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United Music Video  
User currently offlineUA744Flagship From , joined Dec 1969, posts, RR:
Posted (10 years 8 months 3 weeks 10 hours ago) and read 3156 times:

In case some of you haven't seen it yet, I have had a "music video" featuring United 737, 747, and 777 air-to-air footage on my site.

http://www.instantboard.com/users/imkeww/viewtopic.php?t=114&sid=dcfb1a561d1b19d52ee06277c768b530

One day I was listening to this electronic song on my iPod, right after I read one of the "Airline theme song" posts, and this song just struck me as perfect for putting together with images of aircraft soaring through the sky.

I've said before that Rhapsody in blue is one of the most effective airline theme songs ever, and while it is still very likeable, a true sign of marketing genius would be to change to a new theme song while Rhapsody in blue is "still on top". Of course, any new song would have to prove as timeless as the Gershwin classic, with the same likeable qualities across all audiences...

Let me know what you think about using the song in advertising...for any airline, not just United... Does it suit an airline?

19 replies: All unread, jump to last
 
User currently offlineFutureualpilot From United States of America, joined May 2000, 2605 posts, RR: 8
Reply 1, posted (10 years 8 months 3 weeks 10 hours ago) and read 3045 times:

I think its pretty well done, I personally like the parts of the 772s rotating.


Life is better when you surf.
User currently offlineORD747CLE From United States of America, joined Nov 2003, 240 posts, RR: 0
Reply 2, posted (10 years 8 months 3 weeks 10 hours ago) and read 3044 times:

Hey man, awesome video. I'm really impressed. I think it's especially touching right now as United heads into announcing their new livery.

I think I especially liked the video because it reminded of the Boeing commerial featuring Forever New Frontiers.

I think the techno is a great way to show that a company is "hip" with the times and a good attention getter.

Are you sure about United focusing their advertising to young people? Seems to me, that's a bit out of their target demographic. But, if you catch them young, maybe they will stay with you forver.

Keep up the great work.

Ord747Cle


User currently offlineUA744Flagship From , joined Dec 1969, posts, RR:
Reply 3, posted (10 years 8 months 3 weeks 10 hours ago) and read 2995 times:

Are you sure about United focusing their advertising to young people? Seems to me, that's a bit out of their target demographic. But, if you catch them young, maybe they will stay with you forver.

Nope, not sure at all. But the young, upwardly mobile (college age and up) are certainly within their target. They are the up and coming business travelers...

However, I am trying to gauge reaction to the song because I will use it in the advertising of my airline, called SimpliFly, in my senior thesis-equivalent project for my aviation management course. I am the "SVP Marketing" of our fake airline, and my professor has a keen eye for good marketing, so I want to wow him.

Our target market is 20-30 something professionals, retired couples, and families/kids (MCO is our biggest destination).

Thanks for the comments.


User currently offlineMCIB757 From United States of America, joined Jul 2003, 280 posts, RR: 1
Reply 4, posted (10 years 8 months 3 weeks 10 hours ago) and read 2934 times:

I think its great, you did a great job, way to go. It just really has that great good feeling of aviation for me. I like it a lot. My only down point is I think it gets a little to repetitive with the planes turning. But still overall I love it, great job.

Tom



"God bless catastrophe..."
User currently offlineKKMolokai From United States of America, joined Feb 2000, 760 posts, RR: 2
Reply 5, posted (10 years 8 months 3 weeks 8 hours ago) and read 2808 times:

I couldn't sit through it all! Japan Airlines has a great video on their website.



We are the people of American Airlines. And we know why you fly.
User currently offlineFlySC From United States of America, joined Jan 2004, 136 posts, RR: 0
Reply 6, posted (10 years 8 months 3 weeks 5 hours ago) and read 2663 times:

Hey where is that video at on the Japan airlines site?
Fly Safely
Jason D.



I do not fail!!! I succede at finding what does not work!!!
User currently offlineCoTXDFW777AA From United States of America, joined Feb 2004, 321 posts, RR: 1
Reply 7, posted (10 years 8 months 3 weeks 5 hours ago) and read 2642 times:

Great Movie, great music, I just bought that song ITunes. Can't wait to see the new UNITED livery.

-COTXDFW777AA



Texas- it's like a whole different country!
User currently onlineB6FA4ever From United States of America, joined Aug 2003, 818 posts, RR: 11
Reply 8, posted (10 years 8 months 3 weeks 4 hours ago) and read 2574 times:

very well put together!!!  Smile/happy/getting dizzy i downloaded it and sent it to a few friends who use to work for UA...i'm sure they'll love it! Thanx!

