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FlyBlu Launches US Services  
User currently offlineBhxforever From United Kingdom, joined Jul 2001, 564 posts, RR: 1
Posted (12 years 3 months 5 days ago) and read 3483 times:


OAG News:
FLYBLU was launched at the Daily Telegraph Destinations 2004 Travel
Show NEC Birmingham last Friday. The airline plans to operate
scheduled flights this coming summer to Sanford and Fort Lauderdale,
on Florida's east coast, plus St. Petersburg/Clearwater on the Gulf of
Mexico side. None of the airports have scheduled services to the UK or
are considered gateways but the airline sees no problems with the
bilateral, which essentially concerns Heathrow access. To put it all
in perspective FLL has twice the passenger throughput of BHX. Flyblu
will initially use a pair of Boeing 767-300ER for the flights, and in
an innovative move will offer a two class layout, economy, called
silver class featuring 2 + 3 + 2 and 38" legroom, as much as business
class used to offer in times gone by. The airline says an AoC is being
sought. CEO is Aden Murchett, a Midlands businessman and MD of the
RapidCare home delivery home supply business. MD Allan Fullilove's background includes spells at Monarch and British Midland, whilst financial director Stuart Carson's airline experience takes in British
Airways, Air UK and Jersey European.


10 replies: All unread, jump to last
User currently offlineSWA TPA From United States of America, joined Aug 2001, 1560 posts, RR: 32
Reply 1, posted (12 years 3 months 4 days 22 hours ago) and read 3369 times:

Sooooo, can I actually expect to see them at PIE this summer????
Do we think this airline will ever become airborne? According to the web site they are still in negotiations with Boeing and they plan on service this summer?
I hope it works. It would be nice to see something new around PIE/TPA  Smile


I believe I can fly.....
User currently offlineGilesdavies From United Kingdom, joined Dec 2003, 3203 posts, RR: 1
Reply 2, posted (12 years 3 months 4 days 2 hours ago) and read 3188 times:

Well I am not convinced by this new airline!

I have just been on their website http://www.flyblu.com and looked at flights from Birmingham to Fort Lauderdale in October and want £667 return in economy on a super-saver ticket (there cheapest and most restricted ticket).

The frequencies are rubbish and they need luck on their side if they are going to fill a 767-300 on these routes.

The service and legroom sounds excellent, but I would rather leave the the money in the bank and buy a flight for half the price.

User currently offlineScottysAir From , joined Dec 1969, posts, RR:
Reply 3, posted (12 years 3 months 4 days 1 hour ago) and read 3081 times:


Is that for new nonstop from BHX to FLL flight? It make fill it up with their flight on B767-300 aircraft and would able doing very well on this flight. Are u sure about getting new flight to US?

User currently offlineGreg From United Kingdom, joined May 2005, 0 posts, RR: 0
Reply 4, posted (12 years 3 months 4 days ago) and read 3045 times:

They state that if you are looking for low fares, to look elsewhere.

I imagine a lot of people will do just that.

User currently offlineJmc757 From United Kingdom, joined Mar 2000, 1315 posts, RR: 6
Reply 5, posted (12 years 3 months 4 days ago) and read 3028 times:

The website at the moment only provides estimated quotes and is nothing like or no-where near a real live flight booking system... something to bear in mind.

On whether it will happen, the CAA website shows they have applied for liscence.

User currently offlineCrosswind From United Kingdom, joined Nov 2000, 2651 posts, RR: 56
Reply 6, posted (12 years 3 months 4 days ago) and read 2968 times:
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They want to offer a real high-class service at premium fares.


However, to do that successfuly they need to operate in a market which is prepared to pay a premium for high class service.

Are air services between the UK and Florida such a market?

I don't think it's realistic to expect to fill B767s out of Birmingham every day at premium fares to St Pete/Ft Lauderdale/Sanford.

