AOMlover From France, joined Jul 2001, 1299 posts, RR: 12 Reply 1, posted (9 years 8 months 4 days 13 hours ago) and read 2779 times:
No, noone knows for sure.
There's only one thing sure: the KLM brand will be kept during the 5 years to come. Then nobody knows what will happen, KLM may be kept, KLM may disappear, KLM may disappear along with AF and a new brand will be created for the airline.
I hope this thread won't turn into a KL vs AF thread like the other none, anyway I think the question has been answered: nobody knows except maybe the AF and KL CEOs.
Udo From , joined Dec 1969, posts, RR: Reply 2, posted (9 years 8 months 4 days 13 hours ago) and read 2759 times:
I cannot imagine AF really aims to repaint KLM planes into AF livery. National feelings in the Netherlands would be hurt and the former KLM would lose many loyal passengers. A start up carrier intending to be the new Dutch national airline could be quite successful...remember how the Brits whined just because BA introduced a new fresh look...
AF would be dumb to dump a high quality brand like KLM.
Tripple7 From Netherlands, joined Aug 1999, 539 posts, RR: 0 Reply 4, posted (9 years 8 months 4 days 9 hours ago) and read 2640 times:
I think that the KLM brand will remain as well.
Maybe one day it will disappear when AF and KLM create one airline. Then probably AF will loose its identity too. I don't think many Dutch people would like to see only AF planes at AMS. So if the KLM brand disappears it will probably be substituted in a European like brand name just as AF.
That is only very long term talk. Personally I am more interested in what will happen in the short term, say about the next 5 years. Especially what will happen with Transavia and Martinair. It would make sense for AF to strip their assests as those will not belong to their core business. I am also interested what will happen with the KLM fleet. Will KLM's 737's be replaced with A320 family?
SNBA319 From Netherlands, joined Oct 2003, 298 posts, RR: 0 Reply 5, posted (9 years 8 months 4 days 8 hours ago) and read 2556 times:
i have seen many fitctive designs for airline liveries..... amongst others UAL and IB.
But so far i have not seen any images of what a 'new' livery would look like...i know its not very easy, but of course i am interested in peoples artist impressions based on the arguments delivered in these topics.
I do not know what will happen to the KLM brand, seems to me nothing of real value can be said about this because it is still under contruction. Even the CEO could not decide now what would be the best move for such a megabrand as KLM for after the next five years. or the next five for that matter
Let alone the semi-LCC Basiq air....just imagine, Tripple7; Transavia and Martinair are sacrificed, would that invoke a new LCC a-la-Virgin Express?
Scorpio From Belgium, joined Oct 2001, 4969 posts, RR: 46 Reply 6, posted (9 years 8 months 4 days 8 hours ago) and read 2488 times:
Nothing will be left of KLM once Air France is finished with them. They will sell all the planes, fire all the employees and then burn Schiphol airport to the ground. It's all part of the Evil French Master Plan.
P.S. Hey, we all know he was going to make the post anyway, just thought I'd save him the trouble
JGPH1A From , joined Dec 1969, posts, RR: Reply 7, posted (9 years 8 months 4 days ago) and read 2329 times:
Nice one, Scorpio - don't forget the part about French people moving to the Netherlands, taking all the honest Dutch people's jobs and hitting on their women, followed by The Netherlands becoming the 9 newest departments in France.
RIX From United States of America, joined Aug 2000, 1785 posts, RR: 1 Reply 8, posted (9 years 8 months 3 days 22 hours ago) and read 2281 times:
A funny joke, guys, but I'd better abstain from any comments like this - it doesn't sound "neutral", especially knowing what it is all about...
Back to the topic: if KLM brand is retained then how AF/KL will be "one airline" (biggest in Europe", etc.)? Common ownership/management plus very high (OK, "ultimate") state of integration are still not enough. Unless "keeping brand" means just retaining aircraft painted in KLM colors (and applying them to some of newly acquired ones)... still, in this case for flying public KLM will be "a different one". Anything else?
M404 From United States of America, joined Nov 2003, 2218 posts, RR: 5 Reply 9, posted (9 years 8 months 3 days 12 hours ago) and read 2168 times:
The best scenario would be for the two companies to adapt a complete new identity devoid of national markings to cause conflicts. A recent example in America was of two huge railroads, Burlington Northern and the Santa Fe. They did keep each name but is now called BNSF and the CS colors have been changed almost completely. A nice complement to both corporate cultures.
Let us hope that in the supposed five year non melding period the new managers will come to understand the necessity of salving all participants feelings as the simple reality that National Pride is no longer enough reason to support an International carrier. The marketplace should be the first and primary concern. States will no longer own the company so why should it be blatantly displayed?
Less sarcasm and more thought equal better understanding
PH-BFA From Netherlands, joined Apr 2002, 562 posts, RR: 1 Reply 10, posted (9 years 8 months 3 days 9 hours ago) and read 2112 times:
Personally I think the KLM brand will exist for the time being. As said before it would be a stupid thing to do in a marketing point of view. KLM has many loyal customers and is well known all over the world. Secondly I think it wouldn't even make sense to have 'Air France' being the national carrier of the Netherlands(if the brand would disappear KLM and Air France will form a new airline brand)...
And last point, Schiphol Airport will not be some kind of regional airport in the future. A couple of weeks ago I attended a lecture of Schiphol president Cerfontaine, who was very optimistic of Schiphol's growth perspective in the future.
Mdutch From Netherlands, joined Nov 2003, 144 posts, RR: 2 Reply 13, posted (9 years 8 months 2 days 21 hours ago) and read 1819 times:
M404. the new company created is called Air France - KLM, agree with you it would make much more sense in the future when combining both companies to create one new brand. Personally I guess it will include more airlines rather than just AF & KLM
Just hope they come up with something more original than Skyteam......