Sponsor Message:
Civil Aviation Forum
My Starred Topics | Profile | New Topic | Forum Index | Help | Search 
Delta Returns Heritage Widget  
User currently offlineDelta777-xxx From United States of America, joined Jun 2000, 1017 posts, RR: 8
Posted (10 years 3 weeks 3 days 11 hours ago) and read 4893 times:

from Delta News Network:

"Based on employee feedback from roadshows with Jerry Grinstein, CEO, and the nostalgia around the 75th anniversary, Delta is replacing the current Widget with the traditional heritage design. Additional expenses are not expected because Widgets will be replaced during the painting process involved as aircraft cycle through heavy maintenance visits. The same will be true for paper products and stock material. When the items are replenished, the Widget will be replaced. The new-generation Widget will be phased out and replaced with the Heritage Widget throughout the system during the next few years. The flowing fabric design on the livery will not change."

http://dalweb.delta-air.com/dnn/07-04/072904_2.htm
link wont work outside delta network.

-Hank  Big thumbs up

27 replies: All unread, showing first 25:
 
User currently offlineBR715-A1-30 From , joined Dec 1969, posts, RR:
Reply 1, posted (10 years 3 weeks 3 days 10 hours ago) and read 4659 times:

Wow!!! That's pretty cool. I never did like the rounded widget too much.

User currently offlineSafetyDude From United States of America, joined Sep 2001, 3795 posts, RR: 15
Reply 2, posted (10 years 3 weeks 3 days 10 hours ago) and read 4623 times:

This has been covered before, but I guess that this time it is "official".

I think that the curved widget is much better for their current scheme.

 Smile
-Will



"She Flew For What We Stand For"
User currently offlineS12PPL From , joined Dec 1969, posts, RR:
Reply 3, posted (10 years 3 weeks 3 days 9 hours ago) and read 4521 times:

So...what?....No more New Old Colors, or New New Colors?? Just the "Old Colors"??

[Edited 2004-07-29 19:20:41]

User currently offlineDelta777-xxx From United States of America, joined Jun 2000, 1017 posts, RR: 8
Reply 4, posted (10 years 3 weeks 3 days 9 hours ago) and read 4497 times:

nah, just the little triangle thing. it's going back to being very sharp and pointed rather than being bubbley looking.

User currently offlineJFKLGAflyer From United States of America, joined Jul 2004, 82 posts, RR: 0
Reply 5, posted (10 years 3 weeks 3 days 8 hours ago) and read 4443 times:

Yep...this is the real deal. I just saw an advertisement in the New Yorker. They are indeed going back to the old widget. I just have one question about this: When is Delta ever going to decide on a design and STICK TO IT????




"Life's a journey, not a destination..." --Aerosmith
User currently onlineN766UA From United States of America, joined Jul 1999, 8227 posts, RR: 23
Reply 6, posted (10 years 3 weeks 3 days 8 hours ago) and read 4394 times:

This was discussed and we agreed that only the widget will be changed, not the whole livery. I'm glad the classic widget is back, though.


This Website Censors Me
User currently offlineDalmd88 From United States of America, joined Jul 2000, 2540 posts, RR: 14
Reply 7, posted (10 years 3 weeks 3 days 5 hours ago) and read 4197 times:

I think this is a good move by Jerry. It is a subtle way of telling the employees little things do matter. It also symbolicly seperates him from Leo. "Leo changed this, and now I'm putting it back." Jerry is an airplane guy who seems to care what people around him have to say. The interior mods will be the next step. Both moves should give the employees more pride in the airline, thus improving the customer experience.

User currently offlineConcordeBoy From , joined Dec 1969, posts, RR:
Reply 8, posted (10 years 3 weeks 3 days 5 hours ago) and read 4191 times:

link wont work outside delta network.


...rub it in ya lil' imp. Big grin

Congratulations on your new job!

[Edited 2004-07-30 17:13:11]

User currently offlineInfiniti757 From United States of America, joined Jan 2004, 92 posts, RR: 0
Reply 9, posted (10 years 3 weeks 2 days 20 hours ago) and read 4005 times:

I was talking to a friend, who is a CSR for DL in CVG. She said that a an internal memo said the company is changing back to the old widget because the current one looks like a frown.


Give me the luxuries in life and I will gladly do without the necessities. (Frank Lloyd Wright)
User currently offlinePHLBOS From United States of America, joined Mar 2004, 7516 posts, RR: 23
Reply 10, posted (10 years 3 weeks 2 days 13 hours ago) and read 3579 times:

Actually, when I was at PDX last year waiting for a flight to CVG. I noticed that all the Delta signs, logos, etc. were still from the now-classic widget era; including the block letters (in caps) spelling out DELTA. With this news, it looks like PDX won't have to change its signs at all.


