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ATA Airlines' Beautiful New Livery  
User currently offlinePHX Flyer From United States of America, joined Apr 2001, 551 posts, RR: 0
Posted (10 years 2 months 6 days 17 hours ago) and read 11294 times:

It has probably already discussed here before, but I was so impressed with it that I feel like sharing my thoughts with you anyhow.
When passing through Phoenix a couple of weeks ago I got - for the first time - a close-up view of an ATA B737-800 sitting at the gate, basking in the glaring Arizona sun. Gosh, what a beauty! The colors look every bit as vibrant as on the picture below. Congratulations to everyone at ATA, who was involved in implementing it - it's really an eye turner. The B738 looks particularly sharp with the long winglets and this gorgeous color scheme. It makes me wanna fly ATA ...


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Photo © Jeremy Irish/Cactus Wings


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Photo © Kevin Cook


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Photo © Hisham Atallah



34 replies: All unread, showing first 25:
 
User currently offlinePetazulu From United States of America, joined Jan 2003, 701 posts, RR: 1
Reply 1, posted (10 years 2 months 6 days 17 hours ago) and read 10990 times:

I agree with you entirely. At LGA, it is the best looking plane on the ramp. I have heard other passengers comment on it too. The other one that I like is Frontiers animal planes. The ATA and Frontier planes are normally side by side at LGA and they remind me of what I nice paint job can do for image.

User currently offlineSafetyDude From United States of America, joined Sep 2001, 3795 posts, RR: 15
Reply 2, posted (10 years 2 months 6 days 17 hours ago) and read 10941 times:

I think ATA is a wonderful example of how nice a plane can look in white.

 Smile
-Will



"She Flew For What We Stand For"
User currently offlineRCS763av From Colombia, joined Jun 2004, 4395 posts, RR: 12
Reply 3, posted (10 years 2 months 6 days 16 hours ago) and read 10843 times:

I saw an ATA 738 or 73G at FLL, beautiful plane, it was less than 20 metres from me.


Les escribo desde el frío de mi verde altiplano.
User currently offlineJjbiv From United States of America, joined Jan 2001, 1226 posts, RR: 5
Reply 4, posted (10 years 2 months 6 days 16 hours ago) and read 10738 times:

No doubt, the company made the right choice in selecting the "new" colors. They really set the stage for the metamorphosis from charter carrier to leading business-centric LoCo that is afoot at ATA.

joe


User currently offline7e72004 From United States of America, joined Mar 2004, 3587 posts, RR: 2
Reply 5, posted (10 years 2 months 6 days 13 hours ago) and read 10451 times:

I miss the OLD colors...the original ones *lol*


The next generation of aircraft is just around the corner!
User currently offlineKevin752 From United States of America, joined Jul 2003, 727 posts, RR: 4
Reply 6, posted (10 years 2 months 6 days 13 hours ago) and read 10407 times:

I do think that ATA stands to their slogan "a honestly different airline" with their new livery. However I saw one of their LT1011's I believe at AB) (FRA / FRF / EDDF), Germany">FRA last week with the old palm tree and sun. I like both of those liveries.
Kevin752



"Keep Climbing"
User currently offlineFly_ATA From United States of America, joined May 2001, 616 posts, RR: 6
Reply 7, posted (10 years 2 months 6 days 12 hours ago) and read 10330 times:

It is indeed a beautiful livery!

User currently offline7e72004 From United States of America, joined Mar 2004, 3587 posts, RR: 2
Reply 8, posted (10 years 2 months 6 days 12 hours ago) and read 10323 times:

I found a picture of a 727 that i flew on from PIE-FLL back in 1996 with the old livery (gold, blue on white)  Big thumbs up


The next generation of aircraft is just around the corner!
User currently offlineAA737-823 From United States of America, joined Mar 2000, 5844 posts, RR: 11
Reply 9, posted (10 years 2 months 6 days 11 hours ago) and read 10207 times:

ATA indeed has a great livery. It's one of the few new liveries that I like. ATA, Frontier, and Midwest are my three favorites. ATA's is snazzy and classy, Frontier's is different and easy-going, and Midwest's is very sleek and professional.

Other new schemes have missed their target. NW's is okay. Delta totally gave up the widget tail- oops. The tail is beautiful, but the rest of the plane plain is too plane. United has a nice tail, but the stripes are horrible.

I hope ATA stays around for a long time, so that I might fly on them. I wish they'd paint an L10 in the new colors, just so we could see it. Not cost effective, but still!


User currently offline7e72004 From United States of America, joined Mar 2004, 3587 posts, RR: 2
Reply 10, posted (10 years 2 months 6 days 11 hours ago) and read 10182 times:

The new nwa livery reminds me of the rap group "N.W.A." from the late 80s/early 90s.


