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New United Commercial!  
User currently offlineMSYtristar From United States of America, joined Aug 2005, 6515 posts, RR: 51
Posted (10 years 3 months 3 weeks 6 days 15 hours ago) and read 4106 times:

I just saw the new "animated" United commercial, and all I have to say is...

Thank god they brought back Rhapsody in Blue!!!! Talk about a blast from the past, I had no idea UAL was going to go back to the one song that people automatically thought of United Airlines when they heard it. Good job UAL! And having Jeff Goldblum's voice at the end of the commercial was a nice touch.

Anybody else like this commercial? I apologize in advance if it was discussed previously, but I couldn't believe me ears when I heard the song!

Steve/MSY

33 replies: All unread, showing first 25:
 
User currently offlineFlyCMH From United States of America, joined Jul 1999, 2277 posts, RR: 10
Reply 1, posted (10 years 3 months 3 weeks 6 days 14 hours ago) and read 4010 times:

Did you see the newest animated United commercial? There are now two. "Interview" was the first to be released and "Lightbulb" hit televisions this past week. Both can be found on United's advertising gallery at:

http://www.unitedrhapsody.com

As for my opinon of "Lightbulb," I really don't care for it much, especially in comparison to "Interview" which I did think was excellently done. The animation in "Lightbulb" does meld well with Rhapsody in Blue, however the penciling is extremely light and the constantly changing shading makes makes the animation flow somewhat ackwardly. I'm assuming they wanted to highlight the center character, which is why everything else is drawn so light, but I think it could have been done better, either by adding more frames or keeping the shading set. The new commercial also barely plugs the product. There are view of the woman boarding the plane, as well as it flying overhead, but that really doesn't do much. At least in "Interview" there was that moment at the end, inside the cabin. But hey, at least Rhapsody in Blue is back.


User currently offlineMSYtristar From United States of America, joined Aug 2005, 6515 posts, RR: 51
Reply 2, posted (10 years 3 months 3 weeks 6 days 14 hours ago) and read 3980 times:

The one I saw was "Lightbulb". At least it was somewhat original.


Steve/MSY


User currently offlineArmitageShanks From UK - England, joined Dec 2003, 3602 posts, RR: 15
Reply 3, posted (10 years 3 months 3 weeks 6 days 14 hours ago) and read 3923 times:

I personally like the interview commerical better. The lightbulb one is kind of... errr..... odd.

User currently offlineTommy767 From United States of America, joined Aug 2003, 6584 posts, RR: 11
Reply 4, posted (10 years 3 months 3 weeks 6 days 13 hours ago) and read 3898 times:

Both are extemely creative. Gotta hand it to united for creativity. And I really like the slogan "Its time to fly" better than the late 90s "Rising" which just seemed pointless. Good animation for both.

I have also torn out several united ads from my Time magazines. Also there are new ads for AA and DL which I have been tearing out as I come across.



"Folks that's the news and I'm outta here!" -- Dennis Miller
User currently offlineSyncmaster From United States of America, joined Jul 2002, 2018 posts, RR: 11
Reply 5, posted (10 years 3 months 3 weeks 6 days 13 hours ago) and read 3893 times:
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I like them both, but think the new Lightbulb one was definitely, to me anyways, a more effective approach. Keep up the good work UA!  Big thumbs up

User currently offlineAa757first From United States of America, joined Aug 2003, 3347 posts, RR: 8
Reply 6, posted (10 years 3 months 3 weeks 6 days 13 hours ago) and read 3865 times:

Wow. Those were really bad. I must admit, however, "It's Time To Fly" is a great slogan. Alot better than a few airline slogans (Lower Fares, Fewer Restrictions?)

AAndrew


User currently offlineUniTED From Germany, joined Jan 2004, 312 posts, RR: 0
Reply 7, posted (10 years 3 months 3 weeks 6 days 13 hours ago) and read 3845 times:

I just saw it on The Apprentice and it's good, but the interview one is alot better. There will be no less than two more that will come out in the coming months. There is an article about this at http://www.united.com under press releases

Chris


User currently offlineMD11LuxuryLinr From United States of America, joined Jul 2003, 1385 posts, RR: 14
Reply 8, posted (10 years 3 months 3 weeks 6 days 13 hours ago) and read 3837 times:

I thought they were pretty good commercials. I must admit it though, hearing Rhapsody in Blue was rather heart warming. At the end of "lightbulb", when the announcer was talking about "Wherever you want to go in life, United can get you there..." I was so expecting to here those words: "United. Come Fly The Friendly Skies." It didn't happen though..  Big grin

Bring back the stripes!

//// United. Come Fly The Friendly Skies. Again!



Caution wake turbulence, you are following a heavy jet.
User currently offlineFA4UA From United States of America, joined Nov 2003, 812 posts, RR: 20
Reply 9, posted (10 years 3 months 3 weeks 6 days 8 hours ago) and read 3702 times:

The Lightbulb ad is directed towards women business travellers, a huge segment that controls a lot of money and sadly are ignored all to often by the legacy carriers.

