still, if it catches on with the business traveler, then best of luck to NW.

Aaron G.


User currently offlinePlugger From United States of America, joined Jul 2003, 83 posts, RR: 0
Reply 4, posted (10 years 11 months 1 week 3 days 9 hours ago) and read 11139 times:

There is hope for NW to be sure. Their new look is indeed impressive and the best they've ever had since the old blue cheatline days. Now if they can improve their inflight training program and teach their FAs how to smile and be polite they'd have a good thing going. The jury is still out on that aspect of their service. Their check-in people could use a Dale Carnegie course as well.
Once those things are handled then they still need to tackle their famously mediocre catering.


User currently offlineDtw757 From United States of America, joined Oct 2003, 1567 posts, RR: 4
Reply 5, posted (10 years 11 months 1 week 3 days 8 hours ago) and read 11087 times:

"Now if they can improve their inflight training program and teach their FAs how to smile and be polite they'd have a good thing going."

I guess it just depends on the individual FA. I recently sat in an exit row on a NWA flight from MSP-DTW and was talking the the FA's facing me. They were two of the nicest people you could meet. I've also had the same experience on a NWA flight from DTW-AMS. On a whole I would say that most of the FA's I've come in contact with were really nice. I think Northwest is doing a great job.



721,2,732,3,4,5,G,8,9,741,2,3,4,752,3,762,3,4,772,3,788,D93,5,M80,D10,M11,L10,100,AB6,319,20,21,332,3,388,146,CR2,7,ERJ,
User currently offlineElectraBob From United States of America, joined Sep 2003, 931 posts, RR: 3
Reply 6, posted (10 years 11 months 1 week 3 days 8 hours ago) and read 11005 times:

I have seen many newly painted NW aircraft and am quite amazed at the new colors. The color seems to change depending on the sky conditions and the location of the sun. I have seen some newly painted aircraft that appear to look grey, some look bright silver, and some actually appear to have a gold tint in the color. No matter what the color, they are simply beautiful.

Was out at DTW yesterday, and saw 2 new A330's land back to back. I had to look around and make sure I was actually at DTW.



Having a smoking section in a restaurant is like having a peeing section in a swimming pool.....
User currently offlineAIR757200 From United States of America, joined Jul 2000, 1579 posts, RR: 7
Reply 7, posted (10 years 11 months 1 week 3 days 7 hours ago) and read 10964 times:

I saw a commercial on ABC last night. I liked the tagline.

Was out at DTW yesterday, and saw 2 new A330's land back to back. I had to look around and make sure I was actually at DTW.

I still haven't spotted one flying over my house yet on arrival into DTW. I'll be moving to Milford (33 mile drive to airport when I go back to work!) soon and there is hardly any traffic up there (if there is, they are much higher).


User currently offlineSNBA319 From Netherlands, joined Oct 2003, 298 posts, RR: 0
Reply 8, posted (10 years 11 months 1 week 3 days 7 hours ago) and read 10948 times:

I agree with you folks this is quite a stunning livery. It is both dynamic and smart with distinctly modern appearance and does not in the least look tacky.

I also like the way nwa have incorporated both the logo and the logotype in their website and for instance their newspaper (forgot the name). Although to complete this it would look very nice in shiny layout in stead of the newspaper material they use now. I Guess it costs too much for such a big airline.

I actually still have to see the first one in real life...


User currently offlineBAGSMASHER From United States of America, joined Jul 2003, 165 posts, RR: 0
Reply 9, posted (10 years 11 months 1 week 3 days 6 hours ago) and read 10881 times:

The new image does look much better than the old but they (NW) have said that there are no plans at this time to refurbish the ticket counter areas, gates, ground equipment or anything else the public sees into the new look. That is consistent with NW's history of being inconsistent. Good job NWA management on another classic fumble- it figures coming from Minnesota!

User currently offlineMotech722 From United States of America, joined Aug 2003, 211 posts, RR: 2
Reply 10, posted (10 years 11 months 1 week 3 days 6 hours ago) and read 10815 times:

The new Northwest livery is certainly one of the sharpest flying in the skies today. It's always interesting to watch a company reinvent itself. I know many people who are disgusted that they have done away with the old logo, and maybe it is just me, but the new logo still has the essence of the old one. When looking at the old and new logos...


