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Misspelled Ad For Frontier At DIA  
User currently offlineMattnrsa From United States of America, joined Dec 2002, 394 posts, RR: 1
Posted (10 years 10 months 1 week 6 days ago) and read 3279 times:

Has anyone else seen the misspelled ad for Frontier at DIA? They recently put ads up around the airport that look quite good, but one on the train is misspelled. They all have a nice photo of a F9 plane with a cute message about their destinations or the airline itself. The one on the train says "This train breaks for animals". I understand the take on the bumper stickers, but shouldn't it read "BRAKES", the work for a car or train slowing down? "Breaks" implies that the train breaks down. It seems like it would be embarrassing for F9 to have a misspelled ad that so many see. Otherwise the ads are nice.

Anyone here from F9 know whom to contact to get it fixed?

21 replies: All unread, jump to last
 
User currently offlineJjbiv From United States of America, joined Jan 2001, 1226 posts, RR: 5
Reply 1, posted (10 years 10 months 1 week 5 days 23 hours ago) and read 3177 times:

Not quite as good as the fine folks who run Toledo's airport spelling "Baggage Carousel" as "Baggage Carousal". Now, we have some good times at the airport, but hardly anything which rises to the level of a carousal.

joe


User currently offlineDelta767300ER From United States of America, joined Dec 2003, 2562 posts, RR: 11
Reply 2, posted (10 years 10 months 1 week 5 days 23 hours ago) and read 3130 times:

Where is DIA?

-Delta767300ER


User currently offlineAlphascan From United States of America, joined Nov 2003, 937 posts, RR: 13
Reply 3, posted (10 years 10 months 1 week 5 days 23 hours ago) and read 3119 times:

Diane Willmann is the Director of Advortising (he he) at Frontier. Don't know phone number or e-mail address.


"To he who only has a hammer in his toolbelt, every problem looks like a nail."
User currently onlineCALMSP From United States of America, joined Aug 2003, 4036 posts, RR: 8
Reply 4, posted (10 years 10 months 1 week 5 days 23 hours ago) and read 3111 times:
Support Airliners.net - become a First Class Member!

DIA=Denver International Airport



okay, I'm waiting for the rich to spread the wealth around to me. Please mail your checks to my house.
User currently offlineDLKAPA From , joined Dec 1969, posts, RR:
Reply 5, posted (10 years 10 months 1 week 5 days 23 hours ago) and read 3109 times:

Denver International Airport

DLKAPA


User currently offlineDash8tech From United States of America, joined Jul 1999, 732 posts, RR: 5
Reply 6, posted (10 years 10 months 1 week 5 days 22 hours ago) and read 2992 times:

That'd be DEN, DIA was it's old name before being renamed...I think!

User currently offlineBillelliott9 From , joined Dec 1969, posts, RR:
Reply 7, posted (10 years 10 months 1 week 5 days 22 hours ago) and read 2905 times:

Stapleton was DEN. When "DIA" was opened it was given the DEN identifier.

User currently offlineBicoastal From , joined Dec 1969, posts, RR:
Reply 8, posted (10 years 10 months 1 week 5 days 22 hours ago) and read 2865 times:

Judging by the spelling by many on this forum and the frequent misuse of words like "there/they're/their" and "you're/your," then it's (not "its") likely that Frontier simply knows its (not "it's) audience of airline enthusiasts.

User currently offlineSprxflySWA From United States of America, joined Nov 2003, 597 posts, RR: 0
Reply 9, posted (10 years 10 months 1 week 5 days 22 hours ago) and read 2830 times:

Well, in ANC I saw "busses". Did you ask the Denver International Airport head, maybe those trains do break for animals, perhaps they are pieces of crap that can't hold up to a bunny!  Smile

User currently offlineElwood64151 From United States of America, joined Feb 2002, 2477 posts, RR: 6
Reply 10, posted (10 years 10 months 1 week 5 days 16 hours ago) and read 2671 times:

Or, perhaps, the advertising guys were trying to get your attention.

Ever see a "Bak 2 Skool Sail" sign? Wal-Mart pulled that one a few years ago. Took a lot of heat for it. Also increased revenues 20% over projections.



Those who fail to learn history are doomed to repeat it in summer school.
User currently offlineGigneil From United States of America, joined Nov 2002, 16347 posts, RR: 85
Reply 11, posted (10 years 10 months 1 week 5 days 16 hours ago) and read 2586 times:

Well, in ANC I saw "busses".

That's the correct spelling.

