Ord From United States of America, joined Jul 1999, 1393 posts, RR: 1 Posted (11 years 3 months 3 weeks 1 day 5 hours ago) and read 8459 times:
If you look at the two United 737-300s painted in the new livery, they have slightly different tail designs (very slight, but noticeable if you look).
N390UA has wider "tulip" bars, and the bottom of the logo nearly touches the bottom of the tail.
N388UA has "tulip" bars that are a tad bit thinner, making a bit more of the logo show on the tail, especially where the tail "juts out" in the front. And, the logo here sits further up on the tail (with more space between the bottom of the logo and the bottom of the tail).
Look at the thin lines separating the "tulip" bars and you'll see how they line up different on the two tails.
I never did learn how to post photos, so you'll need to check for yourself. It's just interesting that United would have a small variation on a brand new scheme. You would think a template would be used and make both tails the same.
Perhaps a United employee can shed some light on this.
Ord From United States of America, joined Jul 1999, 1393 posts, RR: 1
Reply 16, posted (11 years 3 months 3 weeks 21 hours ago) and read 6931 times:
"Unless you've been living under a rock, the last thing UA should be concerned about is 'overall branding.' Face the financial hurdles, then worry about paint inconsistencies."
In response to your comments, I wasn't worried about the paint inconsistencies but rather pointing out something I had noticed that I thought others might be interested in.
Further, overall branding is something United should be very concerned about. That is a huge part of their overall plan post-bankruptcy. Look at all the successful companies in the world and you'll see they're all built around great branding. And branding does not happen by accident...it is part of an overall strategic plan (which also includes the financials).
AIR757200 From United States of America, joined Jul 2000, 1579 posts, RR: 7
Reply 17, posted (11 years 3 months 3 weeks 20 hours ago) and read 6811 times:
Your really making it a bigger issue than it is. Concerned about the fact that the tulip on one aircraft is a few inches higher (and a minor variance) than the other from the base? I think UA would be more concerned if maybe they painted it the wrong color, like red? As long as the public sees the word "UNITED" on the side of the plane, the brand has been recognized.
Remember, people (passengers) are too busy to say (and to take note) "hey, that logo is 3 inches higher than that plane at C10!" It's the same logo, isn't it?
AirOrange From , joined Dec 1969, posts, RR:
Reply 18, posted (11 years 3 months 3 weeks 20 hours ago) and read 6721 times:
AIR757200, I agree that the average people do not bother about inconsistency but I disagree with you about the fact that Ord is "making a bigger issue than it is". Professional airlines must be aware of perfect implementation of housestyle items. Misstakes can happen but they also have to be solved and how sooner the better.
Silver1SWA From United States of America, joined Mar 2004, 4946 posts, RR: 25
Reply 21, posted (11 years 3 months 3 weeks 19 hours ago) and read 6500 times:
Seeing these two pictures next to each other really makes the differences stand out. Not only is the logo higher one of the tails, but the color also fades to a darker shade at the top. I have never noticed this before with any airline. I am known to be a perfectionist, and I will usually notice these little, or "insignificant" things. One thing that has always impressed me about all airlines, is the consistencies with their liveries from one aircraft to another. I have always wondered how they get them so perfectly close to each other. But man, that is quite a variation between the jobs done on those two UA 737s. From an operational and business standpoint, I have no idea how big of a deal this really is, and I'd assume little to none. But it is one of those things that once something like that catches your eye, you can never really see it with the same innocence again.
Edit: Made some spelling corrections.
[Edited 2004-03-19 02:00:30]
ALL views, opinions expressed are mine ONLY and are NOT representative of those shared by Southwest Airlines Co.
EMBQA From United States of America, joined Oct 2003, 9364 posts, RR: 11
Reply 23, posted (11 years 3 months 3 weeks 18 hours ago) and read 6303 times:
The big deal is it provides inconsistency with look/logo and overall branding
As someone that has overseeing my airlines planes getting painted its no big deal and its all part of painting planes. Now..........for me looking at the pictures, I would say the bottom aircraft has the correct tail logo, and my guess is the top aircraft was painted with the wrong masking for the tail. If you look closely, the top U is proportionally larger. I'd say it was ment for a different model 737, or maybe a 757.........and No, its not a decal......its painted on with masking. Last I knew.....UAL only used one paint shop.......in Amarillo, Texas.
[Edited 2004-03-19 02:59:53]
"It's not the size of the dog in the fight, but the size of the fight in the dog"