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CO Livery, Is It Outdated?  
User currently offlineGoldentail From United States of America, joined Mar 2004, 75 posts, RR: 3
Posted (10 years 1 month 11 hours ago) and read 5681 times:

I realize this topic is subjective....but CO has had this logo since the early nineties. It was introduce to the world to rid itself of the prior image under Frank Lorenzo's leadership.. Hollis Harris & company decided the "Meatball" logo needed to go...and introduced the present day "Globe Logo".

Question - Do you feel this livery still is effective, does it embody the airline and it's employees....or should it be changed. If so, changed to what?
Just curious what your thoughts are in this forum.



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Photo © Thomas D. Mayes, Jr.
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Photo © Thomas Millard









[Edited 2004-03-23 10:12:02]


"The Proud Bird -w- The Golden Tail"
55 replies: All unread, showing first 25:
 
User currently offlineCoa764 From United States of America, joined Feb 2004, 328 posts, RR: 3
Reply 1, posted (10 years 1 month 10 hours ago) and read 5586 times:

The logo is good just the way it is! Down with the orange meatball and the goldentail, it is the epitome of a 70's color schemes.
 Big thumbs up
P.S. - Don't you have some updated FP3's to be reading?



Please oh please Mr Moderator Nazi, dont delete my thread.
User currently offlineGoldentail From United States of America, joined Mar 2004, 75 posts, RR: 3
Reply 2, posted (10 years 1 month 10 hours ago) and read 5570 times:

Coa764.....

Your right! I'm busted!
Of course I have a reason to up at this ridiculous hour.
You on the other hand...  Big grin




"The Proud Bird -w- The Golden Tail"
User currently offlineNa From Germany, joined Dec 1999, 10365 posts, RR: 11
Reply 3, posted (10 years 1 month 10 hours ago) and read 5527 times:

While NWs and UAs liveries were changed prematurely I think, yes, Continentals livery is getting old. The tail design is nice, the rest is bloodless, pale as if sunbleached and not up-to-date anymore. Red and gold might be 70ish in COs old livery, as colours on an airplane they are still far more outstanding than blue and white, white and blue, blue with a little white or white with a little blue.

User currently offlineThomasphoto60 From United States of America, joined Jan 2000, 3860 posts, RR: 23
Reply 4, posted (10 years 1 month 8 hours ago) and read 5452 times:

While CO's current livery is sophisicated, corporate and global, it lacks any sense of life, in other words, very 90s. Being a child of the 70s, I really miss those 'meatballs', be they black or red, they were certainly eye catching and along with the red, gold cheat lines this scheme was very indicative of that free wheeling decade.

Personally I believe that it is time for a change and for a little color.

Thomas



"Show me the Braniffs"
User currently offlineCory6188 From United States of America, joined Feb 2004, 2686 posts, RR: 6
Reply 5, posted (10 years 1 month 8 hours ago) and read 5440 times:

I really like CO's current scheme, and I doubt that they plan on changing it anytime soon. I wouldn't think that it is a very expensive livery to maintain, and I believe that it would probably cost more than its worth to introduce a new CO livery.

AA hasn't changed their livery in years. Why does CO have to - it's scheme is so classic that it doesn't warrant change.


User currently offlineCOAB767 From Guam, joined Nov 2003, 1377 posts, RR: 9
Reply 6, posted (10 years 1 month 8 hours ago) and read 5417 times:

I love the current livery. It's sleek, it's simple and really stands out.


Continental Micronesia: "Fly With The Warmth Of Paradise"
User currently offlineAsuflyer05 From United States of America, joined Feb 2004, 2371 posts, RR: 3
Reply 7, posted (10 years 1 month 8 hours ago) and read 5395 times:

I think the current CO livery is quite nice. It's modern and sophisticated yet retains a level of professionalism.

Darker colors tend to be more professional colors IMHO. The blue is a great choice because it is fresh and not as drab as a black or a gray. It works well with the silver along the bottom too.

The gold in the logo and cheat line compliments the blue quite nicely. The gold stands out more on the globe versus having it be in silver too.

Matt


User currently offlineChris78cpr From United Kingdom, joined Feb 2004, 2819 posts, RR: 51
Reply 8, posted (10 years 1 month 8 hours ago) and read 5386 times:

I like the CO livery, i think it looks good and suits their fleet well!!!

