Alitalia744 From United States of America, joined Mar 2000, 4772 posts, RR: 44
Reply 3, posted (11 years 1 month 3 days 22 hours ago) and read 1500 times:
It's perfect marketing at least to drive away competition.
I work in advertising and my client's biggest competitor has just done something similar, although as opposed to "European Low-Cost", they actually paid search engines money to have our name go to their link.
Needless to say, once the Agency and our client caught word of this, it was changed.