PHX Flyer From United States of America, joined Apr 2001, 436 posts, RR: 0 Posted (8 years 10 months 2 days 11 hours ago) and read 10009 times:
It has probably already discussed here before, but I was so impressed with it that I feel like sharing my thoughts with you anyhow.
When passing through Phoenix a couple of weeks ago I got - for the first time - a close-up view of an ATA B737-800 sitting at the gate, basking in the glaring Arizona sun. Gosh, what a beauty! The colors look every bit as vibrant as on the picture below. Congratulations to everyone at ATA, who was involved in implementing it - it's really an eye turner. The B738 looks particularly sharp with the long winglets and this gorgeous color scheme. It makes me wanna fly ATA ...
Petazulu From United States of America, joined Jan 2003, 701 posts, RR: 1 Reply 1, posted (8 years 10 months 2 days 11 hours ago) and read 9705 times:
I agree with you entirely. At LGA, it is the best looking plane on the ramp. I have heard other passengers comment on it too. The other one that I like is Frontiers animal planes. The ATA and Frontier planes are normally side by side at LGA and they remind me of what I nice paint job can do for image.
Kevin752 From United States of America, joined Jul 2003, 713 posts, RR: 5 Reply 6, posted (8 years 10 months 2 days 7 hours ago) and read 9122 times:
I do think that ATA stands to their slogan "a honestly different airline" with their new livery. However I saw one of their LT1011's I believe at AB) (FRA / FRF / EDDF), Germany">FRA last week with the old palm tree and sun. I like both of those liveries.
AA737-823 From United States of America, joined Mar 2000, 5341 posts, RR: 11 Reply 9, posted (8 years 10 months 2 days 5 hours ago) and read 8922 times:
ATA indeed has a great livery. It's one of the few new liveries that I like. ATA, Frontier, and Midwest are my three favorites. ATA's is snazzy and classy, Frontier's is different and easy-going, and Midwest's is very sleek and professional.
Other new schemes have missed their target. NW's is okay. Delta totally gave up the widget tail- oops. The tail is beautiful, but the rest of the plane plain is too plane. United has a nice tail, but the stripes are horrible.
I hope ATA stays around for a long time, so that I might fly on them. I wish they'd paint an L10 in the new colors, just so we could see it. Not cost effective, but still!
Wjcandee From United States of America, joined Jun 2000, 4557 posts, RR: 17 Reply 11, posted (8 years 10 months 2 days 5 hours ago) and read 8871 times:
I loved the old palm-tree ATA paint job, and really hated the new "corporate" look when it came out. But I have to say that the aircraft do indeed look absolutely beautiful, and I too have heard passengers asking "What airline is that?" (sadly for ATA that they're so unknown). It's a head-turner and a credit to the vision of their marketing folks. It was designed so that business travellers would feel like they were on a real professional airline, and the look (including their setup at Midway) really works.
PHLapproach From Philippines, joined Mar 2004, 1181 posts, RR: 22 Reply 12, posted (8 years 10 months 2 days 5 hours ago) and read 8799 times:
ATA's current livery is my all time favorite livery. I'm getting a 1:200 model of their 738/winglets delivered in the next few days. I also had a chance seeing their "Beautiful" 25th Anniversary livery last summer at FLL. It's ashame because I didn't carry around Photography Equip like I do now.
OttoPylit From , joined Dec 1969, posts, RR: Reply 14, posted (8 years 10 months 2 days 2 hours ago) and read 7976 times:
I don't know, but I'm kind of partial to the palm tree livery myself. Saw one of their L-10s in ATL today by the way. I just think that livery is more appealing than the blue and gold and orange. I am not saying its bad or anything, I just prefer the other image.
Same thing with Frontier. I HATE the new livery with Frontier written down the side in silver, of all colors. Why silver? What was wrong with green, or blue, or anything but silver. With Frontier, I also prefer their older livery, with Frontier written in script on the front portion of the fuselage. I always thought their livery couldn't get any better. Frontier written in script, and in small letters right beside it, "Spirit of the West." Perfect. Now it screams FRONTIER with "A Whole Different Animal." I could maybe get used to it, except for the silver.
