Aguilo From United States of America, joined Apr 2004, 243 posts, RR: 0 Posted (10 years 10 months 4 weeks 20 hours ago) and read 3839 times:
US AIRWAYS UNVEILS 'DOT COM' AIRCRAFT LIVERY
Aircraft are Part of Year-Long "No booking fees. No brainer."
Web Site Initiative
ARLINGTON, Va., March 4, 2004 -- US Airways today unveiled a specialized aircraft livery to promote the consumer benefits of booking travel online at usairways.com. Approximately 10 aircraft will wear the ‘Dot Com’ livery.
Aircraft with the usairways.com logo and the tagline “No booking fees. No brainer.” are part of a US Airways multi-media campaign encompassing the airline’s Web site, electronic statements to Dividend Miles members, print advertising, onboard video announcements, in-airport promotions and other marketing communications that will be seen in coming months.
“We want to significantly raise awareness of the consumer benefits of buying at usairways.com, including the fact that we do not charge service fees like many other sources,” said B. Ben Baldanza, US Airways senior vice president of marketing and planning. “This isn’t rocket science or revolutionary, as competitors like Southwest and JetBlue have effectively used their Web sites to sell a greater percentage of their tickets to help drive down distribution costs. Our push to promote our Web site is part of our strategic plan to lower distribution costs by doubling consumer use of usairways.com. In conjunction with that effort, we are also investing in upgrades, redesigns and new features that will make usairways.com the preferred stop for our customers who wish to conduct a ticket purchase transaction themselves.”
US Airways is taking advantage of an opportunity to introduce new alternative liveries on a planned basis due to a combination of factors, including a requirement to soon paint aircraft in the Star Alliance livery; a need to re-paint some aircraft whose cosmetics are showing age; and an industry-wide Boeing inspection program for a limited number of 737 aircraft.
(I think its pretty darn ugly, but I guess its all they can afford now)
Haveric From United States of America, joined Jan 2001, 1247 posts, RR: 4
Reply 10, posted (10 years 10 months 4 weeks 15 hours ago) and read 3453 times:
Well, US didnt have many options here. They have to keep the planes clear of paint, and they've been stripped and repainted so many times that it's hard to get a good shine. So, at least they tried to be creative...
Aguilo From United States of America, joined Apr 2004, 243 posts, RR: 0
Reply 13, posted (10 years 10 months 4 weeks 15 hours ago) and read 3317 times:
I think it looks awful. Looks like a complete after thought - like they spent all of 5 minutes coming up with the design. But, hey, any innovation at USAirways is an achievement in itself. Not the most "cutting-edge" airline out there by any stretch!
SlamClick From United States of America, joined Nov 2003, 10062 posts, RR: 67
Reply 14, posted (10 years 10 months 4 weeks 15 hours ago) and read 3313 times:
Pretty sure this was discussed earlier.
Seems that "outsourced" aircraft painters used metal tools to scrape paint out of lap joints, causing scratches in the sheet metal that pose a fatigue-failure risk. You will hear more about this in the future.
Happiness is not seeing another trite Ste. Maarten photo all week long.
A330323X From United States of America, joined Oct 2003, 3039 posts, RR: 42
Reply 16, posted (10 years 10 months 3 weeks 3 days 1 hour ago) and read 2872 times:
The affected areas a) cannot be repaired or b) don't require skin replacement?
Well there's nothing really wrong with the affected areas, per se, but they need to be inspected as often as every 250 hours to make sure that nothing goes wrong.
Any other airlines suffer the same problem?
Well there was an AD issued, so it is theoretically an industry-wide thing. It just happens that the only aircraft that have been identified so far as meeting the criteria of the AD are about 10 B737-301's operated by US.
I'm the expert on here on two things, neither of which I care about much anymore.
Dalmd88 From United States of America, joined Jul 2000, 2638 posts, RR: 14
Reply 19, posted (10 years 10 months 3 weeks 2 days 11 hours ago) and read 2527 times:
I can't understand why this plane in the picture needs repetative inspections. The top lap seam in the one from the press release has what looks like the final repair. I can't imagine them only fixing one while keeping others on the plane at such a tight reinspect interval. We have set up a mod line at DL to do the ones in our fleet that are not due for Heavy Check. The last plane took about a month to do.