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US Airways Unveils New Dot Com Livery  
User currently offlineA330323X From United States of America, joined Oct 2003, 3039 posts, RR: 44
Posted (10 years 1 month 2 weeks 2 days 23 hours ago) and read 8683 times:

US AIRWAYS UNVEILS 'DOT COM' AIRCRAFT LIVERY
Aircraft are Part of Year-Long "No Booking Fees. No Brainer." Web Site Initiative
ARLINGTON, Va., March 4, 2004 -- US Airways today unveiled a specialized aircraft livery to promote the consumer benefits of booking travel online at usairways.com. Approximately 10 aircraft will wear the ‘Dot Com’ livery.

Aircraft with the usairways.com logo and the tagline “No booking fees. No brainer.” are part of a US Airways multi-media campaign encompassing the airline’s Web site, electronic statements to Dividend Miles members, print advertising, onboard video announcements, in-airport promotions and other marketing communications that will be seen in coming months.

“We want to significantly raise awareness of the consumer benefits of buying at usairways.com, including the fact that we do not charge service fees like many other sources,” said B. Ben Baldanza, US Airways senior vice president of marketing and planning. “This isn’t rocket science or revolutionary, as competitors like Southwest and JetBlue have effectively used their Web sites to sell a greater percentage of their tickets to help drive down distribution costs. Our push to promote our Web site is part of our strategic plan to lower distribution costs by doubling consumer use of usairways.com. In conjunction with that effort, we are also investing in upgrades, redesigns and new features that will make usairways.com the preferred stop for our customers who wish to conduct a ticket purchase transaction themselves.”

US Airways is taking advantage of an opportunity to introduce new alternative liveries on a planned basis due to a combination of factors, including a requirement to soon paint aircraft in the Star Alliance livery; a need to re-paint some aircraft whose cosmetics are showing age; and an industry-wide Boeing inspection program for a limited number of 737 aircraft.

US Airways is the nation’s seventh-largest airline, serving nearly 200 destinations in the U.S., Canada, Europe, the Caribbean and Latin America. US Airways, US Airways Shuttle and the US Airways Express partner carriers operate over 3,300 flights per day. For more information on US Airways flight schedules and fares, contact US Airways online at usairways.com, or call
US Airways Reservations at 1-800-428-4322.

Reporters needing additional information should contact US Airways Corporate Affairs at (703) 872-5100.

---------------------------------------------------------------------

Image at http://www.usairways.com/about/press/no_bookingfee_plane1.jpg


I'm the expert on here on two things, neither of which I care about much anymore.
52 replies: All unread, showing first 25:
 
User currently offlineJAL777 From , joined Dec 1969, posts, RR:
Reply 1, posted (10 years 1 month 2 weeks 2 days 23 hours ago) and read 8638 times:

Maybe they were trying to save money on paint???

User currently offlineN670UW From United States of America, joined Jul 2003, 1602 posts, RR: 8
Reply 2, posted (10 years 1 month 2 weeks 2 days 23 hours ago) and read 8602 times:

...and it's none other than Aircraft 573. Interesting.



670


User currently offlineConcordeBoy From , joined Dec 1969, posts, RR:
Reply 3, posted (10 years 1 month 2 weeks 2 days 23 hours ago) and read 8600 times:

One look at that plane would make me not want to book them even less so than I do now...  Sad

User currently offlineDeltaMD11 From United States of America, joined Dec 2002, 1701 posts, RR: 35
Reply 4, posted (10 years 1 month 2 weeks 2 days 23 hours ago) and read 8566 times:

Here is a better photo taken by my good friend Joe Wagner (hanks again Wagz):


View Large View Medium
Click here for bigger photo!

Photo © Joseph K Wagner



As you can see the titles were changed just a bit since Sunday and now Big grin



Too often we ... enjoy the comfort of opinion without the discomfort of thought. - John Fitzgerald Kennedy
User currently offline727LOVER From United States of America, joined Oct 2001, 5953 posts, RR: 17
Reply 5, posted (10 years 1 month 2 weeks 2 days 23 hours ago) and read 8537 times:

Saw N573US in TPA last weekend.  Smile/happy/getting dizzy


Listen Betty, don't start up with your 'White Zone' s*** again.
User currently offlineBNA From United States of America, joined Jan 2004, 78 posts, RR: 0
Reply 6, posted (10 years 1 month 2 weeks 2 days 23 hours ago) and read 8531 times:

I hope they weren't trying to impress me with their new marketing strategy because the didn't even come close.



