There are 8 commercials on the page. The United commercial is the SIXTH one down.
This ia a weekly column produced online by Advertising Age magazine. I read it weekly to see the latest ads. This week, there is a new United commercial following the theme from the other two new commercials.
Freddie Laker ... May be at peace with his maker ... But he is a persona non grata ... with IATA
FLY777UAL From United States of America, joined May 1999, 4512 posts, RR: 3
Reply 6, posted (10 years 11 months 3 weeks 6 days 18 hours ago) and read 3757 times:
"It's time to fly" sounds good on the ads, but when they try and incorporate it into the announcements made onboard, it comes out absolutely horrible.
"This is a destination check. This is United flight XXX to XXX. On behalf of your ground staff here in XXX, we would like to thank you for flying with United today, and enjoy your flight. Now, it's time to fly."
"Sit back, relax, and enjoy the flight. It's time to fly."
Fanoftristars From United States of America, joined Jul 2000, 1627 posts, RR: 4
Reply 10, posted (10 years 11 months 3 weeks 6 days 15 hours ago) and read 3581 times:
I think the commercials are great. Almost makes me want to fly united! lol anyway, isn't gershwin on their safety videos? I think it's the background music in the safety video. It's been about a year since i've flown united though, so I cant remember.
LoneStarMike From United States of America, joined Jul 2000, 3948 posts, RR: 31
Reply 13, posted (10 years 11 months 3 weeks 6 days 14 hours ago) and read 3493 times:
I really do like the rose commercial, but I kind of have to laugh when I see it. It seems to have a subliminal message. "Fly with United and by the time you finish paying for your ticket you won't have enough money left over to buy your wife a rose from the florist, so you'll have to steal one out of someone's front yard." (And BTW, those clippers you used to steal that rose? Make sure you put them in your checked luggage.)
Hirnie From Germany, joined May 2004, 596 posts, RR: 0
Reply 14, posted (10 years 11 months 3 weeks 6 days 13 hours ago) and read 3474 times:
"Fly with United and by the time you finish paying for your ticket you won't have enough money left over to buy your wife a rose from the florist, so you'll have to steal one out of someone's front yard." (And BTW, those clippers you used to steal that rose? Make sure you put them in your checked luggage.)
The commercial is not bad but like LoneStarMike mentionend...
"Come fly the airline that`s uniting the world...." sounds better
RoseFlyer From United States of America, joined Feb 2004, 10277 posts, RR: 52
Reply 15, posted (10 years 11 months 3 weeks 6 days 13 hours ago) and read 3450 times:
I think when someone says "come fly the friendly skies" it may make you think of unfriendly things. It is a by product of the phrase. Also many people will make jokes out of that because flying isn't very friendly when you have a TSA person going through your belongings, and are delayed when ORD is snowed in. Flying by default isn't all that friendly, so I am glad that they changed to a modern catch phrase, although the friendly skies was a great one for the 90s.
Awesome ads by the way. They are quite relaxing.
If you have never designed an airplane part before, let the real designers do the work!
Solnabo From Sweden, joined Jan 2008, 877 posts, RR: 2
Reply 16, posted (10 years 11 months 3 weeks 6 days 13 hours ago) and read 3446 times:
That UA comercial with the rose was too sugarsweet IMO.
The best one I´ve seen so far is FRONTIER´S video where the animals talking at the airport, it was done so great! A jawdropper, for me anyroad
SK comercial is extremly boring!!! *yack*
Andersjt From United States of America, joined Jul 2003, 390 posts, RR: 1
Reply 17, posted (10 years 11 months 3 weeks 5 days 22 hours ago) and read 3255 times:
United sponsored the "Coupling" marathon on BBC America Sunday, so I got to see this commercial several times.
The "Rose" commercial is a very classy ad, and does harken back to the days of what used to be a classy airline. I hope they can get it back. What does't work is to have these "classy" commercials bringing in customers, and then when they show up for their flight to have a less than "classy" experience. Its the employees of United that have to back up that image. I thought the campaign with the jetway pulling up to different vacation destinations was also clever.
As far as the "Friendly Skies" campaigns - which were concepts developed by the Leo Burnett Agency. A question for those of you in advertising - does this mean that since United no longer uses Leo Burnett that they can no longer use that campaign?
Oh how I long for the day when the skies were truly Friendly!