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HP To Allow Advertising On Tray Tables  
User currently offlineElectraBob From United States of America, joined Sep 2003, 931 posts, RR: 3
Posted (10 years 7 months 2 weeks 5 days 10 hours ago) and read 2535 times:

There was a very small article in this morning's Detroit paper -

America West Airlines will bring new meaning to the phrase captive audience when it allows companies to overlay airplane tray tables with advertising this month. The airline said it has entered a partnership with SkyMedia International to produce vinyl print ads that can be affixed to tray tables. Advertisers get all of the tray-table space in an entire plane.

****

Well, if HP starts this, are other airlines to follow?? Will airplane interiors some day resemble that of a city bus??


Having a smoking section in a restaurant is like having a peeing section in a swimming pool.....
19 replies: All unread, jump to last
 
User currently offlineDC-10 Levo From United Kingdom, joined Nov 2001, 3432 posts, RR: 3
Reply 1, posted (10 years 7 months 2 weeks 5 days 10 hours ago) and read 2491 times:

Just read the story on yahoo.com. The first company to advertise is Mercedes Benz.

I think it's a great idea, I can see many more airlines following HP.

DC-10


User currently offlineMD80Nut From United States of America, joined Jul 2003, 901 posts, RR: 9
Reply 2, posted (10 years 7 months 2 weeks 5 days 10 hours ago) and read 2490 times:

If it helps keep fares down I'm all for it. Since the ads will only be visible when the tray is down I don't see airplanes becoming like the inside of buses yet. However, if somebody comes up with the idea of ads on the overhead bins...  Big grin

cheers, Ralph



Fly Douglas Jets DC-8 / DC-9 / DC-10 / MD80 / MD11 / MD90 / 717
User currently offlineLeskova From Germany, joined Oct 2003, 6075 posts, RR: 70
Reply 3, posted (10 years 7 months 2 weeks 5 days 10 hours ago) and read 2485 times:

What's new about that? TAM has had ads on the tray tables on domestic flights (I've seen them a few times between SDU and CGH) for quite a while now...


Smile - it confuses people!
User currently offlineDIA From United States of America, joined Jan 2001, 3273 posts, RR: 28
Reply 4, posted (10 years 7 months 2 weeks 5 days 10 hours ago) and read 2478 times:

"Well, if HP starts this, are other airlines to follow?? Will airplane interiors some day resemble that of a city bus??"

I wouldn't go that far. . .but the tray table idea is a grand idea. I hate it, but from a marketers point of view, it's great. I hope it doesn't catch on and I also hope that there is enough complaints about staring at an ad for hours is downright annoying.

It's as annoying as those ads placed directly above the urinals in men's bathrooms. . .yeah, I want to look at an ad while my nose is five inches away from touching it, and I have no choice but to stare at how "you too can grow your hair back" as you stare at some man's thinned-out scalp.

Again, great idea, but bad.




Ding! You are now free to keep supporting Frontier.
User currently offlineContrails From United States of America, joined Oct 2000, 1832 posts, RR: 0
Reply 5, posted (10 years 7 months 2 weeks 5 days 10 hours ago) and read 2449 times:

I guess pop-down trays would be the perfect complement to pop-up windows.

This makes me sick. Excuse me while I throw up.



Flying Colors Forever!
User currently offlineSsides From United States of America, joined Feb 2001, 4059 posts, RR: 21
Reply 6, posted (10 years 7 months 2 weeks 5 days 10 hours ago) and read 2431 times:

What about advertising on the inside of winglets? That was discussed on this board a few weeks ago.


"Lose" is not spelled with two o's!!!!
User currently offlineFlyingBanker From , joined Dec 1969, posts, RR:
Reply 7, posted (10 years 7 months 2 weeks 5 days 10 hours ago) and read 2379 times:

Bank Of America and The History Channel are also going to advertise on the tray tables, they said only one company per aircraft though.

User currently offlineDIA From United States of America, joined Jan 2001, 3273 posts, RR: 28
Reply 8, posted (10 years 7 months 2 weeks 5 days 10 hours ago) and read 2372 times:

Anybody have a link to this article?




Ding! You are now free to keep supporting Frontier.
User currently offlineMawelsh From United States of America, joined Mar 2001, 73 posts, RR: 0
Reply 9, posted (10 years 7 months 2 weeks 5 days 8 hours ago) and read 2328 times:

http://story.news.yahoo.com/news?tmpl=story&u=/ap/20031210/ap_on_bi_ge/airplane_advertising_4

What's really ironic is you have to buy food to put on it...

http://story.news.yahoo.com/news?tmpl=story&u=/ap/20031208/ap_on_bi_ge/amwest_meals_1


[Edited 2003-12-10 18:47:24]

User currently offlineGamps From United States of America, joined Jul 2003, 469 posts, RR: 1
Reply 10, posted (10 years 7 months 2 weeks 5 days 8 hours ago) and read 2307 times:

Given that HP has stopped serving (free) foodeven on long flights, I wonder how many people will really open the tray and thus see the ads  Smile

User currently offlineLuv2fly From United States of America, joined May 2003, 12090 posts, RR: 49
Reply 11, posted (10 years 7 months 2 weeks 5 days 8 hours ago) and read 2305 times:

What difference is this from when airlines sold advertising on the ticket jackets, now it is all e-tickets so no jackets. Also when they have video programming I am sure they sell the advertising between the features. I am sure this is only the start of things to come. What about advertising on the beverage carts, in the bathrooms, they could charge more to advertise on the seat back in front of you, since you would be forced to look at it. Charge more if you want to sit in a ad free area.