User currently offlineDesertJets From United States of America, joined Feb 2000, 7737 posts, RR: 16
Reply 7, posted (10 years 1 month 2 weeks 2 days 22 hours ago) and read 8478 times:

Mishap in painting??? Somebody in the know needs to give us some details.


Stop drop and roll will not save you in hell. --- seen on a church marque in rural Virginia
User currently offlineCOEWRNJ From United States of America, joined Oct 2003, 1061 posts, RR: 19
Reply 8, posted (10 years 1 month 2 weeks 2 days 22 hours ago) and read 8455 times:

It looks terrible. If I didn't know what US Airways was all about I would think it was some budget airline flying rickety old planes.

User currently offlineDeltaMD11 From United States of America, joined Dec 2002, 1701 posts, RR: 35
Reply 9, posted (10 years 1 month 2 weeks 2 days 22 hours ago) and read 8387 times:

Desert--At the time Joe posted that picture (last Sunday) that was the local scuttlebutt on the aircraft--that some mishap during painting required them to strip it, so they left it bare metal just with the red and white accent lines and the tail painted so they could get the aircraft back into rotation instead of it being in a paint hangar for who knows how long. Now we know otherwise.


Too often we ... enjoy the comfort of opinion without the discomfort of thought. - John Fitzgerald Kennedy
User currently offlineAAJAXFlyer From , joined Dec 1969, posts, RR:
Reply 10, posted (10 years 1 month 2 weeks 2 days 22 hours ago) and read 8363 times:

Maybe ol' Benny should have rolled out a cockroach themed plane instead?

User currently offlineAsuflyer05 From United States of America, joined Feb 2004, 2371 posts, RR: 3
Reply 11, posted (10 years 1 month 2 weeks 2 days 22 hours ago) and read 8340 times:

If they would paint the logo and tagline in brighter colors and buff the plane, I bet it would look really great.

User currently offlineTOLtommy From United States of America, joined Dec 2003, 3276 posts, RR: 4
Reply 12, posted (10 years 1 month 2 weeks 2 days 22 hours ago) and read 8330 times:

Anyone else think this'll start talk of a potential merger with AA?  Big grin

User currently offlineUSAFHummer From United States of America, joined May 2000, 10685 posts, RR: 53
Reply 13, posted (10 years 1 month 2 weeks 2 days 22 hours ago) and read 8311 times:

Swing and a miss for this, although its somewhat intriguing that this is US's first non-standard paint scheme that I can think of...

Greg



Chief A.net college football stadium self-pic guru
User currently offlineAviatorTJ From United States of America, joined Jul 2003, 1838 posts, RR: 7
Reply 14, posted (10 years 1 month 2 weeks 2 days 22 hours ago) and read 8270 times:

Looks good, cause it reminds me of USAir. There is a look or ricketyness, but I don't know if that means anything.

__TJ__


User currently offlineUsair330 From United States of America, joined Mar 2002, 819 posts, RR: 1
Reply 15, posted (10 years 1 month 2 weeks 2 days 22 hours ago) and read 8221 times:

"US Airways is taking advantage of an opportunity to introduce new alternative liveries on a planned basis due to a combination of factors, including a requirement to soon paint aircraft in the Star Alliance livery"

Does this mean US Airways is gonna be getting a new livery sometime in the near future!!!?!?!? Big grin.....


User currently offlineN670UW From United States of America, joined Jul 2003, 1602 posts, RR: 8
Reply 16, posted (10 years 1 month 2 weeks 2 days 22 hours ago) and read 8138 times:

Here's what happened...

The FAA found that the aircraft paint vendor in Louisiana was using razor blades to strip paint. This ended up damaging lap joints, and US can't apply any paint because the joints have to be inspected every so often. Hence the bare metal scheme.