~B6FA4ever


User currently onlineB6FA4ever From United States of America, joined Aug 2003, 818 posts, RR: 11
Reply 9, posted (10 years 8 months 3 weeks 4 hours ago) and read 2515 times:

for those who were askin about the website to the JAL videos...heres the link:

http://www.jal.co.jp/en/aircraft/thumb.html

~B6FA4ever


User currently offlineCory6188 From United States of America, joined Feb 2004, 2692 posts, RR: 6
Reply 10, posted (10 years 8 months 3 weeks 4 hours ago) and read 2506 times:

Wow. I just watched it - you did an excellent job composing the videos in conjunction with the music. Very nice!

User currently offlineBCAInfoSys From , joined Dec 1969, posts, RR:
Reply 11, posted (10 years 8 months 3 weeks 3 hours ago) and read 2463 times:

VERY nicely done, bravo! BTW, where can I get a copy of that song? I looked for it on Kazaa, couldn't find it.

User currently offlineN751PR From Japan, joined May 2002, 1249 posts, RR: 1
Reply 12, posted (10 years 8 months 3 weeks 1 hour ago) and read 2350 times:

That video was awesome!!!! A techno/trance song playing while watching shots of UA a/c.....the timing, coordination....just fantastic!  Big thumbs up


"Ladies and Gentlemen it's happy hour. You will get two approaches for the price of one."
User currently offlineKalakaua From United States of America, joined Jan 2004, 1516 posts, RR: 5
Reply 13, posted (10 years 8 months 3 weeks ago) and read 2299 times:

The name of the song is "Matrix II" by Cynic Project. Hey UA744Flagship, how about a challenge. Why don't you trying making a music video using UA's new color on MSFS a/cs?! It would be really nice.

And also, UA744Flagship, share your "Tribute to United" Video as well. I loved it, because I am also one big United fan. Everybody, Right Click and Save Target As. This music video has Gershwin's classic, "Rhapsody in Blue."



Gravity explains the motions of the planets, but it cannot explain who set the planets in motion.
User currently offlinePIA777 From United States of America, joined Dec 2003, 1738 posts, RR: 6
Reply 14, posted (10 years 8 months 3 weeks ago) and read 2269 times:

That was pretty cool.

PIA777



GO CUBS!!
User currently offlinePenguinflies From United States of America, joined Apr 2000, 989 posts, RR: 0
Reply 15, posted (10 years 8 months 2 weeks 6 days 23 hours ago) and read 2202 times:

question:
where did you get all the footage? That's awesome.


User currently offlineOla From Finland, joined Oct 2001, 84 posts, RR: 0
Reply 16, posted (10 years 8 months 2 weeks 6 days 22 hours ago) and read 2168 times:

I'm not sure if I agree with you guys about the music but still that's a very good video. Great job!  Smile

User currently offlineNWAFA From United States of America, joined Dec 2003, 1893 posts, RR: 15
Reply 17, posted (10 years 8 months 2 weeks 6 days 15 hours ago) and read 2075 times:

GREAT VIDEO! Love the music with it..I am not a major fan of "techno" music but that I thought was great!

How can I find that music?




THANK YOU FOR FLYING NORTHWEST AIRLINES, WE TRULY APPRECIATE YOUR BUSINESS!
User currently offlineSolnabo From Sweden, joined Jan 2008, 855 posts, RR: 2
Reply 18, posted (10 years 8 months 2 weeks 6 days 15 hours ago) and read 2043 times:

Great video, very patriotic.....do U have something against A-bus??
I´m just curius cuz there´s a lot of them in UA fleet!
 Smile/happy/getting dizzy
Michael//SE



Airbus SAS - Love them both
User currently offlineUA744Flagship From , joined Dec 1969, posts, RR:
Reply 19, posted (10 years 8 months 2 weeks 6 days 11 hours ago) and read 1950 times:

Wow, thanks guys... so the reaction to the song is positive  Smile

The song is known by two names, but by the same artist - "The Cynic Project":

Search for "Matrix ][" -or "GRID ]["

The song came out in 1999 and quickly soared to the top of now defunct MP3.com's free download lists...

One of the artists is a yougin like us, trained in all sorts of Piano while growing up. I love their music because I play piano as well.

I will put it up on my website once I can free up some space. (It's not available on iTunes).

The videos came off of the Star-Alliance.com website.


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