The next generation of aircraft is just around the corner!
User currently offlineWjcandee From United States of America, joined Jun 2000, 5194 posts, RR: 22
Reply 11, posted (10 years 2 months 6 days 11 hours ago) and read 10156 times:

I loved the old palm-tree ATA paint job, and really hated the new "corporate" look when it came out. But I have to say that the aircraft do indeed look absolutely beautiful, and I too have heard passengers asking "What airline is that?" (sadly for ATA that they're so unknown). It's a head-turner and a credit to the vision of their marketing folks. It was designed so that business travellers would feel like they were on a real professional airline, and the look (including their setup at Midway) really works.

--Bill


User currently offlinePHLapproach From Philippines, joined Mar 2004, 1244 posts, RR: 20
Reply 12, posted (10 years 2 months 6 days 11 hours ago) and read 10084 times:

ATA's current livery is my all time favorite livery. I'm getting a 1:200 model of their 738/winglets delivered in the next few days. I also had a chance seeing their "Beautiful" 25th Anniversary livery last summer at FLL. It's ashame because I didn't carry around Photography Equip like I do now.

User currently offlinePIA777 From United States of America, joined Dec 2003, 1738 posts, RR: 6
Reply 13, posted (10 years 2 months 6 days 8 hours ago) and read 9368 times:

It is nice. I see alot of ATA planes when I fly home to MDW.

PIA777



GO CUBS!!
User currently offlineOttoPylit From , joined Dec 1969, posts, RR:
Reply 14, posted (10 years 2 months 6 days 8 hours ago) and read 9261 times:

I don't know, but I'm kind of partial to the palm tree livery myself. Saw one of their L-10s in ATL today by the way. I just think that livery is more appealing than the blue and gold and orange. I am not saying its bad or anything, I just prefer the other image.

Same thing with Frontier. I HATE the new livery with Frontier written down the side in silver, of all colors. Why silver? What was wrong with green, or blue, or anything but silver. With Frontier, I also prefer their older livery, with Frontier written in script on the front portion of the fuselage. I always thought their livery couldn't get any better. Frontier written in script, and in small letters right beside it, "Spirit of the West." Perfect. Now it screams FRONTIER with "A Whole Different Animal." I could maybe get used to it, except for the silver.

Just for giggles, I emailed Frontier when I first saw the livery change on their website. I made it clear that although I think they are a fine carrier, their new livery is not appealing and would not make me proud to consider Frontier as my carrier of choice(like I said, this was all for giggles) because of their tacky new look. Their reply email was, "We are sorry that you are not satisfied with our new look, blah, blah, blah, it has been changed to reflect our new direction, blah, blah, blah." In the end, they basically told me, "Tough luck, deal with it." But I still think Frontier is a nice little airline, and it could be a catchy livery, but did I mention I hate the silver?


User currently offlineTiger119 From United States of America, joined Sep 2003, 1919 posts, RR: 0
Reply 15, posted (10 years 2 months 6 days 7 hours ago) and read 9126 times:


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Photo © Kimmo Koskela
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Photo © E.S. / FAP - Finnish Aviation Photography



"I loved the old palm-tree ATA paint job, and really hated the new "corporate" look when it came out." The head honcho (J George Mikelsons) at ATA said he never did like the palm-tree livery. He wanted a new, professional livery to draw business travelers. I believe they have that now with the current line.

Here is something to bring tears to those of us that loved the ATA 72's:


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Photo © Jakob Dahlgaard Kristensen



This is the livery I will always like the best though:


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Photo © Rolf Wallner
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Photo © Terry Hale








Flying is the second greatest thrill known to mankind, landing is the first!
User currently offlineLegend11 From United States of America, joined Jun 2004, 107 posts, RR: 2
Reply 16, posted (10 years 2 months 6 days 7 hours ago) and read 9102 times:

Used to work for ATA, until right after 09/11/01. New paint was introduced to employees on delivery of the 1st 737-800 prior to 09/11.

They used to operate 16 L1011's, but all but about 5 or 6 are now in the desert. Kept the -500's for military charters, plus one or two of the -100/200's. The 727 fleet has also been retired to the desert, although some have been converted to cargo configuration.


User currently offlineTiger119 From United States of America, joined Sep 2003, 1919 posts, RR: 0
Reply 17, posted (10 years 2 months 6 days 2 hours ago) and read 8348 times:

"........... The 727 fleet has also been retired to the desert, although some have been converted to cargo configuration."

- I thought a considerable amount of their 72's were headin' towards cargo carriers 'til I saw that picture in the data base.