670


User currently offlineIflyatldl From United States of America, joined Nov 2003, 1936 posts, RR: 3
Reply 17, posted (10 years 1 month 2 weeks 2 days 22 hours ago) and read 8128 times:

WHY did they paint a plane they're retiring???? One would think they'd at least use a bus. If they're going to do that, why not just go to the desert and paint a plane they're breaking up or scrapping? About as effective.  Big grin No bad judgment calls here.....  Nuts  Innocent


Ah, Summer, Fenway Park, Boston Red Sox and Beer.....
User currently offlineN670UW From United States of America, joined Jul 2003, 1602 posts, RR: 8
Reply 18, posted (10 years 1 month 2 weeks 2 days 22 hours ago) and read 8058 times:

WHY did they paint a plane they're retiring????

US Airways is not retiring this aircraft.



670


User currently offlineUal747den From United States of America, joined Dec 2003, 2392 posts, RR: 12
Reply 19, posted (10 years 1 month 2 weeks 2 days 22 hours ago) and read 7999 times:

If they were going to use this to launch a new campaign they should have at least took the time to buff it. That looks horrible. AA makes the metal look good buy that is the worst looking livery I have ever seen.


/// UNITED AIRLINES
User currently offlineRiverVisualNYC From United States of America, joined Nov 2003, 930 posts, RR: 3
Reply 20, posted (10 years 1 month 2 weeks 2 days 22 hours ago) and read 7933 times:

It's amazing how airlines have to stress e-services (e.g. anything related to the internet) because their airport and on-board services are undifferentiated and indifferent at best. And if there is a "requirement to soon paint aircraft in the Star Alliance livery," that implies that even the paint jobs on the aircraft (at least for the many Star Alliance airlines) will be the same. Someday the only difference between US Air, United, Delta, AA etc. will be who designed their website. No wonder people are flocking in droves to LCCs, when the public defines a product or service as a commodity, they seek out the cheapest option....

User currently offlineEA CO AS From United States of America, joined Nov 2001, 13255 posts, RR: 62
Reply 21, posted (10 years 1 month 2 weeks 2 days 22 hours ago) and read 7874 times:
Support Airliners.net - become a First Class Member!

“No booking fees. No brainer.”

They forgot "no paint," also.  Big grin

US Airways is not retiring this aircraft.

I'm sure Chapter 7 will, though.

Does this mean US Airways is gonna be getting a new livery sometime in the near future!!!?!?!?

No, they negotiated cheaper lease rates on the condition that the planes have minimal paint on them - it makes it easier for the leasing companies to turn 'em around to another carrier when...errrr, IF US goes "tango-uniform."  Big grin



"In this present crisis, government is not the solution to our problem - government IS the problem." - Ronald Reagan
User currently offlineScottysAir From , joined Dec 1969, posts, RR:
Reply 22, posted (10 years 1 month 2 weeks 2 days 22 hours ago) and read 7849 times:

My guess that would looked very good pics of US Airways and what are you think about repainted some of those fleets? How? When? What? Can you exactly give me with the clue? Thanks!  Smile

User currently offlineBigphilnyc From United States of America, joined Jan 2002, 4076 posts, RR: 54
Reply 23, posted (10 years 1 month 2 weeks 2 days 22 hours ago) and read 7830 times:

The picture of the new scheme shown is not of the aircraft actually painted like that.

They merely took the 573 plane and used an editting program to paint it on the computer it seems. That's what I THINK, because those letters don't look like real paint to me.

The lighting is also bad. In better lighting witha nice cmaera, I'd bet that scheme looks great, as it does to me on that other shots of ship 573.



Phil Derner Jr.
User currently offlineTheFLCowboy From United States of America, joined Jan 2004, 405 posts, RR: 0
Reply 24, posted (10 years 1 month 2 weeks 2 days 22 hours ago) and read 7784 times:

If they are looking to draw some attention to the airline, you think they would put some effort into the paint scheme. That looks awful.

Does this mean the wheels are coming off the wagon?

