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Is Southwest Scaredy-cat Of Jetblue?  
User currently offline727LOVER From United States of America, joined Oct 2001, 6608 posts, RR: 20
Posted (11 years 1 month 1 week 3 days 23 hours ago) and read 4573 times:

I'm sure a lot of you read that massive thread by BigphilNYC about US CEO's remarks about WN. Unfortunately, that thread turned into a free for all brawl.  Insane

2 folks posted this article, but because of the sideshow over there, no one seemed to address it, so I thought I'd re-post it here. Very interseting reading.


(reprinted from http://www.aviationplanning.com)

Southwest & Philadelphia:
The New Low-Fare Service Environment

After almost ten years of being able to pretty much call its own shots up and down the East Coast, Southwest now has to look over its shoulder. JetBlue is now firmly in the game, and it's a factor that will change the way Southwest plans its operation in the months and years ahead.

Southwest's decision to enter Philadelphia signals a whole lot more than just another expansion city for the Dallas-based airline. Up until now, they had no significant, well-focused, and large-scale low-fare competition in the Northeast and Mid-Atlantic regions. As a result, Southwest had the luxury of being able to pick and choose new markets as it saw fit. Not any more. For the first time, Southwest has meaningful direct competition that it must address.

Southwest is facing what may be its biggest challenge since Braniff and Texas International tried to freeze it out of Texas in the mid-1970s. Back then, Southwest faced outright collusion from two dinosaur airlines. Today, Southwest now faces a competitor that can - and fully intends to - successfully dive into the core East Coast traffic base which has been pretty much Southwest's exclusive playground for nearly a decade. And it's just beginning. Increasingly, consumers are going to have a choice. Not just between mega carriers and Southwest, but between competing low-fare airlines. Specifically, between Southwest and jetBlue.


The PHL move is clear proof that the jetBlue challenge not been lost on the folks down at Love Field HDQ. Some of the usual lightweight analysts will spout that it's an attack on US Airways. Forget it, US is just a bystander caught in what will become an increasingly nasty firefight between WN and jetBlue.

Remember, Southwest didn't get where it is by relying on a Ouija board. Too many analysts have misread the well-publicized and well-humored antics of the airline's chairman, and mistake that to mean that Southwest is just a big, fun flying furball with low fares. It's a whole lot more than that. Southwest is a tough, well-run airline with management that knows the business. Especially the low-fare airline business.

And that means they do not take the jetBlue threat lightly.

Entry of jetBlue = New WN Strategies.

It's clear now that jetBlue will be a long term player. More ominously, it's not a low-fare airline. Instead, it's a low-fare airline with excellence in service - which is the formula on which WN built its business. Like Southwest, jetBlue is an airline that focuses on brand loyalty, not just dirt-cheap fares, to build its future.

Let's look at what Southwest is probably considering in regard to jetBlue:
Big time jetBlue expansion is inevitable. Southwest knows that jetBlue has over 200 airplanes on order. A lot of iron that will need to go someplace. Southwest knows that jetBlue will need to fly these machines in markets other than just JFK. And this will inevitably put jetBlue in direct competition for many of the traffic flows that Southwest now dominates. East Coast. West Coast. And in between, too.

Core-city airport service. The entry of jetBlue into Boston Logan was not insignificant to Southwest. It directly threatens much of the traffic base that Southwest enjoys at at MHT and PVD. Some of the reverse leakage driving out of Boston to fly WN is fixin' to get re-reversed back to Logan, which previously had no large-scale viable competition to Southwest. And although it really isn't a New York City airport, the same is likely happening at Islip. Cost-focused consumers in eastern Nassau and in western Suffolk Counties didn't have significant low-fare options from LGA or JFK. Now they do, and dodging potholes on the Long Island Expressway toward JFK becomes much more attractive. This isn't to say that Southwest will enter more core-city airports in the Northeast, only that jetBlue has the potential to dig into WN's existing traffic base.

Service quality. It bears repeating - jetBlue does not have passengers. More correctly, it has built a cult of travelers rabidly loyal to the airline. Not much different than what Southwest has done, but jetBlue has raised the stakes, with things WN doesn't have - in-flight television, wider seats (that's the A-320 factor), legroom, and yes, seat assignment. This is where Southwest is vulnerable. It's understandable that WN is reticent to adjust its successful service formula, but this time they really do need to take a hard look at comparative on-board service levels.