Just for giggles, I emailed Frontier when I first saw the livery change on their website. I made it clear that although I think they are a fine carrier, their new livery is not appealing and would not make me proud to consider Frontier as my carrier of choice(like I said, this was all for giggles) because of their tacky new look. Their reply email was, "We are sorry that you are not satisfied with our new look, blah, blah, blah, it has been changed to reflect our new direction, blah, blah, blah." In the end, they basically told me, "Tough luck, deal with it." But I still think Frontier is a nice little airline, and it could be a catchy livery, but did I mention I hate the silver?
"I loved the old palm-tree ATA paint job, and really hated the new "corporate" look when it came out." The head honcho (J George Mikelsons) at ATA said he never did like the palm-tree livery. He wanted a new, professional livery to draw business travelers. I believe they have that now with the current line.
Here is something to bring tears to those of us that loved the ATA 72's:
Legend11 From United States of America, joined Jun 2004, 107 posts, RR: 1 Reply 16, posted (8 years 10 months 2 days 1 hour ago) and read 7817 times:
Used to work for ATA, until right after 09/11/01. New paint was introduced to employees on delivery of the 1st 737-800 prior to 09/11.
They used to operate 16 L1011's, but all but about 5 or 6 are now in the desert. Kept the -500's for military charters, plus one or two of the -100/200's. The 727 fleet has also been retired to the desert, although some have been converted to cargo configuration.
PHLBOS From United States of America, joined Mar 2004, 7253 posts, RR: 25 Reply 20, posted (8 years 10 months 1 day 16 hours ago) and read 5949 times:
The new nwa livery reminds me of the rap group "N.W.A." from the late 80s/early 90s.
Although I did not see the movie, Soul Plane, I read in a review article that the ficticious airline in the film also used the N.W.A. acronym; supposedly it was named after the airline's owner.
In this day and age of lawsuits over naming issues and trademark infringements; I'm surprised that NW hasn't legally cried, "Foul." over the film's use of their 3-letter acronym on another airline... even ficticiously in the film.
Back to the topic at hand, TZ's current livery is one of the better new liveries out there. The gold 'ATA' billboard logo on the fuselage plus the dark blue underbelly and engine cowlings help distinguish it from CO's and LH's current livery (which also use a dark blue/gold tail scheme on a white body).
[Edited 2004-07-28 17:42:19]
"TransEastern! You'll feel like you've never left the ground because we treat you like dirt!" SNL Parady ad circa 1981
ElectraBob From United States of America, joined Sep 2003, 931 posts, RR: 4 Reply 21, posted (8 years 10 months 1 day 15 hours ago) and read 5905 times:
I saw an ATA TV ad a few nights ago (first time I have ever seen one of their ads) and they really show off their beautiful livery.....they were advertising their current fare sale...that is one ad I could watch over and over.
Having a smoking section in a restaurant is like having a peeing section in a swimming pool.....
Jjbiv From United States of America, joined Jan 2001, 1226 posts, RR: 6 Reply 23, posted (8 years 10 months 1 day 14 hours ago) and read 5302 times:
The T.V. ads are new (within the past few months). They are running in selected local markets as well as on national cable channels. Money (especially to spend on advertising) is scarce, but the commercials represent an excellent first effort to get the ATA message to the masses -- even if they are a little hokey.
Vanguard737 From United States of America, joined Aug 2001, 674 posts, RR: 5 Reply 24, posted (8 years 10 months 1 day 12 hours ago) and read 4651 times:
As an ATA employee, it's nice to hear all the good opinions of our livery, but what we really need is for all of you to start FLYING ATA or this livery might not be around much longer Anyways, someone earlier in this post said they would like to see an L1011 in the new livery...well you probably will! Chances are the L10's will be with us for another 10 years or so. Thus...they will almost definatley see the new colors of corporate ATA.