View Large View Medium
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Photo © Tim Samples


View Large View Medium
Click here for bigger photo!

Photo © Stephen Wilcox - CARGYVR



...it seems to me that all NWA really did was take away the "N" portion of the old logo and increase the size. I know that some people don't like that the new logo points to the Northeast when looking at the planes' right side, but it is simply a mirror image of the logo, making the plane look very sharp.

A few days ago there was a thread on here about why the US flag appears "backwards" on aircraft. The reason is because if you fly it, then the stars are always in the front, hence on one side it looks "backwards" but it is just the mirror image, like what NWA has done with their paint scheme.

Just like other airlines have done in the past few years, NWA has adopted to putting their name on the side of the plane in large letters, but what makes this scheme so unique is that they primarily use the "nwa" while incorporating "Northwest Airlines" underneath. A very cool design (whereas Airlines like America West and Frontier have the name plastered on the side of the plane alone).

All said, Northwest has done a very good job reinventing itself. BAGSMASHER, you bring up an interesting point that NWA is not revamping their ticket counters yet, but I'm sure they will in time. I remember when AWA began repainting their aircraft, it took time to upgrade their counters to the new scheme. It is definitely not something an airline can do overnight.

Take Care


User currently offlineTWFirst From Vatican City, joined Apr 2000, 6346 posts, RR: 52
Reply 11, posted (10 years 11 months 1 week 3 days 6 hours ago) and read 10788 times:

>>That is consistent with NW's history of being inconsistent. Good job NWA management on another classic fumble- it figures coming from Minnesota!<<


Well that's a completely ignorant comment if I've ever read one.

On the contrary, NW's branding has traditionally been extremely consistent. All signage, counters, ground equipment, planes, ALL THE SAME.

So they're going to gradually phase this rebranding in... what the hell does that have to do with being headquartered in Minnesota???


Let's think about some of the present and past competition before we speak out of our butt, shall we?...

Delta: Need I say any more?

United: The titles and livery on their planes hasn't matched any other titles/promotional items/etc. for years.

TWA: To the very end, not all of its aircraft were in the same livery

Southwest: Are all nearly 400 planes in the new "Canyon Blue" livery yet? And how long ago did that process start?


Rebranding is a huge, expensive undertaking, and takes time. Northwest did a fantastic job last time around, and they've started out nicely this time. Everything eventually will be rebranded... just because they don't have a defined timeline for all the ancillary items (ticket counters, etc.) has nothing to do with the airline being based in Minnesota.





An unexamined life isn't worth living.
User currently offlineSCRAMJET From United States of America, joined Oct 2003, 99 posts, RR: 0
Reply 12, posted (10 years 11 months 1 week 3 days 6 hours ago) and read 10751 times:

In response to "Now you're flying backwards", I'd just like to say that the compass on both sides of the plane points forward.

It's sort of like the backwards US flag on the right side of an aircraft.
If you look at the back of a USD20 bill, the flag on the White House is flying BACKWARDS! GASP! Is that un-patriotic? No, it's depends on what side of the flying flag you're looking at.

End of discussion  Smile .


User currently offlineGSPSPOT From United States of America, joined Sep 2003, 3047 posts, RR: 2
Reply 13, posted (10 years 11 months 1 week 3 days 5 hours ago) and read 10682 times:

I'm flying NW's new A330 transatlantic in December. I hope the service and everything else about the airline follows through on this new "image", which I like very much. I have a hard time believing that US airlines can change, though....


Finally made it to an airline mecca!
User currently offlineEGGD From United Kingdom, joined Feb 2001, 12443 posts, RR: 35
Reply 14, posted (10 years 11 months 1 week 3 days 5 hours ago) and read 10655 times:

I've liked the c/s from the start, despite the cynics in the original thread about it, I still think it looks great, especially as you say on the A319, but on most (except maybe the 757) it looks really good..

Cheers

Dan


User currently offlineSean-SAN- From United States of America, joined Aug 2002, 770 posts, RR: 1
Reply 15, posted (10 years 11 months 1 week 3 days 4 hours ago) and read 10570 times:

Business travelers usually don't choose their airline from witty ads or fancy liveries. Instead, it's a complicated combination of price, service, perks, and destinations.

