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Singapore Girl-overhyped?  
User currently offlineNWAA330 From United States of America, joined Jun 2003, 213 posts, RR: 1
Posted (10 years 7 months 1 week 2 days 16 hours ago) and read 10226 times:

We all know how much the world renowned "Singapore Girl" cabin crew are promoted and advertised. They are recognised by many to be a symbol of what inflight service should be and set the standards for others to follow. I'll leave my personal opinion out as I have not flown SQ in awhile, but my question is why are they ranked so low in the skytrax worldwide ranking (one of the most respected airline surveys) They are ranked 9th in cabin staff and not even the top 5 in Asia. What does everyone think? Are they overhyped?

http://www.airlinequality.com/main/vote_staff_1-04.htm

Regards,

NWAA330


To Fly is to Live.
59 replies: All unread, showing first 25:
 
User currently offlineSpike From United Kingdom, joined Feb 2004, 1170 posts, RR: 5
Reply 1, posted (10 years 7 months 1 week 2 days 15 hours ago) and read 10086 times:

I flew SQ last month from Singapore to Beijing overnight, and would rate it as one of the least enjoyable services I've had. Old 777, bad service, and lack of snacks. As for Kris World, 27 channels of crap to choose from.

User currently offlineMaverickM11 From United States of America, joined Apr 2000, 17544 posts, RR: 46
Reply 2, posted (10 years 7 months 1 week 2 days 15 hours ago) and read 10002 times:

Of course not! What else are you going to talk about? What other flight attendant is so famous? The Northwest Broad? The Delta Senior? The Air France B!tch? The Air India Gee-You-Smell-Like-Curry Gal?


E pur si muove -Galileo
User currently offlineTG992 From New Zealand, joined Jan 2001, 2910 posts, RR: 10
Reply 3, posted (10 years 7 months 1 week 2 days 15 hours ago) and read 9984 times:

"Old 777" - heh.



.....



-
User currently offlineUal777contrail From , joined Dec 1969, posts, RR:
Reply 4, posted (10 years 7 months 1 week 2 days 15 hours ago) and read 9973 times:

If you believe the skytraCK crap then you would believe that TOWERAIR is still an airline and a 3 star airline, UAL was only ranked as a three star? Like tower air? PLLLLLEEEAAAASSSSEEE!!!!

AA is A 2 star?

UAL 777 CONTRAIL


User currently offlineSpike From United Kingdom, joined Feb 2004, 1170 posts, RR: 5
Reply 5, posted (10 years 7 months 1 week 2 days 15 hours ago) and read 9932 times:

Best flight attendants (air hostesses more) are Vietnam Airlines and Air Macau. Yummy.

User currently offlineBigB From United States of America, joined Nov 2003, 603 posts, RR: 2
Reply 6, posted (10 years 7 months 1 week 2 days 13 hours ago) and read 9816 times:

Hooters Air have some nice FAs


ETSN Baber, USN
User currently offlineKEno From Malaysia, joined Feb 2004, 1842 posts, RR: 27
Reply 7, posted (10 years 7 months 1 week 2 days 13 hours ago) and read 9767 times:

In my humble opinion the product delivered by SQ is overrated (I'm not saying it's not good). Skytrax has already shown that Malaysia Airlines F/A are the world's best for 3 years running and people still kept saying that SQ is the best. The recent ranking placed SQ at number #9.

All goes to show that SQ marketing strategy has won over the minds of consumers which makes them think against Skytrax statistics.


User currently offlineMas777 From United Kingdom, joined Jul 1999, 2935 posts, RR: 6
Reply 8, posted (10 years 7 months 1 week 2 days 10 hours ago) and read 9623 times:

Singapore Girl should perhaps work for the 'World's Favourite Airline' - its all a marketing ploy.

Service with Malaysia Airlines is still very much underrated and even coming from a family with many ex-Singapore girls - we all continue to fly Malaysian whenever we can as the service there is simply excellent and above all - genuinely friendly... but hey that's just our opinion and I'm sure many SQ fans would disagree.


User currently offlineCessna172RG From United States of America, joined Aug 2000, 749 posts, RR: 0
Reply 9, posted (10 years 7 months 1 week 2 days 10 hours ago) and read 9602 times:

I thought about staying out of this topic...

I flew Singapore in June of 03 from LAX to NRT, and then in September of 03 on my way back to LAX (to catch an AS flight back up to Seattle to get home). I have flown US Airways, Northwest, Continental, JAL, ANA, Alaska, Air Canada, and several others. The BEST service that I ever had was on Singapore. And you're talking to a Silver Elite NWA cardholder, because I have flown Northwest almost too much. Regardless to what you experienced, mine was wonderful. Quite enough drinks, ice cream on board, and very friendly service by the flight crew. Those Singapore girls are tops on my list, and I'm not taking looks into consideration. Servicewide, they're the best, in my opinion.

