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Meet Ted. (No Thanks To UAL)  
User currently offlineSoku39 From United States of America, joined Nov 2000, 1797 posts, RR: 9
Posted (10 years 5 months 1 week 5 days 23 hours ago) and read 4640 times:

http://www.kusa.com/storyfull.aspx?storyid=20678
http://www.meetted.com

Wow, after this I honestly think the US aviation industry would be a better institution without UAL. I can not believe that in their bankruptcy they have money, and labor to waste on this, and I for one will refuse to get in a plane and look at an interior that has "Ted" written on it for x amount of hours.

How unbelievably stupid....


The Ohio Player
40 replies: All unread, showing first 25:
 
User currently offlineTG992 From New Zealand, joined Jan 2001, 2910 posts, RR: 10
Reply 1, posted (10 years 5 months 1 week 5 days 23 hours ago) and read 4602 times:

What would you have them do instead?

1) Launch a new airline, do zero promotion and advertising of it
2) Change nothing, and continue their slide towards ch7.

Good on UA for trying to take on the LCC and VBAs at their own game, and doing it in an innovative way.

To UA staff - go for gold! All your Star partners are rooting for you!



-
User currently offlineJAL777 From , joined Dec 1969, posts, RR:
Reply 2, posted (10 years 5 months 1 week 5 days 23 hours ago) and read 4585 times:

Ooooooo Ooooooooo!!! How about improving and streamlining their current product??

User currently offlineAloha717200 From United States of America, joined Aug 2003, 4427 posts, RR: 15
Reply 3, posted (10 years 5 months 1 week 5 days 23 hours ago) and read 4585 times:

I'd rather they come up with a better name.

User currently offlineMSYtristar From United States of America, joined Aug 2005, 6411 posts, RR: 51
Reply 4, posted (10 years 5 months 1 week 5 days 23 hours ago) and read 4567 times:

As a wise man once said....

"You can throw a new coat of paint on it, but underneath it all, it will still be United."




Next trip: MSY-SEA-GEG-SEA-LWS-BOI-PDX-SEA-LAS on AS
User currently offlineStevenUhl777 From , joined Dec 1969, posts, RR:
Reply 5, posted (10 years 5 months 1 week 5 days 23 hours ago) and read 4539 times:

Ahhhh...the start of another anti-United gathering...surprise, surprise.

Soku39: Don't know anything about marketing for a new product, do you? What's United supposed to do? Let the market share erode even further without at least making an effort to stop it?

TG992: Haven't been paying much attention to United's financial results, have you? Excluding special items, the core operation POSTED AN "OPERATIONAL" PROFIT THREE MONTHS RUNNING NOW....yet you say they continue their slide towards Ch. 7.

Hey...if you don't like United, fine. DON'T FLY THEM, THEN!!!!!

I've wasted enough time on this short message....arggghhhh


User currently offlineMattnrsa From United States of America, joined Dec 2002, 386 posts, RR: 1
Reply 6, posted (10 years 5 months 1 week 5 days 23 hours ago) and read 4524 times:

I don't think anyone has announce that TED will be the name of the airline. While I'm sure this is related to the LCO, who knows how this relates to the name or operation of the LCO?

As far as advertising goes, I think it's ingenious. There has been very little (if any) official advertising so far, but the buzz and speculation around Denver has been tremendous. Talk about bang for the buck. As one spokesperson put it, they refuse to confirm or deny, but they are enjoying all the discussion. This has been covered on all the networks and newspapers, and everyone has a theory.

Way to generate the hype, UA!


User currently offlineAloha717200 From United States of America, joined Aug 2003, 4427 posts, RR: 15
Reply 7, posted (10 years 5 months 1 week 5 days 23 hours ago) and read 4507 times:

After visiting that "meetted" site, I have to agree with Mattnrsa, the advertising really is ingenious if it is in fact related to the new airline United is setting up.

It's got people curious, which is exactly what it was designed to do. Go have a look at the site. You also would be scratching your head wondering what the heck was going on.

I still wish they would have come up with a better name than "Ted" though. But if the name must be Ted, then this is the way to go about advertising it, at least for now. Too much and people will get tired of it.


User currently offlineUAL777CONTRAIL From , joined Dec 1969, posts, RR:
Reply 8, posted (10 years 5 months 1 week 5 days 23 hours ago) and read 4494 times:

stevenuhl777,
You rock!! It is nice to see others support UAL, there is way to much ignorance and uneducated people in this very field, you are not one of them.

This is a great idea, like SONG is a good name?

UAL 777 CONTRAIL


User currently offlineMikey711MN From United States of America, joined Nov 2003, 1395 posts, RR: 8
Reply 9, posted (10 years 5 months 1 week 5 days 22 hours ago) and read 4427 times:

Mattnrsa & Aloha717200, based on the Ted thread the other day, we're certain that the marketing campaign has everything to do with the new UA LCO.

No one seems to know for sure how or to what extent, but there's plenty of talk (not to mention free advertising in the Denver media outlets) that can only be good.



