Alphascan From United States of America, joined Nov 2003, 938 posts, RR: 12
Reply 2, posted (11 years 10 months 2 weeks 6 days 13 hours ago) and read 2574 times:
Frontier has bought limited national advertising on some cable channels this year, but the vast majority of their spending goes to the Denver market where 33% of their traffic originates.
Also some spending goes to new markets and new route city pairs. For instance, the Minneapolis/St. Paul market is seeing its first local spending by F9 in a couple of years. I'm sure St. Louis, KC and LA are getting local buys also.
I doubt very much the dispatch of one aircraft type or another to any given city is driven by the media buys.
"To he who only has a hammer in his toolbelt, every problem looks like a nail."