Price - NW competes well against the other majors.

Service - Everyone has their opinions of NW. However, for business travelers, the lack of power ports for laptops and the lackluster first class (legroom, no winged head rests) is a minus.

Perks - NW has one of the best FF programs available. Free domestic upgrades. However, award availability and international upgrades aren’t as good as AA or UA.

Destinations - NW is weak in the west but has a strong mid-west & east coast presence. Also strong in Asia and Europe (via KLM). South America isn't too bad with CO alliance.




User currently offlineLadevale From , joined Dec 1969, posts, RR:
Reply 16, posted (10 years 11 months 1 week 3 days 4 hours ago) and read 10544 times:

I almost agree with you.

But, without any hard facts as to what the actual uptake is among the so-called class of "savvy business travelers," I remain skeptical about how well this advertising campaign or any other will do in repositioning Northwest in the marketplace.

My own initial impressions of the campaign based on a few commercials and ads I've seen: Yes the look is very contemporary and cutting edge. But it is also quite cool and at least in one commercial I looked at the whole setting appeared to be CGI-generated, and not in a good way.

As for the content of the campaign, it is really just covering the basics, what the airline does best. That's a good thing to be doing at difficult financial times like this. Emphasize what you do best.

Here is where my skepticism over the campaign comes in. Let's say the real "saavy" business traveler already has a good grasp of what each airline does well. In that case, this commercial only serves to remind him of what Northwest does well, but it doesn't give him any further incentive to fly Northwest or to try Northwest, especially if he already knows that some of the other airlines also offer some of the same things like kiosks, e-tickets, etc.

Compare that effect to the one produced by the AA ad about what you can do with your AAdvantage Frequent Flyer miles. Here we see real faces saying where they can go with their AAdvantage miles. Again, this add may just be covering the basics. But, it also makes an implicit promise of some surplus value that accrues to those who fly American. (Hey Martha, did you know we can save up our miles to go to Rio?). This appeal is effective across demographic lines. It could be directed at the vacation flyer who hasn't thought much about his AAdvantage account balance, but is now planning a trip. It could also be directed at the spouse of the Frequent Flyer who is sitting at home alone while her husband is on a business trip. It is a reminder to all of these people of the value of flying American.

More sckepticism: Given the success of JetBlue's marketing campaign and that of Southwest before them ("You are now free to fly around the country."), I thought that most advertising agencies would be wary of launching stylized image campaigns like this one, at least in the airline sector. Why, you ask? Because it is not what is working. What is working is what JetBlue and Southwest are doing? In general, their campaigns talk to their customers in a very folksy and from time to time witty and cynical way. It is worth pointing out as well that the basis for that cynicism and wit is sometimes the customer service record of the network carriers. Against that backdrop, it is hard for such a stylized campaign like Northwest's not to be greeted by the everyday person (business travelers included) with some degree of cynicism. (Just how many people have sons who have an interest in watercolors that leads to a trip to MOMA. It is an urbane and elitist scenario that most Americans, even the elites, will great with some cynicism.)

Again, the basis for comparison here is AA's current advertising campaign. Talking a page out of the LCC advertising handbook, AA has real people talking face to face to the camera about what flying on American means to them. You can tell they are in an airport and you can see one or two images of the side of a plane. But, the stylistic emphasis remains on the testimonial experience of catching up with someone and asking them for their opinion on the fly. While we are on the subject, it cannot be ignored that the slogan pays homage to the "I buy American" campaign, which tried to get Americans to buy US made products. It was a brilliant creative move to parrot that slogan at at time when Americans are still basking in their post 9/11 solidarity.

Of course, Northwest was not starting out from the same place as AA. There is nothing about the current or former Northwest brand that was classic. So, they couldn't assume that there were things that the American consumer already knew about them. They may have been trying to create a brand new brand from scratch. If that is the case, I can see why they ended up with a campaign fitting their purpose, if not the actual mode and tenor of the times.


User currently offlineDtwclipper From , joined Dec 1969, posts, RR:
Reply 17, posted (10 years 11 months 1 week 3 days 4 hours ago) and read 10524 times:

From a Biz perspective NW still has a long way to go. WBC is pretty poor when compared to CO BizFirst.

NW Domestic First is often inconsistent.

