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Thai Cuts LAX, Boost NRT Frequency  
User currently offlineSpk From Thailand, joined Jun 2001, 458 posts, RR: 1
Posted (10 years 5 months 4 weeks 1 day ago) and read 4156 times:

Thai Airways announced today that they will suspend TG772 BKK-NRT-LAX service leaving only TG774 BKK-KIX-LAX, reducing frequency to LAX from 7 to 4 weekly.

In the same announcement, THAI will boost the frequency to NRT from 18 weekly to 21 weekly (3 daily flights). The changes in schedule is to match the capacity with the travel demand. THAI is currenly losing approximately $15 million a year on their LAX service.

This seems to make sense to me. Everytime I flew TG772 the aircraft is packed on BKK-NRT sector and very empty on NRT-LAX sector.

22 replies: All unread, jump to last
 
User currently offlineNethkt From Thailand, joined Apr 2001, 1079 posts, RR: 3
Reply 1, posted (10 years 5 months 4 weeks 21 hours ago) and read 4024 times:

Too bad!! I don't want TG to reduce NRT-LAX  Sad 4 Hope they will resume soon!!


Let's just blame it on yields.
User currently offlineBehramjee From Canada, joined Aug 2003, 4769 posts, RR: 43
Reply 2, posted (10 years 5 months 4 weeks 21 hours ago) and read 4014 times:

Smart move as there is very intense competition on the NRT-LAX route than on the KIX-LAX route...how about replacing the NRT-LAX flight by doing ICN-LAX or TPE-LAX instead???

User currently offlineThaigold From Australia, joined Sep 2003, 315 posts, RR: 2
Reply 3, posted (10 years 5 months 4 weeks 19 hours ago) and read 3897 times:

I guess they will introduce a direct BKK-LAX route when they get their 340-500's in 2005/06....



Dunbar Rovers forever
User currently offlineRjpieces From , joined Dec 1969, posts, RR:
Reply 4, posted (10 years 5 months 4 weeks 18 hours ago) and read 3882 times:

Any word on when flights to JFK might start?

User currently offlineKEno From Malaysia, joined Feb 2004, 1842 posts, RR: 27
Reply 5, posted (10 years 5 months 4 weeks 18 hours ago) and read 3876 times:

Does TG have any kind of agreement with UA to feed their passengers at NRT bound for LAX/SFO/ORD/JFK? If that's the case, scrapping off NRT-LAX and increasing BKK-NRT would make sense.

User currently offlineSpk From Thailand, joined Jun 2001, 458 posts, RR: 1
Reply 6, posted (10 years 5 months 4 weeks 16 hours ago) and read 3778 times:

TG772 will be re-numbered to TG676 operated daily by Boeing 747-400 aircraft. Departure from Bangkok is 7.35am arriving at Narita at 3.45pm. The departure and arrival time is pretty close to UA838.

Hope THAI can get agreement to feed passengers to UA because UA838 is mostly sold out so there is huge demand to supplement the capacity from BKK-NRT-USA cities within Star Alliance network and the timing of TG676 is perfect for such purpose.

BKK-NRT-LAX: TG676->UA890
BKK-NRT-ORD: TG676->UA882
BKK-NRT-SFO: TG676->UA852
BKK-NRT-JFK: TG676->UA800
BKK-NRT-SEA: TG676->UA876


User currently onlineThe777Man From United States of America, joined Jul 1999, 6546 posts, RR: 55
Reply 7, posted (10 years 5 months 4 weeks 15 hours ago) and read 3686 times:

Thai already tried routing their flight thru SEL a few years ago and it didn't seem to work since they switched back to go thru Japan again. Perhaps a daily flight thru KIX would work better? I'm surprised that TG can't fill the plane LAX-NRT/KIX-BKK. UA is full most of the time.