The voiceover is NOT Jeff Goldblum (sadly, he's got an awesome voice) it's none other then Mr. Robert Redford.

I think Gene Hackman was the best voiceover for our ads... oh well.

FA4UA



The debate continues... Starwood or Hyatt... which is better
User currently offlineKalakaua From United States of America, joined Jan 2004, 1516 posts, RR: 5
Reply 10, posted (10 years 3 months 3 weeks 6 days 8 hours ago) and read 3672 times:

Just the background music link!

http://www.unitedrhapsody.com/images/rhapsodycontrol.swf



Gravity explains the motions of the planets, but it cannot explain who set the planets in motion.
User currently offlineKalakaua From United States of America, joined Jan 2004, 1516 posts, RR: 5
Reply 11, posted (10 years 3 months 3 weeks 6 days 8 hours ago) and read 3659 times:

Umm... I personally prefer the interview commercial, well, maybe the background music at least. It had that busy up-beat tempo. If you close your eyes, just listen to it at first, then when you watch the commercial again view the animation, everything matches well together. I'm glad they still use "Rhapsody In Blue."


Gravity explains the motions of the planets, but it cannot explain who set the planets in motion.
User currently offlineCRJDispatchKid From United States of America, joined Feb 2004, 99 posts, RR: 3
Reply 12, posted (10 years 3 months 3 weeks 6 days 8 hours ago) and read 3651 times:

I think the whole focus of the 'Interview' commercial is that you should always wear one brown shoe with one black shoe and you could get any job you want. Aim high.

Lesson learned.



Thanks...C-Ya...Bye
User currently offline757KSLC From United States of America, joined Oct 2003, 233 posts, RR: 0
Reply 13, posted (10 years 3 months 3 weeks 6 days 8 hours ago) and read 3624 times:

Woh, I just watched the light bulb commercial, and it felt more like a Crayon commercial. I kept wondering when it was going to be over. I guess I prefer an airline commercial that actually has an aircraft in it. I was expecting a huge 777 in the new livery to come soaring across the screen at any moment, but it never happened. Oh well, whatever makes money.


"That wasn't flying! That was falling with style!" Woody, Toy Story.
User currently offlineAFROTC From United States of America, joined Mar 2004, 191 posts, RR: 1
Reply 14, posted (10 years 3 months 3 weeks 6 days 8 hours ago) and read 3612 times:

i like interview, good story, better airplane animations too not a fake plane but it featured a 777 i believe


We've Been Looking For You, United States Airforce, Cross Into The Blue!
User currently offlineQ330 From Australia, joined Dec 2003, 1460 posts, RR: 22
Reply 15, posted (10 years 3 months 3 weeks 6 days 8 hours ago) and read 3573 times:

Nice commercials (and print ads too)! They are all creative and unique to United. I think they'll be easily identified by the general public, although from the commercials it seems like United is mostly targeting the business traveller now.

In my opinion though, the overall tone of the ads (and the slogan too) makes UA look sort of desperate for passengers, and like they are urging people to travel by air. "It's time to fly" almost sounds like they are saying "Buy a plane ticket now!" It also doesn't really have anything to do with United specifically; it could be any airline's slogan, and it just doesn't work for me.

At any rate, I hope all of this helps United out of its troubles soon!

-Q




Long live the A330!
User currently offlineUal777contrail From , joined Dec 1969, posts, RR:
Reply 16, posted (10 years 3 months 3 weeks 6 days 4 hours ago) and read 3500 times:

Funny to hear people complain of these ads, like you would rather see an ad for Preparation H?

I liked the ads, they were original. I wish more airlines had commercials. The only airlines i have ever seen ads for are WN,F9 and UAL. Who else has ads?


UAL 777 CONTRAIL


User currently offlineCoa764 From United States of America, joined Feb 2004, 328 posts, RR: 3
Reply 17, posted (10 years 3 months 3 weeks 6 days 4 hours ago) and read 3480 times:

I am no financial wizard so my question is how and were, after loosing 2.5 billion and for the fourth time pushing back their emergence from bankruptcy, is United finding the extra funds to produce their commercial and re-paint their fleet?


Please oh please Mr Moderator Nazi, dont delete my thread.
User currently offlineNWAFA From United States of America, joined Dec 2003, 1893 posts, RR: 16
Reply 18, posted (10 years 3 months 3 weeks 6 days ago) and read 3358 times:

I think the ads are totally Cheesy! UA has much more class than those commercials...I like the "Its time to fly"..




THANK YOU FOR FLYING NORTHWEST AIRLINES, WE TRULY APPRECIATE YOUR BUSINESS!
User currently offlineOrd From United States of America, joined Jul 1999, 1381 posts, RR: 1
Reply 19, posted (10 years 3 months 3 weeks 6 days ago) and read 3280 times:

"The Lightbulb ad is directed towards women business travellers, a huge segment that controls a lot of money and sadly are ignored all to often by the legacy carriers."

