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What Would You Call An Airline Targeting Biz Pax?  
User currently offlinePe@rson From United Kingdom, joined Jan 2001, 19186 posts, RR: 52
Posted (10 years 4 months 3 weeks 5 days 2 hours ago) and read 3946 times:

If you had to create a name for a new airline which will concentrate on business passengers, what would it be? I like Corporate Elite.

What about a slogan? For me, it could be:

The professional's choice.


"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
27 replies: All unread, showing first 25:
 
User currently offlineBoeing nut From , joined Dec 1969, posts, RR:
Reply 1, posted (10 years 4 months 3 weeks 5 days 2 hours ago) and read 3916 times:

I like Executive Air myself.  Big thumbs up

User currently offlineAkumas From Australia, joined Jan 2004, 434 posts, RR: 2
Reply 2, posted (10 years 4 months 3 weeks 5 days 2 hours ago) and read 3898 times:

BizAir
Commuter Airways
BreifCase Airways (lol :P)


User currently offlineMatt D From United States of America, joined Nov 1999, 9502 posts, RR: 47
Reply 3, posted (10 years 4 months 3 weeks 5 days 2 hours ago) and read 3882 times:

What Would You Call An Airline Targeting Biz Pax?

In these days, "short lived".


User currently offlineLuv2fly From United States of America, joined May 2003, 12090 posts, RR: 49
Reply 4, posted (10 years 4 months 3 weeks 5 days 1 hour ago) and read 3873 times:

Matt D

You beat me to it, I was going to say RISKY! I think if anything you will see more of what LH and PrivateAir are doing.



You can cut the irony with a knife
User currently offlinePe@rson From United Kingdom, joined Jan 2001, 19186 posts, RR: 52
Reply 5, posted (10 years 4 months 3 weeks 5 days 1 hour ago) and read 3863 times:

"In these days, "short lived".

Not necessarily. VLM, essentially based at LCY (actually offically from Belgium; its official name is "Vlaamse Luchttransportmaatschappij"), has existed since 1992, even though it targets business passengers. By the end of 2003, it revealed that its situation was very good indeed, evidenced by it withdrawing poorly performing and unprofitable routes (4 in total; Düsseldorf Mönchengladbach - London City; Rotterdam - Manchester; Antwerp - Manchester; and, operated by Azzurra Air, Rotterdam - Milan) in favour of concentrating on its profitable ones. In 2003, VLM:

1) expanded its LCY-MAN route from 5 to 9 weekday flights;
2) introduced a new four-times weekday LCY-LPL service;
3) operated between LCY and LUX in its own right (instead of its former partner Luxair);
4) noted that its LCY-BRU loads had grown by more than 3%; and
5) said that its total loads have exceeded its target by over 25,000.

Yes, its yields might have dropped slightly, but it still generally charges the highest fares between LCY and MAN (also pretty high fares between LCY and LPL and everywhere else), and is considering further expansion of this route (9 weekday flights to 12). I am arguing that although they have dropped slightly, VLM's yields are generally still high to very high, although it rightly decreases its fares for 'sub-optimally-timed' flights, like those at mid-day, to appeal to more flexible, discerning passengers. During peak times, i.e. those most preferred by the all-important business passengers, its fares can triple. Nice to see yield management fully at work. To illustrate yield management at work, consider these fares and times:

Leave LCY on Monday (23rd Feb.) at 0800, arriving into MAN at 0900.
Leave MAN (on 24th Feb.) at 1730, arriving into LCY at 1830.

Clearly, the above is on-peak and therefore optimally-timed, evidenced by it costing £253.10 including tax and charges (on VLM's website).

Leave LCY on Monday (23rd Feb.) at 1230, arriving into MAN at 1330.
Leave MAN (on the 24th Feb.) at 1230, arriving into LCY at 1330.

Clearly, the above is off-peak and thus sub-optimally-timed, evidenced by it costing £118.10 including tax and charges (on VLM's website).

