Horus From Egypt, joined Feb 2004, 5230 posts, RR: 59 Posted (10 years 8 months 3 weeks 2 days 6 hours ago) and read 3883 times:
Why do Air Canada have so many subsidiaries including Air Canada Jazz, Air Canada Tango, Air Canada Zip, etc? Do they each target different markets? can't they be merged, surely it would be better for a restructuring airline in financial problems?
Jazz: A brand merger of AC's regional airlines (former Air Ontario, Air BC etc) into a single entity. Jazz employees are separate from AC Mainline, and there are specific rules on what type of aircraft they are allowed to fly.
Zip: AC trying to curtail WestJet's growing dominance in Western Canada by throwing the same idea back at them. It is a low cost, no frills operation with some staff separation from AC mainline, an has replaced some of the AC Mainline flights. Right now though, it isn't expanding as quickly as initially hoped.
Tango: Low fare, low frills division that has been phased out of its own separate fleet. Instead, now Tango fares are offered on AC Mainline flights. This in my opinion was the best idea AC has come up with in a long time.
Jetz: Has a small fleet of A320s, previously 737-200s. They are configured in an all-business class seating layout and specialize in corporate and sports team charters.
With the merging of Tango's fleet back into AC mainline, there really aren't any glaring inefficiencies between the subsidiary companies.