Wow, after this I honestly think the US aviation industry would be a better institution without UAL. I can not believe that in their bankruptcy they have money, and labor to waste on this, and I for one will refuse to get in a plane and look at an interior that has "Ted" written on it for x amount of hours.
StevenUhl777 From , joined Dec 1969, posts, RR:
Reply 5, posted (11 years 3 months 4 weeks 11 hours ago) and read 4734 times:
Ahhhh...the start of another anti-United gathering...surprise, surprise.
Soku39: Don't know anything about marketing for a new product, do you? What's United supposed to do? Let the market share erode even further without at least making an effort to stop it?
TG992: Haven't been paying much attention to United's financial results, have you? Excluding special items, the core operation POSTED AN "OPERATIONAL" PROFIT THREE MONTHS RUNNING NOW....yet you say they continue their slide towards Ch. 7.
Hey...if you don't like United, fine. DON'T FLY THEM, THEN!!!!!
I've wasted enough time on this short message....arggghhhh
Mattnrsa From United States of America, joined Dec 2002, 400 posts, RR: 1
Reply 6, posted (11 years 3 months 4 weeks 11 hours ago) and read 4719 times:
I don't think anyone has announce that TED will be the name of the airline. While I'm sure this is related to the LCO, who knows how this relates to the name or operation of the LCO?
As far as advertising goes, I think it's ingenious. There has been very little (if any) official advertising so far, but the buzz and speculation around Denver has been tremendous. Talk about bang for the buck. As one spokesperson put it, they refuse to confirm or deny, but they are enjoying all the discussion. This has been covered on all the networks and newspapers, and everyone has a theory.
Aloha717200 From United States of America, joined Aug 2003, 4527 posts, RR: 14
Reply 7, posted (11 years 3 months 4 weeks 11 hours ago) and read 4702 times:
After visiting that "meetted" site, I have to agree with Mattnrsa, the advertising really is ingenious if it is in fact related to the new airline United is setting up.
It's got people curious, which is exactly what it was designed to do. Go have a look at the site. You also would be scratching your head wondering what the heck was going on.
I still wish they would have come up with a better name than "Ted" though. But if the name must be Ted, then this is the way to go about advertising it, at least for now. Too much and people will get tired of it.
Leskova From Germany, joined Oct 2003, 6075 posts, RR: 69
Reply 10, posted (11 years 3 months 4 weeks 6 hours ago) and read 4532 times:
StevenUhl777, I completely agree with you - except on one point: I think you might have misread TG992 - I'd say he supports UAL and the Ch7 comment was more meant as an example of what others tend to think (just as his other point about starting an LCC without any advertising): after all, most people seem to think that that's the only way that is available to UA...
Personally, I'm certain that UAL will get out of Ch11 as a stronger competitor - it's the best airline the US has to offer, in my (and my customers) opinion, and I'll always prefer it to the others (most of which are quite good as well - but they're just not United).
PVD757 From United States of America, joined Aug 2003, 3430 posts, RR: 16
Reply 11, posted (11 years 3 months 4 weeks 4 hours ago) and read 4466 times:
I give them all the credit for breaking the mold and trying something new. How many of us in here have heard that the "old" system of running an airline isn't working anymore. So many of us bash what we see as a less than desirable product. Give them a chance to make it work at least, then throw your digs. How many of us thought SONG was going to be a stupid idea. I'd say SONG is doing exactly what DL wanted it to do, keep customers from going to the competitor on certain routes, maybe "Ted" will do the same for UA...(and before you think I work for UA or something, I don't, I'm just someone in the indutry with an open mind and a true interest in all our carriers)
Bistro1200 From United States of America, joined Oct 2003, 337 posts, RR: 4
Reply 12, posted (11 years 3 months 4 weeks 2 hours ago) and read 4386 times:
I think the legacy carriers are waking up to the fact that a significant number of their passengers have the option of an LCC on their trips. There has to be a way for the legacy carriers to offer a product on par with the competition.
Another significant point that jetBlue started is the perceived value for the flight. With them, many customers feel that they are getting a great deal on jetBlue because of the fact it is a "cool" airline, and has inflight TV and other goodies. If you boarded a TED airplane next year and got Krispy Kremes, Chipole burritos and Papa John's for sale I think that would grab a lot of customers attention. Same with live TV (which I would bet that TED has).
Which of the legacy carriers is responding to the LCC threat to their customers? Only UA at this point. And when you talk of costs, jetBlue and WN pilots begin making MORE money than UA Airbus and 737 drivers after about 80 hours per month. That's how much those pilots gave up.