So far this year I've flown 90 segments on NW, KL, & XJ, all in first and WBC, and for the most part XJ does the best job of the three!


User currently offlineJcs17 From United States of America, joined Jun 2001, 8065 posts, RR: 39
Reply 18, posted (10 years 11 months 1 week 3 days 3 hours ago) and read 10458 times:

I like the new style, however it will go out of style as quickly as the brown, orange, and yellow USAir livery.


America's chickens are coming home to rooooost!
User currently offlineIndustrialPate From , joined Dec 1969, posts, RR:
Reply 19, posted (10 years 11 months 1 week 3 days 3 hours ago) and read 10410 times:

I like the new style, however it will go out of style as quickly as the brown, orange, and yellow USAir livery.
Tell that to American Airlines. NW's colors are very similar, except you can't polish an Airbus easily... thus they decided to paint it.

That is consistent with NW's history of being inconsistent.
Actually, NW has a history of being consistant -- that's why there's no IFE, meals are served from a cart, etc.


User currently offlineSNBA319 From Netherlands, joined Oct 2003, 298 posts, RR: 0
Reply 20, posted (10 years 11 months 1 week 3 days 2 hours ago) and read 10370 times:

About the branding; with such a large company serving so many airports it is not hard to imagine that rebranding all your representing stations top-down calls for a heck of an organisation but also huge amounts of money and bureaucratic negotiations at the airports etc.  Sad So obviously this will take quite a while before this is all turned over. Don't expect this to be like repainting planes and you're finished.

The real time-consuming effort is now being put into practice. I really don't think that their new corporate branding will be reduced to the livery and website...


User currently offlineCRJmx From United States of America, joined Oct 2003, 72 posts, RR: 0
Reply 21, posted (10 years 11 months 1 week 3 days 2 hours ago) and read 10339 times:

"That is consistent with NW's history of being inconsistent."

How?

"Good job NWA management on another classic fumble"

Sounds like a disgruntled employee to me.

"it figures coming from Minnesota!"

What does Minnesota have to do with anything? That's just a stupid statement.


***Oh, by the way, I really like the new scheme. I like more every time I see it.  Smile/happy/getting dizzy




When it hits your lips, it's so good!!
User currently offlineTrvlr From United States of America, joined Feb 2000, 4430 posts, RR: 21
Reply 22, posted (10 years 11 months 1 week 3 days 2 hours ago) and read 10271 times:

In reference to "Now You're Flying Backwards":

In the previous Northwest livery, the compass points in the right direction, whichever side of the aircraft it was on. There is no denying that half of NW aircraft are better suited for "Northeast Airlines" than Northwest.

The American flag, on the other hand, is commonly viewed from all sides. One never looks at a compass from behind.

To be fair, this discrepancy is purely aesthetic, and will not in any way create confusion among the key business traveler. But aesthetically it still is a major, even laughable gaff, and I am surprised that Northwest did not put more effort into correcting it.

Not quite the end of discussion.  Big grin

Aaron G.

[Edited 2003-10-28 22:47:28]

User currently offlineZona8 From United States of America, joined Oct 2003, 128 posts, RR: 0
Reply 23, posted (10 years 11 months 1 week 3 days 2 hours ago) and read 10238 times:

Are they redoing the inside of the planes?

User currently offlineBillElliott9 From , joined Dec 1969, posts, RR:
Reply 24, posted (10 years 11 months 1 week 3 days ago) and read 10129 times:

The biggest reason for the new scheme was cost savings! Based upon this premise it will be a while before the entire transformation takes place, and justifiably so.


