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Aloha Renames First & Coach  
User currently offlineKKMolokai From United States of America, joined Feb 2000, 760 posts, RR: 2
Posted (10 years 9 months 1 week 5 days 16 hours ago) and read 1884 times:

Aloha Airlines is in the process of re-branding their First & Coach cabins. First Class will be re-branded as "Navigator" Class, and Coach will become "Voyager" class. Amenity kits/gifts are also in the works (for both cabins!), which will include a note explaining the Navigator & Voyager theme.



We are the people of American Airlines. And we know why you fly.
13 replies: All unread, jump to last
 
User currently offlineCOAB767 From Guam, joined Nov 2003, 1377 posts, RR: 9
Reply 1, posted (10 years 9 months 1 week 5 days 16 hours ago) and read 1860 times:

Seems interesting.I would like to see this


Continental Micronesia: "Fly With The Warmth Of Paradise"
User currently offlineHorus From Egypt, joined Feb 2004, 5230 posts, RR: 59
Reply 2, posted (10 years 9 months 1 week 5 days 16 hours ago) and read 1859 times:

Very unique
They beat 'Business' and 'Economy' any day!



EGYPT: A 7,000 Year Old Civilisation
User currently offlineBR715-A1-30 From , joined Dec 1969, posts, RR:
Reply 3, posted (10 years 9 months 1 week 5 days 16 hours ago) and read 1851 times:

Sounds awesome, I like the Voyager class name. It makes you feel like you are going on an expedition to a new land. And the Navigator makes you feel like the lead voyager. WAY TO GO HA!!!!!

User currently offlineKKMolokai From United States of America, joined Feb 2000, 760 posts, RR: 2
Reply 4, posted (10 years 9 months 1 week 5 days 16 hours ago) and read 1832 times:

Uh BR715-A1-30,

Its Aloha (AQ) that's re-branding their cabins, not Hawaiian (HA).

Personally I think Navigator & Voyager would be confusing to the every day traveler who may/may not frequent Aloha. While distinctive, its not very descriptive of the class of service purchased.



We are the people of American Airlines. And we know why you fly.
User currently offlineMAH4546 From Sweden, joined Jan 2001, 33280 posts, RR: 71
Reply 5, posted (10 years 9 months 1 week 5 days 16 hours ago) and read 1806 times:

Personally I think Navigator & Voyager would be confusing to the every day traveler who may/may not frequent Aloha. While distinctive, its not very descriptive of the class of service purchased.

It is marketing, it works very well. To the average consumer, flying "Voyager Class" on Aloha sounds much more enticing than trying out American's "Coach Cabin". Its a strong selling point. The name makes the cabin feel more exclusive, even though it's not much more than a standard coach cabin.



a.
User currently offlineHa763 From United States of America, joined Jan 2003, 3671 posts, RR: 5
Reply 6, posted (10 years 9 months 1 week 5 days 16 hours ago) and read 1785 times:
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I can see why they are naming it Navigator and Voyager seeing that the NG's are named after ancient Hawaiian navigators and stars. However, the two sound quite alike and could become confusing.

User currently offlineAloha73g From United States of America, joined Jul 2003, 2372 posts, RR: 4
Reply 7, posted (10 years 9 months 1 week 5 days 13 hours ago) and read 1643 times:

Sounds cool to me, especially since Aloha's 'coach' product is much nicer than other airlines. I'll be excited to try it out--will it be out by April?

Aloha!



Aloha Airlines - The Spirit Moves Us. Gone but NEVER Forgotten. Aloha, A Hui Hou!
User currently offlineKKMolokai From United States of America, joined Feb 2000, 760 posts, RR: 2
Reply 8, posted (10 years 9 months 1 week 5 days 13 hours ago) and read 1642 times:

"It is marketing, it works very well. To the average consumer, flying "Voyager Class" on Aloha sounds much more enticing than trying out American's "Coach Cabin". Its a strong selling point. The name makes the cabin feel more exclusive, even though it's not much more than a standard coach cabin."

The marketing concept is a no-brainer. The distinction between "Navigator" and "Voyager" is not. The average flier wouldn't have a clue as to what you're talking about. "First," "Business," and "Coach" are distinctive and easily recognizable.



We are the people of American Airlines. And we know why you fly.
User currently offlineMAH4546 From Sweden, joined Jan 2001, 33280 posts, RR: 71
Reply 9, posted (10 years 9 months 1 week 5 days 10 hours ago) and read 1549 times:

" The distinction between "Navigator" and "Voyager" is not. "

I think it is. A navigator leads one on one's travels, a voyager just travels. They probably won't have a hard time selling the two classes. It is not like people aren't going to fly Aloha because they don't understand the difference.



a.
User currently offlineAirframeAS From United States of America, joined Feb 2004, 14150 posts, RR: 24
Reply 10, posted (10 years 9 months 1 week 5 days 10 hours ago) and read 1533 times:

I thought it would be called for First Class: Flower Class; and for Coach Class: Coconut Class. LOL just kidding.


A Safe Flight Begins With Quality Maintenance On The Ground.
User currently offlineNWA Man From United States of America, joined Jun 1999, 1828 posts, RR: 12
Reply 11, posted (10 years 9 months 1 week 5 days 8 hours ago) and read 1467 times:

While distinctive, its not very descriptive of the class of service purchased.


Exactly. This is not a bad marketing idea at all, precisely because it creates confusion for customers, confusion which is biased towards (in this case) Aloha Airlines. The airline industry provides many, many great examples of this, e.g....

Voyager class is exactly like another marketing idea... the infamous Continental 'enhancement'. Is replacing three mainline jets with four RJs truly an enhancement? Most would say no, but the MBA-types that bank on the ignorance of the average consumer can get rich off an idea like that of Continental "enhancements" or "Voyager class". Like MAH4546 said, Voyager sounds like a better option than Economy Class, which is a marketing buzz-term itself (i.e. Economy makes passengers feel that they have made a good financial decision, unlike the bland, non-congratulatory, and non-descriptive Coach).


Hope that made a little bit of sense...


N-Dub



[edited because all the quotation marks originally included gave me a headache]

[Edited 2004-03-15 10:28:40]


Create your own luck.
User currently offlineKKMolokai From United States of America, joined Feb 2000, 760 posts, RR: 2
Reply 12, posted (10 years 9 months 1 week 4 days 23 hours ago) and read 1363 times:

The term "Stewardess" was re-branded as "Flight Attendant" many years ago, however, the average, everyday flier still commonly refer to in-flight hosts as "Stewardesses."

Re-branding cabins as "Navigator" and "Voyager" will result in the same. Passengers will still (and always) refer and envision them as "First" and "Coach."

I can only imagine the confusion when booking a flight, checking-in, boarding, etc. Passengers will have to be constantly reminded that Navigator=First, and Voyager=Coach, which seems to defeat the whole purpose.




We are the people of American Airlines. And we know why you fly.
User currently offlineHNLFlyboy From United States of America, joined Jan 2004, 321 posts, RR: 1
Reply 13, posted (10 years 9 months 1 week 4 days 23 hours ago) and read 1334 times:

KKMolokai,

I believe that while AQ will refer to their new products by Navigator and Voyager and like many others the average joe will still refer to them as First and Coach. It is all about marketing and branding for AQ. Pax will not have to be saavy enough to book res. by the new names. Even I will probably still refer to the services classes ad First and Coach. I do like the new names...it's not just flying, it's an adventure.


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