"TransEastern! You'll feel like you've never left the ground because we treat you like dirt!" SNL Parady ad circa 1981
User currently offlineOrd From United States of America, joined Jul 1999, 1381 posts, RR: 1
Reply 11, posted (10 years 3 weeks 2 days 13 hours ago) and read 3464 times:

"I noticed that all the Delta signs, logos, etc. were still from the now-classic widget era; including the block letters (in caps) spelling out DELTA. With this news, it looks like PDX won't have to change its signs at all."

The signs will eventually change. The old logo is coming back, but the "Delta" is no longer shown in all caps like it used to be...it has been capital "D" and lower case "elta" for several years now. So, the signs in PDX will change.


User currently offlineCougarAviator From United States of America, joined Jan 2004, 349 posts, RR: 0
Reply 12, posted (10 years 3 weeks 2 days 12 hours ago) and read 3331 times:

Excellent. Good for Delta. It's good to see some companies still have a sense of history and tradition.




Failure is not an option.....
User currently offlineBigphilnyc From United States of America, joined Jan 2002, 4076 posts, RR: 54
Reply 13, posted (10 years 3 weeks 2 days 12 hours ago) and read 3301 times:

I dont understand.

As I have come to know, there are three Delta liveries. 1962 which I know as old or widget, 1997 which I know as middle or Ron Allen colors, and the 2000 colors, knwon as new or Deltaflot in my head.

Can someone tell me what Delta is doing again in my own terms? Thanks.

I don't know what a rounded or curved widget is. What will the planes look like?

-Phil



Phil Derner Jr.
User currently offlineDeltadude8 From United States of America, joined Feb 2000, 569 posts, RR: 4
Reply 14, posted (10 years 3 weeks 2 days 12 hours ago) and read 3154 times:

Phil...Okay...Delta will cont. to paint the planes in the Wavy Gravy/ Deltaflot Livery. So we will still cont. to see the beach towel tails....

The only change to the planes is the little triagle symbol in front of the word Delta on the planes...

it used to look like:


View Large View Medium
Click here for bigger photo!

Photo © Brad Harris



now the planes will look like:


View Large View Medium
Click here for bigger photo!

Photo © Paul Robbins



(to see the difference look at the "widget" in front of the word Delta)

Its a very small change on the planes...one that most people won't hardly recognize....but all of the widgets will be changed like this in due process


User currently offlineSkyWestFan From United States of America, joined Apr 2004, 179 posts, RR: 4
Reply 15, posted (10 years 3 weeks 2 days 12 hours ago) and read 3135 times:

So in other words this is basically what it will look like:



View Large View Medium
Click here for bigger photo!

Photo © AirNikon







Or at least thats what I got out of it. Not to big of a change.



Fiji. Its like sex - but better.
User currently offlineJrlander From United States of America, joined Aug 1999, 1104 posts, RR: 0
Reply 16, posted (10 years 3 weeks 2 days 10 hours ago) and read 2907 times:

I actually like the newer Widget. I thought that it looked like horizon if you were high enough up. But CEO's will do want CEO's want to do.



User currently offlineReltney From United States of America, joined Jun 2004, 198 posts, RR: 1
Reply 17, posted (10 years 3 weeks 2 days 10 hours ago) and read 2863 times:

Yea! Seems trivial but it helps from inside that someone wants to make the employees understand he is hearing them and morale is important. The "Gay Pride flag " tail will stay for now(outside the airline some call it a beach towel or deltaflot) but as the planes come back thru for maintenance, the frowning widget will be replaced by the better one. They also have a retro scheme they are bouncing around that will put the spirit 767 to shame. It is a DC-7B scheme on a 767 or 777. It is GRAND!


I am a pilot, therefore I envy no one...
User currently offlineJGPH1A From , joined Dec 1969, posts, RR:
Reply 18, posted (10 years 3 weeks 2 days 10 hours ago) and read 2834 times:

I actually quite liked the curvy widget - oh well.

User currently offlineScott4AA From United States of America, joined Apr 2002, 321 posts, RR: 1
Reply 19, posted (10 years 3 weeks 2 days 9 hours ago) and read 2777 times:

On a sidenote: I was at DFW Monday and every Delta mainline plane parked at E had the newest color scheme.