25 NWAA330 : I was outside in the backyard of my home in suburban Detroit and looked up to see a brand new NWA A330 flying very low over head. The sun was just rig
26 Post contains images UA744Flagship : Business travelers usually don't choose their airline from witty ads or fancy liveries. Instead, it's a complicated combination of price, service, per
27 Syncmaster : Just to let you know I was in CVG yesterday and walked by a NW gate in Concourse A that was completely rebranded, as was the ground equipment.
28 N766UA : Northwest used to stand out on the tarmac, now it's just another monotoned fusulage. I lost track of a DC-9 today as it taxied past American's gates.
29 Timf : Syncmaster, was that one of the new gates Northwest is moving to so they are in the same terminal as Delta? It makes sense for them to be using new si
30 Flybynight : Biggest minus for me with NW is the behind-the-times cabins. No PTV's (well, the new A330's have them) and really a pretty plain business class. When
31 IndustrialPate : Biggest minus for me with NW is the behind-the-times cabins. No PTV's (well, the new A330's have them) and really a pretty plain business class. Withi
32 Flybynight : Well, I could spend days comparing ticket prices between NW and say UA. So, I took one example. To be fair, I used non-hub cities, but one served by b
33 Post contains links IndustrialPate : If I upgrade to business, NW falls further behind. UA has no PTVs on flights to HNL (they operate two-class B763/B777 in a domestic configuration) ...
34 Post contains images JMChladek : Well, the livery has been growing on me. I do like the red tail and silver fuselage colors. The silver body also brings back elements of earlier North
35 Azjubilee : NW is moving their operations to Delta's terminal 3 concourse A as of November 1. The jetways are the same jetways from terminal 1. Gates 11 and 13 wi
36 767Lover : Good job NWA management on another classic fumble- it figures coming from Minnesota! What a completely idiotic statement. I've never been to Minnesota
37 IndustrialPate : Target, for one, which has brilliant creative and branding (for you international members, Target is a low-cost retail chain)... ah-hem: Target use to
38 TWFirst : >>ah-hem: Target use to be known as the Dayton-Hudson's corporation -- Dayton's was an upscale department store in MN, Hudson's was the same thing in
39 Flybynight : IndustrialPate - I certainly do not hate NW. I love the airline industry, but when you’ve had several cases of bad experiences with an airline, one
40 Post contains images KEESJE : I think NWA is a very pragmatic airline. they focus on low prices, good ff programs, low fleet cost, punctuality and not losing lugagge. those things
41 MSYtristar : The new NWA branding is ingenious. At first, I didn't know what to think. Seemed a little too sophisticated. But now, it's grown on me. Even though I
42 Mlsrar : So, with UA I can, with a little careful picking of flights, spend most of my time on a nice 777, while on NW I get a 20+ year old DC10. Don't get me
43 RB211 : I think the corporate look is really nice. It's a shame there probably won't be a DC-10 sporting it. But for some reason I liked the look they had bef
44 Flybynight : Mlsrar - I guarantee you I was on a UA 767-200 ER. Flight 18 from SFO to JFK was a 767, 200 series. I believe most of the time it's a 767 (it has been
45 IndustrialPate : Flybynight, I think it's unfair to say that NW's the worst network carrier. A lot has changed since 1998 -- AA and UA's international Business/First p
46 PSU.DTW.SCE : You simply cannot compare the NW of the mid-late 90's to the NW of today..... Surprisingly while most of the majors have gone downhill during this per
47 Flybynight : PSU.DTW.SCE - I hope you're right. I would love to see NW be an airline I would choose because they are supperior to fly. Best of luck, NW!!
48 Post contains images IndustrialPate : It's worth adding that UA flies a B777 with less than 200 seats SEA-NRT, but NW will be using a 450 seat ("beach market") B742 on select days... guess
49 Tekelberry : they focus on low prices, good ff programs, low fleet cost, punctuality and not losing lugagge. Don't all airlines focus on these same issues?
50 IndustrialPate : Don't all airlines focus on these same issues? I don't think so. NW's more consistant in publishing compeitive fares, matching loads to capacity, etc.
51 KEESJE : As much as I love the 747, I'd rather be on a UA 777 for such a long flight due to the PTV's UA 747s have only ptv in business just like nwa. I think
52 Flybynight : KEESJE & IdustrialPlate - $100 more to fly NW vs UA over to Japan just doesn't make sense to me. As for NW focusing on low cost (yet cost more than UA
53 AA777MIA : I like the new logo, hate the old one.... Looks too old and outdated... The new paint scheme is very clean and modern!!
54 IndustrialPate : Flybynight, I mean no disrespect to UA or any of its employees for what I'm about to say. Why do you think UA's bankrupt? Do you think WN, FL, B6 and