However i do not like the new UA livery! The old grey and blue was much nicer in my opinion!!! NWA new livery is quite nice, i will only make my final judgement on it when i see one of their LGW operating DC-10's in it!!!

Chris



5D2/7D/1D2(soon to be a 1Dx) 17-40L/24-105L/70-200F2.8L/100-400L/24F1.4LII/50F1.2L/85F1.2LII
User currently offlineCory6188 From United States of America, joined Feb 2004, 2686 posts, RR: 6
Reply 9, posted (10 years 1 month 8 hours ago) and read 5383 times:

On a side note...what is covering the back of the tail area on the 735 closest to the photographer in the photo on the left? Is that dirt or oil? CO's planes are normally sparkling - I'm surprised to see that.

User currently offlineND From Belgium, joined Feb 2004, 280 posts, RR: 0
Reply 10, posted (10 years 1 month 8 hours ago) and read 5367 times:

I love their current livery but wouldn't mind seeing a change. Since I'm a product of the 80's, I love change a lot:P.


ND - Hated By Many, Confronted By None
User currently offlineHorus From Egypt, joined Feb 2004, 5230 posts, RR: 60
Reply 11, posted (10 years 1 month 8 hours ago) and read 5327 times:

Like others have said, their current one isn't too bad, but a new livery would be nice (unless if its gonna be as boring as UA's new one Big grin)


EGYPT: A 7,000 Year Old Civilisation
User currently offlineAsuflyer05 From United States of America, joined Feb 2004, 2371 posts, RR: 3
Reply 12, posted (10 years 1 month 7 hours ago) and read 5269 times:

I just took a look through the database:

I wouldn't mind if CO incorporated the Copa globe on their aircraft. Not to mention the winglets.


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Photo © Carlos Porto C.


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Photo © Jim Woodrow


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Photo © Virgilio Milord F.



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Photo © Brian Bartlett


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Photo © Royal S King


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Photo © Frank Schaefer



Matt



User currently offlineAlpha 1 From , joined Dec 1969, posts, RR:
Reply 13, posted (10 years 1 month 7 hours ago) and read 5229 times:

There's certainly nothing outdated about our livery. Not in the least. It's clean, it's professional, and it's simple. It states CO's product perfectly, imho.

I wouldn't mind seeing the Copa globe either, but besides that, there's no reason to mess with success. Unfortunately, the enthusiasts on here want to cchange corporate identities every 5 years or so, which is ridiculous. Maybe that's one reason US and UA are in so much trouble-they can't make up their mind on even how their planes should be painted.  Big grin


User currently offlineNycfuturepilot From United States of America, joined Dec 2003, 791 posts, RR: 0
Reply 14, posted (10 years 1 month 5 hours ago) and read 5148 times:

I like the continental livery a lot, in fact i think its among the best of all of the us airlines. My mother however feels differently and even says she'd choose another airline if theyre the same times and prices just because she doesnt like co's "colors" (she means livery)


Father, Son, HOYA spirit
User currently offlineSlider From United States of America, joined Feb 2004, 6661 posts, RR: 35
Reply 15, posted (10 years 1 month 4 hours ago) and read 5083 times:

I agree Alpha1- to listen to seemingly half the people here, they'd want to change liveries like the wind for all carriers.

Why this overwhelming compulsion to start threads like this?  Confused After all, what does painting planes have to do with revenue? I didn't know that painting planes differently resulted in the cash drawer being fuller.

Can anyone tell me what the *BUSINESS* decision revolves around when re-branding an airline? In my humble opinion, CO has itself branded and positioned remarkably well, especially in comparison to the competition. There's no need to change that formula as far as I see.

Personally, I've never been fond of paint schemes that are predominantly white, and that includes CO to an extent. But it's clean, classy, and consistent.  Smokin cool



User currently offlineAlpha 1 From , joined Dec 1969, posts, RR:
Reply 16, posted (10 years 1 month 1 hour ago) and read 4995 times:

If someone is flying an airline simply because they don't like the "colors" (be it CO or anyone), I think that person needs some serious help, personally.

User currently offlineBusinessboy From Norway, joined Mar 2004, 211 posts, RR: 1
Reply 17, posted (10 years 1 month 1 hour ago) and read 4948 times:

The Continental livery is not outdated at all. It's has a professional look to it, very modern, not bloodless as someone stated. UA livery is something I would call bloodless!