American Airlines - We Know Why You Fly
User currently offlineNWAFA From United States of America, joined Dec 2003, 1893 posts, RR: 15
Reply 20, posted (10 years 3 weeks 2 days 9 hours ago) and read 2765 times:

So will the cool looking tail stay the same? I like that. It may not cost any more to change it when it comes into mx...however howmuch did it cost to come up with the idea to change it?


THANK YOU FOR FLYING NORTHWEST AIRLINES, WE TRULY APPRECIATE YOUR BUSINESS!
User currently offlineChrisjake From United States of America, joined Jul 2004, 868 posts, RR: 1
Reply 21, posted (10 years 3 weeks 2 days 9 hours ago) and read 2752 times:

you're right, not too many folks will even know there is a change going on here.

personally, i wish airlines would keep at least 1 aircraft painted in a previous livery at all times. for example, why not have 1 UAL aircraft out there flying with their classic "Stars & Bars" livery and have 1 with the Saul Bass 80's scheme, etc... Continental could still have 1 bird out there with the classic black meatball scheme etc...

not sure this even belongs in this thread, but it made me think about old liveries.....

just my thoughts
chris



Well nothing's dead down here, just a little tired
User currently offlineJmhLUV2fly From United States of America, joined Dec 1999, 559 posts, RR: 0
Reply 22, posted (10 years 3 weeks 2 days 6 hours ago) and read 2671 times:

It absolutely astounds me sometimes the priorties airlines choose to make, by changing something as simple as a widget. Yes, you and I and the other airline enthusiest notice, but by and large the general flying public could care less, why put so much expense and further more effort into it. The "Legacy" carriers have yet to learn the time will come when ethier drastic changes will need to be made like forgetting about a "widget" and focusing on profitability or the steam boat shall sink.
JMH


User currently offlineOrd From United States of America, joined Jul 1999, 1381 posts, RR: 1
Reply 23, posted (10 years 3 weeks 2 days 6 hours ago) and read 2640 times:

"The "Legacy" carriers have yet to learn the time will come when ethier drastic changes will need to be made..."

Have you not heard about what Delta is doing? They have been conducting a comprehensive review of their entire operation. The plan should be finalized in August and rolled out after that. As Grinstein said:

"Delta must transform itself and change the way we do business. But we do not intend to assume a low-cost carrier business model or continue to struggle through another few years in a traditional legacy carrier role. We are choosing instead to pursue a Delta solution, using the tools and resources unique to us."

It sounds like Delta is the only legacy carrier seriously looking at how to change and adapt rather than use a band-aid fix.


User currently offlineDalmd88 From United States of America, joined Jul 2000, 2540 posts, RR: 14
Reply 24, posted (10 years 3 weeks 2 days 2 hours ago) and read 2540 times:

I don't think changing the Widget was aimed at the flying public. This was a gesture to the employees. Many people did not like the change to the frown. The wavy tail was bad enough.

I do like the idea about a retro jet in DC-7 colors.


View Large View Medium
Click here for bigger photo!

Photo © Bob Garrard



25 Reltney : jmhLUV2 fly...It cost nothing. It is a gesture to listen to the employees concerns. It is like changing a paint scheme. The planes have to be painted
26 MD-90 : Gimme some of that old time religion. It is a DC-7B scheme on a 767 or 777. It is GRAND! Hot damn I like the sound of that.
27 JmhLUV2fly : **A LITTLE OFF TOPIC, but here we go....*** I respect Delta wishes to honor its employees, this is good for moral. All I am saying is the last thing a
Top Of Page
Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics:More similar topics...
Delta 767 - Old Widget, New Paint posted Thu Aug 26 2004 01:52:43 by Sspontak
Delta's Last 767 Widget posted Mon Aug 9 2004 11:30:24 by Dazed767
Delta And The Widget posted Fri Jul 30 2004 20:37:19 by NightFlier
Delta To Return Widget Design posted Fri Jul 16 2004 21:20:24 by Jetsaurus
Delta 757 In Widget Livery - 2 Only posted Sat Dec 27 2003 10:39:48 by QFATWA
Delta Returns To Western Canada posted Tue Dec 17 2002 18:40:27 by Lubicon
Delta's Rare Bicentennial Widget Livery posted Sun Oct 6 2002 17:23:32 by Lindy field
Delta "Widget" Scheme Typeface/Font posted Wed Mar 8 2006 23:00:05 by Tugpilot
Delta Heritage Museum Tours posted Tue Jan 31 2006 21:22:34 by OttoPylit
Origin Of The Widget: Who Knows Delta History?!? posted Fri Aug 12 2005 04:29:18 by Expex