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Why No More SAA Springbok?  
User currently offlineRA-85154 From Netherlands, joined Sep 2001, 618 posts, RR: 3
Posted (10 years 3 weeks 1 day 6 hours ago) and read 4048 times:

Question:



Why did SAA drop their famous 'african' Springbok logo when they introduced their new livery?

I found it a very nice logo Big thumbs up

7 replies: All unread, jump to last
 
User currently offlineVulindlela744 From United States of America, joined Jan 2000, 518 posts, RR: 0
Reply 1, posted (10 years 3 weeks 1 day 6 hours ago) and read 4026 times:

Me too.....it was a real symbol of South Africa. Too bad!!!!!

User currently offlineKEno From Malaysia, joined Feb 2004, 1842 posts, RR: 28
Reply 2, posted (10 years 3 weeks 1 day 6 hours ago) and read 3977 times:

1934 - The original Springbok


1948


1974


User currently offlineJcs17 From United States of America, joined Jun 2001, 8065 posts, RR: 40
Reply 3, posted (10 years 3 weeks 1 day 6 hours ago) and read 3971 times:

Some South Africans believed (incorrectly, I might add) that the Springbok was a symbol of apartheid and racial inequality. Its just like the Confederate flag in the US where some people think that it represents slavery and inequality.


America's chickens are coming home to rooooost!
User currently offlineJGPH1A From , joined Dec 1969, posts, RR:
Reply 4, posted (10 years 3 weeks 1 day 6 hours ago) and read 3967 times:

In post-apartheid SA the springbok was deemed to be associated to closely with the former regime. I believe SA's new c/s was devised by means of a competition, and so presumably the winning entry did not feature the springbok - I too think its a shame, I'm sure the springbok could have been incorporated somehow in the new c/s (possibly in a redesigned form to move it away from the old c/s)

Ah well, times change.


User currently offlineEISA From South Africa, joined Mar 2004, 4 posts, RR: 0
Reply 5, posted (10 years 3 weeks 1 day 5 hours ago) and read 3920 times:

The Flying Springbok was an attractive logo but as Vulindlela744 points out it went the way of many national symbols that were representative of the old order. Anyway,compared to the current c/s, it now looks as drab as Sunday afternoons used to be in the old SA.

User currently offlineMIAMIx707 From , joined Dec 1969, posts, RR:
Reply 6, posted (10 years 3 weeks 1 day ago) and read 3823 times:

Maybe they could have replaced it by a butterfly like Avianca did? Big grin Shame because that was a sleek logo and the older SAA livery was a classic. The same cannot be said about the present one although the tail is colorful. If that came out of the winning design from a contest they must have picked the simplest one.

just curious: why is an animal with wings a reminder of apartheid?


User currently offlineAndz From South Africa, joined Feb 2004, 8413 posts, RR: 11
Reply 7, posted (10 years 3 weeks 23 hours ago) and read 3812 times:
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There is no way the flying springbok would have made it onto any post-apartheid SAA livery as it was seen as a symbol of the bad old days. Many other symbols such as the names of the airports have also fallen by the wayside. SAA's old colours were based on the old flag and as such "had to go".

The second flying springbok can still be seen on the Historic Flight DC-4s, on which my wife flies as a cabin attendant, or as her business card says "air hostess" (nice old time terminology!)


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