 Smile



LOVE CONTINENTAL AIRLINES & LOVE BRITISH AIRWAYS
User currently offlineDesertJets From United States of America, joined Feb 2000, 7737 posts, RR: 16
Reply 18, posted (10 years 1 month 1 hour ago) and read 4932 times:

The only thing that I do not like about the current scheme is the typeface used for the "Continental" titles. Something a little bit bolder would be nice. As would be free tickets and free upgrades to the front cabin, but that ain't happening either.


Stop drop and roll will not save you in hell. --- seen on a church marque in rural Virginia
User currently offlineLTBEWR From United States of America, joined Jan 2004, 12883 posts, RR: 12
Reply 19, posted (10 years 1 month 1 hour ago) and read 4929 times:

NO! It might use some tweaking, (like different cheat lines, etc) but it is clean, modern, simple to maintain, the globe on the rudder indicates their near round the world reach. It is a clear and well understook identity for CO. Plus, with the financial trouble airlines are having right not, I don't think it would make any sense to just change the livery.

User currently offlineSlider From United States of America, joined Feb 2004, 6661 posts, RR: 35
Reply 20, posted (10 years 1 month 1 hour ago) and read 4862 times:

The only thing that I do not like about the current scheme is the typeface used for the "Continental" titles. Something a little bit bolder would be nice.

I'm glad you mentioned this...the reason why CO, and DL, NW, and others use such fonts is so that there is commonality with the readily available fonts in MS Word and other programs. A custom job font or something terribly complicated for text would be not only a pain to work with, but could add costs given the proliferation of letterhead, etc. It's just another little factor to think about when engaging in re-imaging campaigns and certainly something that most folks don't contemplate on.


User currently offlineUal747den From United States of America, joined Dec 2003, 2392 posts, RR: 12
Reply 21, posted (10 years 1 month 1 hour ago) and read 4833 times:

Alpha1
You do not have your facts straight. UA started having troubles before they ever changed their livery. I find it funny that such a comment would come from someone that works for CO considering their numerous Chapter 11 bailouts they have had. The change of livery at UA has nothing to due with their troubles, they just want to reflect a new clean image.

Now to address the thread, I think CO needs to change something also. Their livery is old and boring. I agree it would be nice to see something as little as the globe changed, but would like to see even more than that. I think that we might be able to see this happen with the upcoming change in Management. I sure hope so!



/// UNITED AIRLINES
User currently offlineFrontiers4ever From United States of America, joined Dec 2003, 173 posts, RR: 0
Reply 22, posted (10 years 1 month ago) and read 4811 times:

Why change their livery its cheap costs to maintain not to mention the weight savings.

-Frontiers4ever



Until you prove, your right, your wrong
User currently offlineUkflyer From United Kingdom, joined Mar 2004, 18 posts, RR: 0
Reply 23, posted (10 years 1 month ago) and read 4773 times:

In my opinion CO's livery is not only outdated but a feeble and 'average' replacement to the original 70's corporate image/livery. The 70's livery had instant recognition, was easily visible and as a result would have enhanced the customer/client relationship..customers and employees alike.

Of course I don't believe they should still be flying around in that same livery today but such a strong original design surely deserved a tweaking along the way, bringing them up-to-date. Such a diverse change of image doesn't automatically alter peoples perception of that company, it merely outlines a lack of cohesion and continuity in the running of the company...in the case of an airline its service and how they treat their passengers.

I have only had the opportunity to fly CO 4 times and can safely say in my opinion it would have taken more than just a lick of paint and new uniforms to camouflage its inherent use of out of date FA's and aircraft.


User currently offlineDesertJets From United States of America, joined Feb 2000, 7737 posts, RR: 16
Reply 24, posted (10 years 1 month ago) and read 4741 times:

Even if CO, and everyone else for that matter, is limited to using ready made fonts... there are literally hundreds if not thousands of fonts in Adobe's and Microsoft's font libraries ripe for the picking.


