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Mission Statement / Vision Of Virgin Atlantic  
User currently offlineJetboytwa From United States of America, joined Jul 1999, 389 posts, RR: 4
Posted (10 years 10 months 3 weeks 5 days 7 hours ago) and read 12308 times:

Hello,

My group and I are doing a project for our Airline Management course at Embry-Riddle Aeronautical University.

We need to find the mission statement and vision for Virgin Atlantic, but we have been unable to come across it.

If anyone happens to know what it is, or where we can find it, please leave a post here.

Thanks a bunch!

Ryan P.

6 replies: All unread, jump to last
 
User currently offlineFutureualpilot From United States of America, joined May 2000, 2605 posts, RR: 8
Reply 1, posted (10 years 10 months 3 weeks 5 days 6 hours ago) and read 12283 times:

Try e-mailing them. Im sure somebody there would love to promote their airline!

Sorry I cant help you more, best of luck!



Life is better when you surf.
User currently offlineLiamksa From Australia, joined Oct 2001, 308 posts, RR: 0
Reply 2, posted (10 years 10 months 3 weeks 5 days 5 hours ago) and read 12259 times:

G'day Jetboytwa

I recently finished an assignment on Strategy/HR re: aviaiton business managemnet. In my readings i didn't find Vigin Atlantic's mission statement but i came across a book which referred to their philosophy. It said that they perceived themself "as being at least in part entertainers". Don't know if it's of any help....

Rob.


User currently offlineJetboyTWA From United States of America, joined Jul 1999, 389 posts, RR: 4
Reply 3, posted (10 years 10 months 3 weeks 5 days 4 hours ago) and read 12244 times:

Hi Rob:

If you have the book, or know where I can find it, please let me know.

Thanks for your help  Smile/happy/getting dizzy
Ryan


User currently offlineAirchabum From United Kingdom, joined Oct 2001, 769 posts, RR: 11
Reply 4, posted (10 years 10 months 3 weeks 5 days 3 hours ago) and read 12229 times:

Ryan

Hi there. I work for VS and found this on the company internal site. Hope it helps.

"Mission Statement: To grow a profitable airline which people love to fly and where people love to work."

Cheers



Biggidy biggidy bong
User currently offlineVS11 From United States of America, joined Jul 2001, 1111 posts, RR: 0
Reply 5, posted (10 years 10 months 3 weeks 5 days 1 hour ago) and read 12164 times:

I can confirm that the one Airchabum posted is the actual one  Smile/happy/getting dizzy

Reading Branson's authobiography can also give you an idea of the philosophy behind his businesses.


User currently offlineLiamksa From Australia, joined Oct 2001, 308 posts, RR: 0
Reply 6, posted (10 years 10 months 3 weeks 4 days 4 hours ago) and read 12084 times:

The book's called Changing Planes: A Strategic Management Perspective on an Industry in Transition: Situation Analysis by Holloway. It was a very quick reference to VS but a good book for buisness and corporate-level strategies and missions etc...

http://www.amazon.com/exec/obidos/tg/detail/-/0291398553/qid=1068780458/sr=8-1/ref=sr_8_1/104-8446136-0329537?v=glance&n=507846

Rob.


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