I only wish I could have taken them a month ago on my way back for another stint in Japan...oh well. Maybe next time.



Save the whales...for dinner!!!
User currently offlineTBCITDG From Australia, joined Jan 2004, 921 posts, RR: 3
Reply 10, posted (10 years 7 months 1 week 2 days 10 hours ago) and read 9562 times:

The common 'issue' that I hear most passengers have with the 'Singapore Girl' is their robotic way of service. They are so used to following procedures step by step, that it really throws them off a bit if you do not go with their flow.

The other thing that I mean with robotic service is that you cannot (as a passenger) joke/chat with them.


User currently offlineTreg From Estonia, joined Oct 2001, 537 posts, RR: 0
Reply 11, posted (10 years 7 months 1 week 2 days 10 hours ago) and read 9487 times:

Don't know about other Asian carriers, but I have flown with very many European and US carriers. And despite the fact, that my latest flight CPH-SIN-PER (with SQ) was the longest intercontinental flight I have ever taken, it was still the most enjoyable. They had very personal approach. They were polite. The smile never disappeared. A friend of mine was sick and they did everything to make him feel more comfortable. Maybe really Malaysian and other Asian carriers are better, but European and US carriers have still long way to go... Just IMHO

Gert


User currently offlineRyanair!!! From Australia, joined Mar 2002, 4755 posts, RR: 26
Reply 12, posted (10 years 7 months 1 week 2 days 10 hours ago) and read 9489 times:

The other thing that I mean with robotic service is that you cannot (as a passenger) joke/chat with them.

My Goodness! SQ Girls were the best following the airline's formation in 1972 right up to the mid-80s => early 90s. That was when it started to go downhill when no one else wanted to be an SQ Girl and staff morale started to falter (it continues till this day).

Service was of really stellar quality in the good old days and couple that with the successful marketing strategy of the iconic stewardess, you had the formula of the world's most successful airline. No secret that the rejection rate was 90% or more because they only let the best of the best through the course.

While it is not easy being a flight attendant, some of the SQ Girls we have on board today is just an embarrassing representation of my country. The leads and the supervisors who were recruited in the early days still provide very professional service in my opinion, but the junior ones.... well, they might as well go hang out in the shopping mall. Some of them cannot even piece together a proper sentence in English, or even worse, they speak in a confusing mid-Atlantic accent that no one can put a finger on. Good grief...





Welcome to my starry one world alliance, a team in the sky!
User currently offlineSingapore 777 From Australia, joined May 1999, 1015 posts, RR: 3
Reply 13, posted (10 years 7 months 1 week 2 days 9 hours ago) and read 9439 times:

That you cannot joke/chat with them is not true for everybody. I have had very cheerful and chatty crew as well as grumpy and sullen ones on all my SQ flights.

Just thought I'd let everybody know.


User currently offlineRyanair!!! From Australia, joined Mar 2002, 4755 posts, RR: 26
Reply 14, posted (10 years 7 months 1 week 2 days 9 hours ago) and read 9396 times:

With that said, I have to add that there are still some excellent cabin crew flying with SQ today. I will fly them on 13 March to Jakarta so I shall see how that will turn out.


Welcome to my starry one world alliance, a team in the sky!
User currently offlineBen From Switzerland, joined Aug 1999, 1391 posts, RR: 50
Reply 15, posted (10 years 7 months 1 week 2 days 9 hours ago) and read 9380 times:

My opinions:

The Singapore Airlines product is very good.

It is also massively over hyped.

The 'Singapore Girl' part of the image is the most over hyped and over rated part.

SQ stewardesses, in my experience, are as thick as 2 short planks. Best to just let them get on with what they do best, say 'Chicken' or 'Beef' when they smile at you, and reach out to get an OJ or water every hour or so during the overnight flights. Don't try to tax them too much.

I have a long standing beef with some Asian carriers who employ and train cabin crew to be diminutive, submissive, agreeable and leaning too far towards the service side of their jobs. That's just fine most of the time. Wait to see what happens when they have to deal with some sort of inflight emergency whether it's air-rage or otherwise... not much use I'm afraid.


User currently offlineSingaporeFA From Singapore, joined Nov 2003, 108 posts, RR: 0
Reply 16, posted (10 years 7 months 1 week 2 days 2 hours ago) and read 9073 times:

Ryanair!!!am i one of them??heheheh....

User currently offlineSingaporeFA From Singapore, joined Nov 2003, 108 posts, RR: 0
Reply 17, posted (10 years 7 months 1 week 2 days 2 hours ago) and read 9022 times:

I am wondering how many of you actually take the time to have a chat with the crew?Most are more interested in the IFE and dont even look at the crew when offered something.
But i do agree...the Singapore Girl is very very much overhyped these days.Thats why in the last few years...you dont really see much emphasis of the Singapore Girl in their ads.lately they have been advertising Krisworld...and their long haul flights.
During the 70s and early 80s...all their ads focused on the Singapore Girl(in different parts of the world).
So..its all a marketing ploy.Kinda old and tired one ..if you ask me.