The Florida market is primarily aimed at familiy holidays, for a typical familiy you have to multiply the flyblu "premium" over normal fares by 4. So a £100 per seat premium costs the family £400, which comes off the amount of money they can spend while on holiday. The majority of people will choose the cheaper, more uncomfortable seat, because having extra cash to spend on holiday is worth more to them.

The flyblu concept may work as a niche product, offering a few flights a week from a couple of UK airports and backed by a major travel company, but swamping the Birmingham market with expensive seats to a holiday destination would seem, in my opinion, a flawed concept.

Also at this late stage, still no word on where the aircraft are coming from. With such a unique onboard product, there will be a considerable engineering workload in customising the interior, and then fitting it, all of which must be certified.

That's before we've even cosidered the issue of the AOC and ETOPS certification. Services can start without the latter, albeit on much longer routings.


User currently onlineMAH4546 From Sweden, joined Jan 2001, 34615 posts, RR: 70
Reply 7, posted (12 years 3 months 4 days ago) and read 2951 times:

I don't think it's realistic to expect to fill B767s out of Birmingham every day at premium fares to St Pete/Ft Lauderdale/Sanford.

To fill premium fares to the Miami area is reasonable. The average European family cannot afford to vacation in the Miami area (neither can the average American family), it is too expensive. Though I can't imagine premium flyers flying flyBlu over Virgin Atlantic, American Airlines, and British Airways.

User currently offlineAF-A319 From France, joined Oct 1999, 603 posts, RR: 3
Reply 8, posted (12 years 3 months 3 days 23 hours ago) and read 2891 times:

I just hate the concept and the name...! Copying B6, is that all they could think of?!?  Yeah sure  Yeah sure That's surely not the way to "re-invent the economy flying experience"

User currently offlineVoodoo From Niue, joined Mar 2001, 2177 posts, RR: 0
Reply 9, posted (12 years 3 months 3 days 23 hours ago) and read 2837 times:

Giles Davies wrote:
I have just been on their website http://www.flyblu.com and looked at flights from Birmingham to Fort Lauderdale in October and want £667 return in economy on a super-saver ticket (there cheapest and most restricted ticket).

667£ ??
Bwaha ha. They should have launched on April 1st. I doubt they'll get off the ground.

` Yeaah! Baade 152! Trabi of the Sky! '
User currently offlineEldoylio From United Kingdom, joined Aug 2003, 96 posts, RR: 2
Reply 10, posted (12 years 2 months 2 weeks 6 days 21 hours ago) and read 2597 times:

I have just helped a friend who is looking for flights to Florida next January. His plan was to go with VS from MAN (4 pax - 2 adult and 2 child) but his quote came in at about £1700. The FlyBlu service came in at around the same price!

Now given that he will get substantially more l space in the cabin for his flight, and if the web-site is to be believed then he is going to take the FlyBlu service.

I admit that this whole venture sounds a bit full of false hope - but in this day and age their are still pax who are happy to pay the few extra £££ for a comfortable ride. Seeing as most fares for Business and First are way beyond the averages consumers budget, this "somewhere in between" service does seem like a good idea.

As for the market not being developed from BHX to the US I would have to agree that it is a bit sketchy. However, if an operator wanted to develop a new market then surely some kind of innovation in the kind of approach taken would be needed! Perhaps FlyBlu could make this work.

BHX is screaming for long-haul operators afterall. And before I get shot down by every other forum member who disagrees that BHX should (and could) handle more heavies/long haul traffic I would say that the writing is on the wall, a longer runway is needed sooner to give the carriers they want to attract a reason for coming to BHX in the first place. The evidence is clear with several operators showing significant interest, most notably EK and their talk of a second daily service to DXB!

I think that we should all look beyond the bottom line price and consider the value FlyBlu is offering its paying public. I think that when more people get fed up with standard charter economy, and they work out the cost of an average family holiday to Florida would creep up a small portion if booked direct with hotels and FlyBlu, then the value in the extra £££ will show through!

I would say good luck to FlyBlu and wish them every success in their new venture!

Q. How does an A340 gain altitude - A. With the curve of the Earth
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