One day I was listening to this electronic song on my iPod, right after I read one of the "Airline theme song" posts, and this song just struck me as perfect for putting together with images of aircraft soaring through the sky.
I've said before that Rhapsody in blue is one of the most effective airline theme songs ever, and while it is still very likeable, a true sign of marketing genius would be to change to a new theme song while Rhapsody in blue is "still on top". Of course, any new song would have to prove as timeless as the Gershwin classic, with the same likeable qualities across all audiences...
Let me know what you think about using the song in advertising...for any airline, not just United... Does it suit an airline?
UA744Flagship From , joined Dec 1969, posts, RR:
Reply 3, posted (10 years 8 months 3 weeks 10 hours ago) and read 2995 times:
Are you sure about United focusing their advertising to young people? Seems to me, that's a bit out of their target demographic. But, if you catch them young, maybe they will stay with you forver.
Nope, not sure at all. But the young, upwardly mobile (college age and up) are certainly within their target. They are the up and coming business travelers...
However, I am trying to gauge reaction to the song because I will use it in the advertising of my airline, called SimpliFly, in my senior thesis-equivalent project for my aviation management course. I am the "SVP Marketing" of our fake airline, and my professor has a keen eye for good marketing, so I want to wow him.
Our target market is 20-30 something professionals, retired couples, and families/kids (MCO is our biggest destination).
MCIB757 From United States of America, joined Jul 2003, 280 posts, RR: 1
Reply 4, posted (10 years 8 months 3 weeks 10 hours ago) and read 2934 times:
I think its great, you did a great job, way to go. It just really has that great good feeling of aviation for me. I like it a lot. My only down point is I think it gets a little to repetitive with the planes turning. But still overall I love it, great job.
Kalakaua From United States of America, joined Jan 2004, 1516 posts, RR: 5
Reply 13, posted (10 years 8 months 3 weeks ago) and read 2299 times:
The name of the song is "Matrix II" by Cynic Project. Hey UA744Flagship, how about a challenge. Why don't you trying making a music video using UA's new color on MSFS a/cs?! It would be really nice.
And also, UA744Flagship, share your "Tribute to United" Video as well. I loved it, because I am also one big United fan. Everybody, Right Click and Save Target As. This music video has Gershwin's classic, "Rhapsody in Blue."
Gravity explains the motions of the planets, but it cannot explain who set the planets in motion.