Clearly, VLM has found its niche and is doing nicely. I foresee that this trend will continue. VLM is, in my opinion, here to stay.



"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
User currently offlineGoingboeing From United States of America, joined Dec 1999, 4875 posts, RR: 17
Reply 6, posted (10 years 4 months 3 weeks 5 days 1 hour ago) and read 3848 times:

There is one...it's called Southwest.

User currently offlineMD-90 From United States of America, joined Jan 2000, 8502 posts, RR: 12
Reply 7, posted (10 years 4 months 3 weeks 5 days 1 hour ago) and read 3809 times:

There is one...it's called Midwest Express.

User currently offlineCanoecarrier From United States of America, joined Feb 2004, 2838 posts, RR: 12
Reply 8, posted (10 years 4 months 3 weeks 5 days 1 hour ago) and read 3803 times:

There was one here, called MGM Grand Air and it's not here anymore.

View Large View Medium
Click here for bigger photo!

Photo © Michael F. McLaughlin




View Large View Medium
Click here for bigger photo!

Photo © AirNikon



However, with the increased interest in partial ownership of business jets, this market may quickly shrink.



The beatings will continue until morale improves
User currently offlinePe@rson From United Kingdom, joined Jan 2001, 19186 posts, RR: 52
Reply 9, posted (10 years 4 months 3 weeks 5 days ago) and read 3784 times:

Sometimes I can't believe that so few people fail to read the question. I didn't ask whether any airlines primarily target business passengers, because arguably virtually very scheduled airline does. This is not in question. I asked if YOU had to name one what YOU WOULD CALL IT. Quite simple, really.


"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
User currently offlineJGPH1A From , joined Dec 1969, posts, RR:
Reply 10, posted (10 years 4 months 3 weeks 5 days ago) and read 3761 times:

How about 'KMI-GB' (for "kiss my investment good-bye")

User currently offlineNWAFA From United States of America, joined Dec 2003, 1893 posts, RR: 16
Reply 11, posted (10 years 4 months 3 weeks 5 days ago) and read 3756 times:

CONFUSED...for starters


THANK YOU FOR FLYING NORTHWEST AIRLINES, WE TRULY APPRECIATE YOUR BUSINESS!
User currently offlinePe@rson From United Kingdom, joined Jan 2001, 19186 posts, RR: 52
Reply 12, posted (10 years 4 months 3 weeks 5 days ago) and read 3748 times:

OK, I will make it easier for you:

If you were to become the chief executive of a airline that was looking to target mainly business passengers, what would you call the airline?

It really isn't a confusing question, and economics don't need to come into it. You know - it's for fun, that three-letter word which isn't often applied around here.



"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
User currently offlineJGPH1A From , joined Dec 1969, posts, RR:
Reply 13, posted (10 years 4 months 3 weeks 5 days ago) and read 3734 times:

If based out of LCY

Red Braces Airways

Air Charlie

BonusAir

Air Hellair (for the Hooray Henry crowd)




User currently offlineBestWestern From Hong Kong, joined Sep 2000, 7062 posts, RR: 57
Reply 14, posted (10 years 4 months 3 weeks 5 days ago) and read 3723 times:

Who cares what they are called... as long as the livery looks good, and fly 777-300LR's on domestic flights.

 Smile  Smile



The world is really getting smaller these days
User currently offlineBlackbird615 From United States of America, joined Nov 2003, 46 posts, RR: 0
Reply 15, posted (10 years 4 months 3 weeks 4 days 23 hours ago) and read 3689 times:

Consider Elite Air or Crown Air with matching call signs.


Never fly the "A" model of anything!
User currently offlineJGPH1A From , joined Dec 1969, posts, RR:
Reply 16, posted (10 years 4 months 3 weeks 4 days 23 hours ago) and read 3687 times:

How about City2City - code CT or C2 (you'd have to bribe Air Sofia or Air Luxor)

You could have Gerry Rafferty music as your theme tune (OK if you're under 30, don't worry, he's just an old guy with a beard).

