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What Would You Call An Airline Targeting Biz Pax?  
User currently offlinePe@rson From United Kingdom, joined Jan 2001, 19233 posts, RR: 52
Posted (10 years 7 months 2 weeks 1 day ago) and read 4020 times:

If you had to create a name for a new airline which will concentrate on business passengers, what would it be? I like Corporate Elite.

What about a slogan? For me, it could be:

The professional's choice.


"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
27 replies: All unread, showing first 25:
 
User currently offlineBoeing nut From , joined Dec 1969, posts, RR:
Reply 1, posted (10 years 7 months 2 weeks 23 hours ago) and read 3990 times:

I like Executive Air myself.  Big thumbs up

User currently offlineAkumas From Australia, joined Jan 2004, 434 posts, RR: 2
Reply 2, posted (10 years 7 months 2 weeks 23 hours ago) and read 3972 times:

BizAir
Commuter Airways
BreifCase Airways (lol :P)


User currently offlineMatt D From United States of America, joined Nov 1999, 9502 posts, RR: 47
Reply 3, posted (10 years 7 months 2 weeks 23 hours ago) and read 3956 times:

What Would You Call An Airline Targeting Biz Pax?

In these days, "short lived".


User currently offlineLuv2fly From United States of America, joined May 2003, 12113 posts, RR: 49
Reply 4, posted (10 years 7 months 2 weeks 23 hours ago) and read 3947 times:
Support Airliners.net - become a First Class Member!

Matt D

You beat me to it, I was going to say RISKY! I think if anything you will see more of what LH and PrivateAir are doing.



You can cut the irony with a knife
User currently offlinePe@rson From United Kingdom, joined Jan 2001, 19233 posts, RR: 52
Reply 5, posted (10 years 7 months 2 weeks 22 hours ago) and read 3937 times:

"In these days, "short lived".

Not necessarily. VLM, essentially based at LCY (actually offically from Belgium; its official name is "Vlaamse Luchttransportmaatschappij"), has existed since 1992, even though it targets business passengers. By the end of 2003, it revealed that its situation was very good indeed, evidenced by it withdrawing poorly performing and unprofitable routes (4 in total; Düsseldorf Mönchengladbach - London City; Rotterdam - Manchester; Antwerp - Manchester; and, operated by Azzurra Air, Rotterdam - Milan) in favour of concentrating on its profitable ones. In 2003, VLM:

1) expanded its LCY-MAN route from 5 to 9 weekday flights;
2) introduced a new four-times weekday LCY-LPL service;
3) operated between LCY and LUX in its own right (instead of its former partner Luxair);
4) noted that its LCY-BRU loads had grown by more than 3%; and
5) said that its total loads have exceeded its target by over 25,000.

Yes, its yields might have dropped slightly, but it still generally charges the highest fares between LCY and MAN (also pretty high fares between LCY and LPL and everywhere else), and is considering further expansion of this route (9 weekday flights to 12). I am arguing that although they have dropped slightly, VLM's yields are generally still high to very high, although it rightly decreases its fares for 'sub-optimally-timed' flights, like those at mid-day, to appeal to more flexible, discerning passengers. During peak times, i.e. those most preferred by the all-important business passengers, its fares can triple. Nice to see yield management fully at work. To illustrate yield management at work, consider these fares and times:

Leave LCY on Monday (23rd Feb.) at 0800, arriving into MAN at 0900.
Leave MAN (on 24th Feb.) at 1730, arriving into LCY at 1830.

Clearly, the above is on-peak and therefore optimally-timed, evidenced by it costing £253.10 including tax and charges (on VLM's website).

Leave LCY on Monday (23rd Feb.) at 1230, arriving into MAN at 1330.
Leave MAN (on the 24th Feb.) at 1230, arriving into LCY at 1330.

Clearly, the above is off-peak and thus sub-optimally-timed, evidenced by it costing £118.10 including tax and charges (on VLM's website).

Clearly, VLM has found its niche and is doing nicely. I foresee that this trend will continue. VLM is, in my opinion, here to stay.



"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
User currently offlineGoingboeing From United States of America, joined Dec 1999, 4875 posts, RR: 16
Reply 6, posted (10 years 7 months 2 weeks 22 hours ago) and read 3922 times:

There is one...it's called Southwest.

User currently offlineMD-90 From United States of America, joined Jan 2000, 8508 posts, RR: 12
Reply 7, posted (10 years 7 months 2 weeks 22 hours ago) and read 3883 times:

There is one...it's called Midwest Express.

User currently offlineCanoecarrier From United States of America, joined Feb 2004, 2839 posts, RR: 12
Reply 8, posted (10 years 7 months 2 weeks 22 hours ago) and read 3877 times:

There was one here, called MGM Grand Air and it's not here anymore.

View Large View Medium
Click here for bigger photo!

Photo © Michael F. McLaughlin




View Large View Medium
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Photo © AirNikon



However, with the increased interest in partial ownership of business jets, this market may quickly shrink.



The beatings will continue until morale improves
User currently offlinePe@rson From United Kingdom, joined Jan 2001, 19233 posts, RR: 52
Reply 9, posted (10 years 7 months 2 weeks 21 hours ago) and read 3858 times:

Sometimes I can't believe that so few people fail to read the question. I didn't ask whether any airlines primarily target business passengers, because arguably virtually very scheduled airline does. This is not in question. I asked if YOU had to name one what YOU WOULD CALL IT. Quite simple, really.