MD



A318, A320, A332, A333, B1900, B722, B732, B733, B734, B735, B737, B738, B772, CR1, CR2, CR7, CR9, MD80, MD81, MD82, MD8
25 Contrails : The picture they put on their web site is awful. I liked the basic paint scheme, with the bare metal, but the rest of it I can do without. And I think
26 Ssides : Does this have anything to do with USAirways' little beef with Expedia?
27 Post contains links Ryefly : One of these schemes would look nice for the usairways.com planes. http://www.cardatabase.net/modifiedairlinerphotos/search/photo_search.php?id=000010
28 Tom in NO : Somehow I think pairing up the terms "USAirways" and "No brains" for the lettering would have been a bit more appropriate.
29 QANTAS747-438 : Oh dear lord! Looks like it ran into a huge puddle of mud on landing. Yikes! At least they are a good competitor to Air France for "Aviation's Dirties
30 A330323X : The picture of the new scheme shown is not of the aircraft actually painted like that. They merely took the 573 plane and used an editting program to
31 Post contains images Iflyatldl : Um, aren't they getting rid of the 737's and 757's....and going Airbus with the ocassional RJ thrown in there?
32 USFlyer MSP : I'm usually a US apologist, but I must admit that this livery looks pretty bad. They need to buff the metal big time and lose the accent lines. Maybe
33 N670UW : Um, aren't they getting rid of the 737's and 757's....and going Airbus with the ocassional RJ thrown in there? Yes, the long term plan is to retire th
34 AA737-823 : You guys have missed something- look at the A.net photo, and compare it to US's photo. It's the same plane, but it isn't. The photo on US's website is
35 RiverVisualNYC : Are we going to see bare metal A320s and A330s then? If so that would seem to be the first time anyone has done this with these types...
36 A330323X : Um, aren't they getting rid of the 737's and 757's....and going Airbus with the ocassional RJ thrown in there? The earliest the 737's are going is 200
37 EA CO AS : It's a fake photo, the one USAir's website is using M'kay...riiiiiiiiight... Um, can you explain to me why US Airways' own website would use a doctore
38 A330323X : The photo on US's website is clearly doctored, as the letters are NOT the ones that we see on the REAL photos, taken and posted on airliners.net. The
39 Tekelberry : At first I thought this was a joke.
40 Post contains images DeltaRules : Wow...kinda lost for words right now. It's OK, but if they do any planes that weren't unable to be painted (as N670UW mentioned), I'd at least add som
41 N670UW : I agree, the picture looks very bad. However, I've read on another forum that it's just a bad picture, and the actual aircraft doesn't look half bad.
42 AA623BDLSJU : Actually, I like the usairways.com livery. I wonder if that makes a bare metal whore then, because I love AA's livery. Although, I do think that US Ai
43 N670UW : Although, I do think that US Airways should've put some color on the bottom of the aircraft. They cannot, from a maintenance standpoint, add any paint
44 Srbmod : I'll file this livery under "L" for laziness...............
45 Post contains images MD11LuxuryLinr : Looking at Joe Wagner's photo... I think the jet looks great. I think USAir should bring back the silver bodies. It reminds me of the good old times I
46 Dalmd88 : Why can't they paint the plane due to the Lap Seam inspection? Looking at the photo on their website there are repairs installed that don't need reins
47 Flyinggizmo : When I first saw this thread, I thought it was a joke. No one in the US is going to put a web address on the side of a plane, right? Even WN does not
48 Spinkid : I can understand them not being able to paint the plane due to maintenance reasons, but if that is the case, why not pick a different plane. US has a
49 A330323X : Why can't they paint the plane due to the Lap Seam inspection? Looking at the photo on their website there are repairs installed that don't need reins
50 JBLUA320 : I also believe the picture is genuine(ly disgusting) because USAirways uses two fonts- on their airplanes, they use the uppercase font, but you'll not
51 SW733 : Didn't think you could get much worse than the new UA livery...but they managed!
52 Wagz : Guess I'll drag this thread out of the second page now. I'm not able to get on my PC for one day and see what happens! I boot up this morning and I've
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