The777Man



Need a Boeing 777 Firing Order....Further to fly....CI, MU, LX and LH 777s
User currently offlinePA110 From United States of America, joined Dec 2003, 1999 posts, RR: 23
Reply 8, posted (10 years 5 months 4 weeks 15 hours ago) and read 3648 times:
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TG cuts LAX frequency just about every other year. The reason they lose so much money on the LAX flight is because their U.S. Sales management is completely inept. LAX seems to be the dumping ground for problem children of the Thai Air Force generals who run (or heavily influence) TG. They don't want their lazy brats hanging around headquarters in BKK, so they pack them off to the US where they can do the least amount of damage. But, unfortunately, they kill our market. I haven't met a bright spark in TG sales since 1989. The last moron they sent out as U.S. Sales Manager spent his sales calls presenting a pocket calendar he designed. He barely spoke english and had absolutely no clue how to sell TG. Unfortunately, TG always goes for the easiest sale... the thai ethnic market in LAX. Because of this, their yields are alway crap. There is huge demand for travel to Thailand. Try to get space on CX, UA or NW... those flights are almost always full. If TG could ever get past the cronyism that has prevented the truly talented staff from rising to the top, it would be an absolutely fantastic airline.

But that's just my opinion.



It's been swell, but the swelling has gone down.
User currently offlineShilla From Germany, joined May 2002, 191 posts, RR: 3
Reply 9, posted (10 years 5 months 4 weeks 15 hours ago) and read 3630 times:

The loads on the BKK-NRT route will be even higher now that Egypt Air has cancelled its flights via BKK.

User currently offlineTerminalc From United States of America, joined Feb 2001, 171 posts, RR: 0
Reply 10, posted (10 years 5 months 4 weeks 13 hours ago) and read 3526 times:

TG isn't a first or second choice carrier across the Pacific.
I used to fly TG LAX-BKK-SGN many times each year. But NW has a far superior C class at the same prices with a far better FF program.



User currently offlineConcordeBoy From , joined Dec 1969, posts, RR:
Reply 11, posted (10 years 5 months 4 weeks 13 hours ago) and read 3510 times:

Makes ya wonder what use TG has for A345s if they cannot even make LAX work daily 1stop.....  Big grin

User currently offlineAirzim From Zimbabwe, joined Jun 2001, 1202 posts, RR: 1
Reply 12, posted (10 years 5 months 4 weeks 12 hours ago) and read 3450 times:

Actually its an aircraft issue.

They were expecting some 744's from UA that never came. They had already announced service to MXP and with no planes they had to pull from somewhere. We are likely to see return of daily LA once they get some new airplanes. However it is true that LA is a money losing route, they like many other carriers, just want presence.


User currently offlineEddieDude From Mexico, joined Nov 2003, 7569 posts, RR: 43
Reply 13, posted (10 years 5 months 4 weeks 12 hours ago) and read 3416 times:

I really look forward to TG getting A345's and starting non-stop BKK-LAX service. It will be awesome.


Next flights: MEX-GRU (AM 77E), GRU-GIG (JJ A320), SDU-CGH (G3 73H), GRU-MEX (JJ A332).
User currently offlineBehramjee From Canada, joined Aug 2003, 4769 posts, RR: 43
Reply 14, posted (10 years 5 months 4 weeks 12 hours ago) and read 3396 times:

Thai's F-J and Y class product on B 744s and B 772s are 3 stars at the most if you ask me !!!

None of the long haul aircraft have tv in every seat plus their seat pitch in J class is only 48-52 inches in the B 744s and B 772s which is outrageous considering that the industry standard since quite some time ago was 60+ with a 160 degree whereas TGs is 130!!!

TGs target mkt in LAX should be the ethnic Thais-the Indo-Pak-Bang community-the Indonesians and the Malaysians as they have a strong presence in these markets.


User currently offlinePA110 From United States of America, joined Dec 2003, 1999 posts, RR: 23
Reply 15, posted (10 years 5 months 4 weeks 12 hours ago) and read 3389 times:
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Awesome, yes. Profitable, doubtful. Unless TG decides to actually get a sales force that is interested in capturing more than just the LAX ethnic Thai market, they will be doomed to low yields and will eventually pull the service.


