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Mfgr's Logos On Aircraft  
User currently offlineExUSAFatc From United States of America, joined Feb 2004, 9 posts, RR: 0
Posted (10 years 10 months 2 days 4 hours ago) and read 2486 times:

I'm a new member and I don't know if this has been discussed before, but I was wondering if there are any hard & fast rules that the individual airlines have as to displaying the mfgr's logos, and a/c type on their planes. I have been looking at photos on a.net extensively, and can't come up with a common theme. Some label all their aircraft, some - none of them, and some - intermittently.

At first, I thought it might have been when a new CEO takes over at the helm and wants to make subtle changes to mark his tenure. Then, I thought maybe it was when an airline changed color schemes, or that Boeing, Airbus, etc., coerced their customers into letting them put it on as a form of free advertising.

I know that there are many very bright and knowledgeable enthusiasts out there, as I've read your posts for the past few months, so any answers would be appreciated.

Thanks,
Merrill

P.S. Do you think all aircraft should be marked?

9 replies: All unread, jump to last
 
User currently offlineRiverVisualNYC From United States of America, joined Nov 2003, 930 posts, RR: 3
Reply 1, posted (10 years 10 months 2 days 4 hours ago) and read 2461 times:

It seems to me the practice varies depending on the prevailing management and marketing philosophy at the airline at the time, but I've noticed that airlines from smaller and 3rd world countries seem to display these more prominently, perhaps to show they're proud to have, say, an Airbus and not a Tupolev. To me the funniest item related to the topic is how AA continues to label its aircraft as "757 LuxuryLiner," even though it's no more luxurious than anyone else's 757....

User currently offlineDoug_or From United States of America, joined Mar 2000, 3441 posts, RR: 3
Reply 2, posted (10 years 10 months 2 days 3 hours ago) and read 2443 times:

I believe AA recently announced an end to that practice.


When in doubt, one B pump off
User currently offlineDL_Mech From United States of America, joined Feb 2000, 1984 posts, RR: 9
Reply 3, posted (10 years 10 months 1 day 23 hours ago) and read 2353 times:

DL decided with their '97 livery change that all unnecessary markings would be removed, including the ship number at the top of the tail. Employees complained that this number was used quite frequently, and was the only " unnecessary marking" to make the cut. No more Pratt & Whitney Eagles, No Boeing "Stratotype"........


This plane is built to withstand anything... except a bad pilot.
User currently offlinePHX-LJU From , joined Dec 1969, posts, RR:
Reply 4, posted (10 years 10 months 1 day 19 hours ago) and read 2282 times:

Many years ago, Aeroflot used to display the Tupolev logo fairly prominently:


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Click here for bigger photo!

Photo © Peter Unmuth - VAP
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Photo © Flemming K. Fogh



Those, BTW, are the Cyrillic letters T and u.

[Edited 2004-02-24 02:17:30]

User currently offlineBirdwatching From Germany, joined Sep 2003, 3836 posts, RR: 51
Reply 5, posted (10 years 10 months 1 day 18 hours ago) and read 2229 times:

Lufthansa displays the aircraft name and type near the front door. They are one of the few airlines to use their own typeface instead of the boeing or airbus typeface.


All the things you probably hate about travelling are warm reminders that I'm home
User currently offlinePHX-LJU From , joined Dec 1969, posts, RR:
Reply 6, posted (10 years 10 months 1 day 18 hours ago) and read 2182 times:

France's Air Inter went all the way to promote its then-new A320:


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Photo © Keith Blincow



User currently offlineBluewave 707 From United States of America, joined Jun 2001, 3152 posts, RR: 6
Reply 7, posted (10 years 10 months 1 day 14 hours ago) and read 2069 times:

It seems to be up to the discretion of each individual airline. Some examples ...

HA has their Boeing tag below the cockpit windows. Most airlines put the tag above or below the rear passenger windows. I've also seen some on the engine cowlings (esp 737s).

EA had "757" on the tail of their 757s, NH had 777-300 across the fuselage in a special livery when they received their 773s.



"The best use of your life will be to so live your life, that the use of your life will outlive your life" -- D Severn
User currently offlineVC745D From United States of America, joined Feb 2004, 214 posts, RR: 1
Reply 8, posted (10 years 10 months 1 day 5 hours ago) and read 1988 times:

Airlines are often quick to remove a mfg's logo or a/c identifer after a series of crashes--i.e., DC10s became merely "Luxury Liners" sometime after the 1979 O'Hare crash.

User currently offlineRiverVisualNYC From United States of America, joined Nov 2003, 930 posts, RR: 3
Reply 9, posted (10 years 10 months 20 hours ago) and read 1909 times:

I guess if AA is removing the words "757 LuxuryLiner," they might consider replacing it with "757 SardineCan" for some truth in advertising! But the trend does indicate that major airlines think passengers don't care anymore what sort of aircraft they fly on, and I am not so sure this is true. It seems to me in fact that LCCs have been able to gain public trust and acceptance by emphasizing what they fly, for example jetBlue's new A320s and such. The public may not know the difference between specific types, but I guarantee you the majority know that Boeing is the major American aerospace company and Airbus is the major European airliner maker. If people showed up for a US domestic flight and found a Tupolev, I am sure some would notice!!!

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