Airplanetire From United States of America, joined May 2001, 1809 posts, RR: 2 Posted (11 years 8 months 1 week 4 days 3 hours ago) and read 4011 times:
I remember that several years ago, Virgin Atlantic owned at least one A321 that they used on short/medium haul flights. I remember seeing one in ATH in 2000. I do not remember if they served any other destinations or if that was Virgin's only non-longhaul flight. I assume that Virgin was not making money on the route and that is why is was ended, but why has Virgin never restarted or made new services within Europe? Do they have any plans?
Markyboy From United Kingdom, joined Sep 2003, 207 posts, RR: 0
Reply 2, posted (11 years 8 months 1 week 4 days 1 hour ago) and read 3906 times:
I did fly to and from Athens a couple of times a few years back on G-OUZO an airbus A320 with Virgin Atlantic. I think it was 96 or 97 and I remember that I was allowed to smoke onboard too. FA told me that it was near impossible to tell the Greeks not to smoke hence the rule.
They were a great airline to fly with and It would be nice to see them fly to European destinations but Mr Branson is no fool and I am sure he has good reasons for not doing so.
Kosmonaute From United States of America, joined Sep 2003, 90 posts, RR: 1
Reply 3, posted (11 years 8 months 1 week 4 days 1 hour ago) and read 3870 times:
I know that Virgin Atlantic has a partnership with bmi...has there ever been mention of a merger between the two of them? I could definitely see three divisions: Virgin U.K., Virgin Europe, and Virgin Atlantic.
NCLusa From , joined Dec 1969, posts, RR:
Reply 4, posted (11 years 8 months 1 week 4 days ago) and read 3823 times:
Merger between VS and bmi would make sense, as it allows bmi to gain access to long haul flights from LHR (something which they very well may not be able to achieve on their own) and VS to expand their brand throughout the UK and EU. but, for such a merger to take place would probably mean VS would join Star Alliance (with also would make sense due to Singapore Airlines owning 49%), but it appears to me that Virgin would like to remain independent....
Sabena 690 From , joined Dec 1969, posts, RR:
Reply 5, posted (11 years 8 months 1 week 3 days 21 hours ago) and read 3751 times:
The service of VS is far superior that for example UA also serving LHR-JFK for example. Can you imagine booking a VS flight for the service, and ending up on UA?
I think also that a VS-BD merger would make sense... but starting a third airline out LHR with European feeder flights for the long haul network? No way...
Another thing is that VS seems to make money on point to point traffic between LHR and the US + Asia + South Africa. Connecting passengers means a much lower yield, certainly for the economy restricted tickets!
VS codeshares with BD on the BRU-LHR-BRU route. For some reason, I only saw the published price as full fare untill now! So apparently they have a small bit of connecting traffic, but with a good yield.
HeyMach From United Kingdom, joined Oct 2003, 118 posts, RR: 0
Reply 7, posted (11 years 8 months 1 week 3 days 15 hours ago) and read 3546 times:
Virgin and bmi were in talks about a possible merger earlier this year. However, bmi called off the talks as its' management did not feel there was enough to gain from such a merger and further both parties could not agree upon the valuations for the respective airlines. As Sabena 690 mentioned Virgin and bmi continue to code share on certain routes and also share some ground handling facilities at LHR.
Airchabum From United Kingdom, joined Oct 2001, 769 posts, RR: 10
Reply 11, posted (11 years 8 months 1 week 3 days 13 hours ago) and read 3422 times:
There are no plans for VS to do short-haul flights out of London and due to the cut-throat nature of the business, ie well-established LCC's at LTN/LGW/STN + nil slot availability at LHR I can't see that such a venture would ever make any money. However I can see more co-operation with BMI (maybe even a takeover) as this will be the only way to get a) short-haul feed and b) more LHR slots.
The only European route VS have operated was LGW/LHR-ATH initially with a 734, then an A320 and finally A321 G-VATH. VS applied to fly LHR-SVO but the licence wasn't forthcoming. In the end it made no sense operating a short-haul fleet of one a/c, especially on a very seasonal route.