This time, it's for real - jetBlue is serious competition. This is not the United Shuttle. This is not Continental Lite. This is not MetroJet. It can be argued that the consumer may well begin to compare what he gets at each airline. At Southwest, he needs to be at the ticket counter way early to assure a boarding priority that minimizes the chances of ending up with a middle seat between two people from a culture that has not yet discovered soap. At jetBlue, the consumer doesn't have that anxiety. He has a seat assignment. In a wider seat. With a free TV to divert his attention, middle seat or not.
With jetBlue in the picture, for the first time Southwest is in danger of having the perception of offering less for the dollar than the competition.

Planning flexibility. Another dangerous competitive sign coming from jetBlue is that carrier's recent attempt to enter the Atlanta market from California. Apparently, it failed. And that's what's been missed by a lot of analysts. When it failed, jetBlue simply left. No chest-beating. No public recriminations. They just took their A-320s and went someplace else to fly another day. Two messages here, both indicating a very tough competitor: Little emotion, and the flexibility to move quickly when things don't work out.

Fleet flexibility. The addition of Embraer E-190s will be a major competitive advantage for jetBlue. Despite the comments from some ill-informed media types, these are not "regional" jets, but instead mainline airliners - think of 737-500s with better economics. For those of us who have actually been on the Embraer 170 prototype, it's very clear that the -190 is a 100-seat mainline jet that will put jetBlue in a position to enter markets and adjust capacity with extreme flexibility.

Bottom line: jetBlue is now the standard to which low-fare airlines must aspire. Including Southwest, even as good as they are.

On The Whole, They Gotta Be In Philadelphia.

And that brings us back to Philadelphia (as terrifying as that sounds, at least for those of us who've had to live there.) Southwest knew that it had to make a pre-emptive strike at PHL - to snarf up gates, establish turf, and attempt to deny jetBlue a beach head there. A sound competitive move, but one that could signal a range of shifts in the future expansion strategies at Southwest. The airline can be expected to move quickly over the next 18-months to shore up its position in key Eastern markets. Probably the most apparent moves will involve connecting the dots between existing airports on the WN route system. Watch for accelerated moves into transcon and semi-transcon markets.

Big-Time Loser: Wild Turkey Sales. What not to expect is a rash of new cities on their route system. They know jetBlue is eventually going to be all over them, and they will be circling the wagons accordingly. Forays into risky new cities is not in the cards. Any airport that doesn't have a million enplanements and the potential of generating or capturing another 300,000 to 400,000 passengers can now commence singing the blues: The odds of getting Southwest service are neck and neck with a meteor strike.

So smaller airports should face realities. Southwest is out of reach. They aren't coming. Regardless. And, by all means, small airports had best forego sending Southwest any more of those cutesy-pie marketing promotions that center around Wild Turkey bourbon. The long-suffering and good natured folks at Southwest have seen virtually every form of trying to use Mr. Kelleher's choice in adult beverages as a marketing tool. Frankly, that stopped being "innovative" about a decade ago. If you're a small to mid-size airport, save yourself the money and the brain damage. That promotional bottle you were going to send to Southwest, so cleverly disguised inside a stuffed turkey holding a picture of your airport in its mouth, is a lost cause. We'd suggest you drink the stuff instead.

Adjusting To The New Kid(s) On The Block. For almost a decade, Southwest has had pretty much free reign. Now it has an emerging, major competitor in the form of jetBlue. For Southwest, it means adjusting and responding to competition that wasn't there before. And responding to new competition often demands changing the way one does business.
It's evolve or die. By the time the dust settles on this match-up, both airlines are likely to look a whole lot different than they do today.

© 2003 The Boyd Group/ASRC, Inc. All Rights Reserved.



Listen Betty, don't start up with your 'White Zone' s*** again.
51 replies: All unread, showing first 25:
 
User currently offlineConcordeBoy From , joined Dec 1969, posts, RR:
Reply 1, posted (11 years 1 month 1 week 3 days 23 hours ago) and read 4482 times:

WN successfully competed against the majors for a long time because 1) it was long the only of its kind, 2) it served markets/airport they didnt, 3) its cost structure was extremely difficult for them to match.