Stop drop and roll will not save you in hell. --- seen on a church marque in rural Virginia
25 Post contains images B2707SST : Continental has the youngest fleet of any US major. I like CO's livery, but I wouldn't be opposed to a minor update - perhaps a little more color on t
26 Dutchjet : CO's livery is not outdated.....its simple, elegant, and easily recognized. It is certainly more appealing that the eurowhite look and not as somber a
27 MSPXJGuy : I would have to say it looks great. I think it makes CO look very professional. I like it a lot better than the 70's livery. Also, I like it better th
28 Post contains images 727LOVER : While NWs and UAs liveries were changed prematurely I think, yes, Continentals livery is getting old. Since the CO was introduced AFTER NW's old liver
29 Post contains images Horus : I think the AA c/s is one of the best around in the US (I suppose its because its so original). The Delta c/s is nice, so is the UA one (well anything
30 Thrust : CO and AA have timeless classic liveries...it doesn't get better than this folks...Continental's current livery is the best it has ever had (hated the
31 EddieDude : I like CO's livery the way it is. It is very smart. Maybe, I would only change the fuselage a bit so that there was a thick blue cheatline. But nothin
32 Cactus739 : Continental's livery is fine just the way it is... it's clean, smart and professional; just like them. It was introduced in the early 90's... but didn
33 WGW2707 : Continental's current livery is bland and uninspiring, with the exception of the tail logo, which is visually interesting, albeit out of date by about
34 764 : IMHO Continental should keep the livery. It doesn't look oldfashioned, really. And it would be foolish to start a rebranding that would cost lots of m
35 Post contains images Slider : If the TWA colors were still flying today, their last livery would also be timeless. Copy that Thrust! That was sweet...man that new Trans World Airli
36 PanAm330 : Personally, I think that CO's livery does not need a change. UA needed a new livery to rid itself of the past few terrible years. CO isn't in bankrupt
37 Tom in NO : Continental, I would have to say, was one of the very few airlines that took a very good livery.....and didn't totally screw it up (ala NW changing to
38 Post contains images WidgetBoi : Continental's livery embodies the spirit of the airline and all of it's employees - clean, elegant, modern, professional, sophisticated and warm - and
39 Alpha 1 : However, the tail design has nothing in common with Continental's glorious past. Two Chapeter 11's, labor strife, Frank Lorenzo, et al, isn't exactly
40 Jcs17 : Now that United has sold out to the cheap look, I think Continental has the best livery out there. It looks classy, modern, and clean. At some point i
41 Cancidas : i think its fine. certainly better than DL, UA and (please don't kill me ron) US.
42 Post contains images Goldentail : Being new to a.net forum, I have enjoyed reading many of your threads for months, and decided to finally take the dive and join the forum. It is fasci
43 Post contains images Alpha 1 : Now that United has sold out to the cheap look... Josh, I saw a UA 733 in CLE last week, and, seeing it in person, I thought it looked pretty sharp my
44 Jcs17 : Josh, I saw a UA 733 in CLE last week, and, seeing it in person, I thought it looked pretty sharp myself. Everyone has a different take, of course, bu
45 Klwright69 : Ual747den, I highly doubt Alpha 1 was serious when he associated UA's chapter 11 with livery change. You cited CO's "numerous" chapter 11 filings. Do
46 Post contains images Thrust : 764, what is wrong with the NW new livery? I love it! The Bowling Shoe was good while it lasted, but the new livery is BEAUTIFUL!
47 Klwright69 : To add to what has been said: The colors of the old CO livery were certainly from another time! But I do agree that although the modern livery is more
48 Garnetpalmetto : I can't, for the life of me, figure out why almost every week there's another thread pushing for some airline or another to change their livery. To me
49 Post contains images Corey07850 : Not outdated, but I'd love to see if anyone has any photoshop renderings of a new CO livery... that might change come minds
50 Post contains images Alpha 1 : Alpha1 You do not have your facts straight. UA started having troubles before they ever changed their livery. I find it funny that such a comment woul
51 Post contains images IndustrialPate : I think CO should keep its current livery, but add bright orange flames to it & place Gordon Bethune's picture on the tail   . / / / C O N T I N E N
52 Post contains images Alpha 1 : Uh, IP, I think not.
53 Bmacleod : CO's current livery is fantastic just the way it is. The old orange, red and gold was a real eyesore.
54 Post contains images FlyCaledonian : Is this the first livery post where nobody has included a link to a fantasy update? Either the amateur livery artists out there are indifferent to CO'
55 Tommy767 : I've been starting to think to myself that the continental livery is truely timless. Its clean, efficent, and classy. I would put it up there with AA.
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