One day I was listening to this electronic song on my iPod, right after I read one of the "Airline theme song" posts, and this song just struck me as perfect for putting together with images of aircraft soaring through the sky.
I've said before that Rhapsody in blue is one of the most effective airline theme songs ever, and while it is still very likeable, a true sign of marketing genius would be to change to a new theme song while Rhapsody in blue is "still on top". Of course, any new song would have to prove as timeless as the Gershwin classic, with the same likeable qualities across all audiences...
Let me know what you think about using the song in advertising...for any airline, not just United... Does it suit an airline?
ORD747CLE From United States of America, joined Nov 2003, 239 posts, RR: 0 Reply 2, posted (9 years 4 months 1 week ago) and read 2410 times:
Hey man, awesome video. I'm really impressed. I think it's especially touching right now as United heads into announcing their new livery.
I think I especially liked the video because it reminded of the Boeing commerial featuring Forever New Frontiers.
I think the techno is a great way to show that a company is "hip" with the times and a good attention getter.
Are you sure about United focusing their advertising to young people? Seems to me, that's a bit out of their target demographic. But, if you catch them young, maybe they will stay with you forver.
UA744Flagship From , joined Dec 1969, posts, RR: Reply 3, posted (9 years 4 months 1 week ago) and read 2361 times:
Are you sure about United focusing their advertising to young people? Seems to me, that's a bit out of their target demographic. But, if you catch them young, maybe they will stay with you forver.
Nope, not sure at all. But the young, upwardly mobile (college age and up) are certainly within their target. They are the up and coming business travelers...
However, I am trying to gauge reaction to the song because I will use it in the advertising of my airline, called SimpliFly, in my senior thesis-equivalent project for my aviation management course. I am the "SVP Marketing" of our fake airline, and my professor has a keen eye for good marketing, so I want to wow him.
Our target market is 20-30 something professionals, retired couples, and families/kids (MCO is our biggest destination).
MCIB757 From United States of America, joined Jul 2003, 280 posts, RR: 2 Reply 4, posted (9 years 4 months 1 week ago) and read 2300 times:
I think its great, you did a great job, way to go. It just really has that great good feeling of aviation for me. I like it a lot. My only down point is I think it gets a little to repetitive with the planes turning. But still overall I love it, great job.
CoTXDFW777AA From United States of America, joined Feb 2004, 321 posts, RR: 1 Reply 7, posted (9 years 4 months 6 days 19 hours ago) and read 2008 times:
Great Movie, great music, I just bought that song ITunes. Can't wait to see the new UNITED livery.
B6FA4ever From United States of America, joined Aug 2003, 813 posts, RR: 12 Reply 8, posted (9 years 4 months 6 days 18 hours ago) and read 1940 times:
very well put together!!! i downloaded it and sent it to a few friends who use to work for UA...i'm sure they'll love it! Thanx!
B6FA4ever From United States of America, joined Aug 2003, 813 posts, RR: 12 Reply 9, posted (9 years 4 months 6 days 18 hours ago) and read 1881 times:
for those who were askin about the website to the JAL videos...heres the link:
Cory6188 From United States of America, joined Feb 2004, 2686 posts, RR: 6 Reply 10, posted (9 years 4 months 6 days 17 hours ago) and read 1872 times:
Wow. I just watched it - you did an excellent job composing the videos in conjunction with the music. Very nice!
Kalakaua From United States of America, joined Jan 2004, 1516 posts, RR: 5 Reply 13, posted (9 years 4 months 6 days 14 hours ago) and read 1665 times:
The name of the song is "Matrix II" by Cynic Project. Hey UA744Flagship, how about a challenge. Why don't you trying making a music video using UA's new color on MSFS a/cs?! It would be really nice.
And also, UA744Flagship, share your "Tribute to United" Video as well. I loved it, because I am also one big United fan. Everybody, Right Click and Save Target As. This music video has Gershwin's classic, "Rhapsody in Blue."
Gravity explains the motions of the planets, but it cannot explain who set the planets in motion.
Penguinflies From United States of America, joined Apr 2000, 975 posts, RR: 0 Reply 15, posted (9 years 4 months 6 days 13 hours ago) and read 1568 times:
question:
where did you get all the footage? That's awesome.
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From , joined Dec 1969, posts, 
i downloaded it and sent it to a few friends who use to work for UA...i'm sure they'll love it! Thanx!
From Finland, joined Oct 2001, 84 posts, 
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