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How Did Continental Get Out Of Bankruptcy  
User currently offlineAlitalia7e7 From Australia, joined Mar 2004, 185 posts, RR: 3
Posted (12 years 2 weeks 4 days 22 hours ago) and read 4432 times:

As you know Continental was in Chapter 11 Bankruptcy about a decade ago. How did the new CEO get this huge airline out of this difficult situation and return it into profitability. Your knowledge will assist me!

5 replies: All unread, jump to last
User currently offlineFraT From Germany, joined Sep 2003, 1126 posts, RR: 1
Reply 1, posted (12 years 2 weeks 4 days 21 hours ago) and read 4387 times:

Three words: GO FORWARD PLAN.
They brought in the right person (Gordon) at the right time. People felt that he was honest compared to some of his predecessors.
He developed a great plan and threw out everything which was unprofitable. But I think the most important thing was that he changed the employee morale. The staff was proud again to work for CO. He gave out on time bonuses to the whole staff and profit sharing. He furthermore made some nice deals with Boeing, his former employer.
If you read his book "From worst to first" you will find a lot more points.

User currently offlineGoldentail From United States of America, joined Mar 2004, 75 posts, RR: 3
Reply 2, posted (12 years 2 weeks 4 days 21 hours ago) and read 4361 times:

May I recommend an excellent source of information to your question.....
Go to Amazon.com.....


Then search for the following Book....

"From Worst To First".

You'll get the entertaining answer to your question from the CEO himself.


M  Smile/happy/getting dizzy

"The Proud Bird -w- The Golden Tail"
User currently offlineThomasphoto60 From United States of America, joined Jan 2000, 4280 posts, RR: 25
Reply 3, posted (12 years 2 weeks 4 days 20 hours ago) and read 4299 times:

First rate book for those even with only a passing interest in the airline industry or business management overall.


"Show me the Braniffs"
User currently offlineCory6188 From United States of America, joined Feb 2004, 2741 posts, RR: 5
Reply 4, posted (12 years 2 weeks 4 days 20 hours ago) and read 4267 times:

When Gordon came to CO, the environment was much different than today, so it was much easier in order to return to profitability. Back in 1993/1994, it was possible to be profitable if you had the right operation set up.

Today, it seems as if it's impossible for any of the legacy carriers to get their feet on the ground, so doing the same with a bankruptcy today would be extremely difficult.

User currently offlineIsitsafenow From United States of America, joined Feb 2004, 4984 posts, RR: 22
Reply 5, posted (12 years 2 weeks 4 days 14 hours ago) and read 4133 times:

You get out of bankruptcy by taking your business plan to the bank or creditors, getting a loan to get you started anew and then cut waste, large salaries, people who are not needed, renegotiate ALL contracts and if you are lucky(and good) the court over a period of time, lets you come out of bankruptcy. This is how its done, airline or any business.

If two people agree on EVERYTHING, then one isn't necessary.
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