Routes: LCY-ZRH,FRA,MAD,ORY,GVA,BRN,TXL,AMS,BRU,CPH,GLA,EDI,CWL,EXT
SXB
operated with Avro RJ's with 4-abreast leather seats.

minimum 4 daily round trips ZRH, FRA, ORY, AMS, GLA, EDI

Early morning and late evening out and backs for the other main business centres, midday out and backs for longer haul destinations eg MAD and bEurocrat destinations like BRU/SXB (they don't get out of bed before lunchtime anyway).

Have a gate-check luggage service for rollerbags and suit-carriers, pax hand them over when they board and get them back as they disembark.

Onboard just lite snacks, coffee tea and non-alcoholic drinks during the day, bar service and snacks on evening return legs.

Self-service and web-check-in a must


User currently offlineANA From United Kingdom, joined Feb 2004, 294 posts, RR: 1
Reply 17, posted (10 years 4 months 3 weeks 4 days 23 hours ago) and read 3671 times:

Erm

Million Air

Anders


User currently offlineDeltaGuy From , joined Dec 1969, posts, RR:
Reply 18, posted (10 years 4 months 3 weeks 4 days 22 hours ago) and read 3637 times:

LOL, Million Air is cute  Smile

I'd call it Office Space  Big thumbs up

Or just Delta Shuttle...

DeltaGuy


User currently offlineMCIB757 From United States of America, joined Jul 2003, 280 posts, RR: 1
Reply 19, posted (10 years 4 months 3 weeks 4 days 22 hours ago) and read 3627 times:

MD-90, its just Midwest Airlines now, they dropped the "Express" so people don't think there just regional. But even Midwest has started there "Saver Service" for leisure travellers.

Sorry to go off topic

Tom



"God bless catastrophe..."
User currently offlineSpeedbirdHeavy From United States of America, joined Jan 2004, 427 posts, RR: 0
Reply 20, posted (10 years 4 months 3 weeks 4 days 21 hours ago) and read 3598 times:

What Would You Call An Airline Targeting Biz Pax?

Empty.



China Airlines...Come fry with us!
User currently offlineGoAround From United Kingdom, joined Jul 2003, 616 posts, RR: 0
Reply 21, posted (10 years 4 months 3 weeks 4 days 21 hours ago) and read 3592 times:

Something nice and catchy?

The Business

Slogan? it's The Business

:D



GoAround
User currently offlineSprxflySWA From United States of America, joined Nov 2003, 597 posts, RR: 0
Reply 22, posted (10 years 4 months 3 weeks 4 days 21 hours ago) and read 3575 times:


Million Air is a US based national FBO company.

How about "C Air" for C class.

or

SkyPlanes Executive Airlines. Kind of long, but seems to roll off OK.

or 'XecJet Airways.


User currently offlineNWAFA From United States of America, joined Dec 2003, 1893 posts, RR: 16
Reply 23, posted (10 years 4 months 3 weeks 4 days 21 hours ago) and read 3564 times:

Boss Air
Business Air



THANK YOU FOR FLYING NORTHWEST AIRLINES, WE TRULY APPRECIATE YOUR BUSINESS!
User currently offlineJGPH1A From , joined Dec 1969, posts, RR:
Reply 24, posted (10 years 4 months 3 weeks 4 days 20 hours ago) and read 3558 times:

Million Air is also a small airline in South Africa, I think they run charters and wet-leases for other carriers.

25 UAL747DEN : Every airline targets business passengers. This biz pax are the ones that make the airlines the money.
26 Pe@rson : "Every airline targets business passengers. This biz pax are the ones that make the airlines the money." Not every airline does - charter airlines, i.
27 Amirs : PRESTIGEAIR - "Not just for the prestigous" the PREMIER/jet - "For those who like to be number one" PINNACLE OR the APEX/jet - "for those who enjoy be
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