55 SR 103 : Flybynight, Would you rather spend 7 hours flying from New York-JFK to Paris on a UA 777 or NW DC10? Now, now, lets be fair. Why not ask if we would r
56 SR 103 : Flybynight, On a separate note, you keep mentioning how disappointed you have been with Northwest in the past. Can I ask you when was the last time yo
57 UN_b732 : My conception of northwest has dramatically improved..From what I"ve heard, they seem domestically far superior to other majors. -UN
58 Nwacrew : Flybynight claims "Of course a DC9 built in the 60's isn't as efficient as a A319 built recently." You might want to ask some Northwest mechanics thei
59 Tekelberry : You mention that DL and AA have superior products, in what way? Well AA gives you that extra legroom in all seats (except 757 & A300) that no other ai
60 PVD757 : Last time I checked, the savvy business man paid less on WN and B6 to go the same place in the US.
61 Post contains images F9Widebody : Just saw the commercial as well, and I must say, I really like the new colors. I never had any problems with the old ones, but I just think these new
62 IndustrialPate : Well AA gives you that extra legroom in all seats (except 757 & A300) that no other airline does. And yes, those extra few inches do make a difference
63 SR 103 : Well AA gives you that extra legroom in all seats (except 757 & A300) that no other airline does. And yes, those extra few inches do make a difference
64 AA767400 : This is a very nasty "NW is the best!" topic. And every time someone has something to say about NW that NW lovers don't agree on, even if it's someone
65 IndustrialPate : This is a very nasty "NW is the best!" topic. And every time someone has something to say about NW that NW lovers don't agree on, even if it's someone
66 Post contains links F9Widebody : Well, I am no NW basher, and that IFE system may be the best when it works, but not right now. http://www.freep.com/money/business/nwa23_20031023.htm
67 IndustrialPate : Again, I like NW, but right now, the statement of "the best IFE system of any USA-flag carrier," is ridiculous. How is my statement ridiculous? Have y
68 Ctbarnes : I can't comment on NW's service having not flown them in about 8 years, but the rebranding does sound pretty good, and the ad campaign sounds like a w
69 AA767400 : IdustrialPlate You just said that NW offers a granola bar on morning flights, and that is more then AA,UA and WN. Last time I checked AA had a granola
70 IndustrialPate : AA767400, I've only flown AA in the back a couple times on the early DTW-ORD, but they did not serve a granola bar. I've posted many, many times befor
71 Jafa : My best friend a NW FA, is on reserve and has operated 2 roundtrips to AMS on the A330 and said everything went very well, and that people were really
72 F9Widebody : Perhaps my usage of the word ridiculous was too harsh. I understand that Northwest is pioneering this new IFE system, and living in Denver, I have not
73 MSYtristar : AA's service in domestic economy is certainly nothing special...not siginificantly better than any other comparable airline. I sort of find it funny h
74 AA767400 : I do think that I need to try out the A330 to AMS. I like the A330 anyways, and it would be very cool to see this version of it. Then I can compare wi
75 MSYtristar : DTW-FRA with the A330-300 just started. DTW-LGW with the 333 should start soon. Just curious, what are similarities and differences between NW's 330 I
76 767Lover : Living in ATL, and never having been to MSP, DTW or MEM, I've never had the opportunity to fly NW. However, I'm very impressed that they seemed to hav
77 SCRAMJET : Every day the 330s are delayed for some sort of software problem. I really really really hope it's just the bugs being ironed out of brand new airplan
78 SCRAMJET : Unfortunately, sooner or later, UA and US will go the way of Eastern, Pan Am and Brannif. Service can't get any worse with the reduction in airlines a
79 Flybynight : You know, I have repeatedly said I hope NW improves from the days I flew them frequently (from 95-99). I try to be fair, never bashing NW, but at the
80 Post contains images UA744Flagship : IndustrialPate-- You have emerged as the top NW cheeleader in the nwa Cheerocracy. However, before you deny any shortcomings of the red tails, keep in
81 Post contains images IndustrialPate : Flybynight, I hope I'm not 'one of those people.' I'm glad I can have a constructive conversation with you now -- when you first joined, I couldn't .
82 MaverickM11 : Am I the only one that thinks of a certain rap group everytime I see NWA? Especially an airline based in Detroit? I wonder if anyone brought that up a
83 BAGSMASHER : BASED in Detroit? How long have you been around? Better check your facts. And, Industrial Pate-- Way to go, you are only stating facts and everyone is
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