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Why "No Way BA/AA"?  
User currently offlineVS340 From , joined Dec 1969, posts, RR:
Posted (12 years 5 months 4 weeks 1 day 14 hours ago) and read 3543 times:

Ive heard stories about this and that regarding the sour relationship between VS and BA, but I never really heard the whole story especially regarding the particular logo that was used on VS aircraft "No way BA/AA". What was meant by that? and what caused this relationship to be so bad, besides just Richard Bransons antics?

If you know of a webpage or somthing i can read regarding the story that would be great.

5 replies: All unread, jump to last
User currently offlineLuv2fly From United States of America, joined May 2003, 12341 posts, RR: 45
Reply 1, posted (12 years 5 months 4 weeks 1 day 14 hours ago) and read 3521 times:
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From what I know it was to put pressure on the powers that be, not to let a code share between BA/AA to go through, or to go through as much as BA/AA wanted originally to have.

You can cut the irony with a knife
User currently offlineBirdwatching From Germany, joined Sep 2003, 4096 posts, RR: 50
Reply 2, posted (12 years 5 months 4 weeks 1 day 14 hours ago) and read 3510 times:

here is a photo of what he means:

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Click here for bigger photo!

Photo © Gregory Bajor

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User currently offlinePER744 From Australia, joined Mar 2003, 405 posts, RR: 2
Reply 3, posted (12 years 5 months 4 weeks 1 day 12 hours ago) and read 3407 times:

It's basically that Branson generally uses bashing the competition as a marketing tool. He tries to appeal to the 'anti-big-business' folk, or the 'battlers'.

Ah yes, the Virgin group, such a small home-town business  Wink/being sarcastic

User currently offlineCospn From Northern Mariana Islands, joined Oct 2001, 1929 posts, RR: 0
Reply 4, posted (12 years 5 months 4 weeks 1 day 10 hours ago) and read 3345 times:

CO is with him on that one...AA/BA is OK but they need to give up many, many, slots at LHR to other airlines CO/NW/DL so they can compete fairly with AA/BA..not having an Monolpoly on the USA routes

User currently offlineConcordeBoy From , joined Dec 1969, posts, RR:
Reply 5, posted (12 years 5 months 4 weeks 1 day 1 hour ago) and read 3159 times:

not to let a code share between BA/AA to go through

Much more than that.

This was Branson protesting "tooth & nail" against Antitrust Immunity (i.e., the ability to share revenues, coordinate fleet and schedules as if they were the same airline, and utilize freeflow codeshare) being granted to AA and BA in 1996... before OneHeathroWorld was as we know it today.

AA/BA also recently applied for ATI again and were granted authority on the stipulation of releasing hundreds of LHR slots to competitors. They nixed the agreement.

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