Flying is the second greatest thrill known to mankind, landing is the first!
User currently offlineFlyABR From United States of America, joined Sep 2003, 666 posts, RR: 0
Reply 18, posted (10 years 2 months 5 days 22 hours ago) and read 7537 times:

a 717 sure would look nice in that livery...!  Big grin

User currently offlinePHX Flyer From United States of America, joined Apr 2001, 551 posts, RR: 0
Reply 19, posted (10 years 2 months 5 days 22 hours ago) and read 7377 times:

I agree. I hope they make it happen!  Smile

User currently offlinePHLBOS From United States of America, joined Mar 2004, 7524 posts, RR: 24
Reply 20, posted (10 years 2 months 5 days 22 hours ago) and read 7234 times:

The new nwa livery reminds me of the rap group "N.W.A." from the late 80s/early 90s.

Although I did not see the movie, Soul Plane, I read in a review article that the ficticious airline in the film also used the N.W.A. acronym; supposedly it was named after the airline's owner.

In this day and age of lawsuits over naming issues and trademark infringements; I'm surprised that NW hasn't legally cried, "Foul." over the film's use of their 3-letter acronym on another airline... even ficticiously in the film.

Edit:
Back to the topic at hand, TZ's current livery is one of the better new liveries out there. The gold 'ATA' billboard logo on the fuselage plus the dark blue underbelly and engine cowlings help distinguish it from CO's and LH's current livery (which also use a dark blue/gold tail scheme on a white body).

[Edited 2004-07-28 17:42:19]


"TransEastern! You'll feel like you've never left the ground because we treat you like dirt!" SNL Parady ad circa 1981
User currently offlineElectraBob From United States of America, joined Sep 2003, 931 posts, RR: 3
Reply 21, posted (10 years 2 months 5 days 21 hours ago) and read 7190 times:

I saw an ATA TV ad a few nights ago (first time I have ever seen one of their ads) and they really show off their beautiful livery.....they were advertising their current fare sale...that is one ad I could watch over and over.


Having a smoking section in a restaurant is like having a peeing section in a swimming pool.....
User currently offlineATAIndy From United States of America, joined May 2004, 610 posts, RR: 4
Reply 22, posted (10 years 2 months 5 days 21 hours ago) and read 7138 times:

I love the new colors, and I think they should paint the L-1011s in it. That would be cool.


Boiler up! - Next flights: IND-DFW-AUS, AUS-DFW-IND
User currently offlineJjbiv From United States of America, joined Jan 2001, 1226 posts, RR: 5
Reply 23, posted (10 years 2 months 5 days 20 hours ago) and read 6587 times:

The T.V. ads are new (within the past few months). They are running in selected local markets as well as on national cable channels. Money (especially to spend on advertising) is scarce, but the commercials represent an excellent first effort to get the ATA message to the masses -- even if they are a little hokey.

joe


User currently offlineVanguard737 From United States of America, joined Aug 2001, 683 posts, RR: 4
Reply 24, posted (10 years 2 months 5 days 18 hours ago) and read 5936 times:

As an ATA employee, it's nice to hear all the good opinions of our livery, but what we really need is for all of you to start FLYING ATA or this livery might not be around much longer  Sad Anyways, someone earlier in this post said they would like to see an L1011 in the new livery...well you probably will! Chances are the L10's will be with us for another 10 years or so. Thus...they will almost definatley see the new colors of corporate ATA.


320 717 722 732 733 735 737 738 744 752 753 763 772 DC9 DC10 MD80 B1900 S340 E120 ERJ CRJ CR7
25 StarCruiser : I agree TZ's livery is one of the best. Living in IND I see lots of them, but have never flown them so have no idea what the interiors are like. Befor
26 Post contains images PHX Flyer : @Vanguard Hang in there! I fly from New York to Cologne twice or thrice a year. If ATA starts the scheduled service into CGN (hopefully from NYC), I w
27 JeckPDX : Vanguard737: I am thrilled to hear about the L10's being in service for a longer period of time. I also would love to see an example in the new c/s. I
28 ATAflyer : Hello All, I am glad you like the ATA colors as much as I do! And the insides of the planes are very nice as well. And everyone should definitely heed
29 AirframeAS : I saw the ATA 738 with winglets on a stopover at a gate in SAT on March 31, 2002 on my way to DAL on WN. It was a very sharp looking aircraft and I wa
30 Post contains images Fokker50 : For me the ATA livery is a kind of promotional Adidas sport material. JEJEJE Fokker50
31 Post contains links and images Jjbiv : The new interiors are wonderful by domestic coach standards. View Large View MediumPhoto © Royal S KingView Large View MediumPhoto © Richard
32 SFOintern : I love those winglets! So sleek! And on that livery! That's more excitement than I can handle!
33 7e72004 : THe winglets are cool...is ATA going to fit any of its 757s with winglets? I know CO is going to or supposed to.
34 Tiger119 : " Money (especially to spend on advertising) is scarce, but the commercials represent an excellent first effort to get the ATA message to the masses"
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