United had a great commercial in the early 1990s directed at women business flyers. It showed a mom in a business suit saying goodbye to her daughter in the morning before she headed to the airport for a day trip. Evrything the woman then did was mirrored by what her daughter did...mom went on a plane, daughter went into daycare; mom ate lunch, daughter ate lunch; mom gave a presentation, daughter played with art. At the end of the day the mom picks up her daughter after returning home and Gene Hackman says something about that being the most important meeting of the day. Excellent spot.


User currently offlineLY4XELD From United States of America, joined Mar 2000, 857 posts, RR: 15
Reply 20, posted (10 years 3 months 3 weeks 5 days 23 hours ago) and read 3220 times:

UAL 777 Contrail:

AA has ads, at least paper ads (get more airline, etc). They used to have the "Proud to be American" campaign, which I thought was really well done but they have since been discontinued.



That's why we're here.
User currently offlineSonicKidatBWI From , joined Dec 1969, posts, RR:
Reply 21, posted (10 years 3 months 3 weeks 5 days 23 hours ago) and read 3174 times:

Maybe it's because I'm not a HUGE aviation enthusiast but I really did not get the new United "Lightbulb" commercial. The first time I saw it I figured it was a United commercial because of the background music. But the commercial was so long and drawn out and dreary. In the end, the only question I had was, "What the hell did that have to do with flying United Air Lines"?! I love the "Interview" commercial. It's really nice to me. It has a warm, inviting feeling. But this new one . . . I dunno.

To Ual777contrail . . . I haven't really seen too many other airline commercials in recent memory either. I miss the old TWA commercials when they introduced "Comfort Class" . . . TWA - The Most Comfortable Way To Fly and the old USAir commercials. I think Continental used to have commercials too and I know Southwest does.

[Edited 2004-03-19 18:25:09]

User currently offlineGreg From United Kingdom, joined May 2005, 0 posts, RR: 0
Reply 22, posted (10 years 3 months 3 weeks 5 days 23 hours ago) and read 3117 times:

Hey United, it's not 'time to fly'...it's time for a new advertising agency.

The campaign sucks. The print ads are a very bad throwback to the 70's New Yorker magazine covers (but it doesn't work).

I'd say the new campaign is as bad as the new colours. United deserves much better.


User currently offlineDIA From United States of America, joined Jan 2001, 3273 posts, RR: 28
Reply 23, posted (10 years 3 months 3 weeks 5 days 20 hours ago) and read 2959 times:

Speaking from a marketing/advertising industry point-of-view in reference to some of the above comments:

The new UAL campaign is refreshing and well thought out. It is not time for a new ad agency. The campaign does the opposite of "suck" and the New Yorker Magazine cover throwback reference. . .well. . .I got a chuckle out of that, but that's besides the point. Even if it feels like a throwback. . .it works. You can look at it like the new "retro" vehicles of today. They are throwbacks too, but they are at the same time refreshing. What? Do you think UAL should have hired Pixar? And as far as comparing the new ads to the new colors. . .oh boy. Those new ads are good. The new colors are spectacular. I guess some of you must see the new colors in person and at different times of the day. Not one bad angle anytime, anywhere. The new c/s is excellent. Everyone involved with UAL's new image should get raises as far as I'm concerned.

United "lightened up" maybe you should too. Okay, before I get jumped on. . .the "lighten up" line was more of a light-hearted play on words and not meant to be taken that seriously.

Remember, there will always be critics out there for everything and anything they see, hear. . .etc. Especially when it isn't one of their own ideas!




Ding! You are now free to keep supporting Frontier.
User currently offlineAIR757200 From United States of America, joined Jul 2000, 1579 posts, RR: 7
Reply 24, posted (10 years 3 months 3 weeks 5 days 19 hours ago) and read 2899 times:


Flashing back a bit, do you guys remember the parrot? There was one commercial (may have been the only one with the parrot) where it's playing the piano, but you couldn't see.. and the music it was really dramatic (must of been Rhapsody in Blue) - and the parrot looks up at the end.

I wish there was a clip of that somewhere out there!



25 Kurt : AA has TV ads running; they feature "real" business people saying why AA is best for them, i.e. global reach, lots of flights. They are very "real wor
26 Flyboy80 : Isnt that the song that they play when the safety video starts?????
27 Post contains images Kereru : Nice ads. Something alas we never get to see down under anymore. Maybe one day United will return to our shores. Colin
28 Bicoastal : Coa764....it's the adage, "You have to spend (invest) money to make money." Just like my investments, I spend to earn more later. This spending is par
29 NWAA330 : Frankly the entire "identity" that United has taken on this year is average. I dont hate it but I see nothing, not these commercials, not the new c/s,
30 777ualsfo : Well said Bicoastal - I think it is great and is consistent with the airline they are building. Hopefully, enough pax will also return to make this al
31 American757 : I used to love their old commercials. I cant wait to see this one.
32 Aviaar : I did not like either...here's why: I love aviation. United's former commercial, the one with the pilot talking about his father and his history and p
33 Coa764 : Coa764....it's the adage, "You have to spend (invest) money to make money." Just like my investments, I spend to earn more later. This spending is par
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