EGFFbmi From , joined Dec 1969, posts, RR: Posted (11 years 1 month 1 week 6 days 12 hours ago) and read 2897 times:
Well, we are all aware of the BMIbaby's identity crisis, it doesn't really have any meaning or key Identity with the regular passenger, this is why I think that BMIbaby needs a name change, it can keep the icon that is - tiny, but if they could incorporate that into they're name would really help them.
I think that..
FlyTiny would be a very good name for BMIbaby... it's current icon (a small cartoon child) represents TINY fares so why not put that into the name and create a simpler and much appealing identity?
KA501 From United Kingdom, joined Feb 2004, 246 posts, RR: 0
Reply 5, posted (11 years 1 month 1 week 6 days 11 hours ago) and read 2734 times:
Sorry disagree think BMIbaby works fine!
Don't have any problem with it!
Think that changing your identity is a very pooor buisiness move!
Look at Airtours successful company major rebrand to mytravel disaster!
Flying colours fantastic name and reputation JMC I ask you which plonker came up with that?
Move abroad Condor well known German name stuck in my mind from the 1970's changed to Thomas Cook struggling.
How many satisfied customers have flown BMIbaby their first internet port of call next time they need a flight is WWW.BMI.com!
People forget how much a change of image costs how much did animals & trees and the rest of the rubbish cost BA millions and for what?
Stick with BMIbaby it works for me!
Think their call sign ''BABY'' is fantastic!!!!!!!!!
L410Turbolet From Czech Republic, joined May 2004, 5808 posts, RR: 18
Reply 6, posted (11 years 1 month 1 week 6 days 6 hours ago) and read 2663 times:
I agree with KA501.
Airtours and Condor were great and I don't understand why they changed them. The same I have to say about previous DL and UA livery...
BMI Baby works fine for me, although FlyTiny.com sounds good as well - at least to a foreigner. Regardless of what they do with the name, they definitely should keep the cartoon baby logo!!!
Willo From United Kingdom, joined Dec 2003, 1352 posts, RR: 11
Reply 7, posted (11 years 1 month 1 week 6 days 2 hours ago) and read 2628 times:
I think BMIbaby is actually a clever bit of marketing. It's a snappy name, you know that BM are backing it and that it's not the full product. Is that an identity crisis?
More importantly, does anyone, other than members of a.net, know where they fly from and to? They certainly aren't as aggressive in advertising as easyJet/Ryanair/FlyBE - or do they stick to placing ads in the areas the operate from? (Don't remember seeing any here in the southeast in connection with the Gatwick launch).
Planespotterx From , joined Dec 1969, posts, RR:
Reply 8, posted (11 years 1 month 1 week 6 days 2 hours ago) and read 2599 times:
I think personally BMIbaby sounds ok, what its trying to say is "be my baby" aka referring to the aircraft, but not a lot of people pick up on this.
Maybe a change of name would suit BMIbaby, maybe it'll be a mistake who knows, I personally like the name.