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UAL New Ad Campaign  
User currently offlineScotron11 From United Kingdom, joined Feb 2004, 1178 posts, RR: 3
Posted (10 years 4 months 3 weeks 6 days 12 hours ago) and read 2644 times:

UAL rolled out a new ad campaign on Sunday, broadcast during the academy Award show on ABC. Only shown in their hub cities, most of the commercials are animated features with the voiceover of Robert Redford and are produced by award winning film makers.

This is from an article in the NY Times and my question:

Do you think ad campaigns work? One thread in the article suggested that all travelers are interested in are price cuts. I don't think so.

1 replies: All unread, jump to last
 
User currently offline777ualsfo From United States of America, joined Jan 2004, 104 posts, RR: 0
Reply 1, posted (10 years 4 months 3 weeks 6 days 2 hours ago) and read 2570 times:

I think it is going to be effective - the entire campaign was emailed to frequent fliers - it is at http://www.unitedrhapsody.com/. I guess if there are still passengers who value what they are offering, it will be successful.

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