While the majors have adjusted, and a plethora of other LoCos emerged; WN never really met a competitor who could answer all three of those variables on a nationwide scale.... until B6.

So it's not running scared... they just realize that they have to be attentive and slightly more tactical than usual.


User currently offlineLuv2fly From United States of America, joined May 2003, 12150 posts, RR: 49
Reply 2, posted (11 years 1 month 1 week 3 days 23 hours ago) and read 4431 times:

727LOVER

What a well written and thought out post, also yes the other thread has been totally high-jacked and has officially departed from the original post, never to return...

I am sure WN is watching closely what B6 is doing and thinking.

It should be an interesting upcoming year for both players. As WN beefs up its East Coast, and as B6 starts to expand even more.

All the best.



You can cut the irony with a knife
User currently offlineGEG2RAP From United States of America, joined Sep 2003, 853 posts, RR: 0
Reply 3, posted (11 years 1 month 1 week 3 days 23 hours ago) and read 4402 times:

As much as B6 has caught all our attention (and made me a bank full of money) B6 is new and still has a long ways to go to match WN how planes does B6 have 50? 60? soon to be 200? WN has almsot 400. ANd plus WN has a frequent flier plan a monkey could learn quick and easy to earn a nice domestic ticket anywhere.
Time will tell b6 has some proving to do to be the WN of the industry.
I have never heard of the "jetblue effect"
but the DOT even has the "Southwest effect"


User currently offline727LOVER From United States of America, joined Oct 2001, 6608 posts, RR: 20
Reply 4, posted (11 years 1 month 1 week 3 days 23 hours ago) and read 4359 times:

I have never heard of the "jetblue effect"


You've never heard of THIS?:




View Large View Medium
Click here for bigger photo!

Photo © William Jenkins




Listen Betty, don't start up with your 'White Zone' s*** again.
User currently offlineGoingboeing From United States of America, joined Dec 1999, 4875 posts, RR: 16
Reply 5, posted (11 years 1 month 1 week 3 days 23 hours ago) and read 4360 times:

Southwest scared of JetBlue? I don't really think so. Mindful of them? Sure - but scared - no. Some things in that article (which appear to be written by a JetBlue staffer) point to some things that might actually HURT jetblue. First, the comments about "200 jets on order". They currently have 48 planes. This order represents a fourfold increase in their number of aircraft. While some folks scoff at comparisons between Jetblue and People Express, one of the things that contributed to People's failure was - rapid expansion. Yeah...everybody points to Neeleman as the second coming of Christ, but bear in mind, Don Burr was considered pretty sharp at the time, too. The jury is out if 200 aircraft might be a wee tad too aggresive. While Southwest can remain fairly true to it's "niche" of short haul, high frequency (or even long haul, high frequency), JetBlue is moving from their "long haul short frequency" niche and hoping to capture some of the short haul market. But can they offer the frequency?

Second point also relates to the aircraft acquisistion. While everbody (including the author of that article) gets hung up on the semantics of "regional jet", the fact is that the 190's represent a departure from the "keep costs down" formula. They already annouce that the 190's will increase costs by 14%, although they pooh-pooh that by saying it's just a penny per ASM. Imagine the damage that AA or United could do by just lowering their ASM costs by a penny. They'll have the "spare parts" issue...Airbus parts won't fit 190's and vice versa. The early 320's will be coming out from under "warranty" and maintenance costs will rise. IMHO, human nature being what it is, the labor force will eventually begin asking to be paid a wage more in line with a "traditional" carrier - especially if JetBlue stays profitable - which they'd best do lest Wall Street punish the stock SEVERELY. ANd it's my opinion that the 190's will bring up some "issues" in the pilot ranks. NYC is a pretty big union town...I really don't foresee JetBlue remaining union free for much more than 5 years. That's not a death knell...after all, Southwest, who is based in largely non-union Texas, is one of the most heavily unionized airlines flying.

I hate to bring up the People Express thing again, but you gotta remember that when People Express was at the stage the JetBlue is today, they also were considred the poster child of a successful airline.


