Ual747den From United States of America, joined Dec 2003, 2225 posts, RR: 13 Posted (9 years 2 months 3 days 19 hours ago) and read 1377 times:
I just read this information and thought I should share.
Rumor: Frontier's advertising company is no longer Sticky Grey. Some company called Ericsson-Fina is now the brains behind the ads.
Reality: Sticky Grey, part of Grey Worldwide, remains Frontier's advertising agency. But, recently, a few news articles have named Ericsson-Fina when associated with Frontier. Why?
Well, Grey Worldwide also handles United Airlines' advertising. United - a major Grey customer - was less than willing to share the Grey limelight and actually "asked" Grey to drop Frontier. Grey obviously values Frontier's business, so they opted to bypass UA's request by slotting Frontier under another Grey subsidiary: Ericsson-Fina. So, in truth, it's simply a pseudonym for Sticky.
This seems like a very bad call by the advertising company. Since Grey already represents UA they should have never signed with F9. This is a HUGE conflict of interest if you ask me and I hope someone from UA notices this and forces Grey to either drop F9 or pay UA for damages. I would think there are a lot of damages, an advertising company is who you trust to reach out to ALL of your customers and is basically in charge of the image that people see of your company......
Ual747den From United States of America, joined Dec 2003, 2225 posts, RR: 13 Reply 2, posted (9 years 2 months 3 days 18 hours ago) and read 1299 times:
Mariner,
Large companies like UAL will often use many different advertising companies. It could also be that they use Grey only for this market, im not sure. The information that I got is from an F9 employee release on March, 22nd so im sure that this information is correct....
Alitalia744 From United States of America, joined Mar 2000, 4658 posts, RR: 45 Reply 3, posted (9 years 2 months 3 days 18 hours ago) and read 1298 times:
many large communication holding companies with various agencies handle competitive products.
fallon is not a part of grey, it is a part of Publicis Worldwide, which is the parent company of my agency (which used to handle Delta...)
fallon handles a competitive product to my brand, so in reality, it is not uncommon for competitive brands to be handled by the same holding company.
Mariner From New Zealand, joined Nov 2001, 22725 posts, RR: 88 Reply 4, posted (9 years 2 months 3 days 18 hours ago) and read 1281 times:
Ual747Den:
Okay. Since Fallon claims UAL as a "primary" client and since Fallon created the present UAL campaign, I don't see that UAL has any beef against Grey even if they are handling some of UAL's business.
I'm also not sure how simply by changing the subsidiary, from Sticky to Ericsson Fina, changes any of the basic issues. They are both subsidiaries of Grey Worldwide.
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