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WestJet To Offer Trial Of Food Service  
User currently offlineWestJetYYZ From , joined Dec 1969, posts, RR:
Posted (10 years 9 months 21 hours ago) and read 4811 times:

Memo from Don Bell today:
"This month, (WestJet) will be offering a test for selling food onboard certain long-haul flights between Toronto and Calgary and between Vancouver and Toronto. This service will go on for a four-week trial period and will allow (WestJet) to determine whether we would like to continue doing this on a permanent basis in the future. This feature would be offered on our scheduled flights of 3 hours or more in length. Here are a few things we’ll have on the menu (including prices):

$1 (each)... Muffins, chocolate bars
$2 (each)... Cookies and potato chips
$4 (each)... Sandwich or wrap"

What does everyone think about this? Personally I think the prices are reasonable and they will provide a nice alternative to people wishing to have something more than just snacks and drinks. Of course the current pretzels and cookies will remain complimentary as well as all non-alcoholic beverages.

19 replies: All unread, jump to last
 
User currently offlineFly_yhm From Canada, joined Dec 2000, 1681 posts, RR: 10
Reply 1, posted (10 years 9 months 20 hours ago) and read 4727 times:

The cookies muffins Chocholate bars and Potato chips might work but the sanwiches probably not unless they start too cook the things on the sandwich that need to be cooked ie Bacon. I few WJ down south a few weeks ago and the bacon on our sandwiches was raw. I don't this WJ wants to remain a LCC they are really heading in the opposite direction from that.


Where will you spend eternity? He,s more real then you think!!!!!
User currently offlineWestJetYYZ From , joined Dec 1969, posts, RR:
Reply 2, posted (10 years 9 months 20 hours ago) and read 4700 times:

Hey Fly_yhm. The meals we'll be offering will be different than the charter meals I believe but I'm not sure, I haven't seen them yet. I think (hope) they will be larger. As for staying an LCC, it's still possible to offer things such as this without increasing costs, don't forget people will be paying for them so WestJet will not have to bear the extra costs. I believe the costs of offering things such as this are very minimal, and the improved customer service will in the long run probably be a benefit. With jetsGo and Air Canada offering meals for purchase on board I think it's a good move for WestJet as we have to stay current with what the market is doing. Again this is just a trial run right now, so it will be interesting to see how it pans out.

User currently offlineLuv2fly From United States of America, joined May 2003, 12148 posts, RR: 49
Reply 3, posted (10 years 9 months 20 hours ago) and read 4680 times:
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If the prices are in Canadian, as I think they most likely are, I would say they are priced very attractive. It could be a good source of revenue for them.


You can cut the irony with a knife
User currently offlineCessnapimp From Canada, joined Oct 2001, 1320 posts, RR: 19
Reply 4, posted (10 years 9 months 19 hours ago) and read 4609 times:

The airline would not make much money, if any, out of the sales themselves, but the fact that the service is being offered is incentive enough to create that much more ticket sales, if only jsut one per flight. Good stuff I say, it should be implemented on all corridors, not just YYZ-YYC etc...

... besides... anything to keep the "pro-dynamic" F/A's away from the P/A...

... sorry... couldn't resist,  Smile



User currently offlineJBLUA320 From United States of America, joined May 2002, 3179 posts, RR: 19
Reply 5, posted (10 years 9 months 18 hours ago) and read 4572 times:
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Cessna, I'm not too sure about that. My cousin who is a senior flight attendant at Delta told me that although they are frustrated with song, the inflight sales program has made an insane amount of money...

I'd imagine WestJet could pull the same feat.

JBLU


User currently offlineCanadaEH From Canada, joined Jul 2003, 1341 posts, RR: 4
Reply 6, posted (10 years 9 months 16 hours ago) and read 4506 times:

Fly_yhm, your posts get smarter and smarter as the weeks go by. I don't this WJ wants to remain a LCC they are really heading in the opposite direction from that. We've lowered our CASM for three straight years to a very respectable 10 cents. Care to educate me on how we're not a LCC? Do you have any idea what initiatives are underway to lower our CASM even more?

Look for Westjet's inflight product to be enhanced over the next year with the introduction of even more services. I knew about this meal initiative a few months ago and its nice to see it finally get going. As I was leaving work today we had just gotten an email displaying what our meals look like. I'll take a look when I get in tomorrow and get back to ya'll as to what the meal is.



EH.
User currently offlineLYMANM From Canada, joined Jan 2001, 1140 posts, RR: 1
Reply 7, posted (10 years 9 months 15 hours ago) and read 4467 times:

Related note: VIA Rail's food in VIA 1 is absolutely atrocious. Anyone thinking of taking the train between Montreal and Toronto because of the food option should reconsider. Now, every airline will have food service, take that VIA!

"We've lowered our CASM for three straight years to a very respectable 10 cents."

Any airline can do that if they increase their fleet size (of the same type for that matter) and fill in the blanks within an existing netowork over the years. As WJ approaches former CP size, growth with slow and such marvelous numbers won't last.

[Edited 2004-03-02 05:57:10]


buhh bye
User currently offlineCPDC10-30 From United Kingdom, joined Feb 2000, 4795 posts, RR: 23
Reply 8, posted (10 years 9 months 15 hours ago) and read 4467 times:

Thank goodness, I'm surprised it took them this long. I have been starving a few times YYC-YYZ, getting to the airport with not enough time to buy anything to eat  Smile/happy/getting dizzy

User currently offlineCanadaEH From Canada, joined Jul 2003, 1341 posts, RR: 4
Reply 9, posted (10 years 9 months 5 hours ago) and read 4395 times:

Southwest has been around for 30+ years and they still maintain a CASM slightly smaller than Westjet's. I'm not saying that we'll grow to be the size of Southwest, but they're a good indicator for how an airline should and can manage its costs efficiently over a long period of time.