User currently offlineLuv2fly From United States of America, joined May 2003, 12150 posts, RR: 49
Reply 6, posted (11 years 1 month 1 week 3 days 23 hours ago) and read 4339 times:

Remember People Express towards the end strayed very far from the formula that made them a success. Also they lacked a sophisticated reservation system that also hurt them....


You can cut the irony with a knife
User currently offline727LOVER From United States of America, joined Oct 2001, 6608 posts, RR: 20
Reply 7, posted (11 years 1 month 1 week 3 days 23 hours ago) and read 4333 times:

See that copyright at the bottom? It was written by Michael Boyd, a very well respected airline analyst. See:AIRLINE ANALYST. That's his JOB


Listen Betty, don't start up with your 'White Zone' s*** again.
User currently offlineDeltaflyertoo From United States of America, joined Nov 2000, 1663 posts, RR: 1
Reply 8, posted (11 years 1 month 1 week 3 days 22 hours ago) and read 4320 times:

I think WN is concerned with the future of LCC in general. Jetblue has proven that this is going to be the way LCC do business. Frontier is now copying it and from what I've heard, the new airline in Pittsburgh will look rather similar. Indeed entering PHL is far outside of WN's traditional business model. WN is going to have to realize that its model is a tad out of date as well and see that LCC can turn profits out of busy airports. They seem to be waking up to that fact.

Everything about WN screams cheap. The interiors of their a/c, the casual attire of flight crews and CSA and of course the inflight service. THe day Jetblue launches 10 A320s on any route that WN serves, there would be no reason to fly WN over Jetblue. Also, Jetblue's ff program is identical to WN, I.E. so many trips in a year to get a free ticket.

WN is at a huge crossroads. IMO, they need new interiors (maybe grey or all blue leather seats instead of yellow and blue?) , a new look on A/C, they HAVE to enter EWR, JFK and BOS as well as IAD. I know, I know, these airports can be congested right? But that is at bank times, WN is so efficient w/ the way they fly in and out of airports, I'm surprised that weren't flying into BOS, EWR or PHL years ago and wrapping flights around CO and US banks. WN is also going to have to bite the bullet and start posting fares on Orbitz and Expedia.



User currently offlineSHUPirate1 From United States of America, joined Sep 2003, 3670 posts, RR: 16
Reply 9, posted (11 years 1 month 1 week 3 days 22 hours ago) and read 4301 times:

Original Post: Doesn't jetBlue have firm orders for 100 A-320's and 100 E-190's, and options on 100 more of each, or am I (seemingly as usual) off base?

Correction: jetBlue actually has firm orders for 152 A-320's, with options on 50 more...the E-190 numbers are accurate...

[Edited 2003-11-09 23:25:55]


Burma's constitutional referendum options: A. Yes, B. Go to Insein Prison!
User currently offlineLuv2fly From United States of America, joined May 2003, 12150 posts, RR: 49
Reply 10, posted (11 years 1 month 1 week 3 days 22 hours ago) and read 4300 times:

Deltaflyertoo

The FF program that WN offers is WAY different than B6's you have to fly a whole lot more to get a free ticket on B6 than WN...

Also the new interiors of WN's planes with the leather is very nice.



You can cut the irony with a knife
User currently offlineLhr001 From , joined Dec 1969, posts, RR:
Reply 11, posted (11 years 1 month 1 week 3 days 22 hours ago) and read 4272 times:

JetBlue...

Afraid of Air Tran, Song and Southwest Airlines!

YES

YES

YES


User currently offline727LOVER From United States of America, joined Oct 2001, 6608 posts, RR: 20
Reply 12, posted (11 years 1 month 1 week 3 days 22 hours ago) and read 4261 times:

Actually, I think that DCA-ROCguy (our low-fare guru) suggests that WN missed an opportunity to fly to JFK before B6 got there. B6 is now hurting WN at ISP.