User currently offlineDeltaBorn From United States of America, joined Feb 2004, 24 posts, RR: 0
Reply 18, posted (10 years 7 months 1 week 2 days 2 hours ago) and read 9002 times:

Is there such a thing as an "Old 777"?



User currently offlineCaetravlr From United States of America, joined Oct 2000, 909 posts, RR: 1
Reply 19, posted (10 years 7 months 1 week 2 days 2 hours ago) and read 8945 times:

I agree that it depends as much on the individual F/A as an overall culture. I have had some friendly, and some not so friendly F/As on every different airline I have flown. In fact, I have only flown two segments on SQ, one from BKK-SIN, and another from SIN-CDG. On the two hour flight from BKK-SIN, the F/A was really interactive and chatty. At the end of the flight, I asked her to take a picture with me, and she was more than happy to oblige. She actually asked if she was going to get a copy, but in the moment I forgot to ask if she wanted me to email it to her or whatever. Wish I had been thinking a little more clearly. Anyway, I have this picture up at my desk, and it is a daily reminder of that great flight. On my flight from SIN-CDG, it was a bit different. This may have had something to do with being a late night flight as well. The service was still excellent of course, but she didn't chat with me at all, even though I tried to ask a couple of questions that would normally incite a conversation. No problem, she just had other work to do.

I don't think they are overhyped. I very much enjoyed my experiences in SIN and onboard the SQ flights.

Just my opinion.

CAETravlr



A woman drove me to drink and I didn't have the decency to thank her. - W.C. Fields
User currently offlineGreg From United Kingdom, joined May 2005, 0 posts, RR: 0
Reply 20, posted (10 years 7 months 1 week 2 days 1 hour ago) and read 8885 times:

"The Stepford Stews"
Pretty as heck.....dumb as stumps. Can't even hold a conversation...let alone your interest.

Oddly, this applies only to the females...the few male attendants in Raffles have been very well versed. Possibly someone can explain that?


User currently offlinePrinair From United States of America, joined Dec 1999, 744 posts, RR: 2
Reply 21, posted (10 years 7 months 1 week 2 days ago) and read 8753 times:

Definitively overrated. The Singapore Girl advertising concept was great but now it is old. Also, the uniforms are nice but an old tired concept by now.




PRINAIR : Puerto Rico International Airlines
User currently offlineMas777 From United Kingdom, joined Jul 1999, 2935 posts, RR: 6
Reply 22, posted (10 years 7 months 1 week 1 day 22 hours ago) and read 8606 times:

About taxing the Singapore Girl - as I mentioned - a few members of my family flew as Singapore Girls and they all hated it. Often the morale amongst fellow crew members was poor - with seniors 'bullying' younger crew members - so perhaps this is a possible reason why many younger crew members keep rather quiet during flights for fear of senior crew members having a go once back in the galley.

My cousin (the last to leave SQ) did so as she found most of her seniors impossible to work with - citing that they were there to serve and not question (or chat) with passengers. A final straw came when she served a rather famous celebrity who offered her tickets to a concert - on returning to the galley - her senior 'confiscated' them stating that she was not allowed to accept gifts from passengers. She quit and went on to have a lovely time flying with Malaysian - chatterbox and all - until recently!


User currently offlineRiverVisualNYC From United States of America, joined Nov 2003, 930 posts, RR: 3
Reply 23, posted (10 years 7 months 1 week 1 day 21 hours ago) and read 8530 times:

I rather prefer the Emirates girls, the Virgin non-virgins and the Gulf Air trolly dollies myself, but not being a Sheikh or pilot, I have no chance!

User currently offlineShankly From United Kingdom, joined Jan 2000, 1544 posts, RR: 1
Reply 24, posted (10 years 7 months 1 week 1 day 21 hours ago) and read 8490 times:

A couple of months ago flew SQ Raffles LHR-SIN-SGN then HAN-SIN-LHR

Great planes, great service, great girls (& boys). As spike notes, the only weak link is Kris World which should be re-named Krap World

"Singapore Girls...A Great Way to Fly!"