EH.
User currently offlineFly_yhm From Canada, joined Dec 2000, 1681 posts, RR: 10
Reply 10, posted (10 years 9 months 4 hours ago) and read 4351 times:

Im basically saying that they need to focus on the small things they were doing before instead of trying to get fancy also Their costs are going to go up Im sorry to tell you that but it will happen. YYZ might be cheap now but it won't last and its a lot differant there with AC/CJ/JG all operating with cheap flights. Im sure there are probably other flights. Also when they flight to the US if its from YYZ good luck your going to have probably have the US Airlines in a mad scramble as well as CJ and JG making more moves in this direction. Its not like some other WJ airport where they are the only airline that flies Jet aircraft so there is little or no competition.






Where will you spend eternity? He,s more real then you think!!!!!
User currently offlineCanadaEH From Canada, joined Jul 2003, 1341 posts, RR: 4
Reply 11, posted (10 years 8 months 4 weeks 1 day 23 hours ago) and read 4295 times:

Well you have it all figured out don't you?

We're still doing the small things we've always done but have since added (or are adding) frills to enhance the overall product and differentiate the airline from our competition. In order to stay competitive we need to evolve, we need to listen to what our customers want, and we need to continue to look into ways of improving our product.

"For every action, there is an equal and opposite reaction"

Think about it..
LiveTV adds weight, winglets reduce fuel burn and save money.
LiveTV costs money to install, added customers increase revenue.
It's not rocket science....



EH.
User currently offlineLuv2fly From United States of America, joined May 2003, 12148 posts, RR: 49
Reply 12, posted (10 years 8 months 4 weeks 1 day 21 hours ago) and read 4254 times:
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Recently I took a NW flight that offered meals for sale on board, it was a early morning flight out and a return the same day. Well since it was so early out I did not want to risk stopping to get a bite, so I took advantage of the buy on board program, it was $5.00 well spent. Now on the return I chose to sleep and did not take advantage of it, as I could grab something on the way home. Great idea if you ask me to offer this on board if passengers want it.


You can cut the irony with a knife
User currently offlineCO737800 From Canada, joined Dec 2003, 545 posts, RR: 1
Reply 13, posted (10 years 8 months 4 weeks 1 day 19 hours ago) and read 4224 times:

I think it is a great idea. I fly Westjet all the time from yvr to yyz and I would buy food.

User currently offlineCanadaEH From Canada, joined Jul 2003, 1341 posts, RR: 4
Reply 14, posted (10 years 8 months 4 weeks 1 day 19 hours ago) and read 4213 times:

CO737800, if you're a frequent YVR-YYZ customer you'll be happy to know we've really boosted our schedule.

4 YVR-YYZ departures @ 8:00, 11:30, 14:00, and 16:15 (give or take a few minutes) with the possibility of a fifth on its way.



EH.
User currently offlineJafa From United States of America, joined Aug 2003, 782 posts, RR: 4
Reply 15, posted (10 years 8 months 4 weeks 1 day 17 hours ago) and read 4146 times:

Actually is a little more complicated than rocket science. Sorry I can't help myself. I just got out of my economic class. If were as simple as adding PTV's to increase revenue then every airline would put them in. Westjet needs to continue what they are doing and keeping thier costs low. Selling food is one way to offer a service without adding costs. Any profit should take care of waste and maybe even make the company a few dollars. Adding winglets to an aircraft to save fuel is also cost prohibitive. The costs of installing them would wipe out any potential savings of fuel.
Its much cheaper to have a new aircraft delivered with PTV's/winglets installed than to retrofit them. Some when and if Westjet orders new planes then they can get those bells and whistles at a much lower cost.


User currently offlineLymanm From Canada, joined Jan 2001, 1140 posts, RR: 1
Reply 16, posted (10 years 8 months 4 weeks 1 day 15 hours ago) and read 4112 times:

"Adding winglets to an aircraft to save fuel is also cost prohibitive. The costs of installing them would wipe out any potential savings of fuel."

Not at all. Because the demand for winglet retrofit of the 737 family is so high, the cost of the retrofit has come down considerably. If you install them on a fleet of significant size (like WJ, although WN is a better example because they are massive) the cost of the installation goes down. Furthermore, the 737NG family will remain in service for 25+ years from now, if the -200 family length of service is any indication. It is ridiculous to say that 72 hours of maintenance for the retrofit would render 25+ years of fuel economy cost prohibitive.



buhh bye
User currently offlineWestJetYYZ From , joined Dec 1969, posts, RR:
Reply 17, posted (10 years 8 months 4 weeks 1 day 5 hours ago) and read 4078 times:

Jafa, they are installing them on current fleet, however new aircraft being delivered from the factory will have them all installed already. WestJet has quite a few more -700s on order or option.

User currently offlineCanadaEH From Canada, joined Jul 2003, 1341 posts, RR: 4
Reply 18, posted (10 years 8 months 4 weeks 1 day ago) and read 4043 times:

Adrian, starting in October our aircraft will have winglets installed at Boeing before delivery.


EH.
User currently offlineSamurai 777 From Canada, joined Jan 2000, 2458 posts, RR: 4
Reply 19, posted (10 years 8 months 4 weeks 23 hours ago) and read 4025 times:

I forgot to mention this in chat last time, Adrian - I personally do not have any problems with the idea of food sold on WestJet flights. In fact, it's a very good idea. Too bad my upcoming flight in May (YEG-YWG) is too short - only 2 hours! But what the hell, the Harvey's and Tim Horton's in YEG are alright, although I haven't really been inside the newly opened Central Hall yet. Don't ask me about YWG - I've never even been to MB, LOL!

Mike


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