Listen Betty, don't start up with your 'White Zone' s*** again.
User currently offlineChrisNH From United States of America, joined Jun 1999, 4163 posts, RR: 2
Reply 13, posted (11 years 1 month 1 week 3 days 22 hours ago) and read 4210 times:

At a given time, Southwest has more aircraft sitting on the ground at some cities than JetBlue has in its entire fleet. It's a matter of scale: Southwest has it and JetBlue doesn't. One might argue that once JetBlue gets all its A320s and RJs, it will have 'scale' too. But for someone to get excited by that prospect, they'd need to presume that Southwest will sit idly by doing nothing. And of course with the PHL announcement, that won't be the case. In some respects, I see JetBlue eventually evaporating into a PeoplExpress-like existence. Yes, JetBlue is a Wall Street darling. But so too was Enron at one point. Not to make a comparison, only that the term 'Wall Street experts' is an oxymoron.

User currently offlineGoingboeing From United States of America, joined Dec 1999, 4875 posts, RR: 16
Reply 14, posted (11 years 1 month 1 week 3 days 22 hours ago) and read 4194 times:

727lover - I am very aware of who Michael Boyd is. Just saying that that article looks like a JetBlue press release and not an "analysis".

User currently offlineMariner From New Zealand, joined Nov 2001, 25687 posts, RR: 85
Reply 15, posted (11 years 1 month 1 week 3 days 22 hours ago) and read 4163 times:
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Deltaflyertoo:

"Frontier is now copying it..." Huh? Frontier has been what it is since before JetBlue existed.

A nice wrap or a warm bagel on JetBlue? I don't think so.

The Ultimate Ski Season Pass (Frontier and Vail Resorts).? I don't think so.

Mexico on JetBlue? I don't think so. If/when it does happen, I could argue that JetBlue is "copying" Frontier.

JetBlue Express? I don't think so. Maybe one day - when JetBlue gets the Embraers.

The only thing Frontier might have "copied" is the LiveTV. Frontier already had a deal for that before JetBlue bought LiveTV.

cheers

mariner



aeternum nauta
User currently offlineDeltaflyertoo From United States of America, joined Nov 2000, 1663 posts, RR: 1
Reply 16, posted (11 years 1 month 1 week 3 days 22 hours ago) and read 4122 times:

Mariner:

You make good points, I guess I was thinking largely live TV and new planes when I made that statement. So to expand on your post Frontier innovated those items that Jetblue did not. It adds to my theory though that there is more than one way to add comforts to the LCC operation and keep customers happy. Whether its the Jetblue model, or the Frontier model, WN execs are in a way sandwhiched at this point as to what they will need to do for WN to get it slightly upgraded but at a decent cost.


User currently offlineMariner From New Zealand, joined Nov 2001, 25687 posts, RR: 85
Reply 17, posted (11 years 1 month 1 week 3 days 22 hours ago) and read 4095 times:
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Deltaflyertoo:

"I guess i was thinking largely live TV and new planes....."

I guessed that, so my post was a gentle dig. Very, very gentle.  Smile/happy/getting dizzy

But, for the record, Frontier had already ordered (or was about to place the order for) their new aircraft at around the time JetBlue was born.

However, I agree with with your general point about the LCC's. The WN concept was the very successful original, and mostly it is the UK/Irish LCC's that have copied it - to a fault.

I think what is happening here in the US is that some of LCC's will become/are already less and less like that original WN model.

I'd guess WN knows that too. The fact that they are at least looking at some form of IFE (and possibly 100 seat planes) suggests they understand what's happening.

cheers

mariner



aeternum nauta
User currently offlineAa757first From United States of America, joined Aug 2003, 3350 posts, RR: 7
Reply 18, posted (11 years 1 month 1 week 3 days 21 hours ago) and read 4078 times:

I'm guessing 75% to 85% of SW passengers fly because of one thing - the low fares. If B6 and WN are competing on the same route with the same or very close prices, then most people would choose B6 with their LiveTV.

Just my two cents.


User currently offlineSllevin From United States of America, joined Jan 2002, 3376 posts, RR: 6
Reply 19, posted (11 years 1 month 1 week 3 days 21 hours ago) and read 4067 times:

Actually, I think that DCA-ROCguy (our low-fare guru) suggests that WN missed an opportunity to fly to JFK before B6 got there.

Yeah, but if there's one thing we've seen, you can always enter a market. Being there beforehand isn't THAT big an edge. If Southwest decides they need JFK, they'll get a few gates, and operate the core flights they need.