It's been swell, but the swelling has gone down.
User currently offlineSpk From Thailand, joined Jun 2001, 458 posts, RR: 1
Reply 16, posted (10 years 5 months 4 weeks 9 hours ago) and read 3249 times:

Aircraft issue is one cause but actually this has nothing to do with the introduction of the service to MXP. MXP runs are done using Boeing 747-300's which are pulled from BKK-FCO runs which get reduced from daily to 5x weekly. THAI simply aren't making money NRT-LAX and thus they see better use of their 744 elsewhere such as increasing frequency of BKK-NRT to 3 daily which is expected to increase the profit by $25 million each year.

With the direct competition like UA which now sends UA838 from BKK-NRT-LAX, TG must fight hard to lure premium passengers (especially ex-NRT). TG772 and UA838 are leaving almost at the same time, running the same route, but UA has got a much better premium product. Other competitors like NW also offer greater premium product.

THAI's new A340-500 will be equipped with a competitive product in Business and premium economy class and will be equipped with AVOD PTV in all classes. If they send competent people to run the US sales office then the BKK-LAX non-stop service could be successful. I myself still think BKK-ORD or BKK-JFK non-stops are making better sense than BKK-LAX but that's just IMHO.


User currently offlinePA110 From United States of America, joined Dec 2003, 1999 posts, RR: 23
Reply 17, posted (10 years 5 months 4 weeks 9 hours ago) and read 3211 times:
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Spk,
Good to get your input. While lack of a competitive premium product is the current dilemma, the consistant lack of competent sales management in the USA is what has traditionally plagued TG's success. Back before TG closed all the regional sales offices, there were some very talented sales staff, but over time they all got fed up and quit because of the political appointees controlling the region. I've met with both the local managers and some of their bosses. The sad fact is the senior VP's would never have been hired as clerical staff let alone a country sales manager had they not obtained their position from political/family cronyism. It is appalling that TG headquarters continues to allow this nonsense to continue. TG has squandered decades of potential North American profit due to the complete incompetence of those they send to head the region.

Behramjee, going after the ethnic market is fine but it doesn't produce the high yield sales that make the route profitable. There is a huge general tour market that would support considerably higher fares than the ethnic market will pay. This market has been teased by years of promises by successive TG managers only to be abandoned in favor of the "no effort" lower yield ethnic sales. This is really a shame, since the revenue potential still remains, and continues to be squandered.



It's been swell, but the swelling has gone down.
User currently offlineLegacyins From United States of America, joined Aug 2003, 2070 posts, RR: 0
Reply 18, posted (10 years 5 months 4 weeks 7 hours ago) and read 3133 times:

Spk:

United Airlines 838 is BKK-NRT-SFO.



John@SFO
User currently offlineThaiAggie From United States of America, joined Feb 2004, 230 posts, RR: 0
Reply 19, posted (10 years 5 months 3 weeks 6 days 14 hours ago) and read 2967 times:

I wish they come back to DFW.


Barrow, Alaska in Feb. It was Cold!
User currently offlineTHAIlover From United States of America, joined Feb 2004, 41 posts, RR: 0
Reply 20, posted (10 years 5 months 3 weeks 6 days 14 hours ago) and read 2932 times:

That's too bad that we will not see THAI in America for a while. However, I would love to see THAI to JFK and other big cities like ORD. I hope the management take a close look for potential growing in America.


Getting my feet on the rudders and hands on YOKE!!!
User currently offlineConcordeBoy From , joined Dec 1969, posts, RR:
Reply 21, posted (10 years 5 months 3 weeks 6 days 14 hours ago) and read 2906 times:

That's too bad that we will not see THAI in America for a while

TG will continue to serve America, albeit with fewer than daily frequency.



I really look forward to TG getting A345's and starting non-stop BKK-LAX service. It will be awesome.

One wonders how TG would do on an untested C-market nonstop, when they can't even produce the necessary yields using a 5th Freedom tech stop.


User currently offlineSpk From Thailand, joined Jun 2001, 458 posts, RR: 1
Reply 22, posted (10 years 5 months 3 weeks 4 days 22 hours ago) and read 2741 times:

Oops, got it wrong about UA838. Thanks for the correction.

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