L1011 - P F M
25 Post contains images Ryanair!!! : Ryanair!!!am i one of them??heheheh.... Err.... Darling, do you look like this?
26 Neptunescar : Ive always been able to chat with SQ crews, they are always willing to talk, especially on long boring Transpac flights....with over 100 sectors in al
27 Caetravlr : Actually the F/A that was working my cabin on my SIN-CDG flight looked a lot like the girl in the picture above. The guy seated next to me asked the F
28 AFheart : It's all about the marketing. Very little to do with the service..I saw a short report on CNN last year celebrating their anniversary. They mentioned
29 KEno : AFheart, I doubt very much you could find an SQ girl who can speak 5-7 languages, unless what they mean by 5-7 is the total number of languages the to
30 SingaporeFA : Ryanair!!no...she`s probably airbrushed to hell..or computer generated....
31 Post contains images StarG : "I flew SQ last month from Singapore to Beijing overnight, and would rate it as one of the least enjoyable services I've had. Old 777, bad service, an
32 StarG : My opinion: As much as they are over-hyped, SQ still offers the best and most consistent services around. StarG
33 Post contains images Caetravlr : Ryanair, I am guessing that if that picture was of SingaporeFA, they would have to airbrush the hell out of it, considering he is male! Sorry, just co
34 HNLFlyboy : While the Singapore Girl may be a slightly overhyper marketing vehicle, are we all forgetting the first and foremost reason why flight attendants are
35 Caetravlr : NHLFlyboy, I don't personally think that anyone on here would disagree with you. However, airlines do use their service as part of their marketing, es
36 Spike : StarG: from Spike. The question is simply, is Singapore Airlines over hyped? My answer is - Yes. The only one that is 'true' in advertising terms is V
37 Greg : Actually, HNLFlyBoy you are very wrong in your statement concerning SQ. They put at least 22 F/A's on their aircraft for service, not for safety. I be
38 Post contains images Nethkt : Singapore airlines is sure overhyped. They use all kind of advertisement and stuffs to promote themselves. However, their service is just great. Secon
39 CHANGYOU : I wonder what airline in the world have better IFE than SQ? I think their IFE is the best and no doubt the service is far better than many airlines. I
40 Je89_w : I really never noticed the quality of the SQ FAs when I flew with them in the past, but will pay more closer attention when I fly SQ in the future. I
41 Qantasboy : Bullsh!t! I have flown almost all the airlines in that survey, and heres my 0.02. 1. Singapore Airlines 2. Emirates Airlines 3. Thai International 4.
42 SR 103 : Qantasboy, Bullsh!t! Everyone can have their own opinion, I don't see the need to say things like that just because you don't agree with them. Next ti
43 HNLFlyboy : Greg, A cabin crew of 22 on a 744 transpac? Isn't that kinda ridiculous? An additional 10 just for service reasons? Out of curiousity to you know, by
44 Aerosvit : In my days of travel, I've experienced UAL's flight attendants to be very nice. On occasion, LOT has nice ones but only if they are new or something.
45 Post contains images Sq_pilot : 1 in 5 MH Attendents are ex SQ Singapore Girls Yea right. Why would someone, with good monthly salary, above the region average, earn double than your
46 HNLFlyboy : Sq_pilot, can you verify 22 f/a's on a 744 transpac, 12 for doors and 10 service? I just can't believe an airline would crew 22 f/a's on a 744.
47 Ryanb741 : Well from my experiance the SQ cabin service is among the best, but by creating the phenomenon known as 'Singapore Girl' SQ have put their attendants
48 Post contains images Sq_pilot : HNLFlyboy, Basically, in most countries:- 1) 1 FA for every 50 Pax seats regardless of pax numbers (e.g. aircraft with 386/383/375/ seats = 7 FA's or
49 Greg : You proved my point, because, other than relief attendants, there is no need for 20+ cabin crew for safety. European carriers fly with considerable le
50 Aerorobnz : Qantasboy, I don't know how you get that sydney based EK staff are b*tches. All EK FAs are DXB based s would be the same as they would be on any other
51 Kilavoud : When flying with SQ in coach, I have noticed at every time that when you are being served your meal, the FA will check that the seat in front of yours
52 Post contains images VonRichtofen : A thread about Singapore girls with 52 replies and not one from Singapore_air?! FOR SHAME Seriously though, I flew on SQ this past January and I was v
53 Russophile : Does anyone else see a correlation to the demise of Bugis Street to the invention of the Singapore Girl?
54 340_Nutty : I flew SQ long haul from TPE to LAX(origin SIN) a couple of years ago.. I had some really bad airsickness going on and was throwing up almost 3 times
55 Qantasclub : Hmmm. I'm going to be frank and say that, yes, Sinagpore Girls are: Hardworking and efficient Provide EXCELLENT service. Physically attractive (I mean
56 Chrisrad : I think there is not much difference between MH and SQ flight attendants, except that MH gives you the impression that they have more personality. Hav
57 UN_B732 : Their marketed to always be great..but they seem to be horribly inconsistent. I understand there are times when there are excellent, but there are tim
58 UN_B732 : Too be a certain person *. My bad. -UN
59 767er : I have flow SQ a number of times since I first flew with them on 2002 and SQ Girls are just first rate. I have found them attentive, professional and
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