That said, right now, why compete with jetBlue if you don't need to? All it does is hurt your bottom line. As long as jetBlue stays our of Southwest's way, there's still plenty of business for everyone.

OTOH, if they are forced to go head to head, they can, and can put jetBlue out of business without any problem -- simply forcing prices low and burning a little cash. It's not the way they've operated until now, but if you push Southwest into a corner of "lay off people or push jetBlue outta business" -- well, you can imagine the result.

Steve


User currently offlineGoingboeing From United States of America, joined Dec 1999, 4875 posts, RR: 16
Reply 20, posted (11 years 1 month 1 week 3 days 21 hours ago) and read 3991 times:

I'm guessing 75% to 85% of SW passengers fly because of one thing - the low fares. If B6 and WN are competing on the same route with the same or very close prices, then most people would choose B6 with their LiveTV.

I'd guess you'd be off a bit there. Look at the JetBlue "invasion" of the LA-Oakland/Las Vegas market. Prices - very much the same. But even with Live TV, they cut back...way back.


User currently offlineAa757first From United States of America, joined Aug 2003, 3350 posts, RR: 7
Reply 21, posted (11 years 1 month 1 week 3 days 20 hours ago) and read 3967 times:

I'd guess you'd be off a bit there. Look at the JetBlue "invasion" of the LA-Oakland/Las Vegas market. Prices - very much the same. But even with Live TV, they cut back...way back.

Interesting. Thanks for bringing that up.


User currently offlineTxAgKuwait From United States of America, joined Aug 1999, 1803 posts, RR: 42
Reply 22, posted (11 years 1 month 1 week 3 days 19 hours ago) and read 3867 times:

WN isn't afraid of any other carrier, but they try to keep their 'edge'.....they view every carrier as a potential threat to their hobby (making a profit) and try to be both proactive and reactive.

Southwest is making money right now. Pretty good money. Yet they look for positive ways to control costs without diminishing the product.

Consolidation of res centers (thanks to internet booking) and sales/marketing offices (why keep a sales/marketing office open in St Louis....when a rep from KC can be there in 55 minutes?)

Southwest carries a lot of people and they do it not because they are cheap, but because they offer consistency, value, and---in most markets---FREQUENCY.

Some of JetBlue's actions suggest Neeleman has been reading (and believing) all of the press clippings. I do think he is smart enough, however, to try and steer clear of WN. The LGB-LAS and LGB-OAK deal might have been one lesson, I'd expect that what he has run into ATL-LGB vs DL & FL has been another.


User currently offlineEA CO AS From United States of America, joined Nov 2001, 13736 posts, RR: 61
Reply 23, posted (11 years 1 month 1 week 3 days 17 hours ago) and read 3792 times:
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I'd guess you'd be off a bit there. Look at the JetBlue "invasion" of the LA-Oakland/Las Vegas market. Prices - very much the same. But even with Live TV, they cut back...way back.

While I'm no fan of either B6 or WN, don't forget that they only started those flights from LGB as "placeholders" so they wouldn't lose their slots due to non-use. They'd have flown empty planes if it came to it. The low-fares they offered there were just to get people on those flights to offset their operating costs and keep their losses down.

So it's hard to really say that B6 turned tail and ran.



"In this present crisis, government is not the solution to our problem - government IS the problem." - Ronald Reagan
User currently offlineOzarkD9S From United States of America, joined Oct 2001, 5221 posts, RR: 21
Reply 24, posted (11 years 1 month 1 week 3 days 16 hours ago) and read 3734 times:

Call me crazy, but it really isn't JetBlue VS. Southwest as much as JetBlue, Southwest, ATA, Frontier, AirTran and Spirit VS. the network carriers.

AirCal and PSA ruled intra Califronia traffic for years before being disembowled by their aquireres. Southwest moved in and became virtually BOTH carrier's replacement.

Every route an LCC enters is going to make trouble for the existing NETWORK carriers in that market: B6 and WN and the like can co-exist, but every passenger they take from the big 6 is another potential nail in their coffin.

AA of all airlines is "considering" a low-fare/low-cost subsidiary so things must really be bad.

Bottom line: (my opinion) ALL domestic US carriers will need to transform at least their domestic mainline operations to the LCC/LFC model or they simply will be nibbled to death. One arrow may not kill you, but a hundred or so just might.