Measure to the millimeter, mark with a crayon, cut with an axe.
Lufthansa From Christmas Island, joined May 1999, 3231 posts, RR: 10
Reply 17, posted (11 years 3 months 4 weeks 1 hour ago) and read 4240 times:
Okay I like UAL, dont get me wrong but what the F is this shit?
Is that really the best they could come up with? TED? They should have called it "walter" or "mavis" if they are gonna go down this line.... nope this one totally sux... its not trendy at all! I think some 65 year old accountant who is very very boring would think this was very creative.... but, im sorry it doesn't wash!
They'd be better off sticking to the strength of the united name than this.
Come on... how about something trendy or cheeky?
Virgin altantic should be able to provide some inspiration?
But TED? An add for a toilet cleaner is more catchy.
God.... surely there are some PPL in California that can come up with some kind of trendy image?
StevenUhl777 From , joined Dec 1969, posts, RR:
Reply 18, posted (11 years 3 months 4 weeks 1 hour ago) and read 4202 times:
Lufthansa: UAL kept hearing that Shuttle failed because there was no distinction in the name and service. Now, they've appeared to learn that lesson by coming up with something completely different, and they're getting raked over the coals even before a TED plane has started it's first takeoff roll...
Thanks, Leskova: I'll give TG992 the benefit of the doubt, then!
Soku39 From United States of America, joined Nov 2000, 1797 posts, RR: 8
Reply 21, posted (11 years 3 months 3 weeks 6 days 21 hours ago) and read 4087 times:
OK so they're reaching the "hip" crowd in Denver, but how many flights are these poeple actualy going to take compared to the average business traveler? I'm sorry but this just doesn't make any sense. Also please don't give me this I'm anti UAL bullcrap, because there is nothing more that I'd like to see other than this once great airline come out of bankruptcy succesfuly. I just doubt THIS is the way to do it.
RiverVisualNYC From United States of America, joined Nov 2003, 930 posts, RR: 3
Reply 23, posted (11 years 3 months 3 weeks 6 days 21 hours ago) and read 4037 times:
This TED venture, along with all other LCCs created by majors with cutesy names and marketing i.e Song, is like admitting the core brand no longer has equity. It's like saying in the airline business, decades of leadership and innovation don't count anymore, what you need is a trendy name and a funky website. It's essentially an admission that no one cares or should care about United's history, and a slap in the face to the thousands of people who contributed to the company's decades of success and who have made sacrifices to keep it going during its recent troubles. If TED and Song are so great, what does that say about United and Delta? BA tried this in the UK with Go and KLM with Buzz, and both ultimately were sold off to real LCCs i.e. Easyjet and Ryanair respectively. The key to a successful LCC is starting with a clean sheet of paper, and this is anything but.
SWA TPA From United States of America, joined Aug 2001, 1560 posts, RR: 33
Reply 24, posted (11 years 3 months 3 weeks 6 days 20 hours ago) and read 3967 times:
It says they are aiming their marketing towards teenagers and people in their 20's. How many teenagers and 20 somethings (ok early 20 somethings) do you know that have the money to go flying around all the time????
Excluding, of course, the super rich, billion mile, triple platinum member, "average" A.Net teenager on here.
Does'nt sound like a good idea to market to such a young group to me.
I believe I can fly.....
: I hope UA does some good PR to boost their image of the mainline carrier and create as much expectation as is creating with Ted.
: Lets just say that TED doesn't work or whatever they are going to call it. Ted fails and now what? Well UAL will do what they did whit SHUTTLE and wee
: I have never seen a better grassroots advertising campaign. This was brilliantly put together by United. Someone must have sent them a cluepon. Denver
: Hello, Today I was at the CU-Mizzou game being held at Folsom Field in Boulder, CO, which is about 25 miles from Denver...as many of you know, its a t
: Who comes up with these stupid low cost airline names??
: UAL's Ted campaign is just another example of shallow thinking trying to entertain a shallow public, like Continental's "bling bling" thing thing. I h
: Take for example Continental-Lite, Delta Express and MetroJet. This could be another nail in United's coffin. Don't forget UAL's own Shuttle by Unite
: It's probably the most innovatative thing to come out of UAL as of recent, not exactly saying its a good idea. I thought it would be better for UA to
: Ted, Starfish, Shuttle!? Would they just make up there freakin' mind!?
: united has been doing a great job at getting everyone's attention lately!! There's some excellent marketing going on here!
: From Friday's Denver Post: "United is linked to 'Ted' campaign on Net message boards By Greg Griffin Denver Post Business Writer United Airlines won't