Eet mor chikin.

N


User currently offlineDIA From United States of America, joined Jan 2001, 3273 posts, RR: 27
Reply 12, posted (10 years 10 months 1 week 5 days 2 hours ago) and read 2412 times:

"Where is DIA?

Here I am!  Big grin

Seriously, I think it was a simple mistake by the business/company that printed those specific posters. . .a common mistake in the industry. . .Dianne Willman would, or will, get a kick out of this.




Ding! You are now free to keep supporting Frontier.
User currently offlineLuv2fly From United States of America, joined May 2003, 12148 posts, RR: 49
Reply 13, posted (10 years 10 months 1 week 5 days 2 hours ago) and read 2393 times:
Support Airliners.net - become a First Class Member!

I read a business book once about the power of writing Thank you notes to past customers, this one individual who was a clothes salesmen told how he always misspelled one or two words deliberately, to make it seem that much more real and not forced, he was very successful, so maybe this is also the same vein and is deliberate and not a misprint. To get your attention and talking, like it is doing here?


You can cut the irony with a knife
User currently offlineAA717driver From United States of America, joined Feb 2002, 1566 posts, RR: 13
Reply 14, posted (10 years 10 months 1 week 5 days ago) and read 2340 times:

I don't think it is a simple mistake, I believe they used a spell checker and got the wrong meaning and didn't know better or didn't proof it.

I wrote Nissan because a recent Infiniti radio ad discussed the nav system and used the word "orientated". It's oriented. A common mistake, but a mistake nevertheless.

Several years ago at my daughter's private school(where we sent her to escape such problems...) her second grade teacher frequently marked words wrong on her paper that were spelled correctly. She would then write the "correct" spelling above the word. She didn't get fired--she was really good looking with huge "accessories" and was engaged to the football coach. They eventually left the school(the couple, not the "accessories" Big grin ).TC



FL450, M.85
User currently offlineSlamClick From United States of America, joined Nov 2003, 10062 posts, RR: 68
Reply 15, posted (10 years 10 months 1 week 5 days ago) and read 2301 times:

Problem with spell checkers is that so long as "break" was spelled correctly it will not flag it. A grammar checker might.

There is still no substitute 4 a good education.  Smile




Happiness is not seeing another trite Ste. Maarten photo all week long.
User currently offlineFSPilot747 From United States of America, joined Oct 1999, 3599 posts, RR: 12
Reply 16, posted (10 years 10 months 1 week 5 days ago) and read 2280 times:

Yeah I wonder if they were just trying to be clever with their wording, and it would sort of make sense (in a twisted way, I suppose), since the airline's theme is wildlife.



FSP


User currently offlineSprxflySWA From United States of America, joined Nov 2003, 597 posts, RR: 0
Reply 17, posted (10 years 10 months 1 week 4 days 23 hours ago) and read 2212 times:

Gigneil,
apparently, both are correct. Buses, busses. Neither come up on spellcheck.


User currently offlineBackfire From Germany, joined Oct 2006, 0 posts, RR: 0
Reply 18, posted (10 years 10 months 1 week 4 days 23 hours ago) and read 2184 times:

Advertising agencies charge a fortune for campaigns - from my experience I'd be very surprised if such a blatant "error" wasn't, in fact, deliberate.

Are you sure you're not simply missing the joke?


User currently offlineM404 From United States of America, joined exactly 11 years ago today! , 2229 posts, RR: 5
Reply 19, posted (10 years 10 months 1 week 4 days 23 hours ago) and read 2147 times:
Support Airliners.net - become a First Class Member!

Well it got my attention when a local chain in Las Vegas had a sale on "hamboggers"


Eeeeewwwww.



Less sarcasm and more thought equal better understanding
User currently offlineMattnrsa From United States of America, joined Dec 2002, 394 posts, RR: 1
Reply 20, posted (10 years 10 months 1 week 4 days 20 hours ago) and read 2050 times:

Just spoke to Frontier advertising. She said she had already heard about the misspelled word, courtesy of the airliners.net discussion board (we're famous!). She thanked me for the call, and did not explain any other interpretation of the ad, so I think it was indeed a misspell.

User currently offlineAirportguy1971 From United States of America, joined Aug 2003, 355 posts, RR: 1
Reply 21, posted (10 years 10 months 1 week 4 days 17 hours ago) and read 1967 times:

Well, since the airline in question is on the A concourse (the only one that can be accessed without the train) if the train breaks, everyone would fly Frontier.

Just Kidding  Smile


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