I plan on living forever. So far, so good...
User currently offlineLeskova From Germany, joined Oct 2003, 6075 posts, RR: 70
Reply 10, posted (10 years 5 months 1 week 5 days 18 hours ago) and read 4337 times:

StevenUhl777, I completely agree with you - except on one point: I think you might have misread TG992 - I'd say he supports UAL and the Ch7 comment was more meant as an example of what others tend to think (just as his other point about starting an LCC without any advertising): after all, most people seem to think that that's the only way that is available to UA...

Personally, I'm certain that UAL will get out of Ch11 as a stronger competitor - it's the best airline the US has to offer, in my (and my customers) opinion, and I'll always prefer it to the others (most of which are quite good as well - but they're just not United).



Smile - it confuses people!
User currently offlinePVD757 From United States of America, joined Aug 2003, 3406 posts, RR: 17
Reply 11, posted (10 years 5 months 1 week 5 days 16 hours ago) and read 4271 times:

I give them all the credit for breaking the mold and trying something new. How many of us in here have heard that the "old" system of running an airline isn't working anymore. So many of us bash what we see as a less than desirable product. Give them a chance to make it work at least, then throw your digs. How many of us thought SONG was going to be a stupid idea. I'd say SONG is doing exactly what DL wanted it to do, keep customers from going to the competitor on certain routes, maybe "Ted" will do the same for UA...(and before you think I work for UA or something, I don't, I'm just someone in the indutry with an open mind and a true interest in all our carriers)

User currently offlineBistro1200 From United States of America, joined Oct 2003, 337 posts, RR: 4
Reply 12, posted (10 years 5 months 1 week 5 days 13 hours ago) and read 4191 times:

I think the legacy carriers are waking up to the fact that a significant number of their passengers have the option of an LCC on their trips. There has to be a way for the legacy carriers to offer a product on par with the competition.

Another significant point that jetBlue started is the perceived value for the flight. With them, many customers feel that they are getting a great deal on jetBlue because of the fact it is a "cool" airline, and has inflight TV and other goodies. If you boarded a TED airplane next year and got Krispy Kremes, Chipole burritos and Papa John's for sale I think that would grab a lot of customers attention. Same with live TV (which I would bet that TED has).

Which of the legacy carriers is responding to the LCC threat to their customers? Only UA at this point. And when you talk of costs, jetBlue and WN pilots begin making MORE money than UA Airbus and 737 drivers after about 80 hours per month. That's how much those pilots gave up.



Measure to the millimeter, mark with a crayon, cut with an axe.
User currently offlineAir1727 From , joined Dec 1969, posts, RR:
Reply 13, posted (10 years 5 months 1 week 5 days 13 hours ago) and read 4179 times:

Just remember...Ted spelled backwards is Det.  Big grin

User currently offlineAa757first From United States of America, joined Aug 2003, 3345 posts, RR: 8
Reply 14, posted (10 years 5 months 1 week 5 days 13 hours ago) and read 4105 times:

Which of the legacy carriers is responding to the LCC threat to their customers? Only UA at this point.

Delta Song????  Big thumbs up


User currently offlineLeskova From Germany, joined Oct 2003, 6075 posts, RR: 70
Reply 15, posted (10 years 5 months 1 week 5 days 13 hours ago) and read 4099 times:

What am I missing here, Air1727 - what does "Det" mean???


Smile - it confuses people!
User currently offlineLuv2fly From United States of America, joined May 2003, 12090 posts, RR: 50
Reply 16, posted (10 years 5 months 1 week 5 days 13 hours ago) and read 4062 times:

Well add the letter b and you have debt.


You can cut the irony with a knife
User currently offlineLufthansa From Christmas Island, joined May 1999, 3196 posts, RR: 10
Reply 17, posted (10 years 5 months 1 week 5 days 12 hours ago) and read 4045 times:

Okay I like UAL, dont get me wrong but what the F is this shit?

Is that really the best they could come up with? TED? They should have called it "walter" or "mavis" if they are gonna go down this line.... nope this one totally sux... its not trendy at all! I think some 65 year old accountant who is very very boring would think this was very creative.... but, im sorry it doesn't wash!

They'd be better off sticking to the strength of the united name than this.
Come on... how about something trendy or cheeky?
Virgin altantic should be able to provide some inspiration?
But TED? An add for a toilet cleaner is more catchy.
God.... surely there are some PPL in California that can come up with some kind of trendy image?



User currently offlineStevenUhl777 From , joined Dec 1969, posts, RR:
Reply 18, posted (10 years 5 months 1 week 5 days 12 hours ago) and read 4007 times:

Lufthansa: UAL kept hearing that Shuttle failed because there was no distinction in the name and service. Now, they've appeared to learn that lesson by coming up with something completely different, and they're getting raked over the coals even before a TED plane has started it's first takeoff roll...

Thanks, Leskova: I'll give TG992 the benefit of the doubt, then!  Big thumbs up


User currently offlineBlatantEcho From United States of America, joined Sep 2000, 1896 posts, RR: 1
Reply 19, posted (10 years 5 months 1 week 5 days 12 hours ago) and read 3987 times:

this kind of buzz would be good if you were selling a new car, but while you all say it's chic and hip, only two words matter when advertising a new airline.