You can cut the irony with a knife
User currently offlineFlyboyaz From , joined Dec 1969, posts, RR:
Reply 12, posted (10 years 7 months 2 weeks 5 days 8 hours ago) and read 2286 times:

Hmmm interesting idea. Will protect the trays from those evil kids with crayons!! hehe

I'm glad that they are considering selling food again. Passengers raved about it. I was a bit upset when we pulled all food on even transcon flights...most people had no problem bringing their own but still something should be offered. An employee mentioned it at our "town hall" meetings and Doug stated that they were working on bringing back some kind of "meal" program.

Even if there isn't any food served...I doubt most people would refuse a drink on a PHX-JFK flight....then they would have to put down their tray!


User currently offlineCkfred From United States of America, joined Apr 2001, 5171 posts, RR: 1
Reply 13, posted (10 years 7 months 2 weeks 5 days 8 hours ago) and read 2239 times:

I seem to remember that on AA, a lot of the plastic cups had either Coke or Minute Maid logos on them, and I think the styrofoam coffee cups had the Maxwell House logo on them.

So, advertising inside the cabin isn't new.

But while people aren't pulling trays down for food service, they are pulling them down for their laptop computers.


User currently offlineInnocuousFox From United States of America, joined Dec 2003, 2805 posts, RR: 14
Reply 14, posted (10 years 7 months 2 weeks 5 days 8 hours ago) and read 2222 times:

This is even worse than the ads on the walls above urinals in bars!


Dave Mark - Intrinsic Algorithm - Reducing the world to mathematical equations!
User currently offlineLuv2fly From United States of America, joined May 2003, 12090 posts, RR: 49
Reply 15, posted (10 years 7 months 2 weeks 5 days 8 hours ago) and read 2210 times:

Think about the ideas they can do with this, advertising on the pillow cases, logo themed blankets, either the airline or sell the spots, FA's aprons sell advertising there, pilots cases they carry, another spot to sell, beverage cart advertise on the sides of it, cups, napkins, swizzle sticks, back of boarding passes, signage at the gate, this flight brought to you by Coke, the official drink of DL, overhead bins, outside of course more costly, inside less money, seat belts, both the belt part and the buckle could all be sold, seat fabric, do like Western Pacific sell the outside for advertising. Advertising on the outside of the bathroom door while people are waiting. If they still had the curtain between first and coach you could sell that as well, coach side different ads, first class more expensive products.


You can cut the irony with a knife
User currently offlineKl911 From Ireland, joined Jul 2003, 5119 posts, RR: 12
Reply 16, posted (10 years 7 months 2 weeks 5 days 8 hours ago) and read 2189 times:

If it helps keep fares down I'm all for it! Gives you something to read as well instead of complaing about stupid ptv's in planes.....


Next trip : DUB-AUH-CGK-DPS-KUL-AUH-CDG-ORK :-)
User currently offlineErj-145mech From United States of America, joined Oct 2001, 306 posts, RR: 1
Reply 17, posted (10 years 7 months 2 weeks 5 days 7 hours ago) and read 2153 times:

I can hear the cabin announcements now

" Welcome aboard ladies and gentlemen, flight 2345 non stop service to Podunck. Please take out your safety cards from the seat back in front of you while I tell you about the safety features of this aircraft. This briefing is sponsored by the good folks at the TSA. TSA, brings screenings together."


User currently offlineRichard28 From United Kingdom, joined Aug 2003, 1603 posts, RR: 6
Reply 18, posted (10 years 7 months 2 weeks 5 days 7 hours ago) and read 2151 times:

Easyjet in the UK go one step further:

The sick bags have adverts!!

The sick bags can either be used for the traditional purpose, or taken off the plane, and popped in the post with your film inside for processing!!

Hopefully bags would not be used for both purposes!!  Big grin

Rich.


User currently offlineSuperDash From United States of America, joined Sep 2003, 574 posts, RR: 0
Reply 19, posted (10 years 7 months 2 weeks 4 days 20 hours ago) and read 2023 times:

Well, I have to say it's cheap. To me it gives me the impression of; "Hey we have to sell every piece of space on this plane to someone because we can't afford to do maintenance on the planes." I understand it, but I don't like it. I want low fares, but I want to feel good about the airline I am on (clean plane in good repair, pro flight crews). Blatant ads like this give me that cheap feel. I don't want my plane looking like a city bus. I hated Western Pacific for their paint jobs and I never would fly on them because of it. I hope others don't follow. There's enough ads in the inflight magazine. I think Delta's magazine has about 4 pages of content now. For now, just another reason not to fly AmWest. I haven't been on them for years. Now, It may be a bunch more years. Swing and a miss in my book.

PS-I wonder how easy it will be to peal them off the tables? Something to do on a 4 hour flight when you have no money to buy food. That will really make the planes look good.  Smile/happy/getting dizzy


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