The best IFE: A window seat and a good book.
25 Post contains images DCA-ROCguy : Actually, I think that DCA-ROCguy (our low-fare guru) suggests that WN missed an opportunity to fly to JFK before B6 got there. B6 is now hurting WN a
26 Post contains images DCA-ROCguy : Southwest carries a lot of people and they do it not because they are cheap, but because they offer consistency, value, and---in most markets---FREQUE
27 Swafa30 : Scared....probably not. Fear implies that danger is imminent. Concerned is probably a better word. Southwest concerned about jetBlue?? Definitely. We
28 Post contains images Swafa30 : WN is at a huge crossroads. IMO, they need new interiors (maybe grey or all blue leather seats instead of yellow and blue?) , a new look on A/C Actua
29 Richierich : I'm a big B6 fan but I tend to agree with Swafa30's last post. I doubt Southwest are "scared" of JetBlue. But they would be extremely stupid not to re
30 Aaway : Swafa30: I think you've hit the nail on the head!!! It isn't so much B6 may be threat with it's planned scale, but it's the product differentiation th
31 Swafa30 : Swafa30: I think you've hit the nail on the head!!! It isn't so much B6 may be threat with it's planned scale, but it's the product differentiation th
32 MD80Nut : Having flown both Southwest and JetBlue, I believe Southwest has a lot to be concerned about in the future. True, Southwest is the much bigger airline
33 Post contains links EA CO AS : I have heard that several IFE options are currently on the table. While I think PTVs are optimum, I think we could get away with LCD monitors every f
34 737doctor : Concerning IFE, I think it's safe to say that it won't happen any time soon. At $1 million per aircraft to equip our fleet with IFE, the company is no
35 Swafa30 : Concerning IFE, I think it's safe to say that it won't happen any time soon. At $1 million per aircraft to equip our fleet with IFE, the company is no
36 737doctor : Swafa30, The company will look into anything and everything that might make us more competitive. They have a "never say never" mentality. I have seen
37 Swafa30 : 737doctor, I'm with you, I trust our management team...their track record speaks for itself. I just hope that our trust is well placed. The aviation b
38 TxAgKuwait : SWAFA30 writes in, and I quote:>>"My gut tells me if they get this one wrong we're screwed. "
39 Skip7966 : One thing even those of you that work for WN seem to forget is.. Soutwest is not trying to compete with other airlines!! WN is trying to compete with
40 Post contains images Swafa30 : TxAg, Thanks for your insight. In 1971 when this party was getting started I was yet a gleam in my father's eye. You made some great points. As I said
41 SWAFA30 : One thing even those of you that work for WN seem to forget is.. Soutwest is not trying to compete with other airlines!! WN is trying to compete with
42 Deltaflyertoo : With this IFE thing, who says WN needs to have PTVs. What would the costs be for a simple 12 channel audio set? Pax could bring their own headsets or
43 737doctor : Skip, believe me. That is not the first time I've heard that.
44 Skip7966 : The main thinking of WN seems to be getting lost on the upper management. I think WN can afford to have several cross country flights, but only if the
45 Swafa30 : The main thinking of WN seems to be getting lost on the upper management. I think WN can afford to have several cross country flights, but only if the
46 TxAgKuwait : Swafa30: Now you'rre thinking. GOOD airplane food (and it can be found) would go a long way towards placating customers who might want IFE. My fear in
47 Cloudy : Concerning IFE, I think it's safe to say that it won't happen any time soon. At $1 million per aircraft to equip our fleet with IFE, the company is no
48 Lhr001 : Southwest Airlines does have major advantages over JetBlue! *Southwest Airlines flights are not flown on a hub and spoke system as JetBlue has done! e
49 OPNLguy : Cloudy asked: >>>Why do you need the whole fleet equipped? A subset of IFE equipped -700 's used for transcons and near transcons could be adequate. O
50 TxAgKuwait : Swafa30: I understand there may be a contract very soon. You might want to start brushing up on your knowledge of Broadway-musical-type showtunes. Do
51 Swafa30 : Swafa30: I understand there may be a contract very soon. You might want to start brushing up on your knowledge of Broadway-musical-type showtunes. Do
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