N844AA From United States of America, joined Jul 2003, 1352 posts, RR: 1
Reply 5, posted (10 years 5 months 4 days 4 hours ago) and read 3088 times:
Going along with what Ssides said, I believe the "new" livery was introduced in 1969. I have a source with that information somewhere at home, and I'll post later if I can't find an internet source that corroborates that date.
It's been said a thousand times, but it's remarkable how up-to-date American's corporate identity remains to this day. How many other logos from the late sixties do you see still in use? And those still around are generally dated -- though not AA's.
New airplanes, new employees, low fares, all touchy-feely ... all of them are losers. -Gordon Bethune
LVZXV From Gabon, joined Mar 2004, 2041 posts, RR: 37
Reply 6, posted (10 years 5 months 4 days 4 hours ago) and read 3002 times:
AZ's is also from the sixties--older than AA's in fact. It's not my favourite, but somehow (when clean) it seems to suit anything from the DC-8 to 777. In the case of AA, theirs' is a colour scheme which any aircraft will grow out of--it's a polished bare metal finish with three stripes. I think it's the simplicity that allowed it to work from the 707 to the 777 (AA is mostly comprised of metallic Boeings instead of composite Airbuses), but as has been said in other forums, the A300 proved more of a headache. The Boeings too are starting to look a little funny due to increased use of composites, but as a corporate image, AA is pretty timeless.
BlackBox From United States of America, joined Mar 2004, 41 posts, RR: 0
Reply 9, posted (10 years 5 months 4 days 3 hours ago) and read 2756 times:
In my mind, AA's livery has actually improved with age. It's amazing that it was introduced in the late 60s, and the changes in the commercial aviation world this livery has witnessed. It is the Dick Clark of liveries.
Awaiting takeoff at ORD on a recent flight, I observed a UA 777 and a AA 777 next to each other. I was struck at how much better I thought the AA 77 looked - clean lines enhancing, not burying, the 777's imposing size and beauty. The UA 777, by contrast, seemed smaller and "weighed down" by all the dark grey paint. It was the difference between a natural beauty and an atrractive girl that wears too much makeup.
Ckfred From United States of America, joined Apr 2001, 5220 posts, RR: 1
Reply 10, posted (10 years 5 months 4 days 3 hours ago) and read 2701 times:
Here's one interesting note. When the new livery was being designed, the tail had only the letters "AA". There was no eagle. Employees were quite angry about the lack of the eagle, which had been included in all prior liveries and logos. So, they got passengers to write management to complain.
So, when the first aircraft was rolled out with the new livery, there was an eagle on the tail.
Pronto From Canada, joined Mar 2000, 328 posts, RR: 0
Reply 14, posted (10 years 5 months 4 days 2 hours ago) and read 2544 times:
I think this livery looks better now as the "polished metal" look has vastly improved. I don't know about some of you, but I think the "polished metal" looks great! Just think of other liveries with the same look, either now or in the past, and you might like it!