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SAS Or Braathens To Stop Flying In Norway  
User currently offlineHeisan67 From , joined Dec 1969, posts, RR:
Posted (10 years 11 months 2 weeks 5 days 3 hours ago) and read 3960 times:

9. Januar 2004
Aviation: SAS or Braathens? -that's the question

The SAS Group will in future use only one brand name in Norway, and remove either SAS or Braathens.
The aim is to strengthen the Group's image in its competiton against the low-price airlines, such as "Norwegian" and "Nordic air link".
The SAS Group will operate under just one trademark in order to win in the competition against Norwegian and Nordic Airlink in particular.
-I can confirm that such a plan exists, and that we are working intensively with this at the moment, says SAS information director Hans Ollongren to Dagens Naeringsliv.

The aim of project Low Cost Carriers Plus (LCC Plus) is to make the Group more competitive, even if most of the structure of the present network will be maintained.

According to Dagens Naeringsliv, only one brand name will be used when inland winter schedules begin in October this year.
http://www.norwaypost.no/content.asp?folder_id=9&cluster_id=24223

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The ? now is....will Braathens take over all flights in Norway?

15 replies: All unread, jump to last
 
User currently offlineStarFlyer From Germany, joined Sep 2002, 987 posts, RR: 1
Reply 1, posted (10 years 11 months 2 weeks 5 days 3 hours ago) and read 3916 times:

Why not SAS? They are the flag carrier aren't they?! It would definitely better to use SAS only as any other solution would just make things more complicated (marketing etc) IMHO.


Yours truly - StarFlyer
User currently offlineHeisan67 From , joined Dec 1969, posts, RR:
Reply 2, posted (10 years 11 months 2 weeks 5 days 3 hours ago) and read 3886 times:

Today SAS only operates the following servives in Norway:
Oslo - Bergen (aprrox 22 return flights pr day)
Oslo - Stavanger (ap. 20 a day)
Oslo - Trondheim (ap 23 a day)
Oslo - Haugesund (ap 6 a day)
Osll - Bodø (1 a day)
Oslo - Tromsø (2 a day)

Braathens operates:
Oslo - Stavanger
Oslo - Kristiansand
Oslo - Molde
Oslo - Ålesund
Oslo - Kristiansund
Oslo - Bodø
Oslo - Harstad/Narvik
Oslo - Bardufoss
Oslo - Tromsø
Oslo - Alta
Oslo - Kirkenes
Oslo - Longyearbyen
Tromsø - Longyearbyen
Stavanger - Bergen
Bergen - Trondheim
Trondheim - Bodø
Bodø - Tromsø
...and from Norway to London/Gatwick, Dublin, Aberdeen, Las Palmas, Malaga, Alicante, Barcelone, Nice, Rome, Palma and soon Lissabon.

http://tandem.rayon.no/Pages2/NO/Arrivals/combo.phtml

Braathens has definitely more routes in Norway and has a quite stronger brand/name than SAS. Besides...Braathens operate to a lower cost than SAS airline and if there is something SAS need now it is to slash costs.


User currently offlineNCL From United Kingdom, joined Jan 2004, 18 posts, RR: 0
Reply 3, posted (10 years 11 months 2 weeks 5 days 3 hours ago) and read 3847 times:

Hej Hejsan,

"...Braathens operate to a lower cost than SAS airline and if there is something SAS need now it is to slash costs".

In which way does Braathens operate to a lower cost than SAS?


User currently offlineHeisan67 From , joined Dec 1969, posts, RR:
Reply 4, posted (10 years 11 months 2 weeks 5 days 3 hours ago) and read 3840 times:

Sorry...it should be:

"...Braathens operate to a lower cost than SAS airline and if there is something the SAS group need now it is to slash costs".

SAS group= SAS airline, Braathens, Widerøe, Blue1, Spanair (airlines owned by SAS)...etc


User currently offlineNCL From United Kingdom, joined Jan 2004, 18 posts, RR: 0
Reply 5, posted (10 years 11 months 2 weeks 5 days 3 hours ago) and read 3820 times:

Wouldn't a move like this create competition issues? Do not know much about Norway's competition policy but I would assume that this move would give SAS Group an even greater dominance in Oslo Gardemoen? I mean wouldn't Braathens' slots be counted towards SAS? And if that's the case wouldn't the group be forced to give up a few of their peaktime slots? Anyway...just wondering....

User currently offlineHeisan67 From , joined Dec 1969, posts, RR:
Reply 6, posted (10 years 11 months 2 weeks 5 days 3 hours ago) and read 3779 times:

Competition issuse...I don't think so. If Braathens is to fly all the SAS airline routes in Norway this would mean anything since Braathens is 100% owned by SAS group. It is more like letting another airline in the same group do the flying. When SAS bought BRaathens 2 years ago there was much more debate about almost monopoly tendeces...but then a new domestic carrier started: "Norwegian" which is a LCC and soon serving 16 domestic destinations and 11 international destinations.
Today the SAS group has divede different destinations to either SAS or Braathens. SAS airline flies from Oslo to the major destinations, while Braathens operate to medium and small destinations in Norway.
In addition to this Braathens also operates full service flights to London, Dublin and Aberdeen.....and low cost flights to south-Europe. Perhaps SAS airline will take over the flights to London, Dublin and Aberdeen.
Anyway....this means trouble for the unions in the two airlines....cause this most likely means that some have to go....