"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
User currently offlineJGPH1A From , joined Dec 1969, posts, RR:
Reply 10, posted (10 years 7 months 2 weeks 21 hours ago) and read 3835 times:

How about 'KMI-GB' (for "kiss my investment good-bye")

User currently offlineNWAFA From United States of America, joined Dec 2003, 1893 posts, RR: 15
Reply 11, posted (10 years 7 months 2 weeks 21 hours ago) and read 3830 times:

CONFUSED...for starters


THANK YOU FOR FLYING NORTHWEST AIRLINES, WE TRULY APPRECIATE YOUR BUSINESS!
User currently offlinePe@rson From United Kingdom, joined Jan 2001, 19233 posts, RR: 52
Reply 12, posted (10 years 7 months 2 weeks 21 hours ago) and read 3822 times:

OK, I will make it easier for you:

If you were to become the chief executive of a airline that was looking to target mainly business passengers, what would you call the airline?

It really isn't a confusing question, and economics don't need to come into it. You know - it's for fun, that three-letter word which isn't often applied around here.



"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
User currently offlineJGPH1A From , joined Dec 1969, posts, RR:
Reply 13, posted (10 years 7 months 2 weeks 21 hours ago) and read 3808 times:

If based out of LCY

Red Braces Airways

Air Charlie

BonusAir

Air Hellair (for the Hooray Henry crowd)




User currently offlineBestWestern From Hong Kong, joined Sep 2000, 7162 posts, RR: 57
Reply 14, posted (10 years 7 months 2 weeks 21 hours ago) and read 3797 times:

Who cares what they are called... as long as the livery looks good, and fly 777-300LR's on domestic flights.

 Smile  Smile



The world is really getting smaller these days
User currently offlineBlackbird615 From United States of America, joined Nov 2003, 46 posts, RR: 0
Reply 15, posted (10 years 7 months 2 weeks 20 hours ago) and read 3763 times:

Consider Elite Air or Crown Air with matching call signs.


Never fly the "A" model of anything!
User currently offlineJGPH1A From , joined Dec 1969, posts, RR:
Reply 16, posted (10 years 7 months 2 weeks 20 hours ago) and read 3761 times:

How about City2City - code CT or C2 (you'd have to bribe Air Sofia or Air Luxor)

You could have Gerry Rafferty music as your theme tune (OK if you're under 30, don't worry, he's just an old guy with a beard).

Routes: LCY-ZRH,FRA,MAD,ORY,GVA,BRN,TXL,AMS,BRU,CPH,GLA,EDI,CWL,EXT
SXB
operated with Avro RJ's with 4-abreast leather seats.

minimum 4 daily round trips ZRH, FRA, ORY, AMS, GLA, EDI

Early morning and late evening out and backs for the other main business centres, midday out and backs for longer haul destinations eg MAD and bEurocrat destinations like BRU/SXB (they don't get out of bed before lunchtime anyway).

Have a gate-check luggage service for rollerbags and suit-carriers, pax hand them over when they board and get them back as they disembark.

Onboard just lite snacks, coffee tea and non-alcoholic drinks during the day, bar service and snacks on evening return legs.

Self-service and web-check-in a must


User currently offlineANA From United Kingdom, joined Feb 2004, 294 posts, RR: 1
Reply 17, posted (10 years 7 months 2 weeks 20 hours ago) and read 3745 times:

Erm

Million Air

Anders


User currently offlineDeltaGuy From , joined Dec 1969, posts, RR:
Reply 18, posted (10 years 7 months 2 weeks 19 hours ago) and read 3711 times:

LOL, Million Air is cute  Smile

I'd call it Office Space  Big thumbs up

Or just Delta Shuttle...

DeltaGuy


User currently offlineMCIB757 From United States of America, joined Jul 2003, 280 posts, RR: 1
Reply 19, posted (10 years 7 months 2 weeks 19 hours ago) and read 3701 times:

MD-90, its just Midwest Airlines now, they dropped the "Express" so people don't think there just regional. But even Midwest has started there "Saver Service" for leisure travellers.

Sorry to go off topic

Tom



"God bless catastrophe..."
User currently offlineSpeedbirdHeavy From United States of America, joined Jan 2004, 427 posts, RR: 0
Reply 20, posted (10 years 7 months 2 weeks 18 hours ago) and read 3672 times:

What Would You Call An Airline Targeting Biz Pax?

Empty.



China Airlines...Come fry with us!
User currently offlineGoAround From United Kingdom, joined Jul 2003, 616 posts, RR: 0
Reply 21, posted (10 years 7 months 2 weeks 18 hours ago) and read 3666 times:

Something nice and catchy?

The Business

Slogan? it's The Business

:D



GoAround
User currently offlineSprxflySWA From United States of America, joined Nov 2003, 597 posts, RR: 0
Reply 22, posted (10 years 7 months 2 weeks 18 hours ago) and read 3649 times:


Million Air is a US based national FBO company.

How about "C Air" for C class.

or

SkyPlanes Executive Airlines. Kind of long, but seems to roll off OK.

or 'XecJet Airways.


User currently offlineNWAFA From United States of America, joined Dec 2003, 1893 posts, RR: 15
Reply 23, posted (10 years 7 months 2 weeks 18 hours ago) and read 3638 times:

Boss Air
Business Air



THANK YOU FOR FLYING NORTHWEST AIRLINES, WE TRULY APPRECIATE YOUR BUSINESS!
User currently offlineJGPH1A From , joined Dec 1969, posts, RR:
Reply 24, posted (10 years 7 months 2 weeks 18 hours ago) and read 3632 times:

Million Air is also a small airline in South Africa, I think they run charters and wet-leases for other carriers.

25 UAL747DEN : Every airline targets business passengers. This biz pax are the ones that make the airlines the money.
26 Pe@rson : "Every airline targets business passengers. This biz pax are the ones that make the airlines the money." Not every airline does - charter airlines, i.
27 Amirs : PRESTIGEAIR - "Not just for the prestigous" the PREMIER/jet - "For those who like to be number one" PINNACLE OR the APEX/jet - "for those who enjoy be
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