VS340 From , joined Dec 1969, posts, RR: Posted (9 years 5 months 2 weeks 3 days 5 hours ago) and read 1992 times:
Ive heard stories about this and that regarding the sour relationship between VS and BA, but I never really heard the whole story especially regarding the particular logo that was used on VS aircraft "No way BA/AA". What was meant by that? and what caused this relationship to be so bad, besides just Richard Bransons antics?
If you know of a webpage or somthing i can read regarding the story that would be great.
Luv2fly From United States of America, joined May 2003, 11957 posts, RR: 51 Reply 1, posted (9 years 5 months 2 weeks 3 days 5 hours ago) and read 1970 times:
From what I know it was to put pressure on the powers that be, not to let a code share between BA/AA to go through, or to go through as much as BA/AA wanted originally to have.
Birdwatching From United States of America, joined Sep 2003, 3573 posts, RR: 52 Reply 2, posted (9 years 5 months 2 weeks 3 days 5 hours ago) and read 1959 times:
PER744 From Australia, joined Mar 2003, 405 posts, RR: 2 Reply 3, posted (9 years 5 months 2 weeks 3 days 3 hours ago) and read 1856 times:
It's basically that Branson generally uses bashing the competition as a marketing tool. He tries to appeal to the 'anti-big-business' folk, or the 'battlers'.
Ah yes, the Virgin group, such a small home-town business
Cospn From Northern Mariana Islands, joined Oct 2001, 1473 posts, RR: 0 Reply 4, posted (9 years 5 months 2 weeks 3 days 1 hour ago) and read 1794 times:
CO is with him on that one...AA/BA is OK but they need to give up many, many, slots at LHR to other airlines CO/NW/DL so they can compete fairly with AA/BA..not having an Monolpoly on the USA routes
ConcordeBoy From , joined Dec 1969, posts, RR: Reply 5, posted (9 years 5 months 2 weeks 2 days 16 hours ago) and read 1608 times:
not to let a code share between BA/AA to go through
Much more than that.
This was Branson protesting "tooth & nail" against Antitrust Immunity (i.e., the ability to share revenues, coordinate fleet and schedules as if they were the same airline, and utilize freeflow codeshare) being granted to AA and BA in 1996... before OneHeathroWorld was as we know it today.
AA/BA also recently applied for ATI again and were granted authority on the stipulation of releasing hundreds of LHR slots to competitors. They nixed the agreement.
Sponsor Message: 
From , joined Dec 1969, posts, 
From United States of America, joined May 2003, 11957 posts, 
From Australia, joined Mar 2003, 405 posts, 
From Northern Mariana Islands, joined Oct 2001, 1473 posts, 
Printer friendly format 