User currently offlineTWISTEDWHISPER From Sweden, joined Aug 2003, 711 posts, RR: 2
Reply 7, posted (10 years 11 months 2 weeks 5 days 2 hours ago) and read 3762 times:

Sad to say, but I believe that the Braathens livery will be replaced with the SAS... there are few logotypes that are so strongly associated with a country as Braathens is with Norway... well, that should be Lufthansa with Germany and Quantas with Aussieland then  Wink/being sarcastic

The problem with keeping the Braathens livery is that they have planes that they can not use anywhere else then in traffic to, inside and from Norway... I wouldn't wanna get on a plane at ARN bound for CPH if it said Braathens on it... I mean, if it says SAS on my ticket and Braathens on the plane, that would give a quite tacky impression, wouldn't it? It's like flying domestic in France on this bird:

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Read between the lines.
User currently offlineNCL From United Kingdom, joined Jan 2004, 18 posts, RR: 0
Reply 8, posted (10 years 11 months 2 weeks 5 days 2 hours ago) and read 3738 times:

I see, and I understand what you are saying. Do you know anything about fares? I can see that for example the route OSL-SVG is trafficked by them both (Braathens/SAS) but in addition to these two, Wideroe (SAS well connected) traffic the route as well. Do they have coordinated fares or do they compete as three separate airlines? I find it rather strange to have three separate airlines trafficking the same routes but owned by the same group. Sorry about this fuss, it is just that I'm doing some uni research about airline competition in Sweden and was thinking of including Norway.

User currently offlineHeisan67 From , joined Dec 1969, posts, RR:
Reply 9, posted (10 years 11 months 2 weeks 5 days 2 hours ago) and read 3734 times:

well...many flights today are already code share and have SK number, but when you get to the gate there cold be a Lufthansa, Braathens, Snowflake, Blue1, Widerøe aircraft and not a SAS aircraft. But I fulle agree that it would be difficult to get Swedes to travel on an airline called Braathens and with the Norwegian flag on the tail.
I belive the mistake was done by SAS group when they bought Braathens. The handled the situation very bad and SAS has after that got a lot of bad publicity in Norway. The promised all emploees should be treated equaly, but it turned out that only Braathens employes had to go at the end. SAS group should have painted all aircraft in SAS colors at once, and removed the neme Braathens. I belive they didn't have the balls to do so at that time, but everybody belived it had to be done some day....perhaps next year already.

By the way....why use a brand-name which only Norwegians can pronounce properly?


User currently offlineHeisan67 From , joined Dec 1969, posts, RR:
Reply 10, posted (10 years 11 months 2 weeks 5 days 2 hours ago) and read 3709 times:

To NCL.
Braathens has their tecnical base in Stavanger - SVG, so in order not to make empty flights to Stavanger for technical supervision Braathens operate 2 flights a day from Oslo to Stavanger (you'll see it's the 2 latest one in the evening), and Braathens operates the 2 first morning flights from Stavanger to Oslo.
Today there are now difference in prices etc and booking tickets at Braathens or SAS gives you the same flights...e.g. booking a fare from Oslo to Tromsø...you may choose all Braathens or SAS flights..mix and match returnflights etc...it will have no effect on the price. The time schedules are coordinated and luggage checked tru all the way..just like if it was 1 company. Check in counters are shared, ticket maschines, check-in maschines etc. It is in fact 1 company for the travellers...but 2 company when it comes to ecenomy and organisation...weird actually.
SAS airline has seating domestic in Norway on all flights while Braathens only has seating on international routes....this is the biggest difference for Norwegian travellers.
Widerøe operates not from Oslo-Gardermoen (OSL) to major cities but they operate out of Sandefjord airport, Torp (TRF) south of Oslo. In Amadeus both Sandeford/Torp and Oslo/Gardermoen are listed when using "OSL".


User currently offlineAirsicknessbag From Germany, joined Aug 2000, 4723 posts, RR: 33
Reply 11, posted (10 years 11 months 2 weeks 4 days 11 hours ago) and read 3566 times:

>>>The aim is to strengthen the Group's image in its competiton against the low-price airlines

Hmm. Maybe then SAS should clearly distance themselves from snowflake?

The latter´s tix are issued by SAS and are in SAS envelopes, the tix say "operated by SAS", the flight numbers start with SK - bottom line, pre-flight you get the impression "I´ll fly SAS", then you find yourself on a low-cost airline.

That´s what I call watering down a brand, and not "strengthening the Group's image in its competiton against the low-price airlines".

Daniel Smile


User currently offlineBMAbound From Sweden, joined Nov 2003, 660 posts, RR: 4
Reply 12, posted (10 years 11 months 2 weeks 4 days 9 hours ago) and read 3475 times:

What's Wideroe's role in this? Will they keep their livery? After all, their Dash 8's take people to places where even commuters as the F-50 can't land.

regards,

johan



Altitude is Insurance - Get Insured
User currently offlineHeisan67 From , joined Dec 1969, posts, RR:
Reply 13, posted (10 years 11 months 2 weeks 3 days 4 hours ago) and read 3328 times:

Yep, Widerøe is not changing their livery or image. They recently announced that they will change service onbord...you now have to pay for everything, but then again prices have been slashed by 20%.
Widerøe keep on expanding - new service to Manchester just started.
BTW they will add more seats in the cabin in order to make more mony....so will SAS domestic in Norway.


User currently offlineKaiGywer From United States of America, joined Oct 2003, 12281 posts, RR: 35
Reply 14, posted (10 years 11 months 2 weeks 3 days 1 hour ago) and read 3247 times:
AIRLINERS.NET CREW
FORUM MODERATOR

WF just changed their livery in early 2002. Looks nice.


“Once you have tasted flight, you will forever walk the earth with your eyes turned skyward, for there you have been, an
User currently offlineHeisan67 From , joined Dec 1969, posts, RR:
Reply 15, posted (10 years 11 months 2 weeks 2 days 14 hours ago) and read 3146 times:

And this is how the new livery looks like:

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Photo © Hans Olav Nyborg



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