LOW FARES


Sorry guys, ain't no one flying JetBlue for the hip leather seats and popular television set.

George



They're not handing trophies out today
User currently offlineAirways6max From United States of America, joined Aug 2003, 494 posts, RR: 0
Reply 20, posted (10 years 5 months 1 week 5 days 12 hours ago) and read 3980 times:

Major airlines that start up low-cost carriers within themselves have not been successful. Take for example Continental-Lite, Delta Express and MetroJet. This could be another nail in United's coffin.

User currently offlineSoku39 From United States of America, joined Nov 2000, 1797 posts, RR: 9
Reply 21, posted (10 years 5 months 1 week 5 days 9 hours ago) and read 3892 times:

OK so they're reaching the "hip" crowd in Denver, but how many flights are these poeple actualy going to take compared to the average business traveler? I'm sorry but this just doesn't make any sense. Also please don't give me this I'm anti UAL bullcrap, because there is nothing more that I'd like to see other than this once great airline come out of bankruptcy succesfuly. I just doubt THIS is the way to do it.


The Ohio Player
User currently offlineAloha717200 From United States of America, joined Aug 2003, 4427 posts, RR: 15
Reply 22, posted (10 years 5 months 1 week 5 days 9 hours ago) and read 3864 times:

Sorry guys, ain't no one flying JetBlue for the hip leather seats and popular television set.

I'll bet you ten bucks that they are.

There's a choice of LCCs now, you know. Which means that the lowest fare isn't necessarily the biggest factor in what airline a customer flies.

If I flew on Jetblue on a route over another carrier that offered the same price, it'd likely be because of the leather seat, the TV, and the reputation.


User currently offlineRiverVisualNYC From United States of America, joined Nov 2003, 930 posts, RR: 3
Reply 23, posted (10 years 5 months 1 week 5 days 9 hours ago) and read 3842 times:

This TED venture, along with all other LCCs created by majors with cutesy names and marketing i.e Song, is like admitting the core brand no longer has equity. It's like saying in the airline business, decades of leadership and innovation don't count anymore, what you need is a trendy name and a funky website. It's essentially an admission that no one cares or should care about United's history, and a slap in the face to the thousands of people who contributed to the company's decades of success and who have made sacrifices to keep it going during its recent troubles. If TED and Song are so great, what does that say about United and Delta? BA tried this in the UK with Go and KLM with Buzz, and both ultimately were sold off to real LCCs i.e. Easyjet and Ryanair respectively. The key to a successful LCC is starting with a clean sheet of paper, and this is anything but.

User currently offlineSWA TPA From United States of America, joined Aug 2001, 1559 posts, RR: 35
Reply 24, posted (10 years 5 months 1 week 5 days 8 hours ago) and read 3772 times:



It says they are aiming their marketing towards teenagers and people in their 20's. How many teenagers and 20 somethings (ok early 20 somethings) do you know that have the money to go flying around all the time????
Excluding, of course, the super rich, billion mile, triple platinum member, "average" A.Net teenager on here.  Insane

Does'nt sound like a good idea to market to such a young group to me.



I believe I can fly.....
25 Jopavon : I hope UA does some good PR to boost their image of the mainline carrier and create as much expectation as is creating with Ted.
26 UAL777CONTRAIL : Lets just say that TED doesn't work or whatever they are going to call it. Ted fails and now what? Well UAL will do what they did whit SHUTTLE and wee
27 Gigneil : I have never seen a better grassroots advertising campaign. This was brilliantly put together by United. Someone must have sent them a cluepon. Denver
28 USAFHummer : Hello, Today I was at the CU-Mizzou game being held at Folsom Field in Boulder, CO, which is about 25 miles from Denver...as many of you know, its a t
29 Dragon-wings : Who comes up with these stupid low cost airline names??
30 Plugger : UAL's Ted campaign is just another example of shallow thinking trying to entertain a shallow public, like Continental's "bling bling" thing thing. I h
31 Aa757first : Take for example Continental-Lite, Delta Express and MetroJet. This could be another nail in United's coffin. Don't forget UAL's own Shuttle by Unite
32 Midway2airtran : It's probably the most innovatative thing to come out of UAL as of recent, not exactly saying its a good idea. I thought it would be better for UA to
33 SCRAMJET : Ted, Starfish, Shuttle!? Would they just make up there freakin' mind!?
34 Elal106 : united has been doing a great job at getting everyone's attention lately!! There's some excellent marketing going on here!
35 Qqflyboy : From Friday's Denver Post: "United is linked to 'Ted' campaign on Net message boards By Greg Griffin Denver Post Business Writer United Airlines won't
36 Post contains images Aloha717200 : Welcome to the forums Greg Griffin.
37 MAH4546 : This is one of the most genius advertising campaigns I have seen in a long time. While I'm not sure if "Ted" will be a hit, they hit a home run with t
38 TWA902fly : Ted for president!!!! that would be better than bush anyways TWA902
39 Bosugadl : I've said it before in a thread about SONG....For all of you out there who think that the name is stupid or does not make sense, look at what you are
40 Soku39 : I don't think talking about it in the most negative way possible will help.
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