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Effectiveness Of Dot-comming An Airline Name  
User currently offlineIlovenz From United States of America, joined Aug 2004, 149 posts, RR: 1
Posted (9 years 11 months 2 weeks 6 days 16 hours ago) and read 2598 times:

Hey guys--

Another question from an ever curious mind: Is there any shown advantage of putting the basic URL of an airline on the plane itself?

easyjet.com, etc. It looks very tacky to me personally, but before I go ignorantly dismissing dot-com titles on airplanes, I would like to find out if doing so has been shown to increase bookings. I figure since most dot-com airlines are low-fare carriers, it probably serves as a good marketing tool, but if not, then please get the dot-com of the plane. It's as bad as what Western Pacific did in my opinion.

14 replies: All unread, jump to last
 
User currently offlineL410Turbolet From Czech Republic, joined May 2004, 5665 posts, RR: 20
Reply 1, posted (9 years 11 months 2 weeks 6 days 15 hours ago) and read 2564 times:

Even some full-frills carriers have put URL of their wepage on its planes at one moment. Usually when they introduced their online booking. KLM comes to my mind...

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User currently offlineUA777222 From United States of America, joined Dec 2003, 3348 posts, RR: 11
Reply 2, posted (9 years 11 months 2 weeks 6 days 15 hours ago) and read 2560 times:

I think they do this to decrease their actual person to person costs. I also think that the human eye will look at the bigger EASYJET.COM titles and even the phone number compaired to the usual boaring colors that we are all used to. An BIG orange phone number will stick out in a croud of blue KLM jets, Gray UA jets, and white BA jets. To me this is smart. If you are going to do it do it unlike anyother. That's what their mato should be!

UA777222



"It wasn't raining when Noah built the ark."
User currently offlineUA777222 From United States of America, joined Dec 2003, 3348 posts, RR: 11
Reply 3, posted (9 years 11 months 2 weeks 6 days 14 hours ago) and read 2557 times:


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Ahhh EASYJET.COM.


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Ummm wait slow down big jet what's that say KLLLLM.SWAN?

I think it's better to do it the EASYJET way!

UA777222



"It wasn't raining when Noah built the ark."
User currently offlineAirframeAS From United States of America, joined Feb 2004, 14150 posts, RR: 24
Reply 4, posted (9 years 11 months 2 weeks 6 days 11 hours ago) and read 2521 times:

I dont know if this helps or has any relation to the named topic but here goes:

How about AS? This is 774AS


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I think the purpose of putting website url's to aircraft is to help people to go to the airlines' website directly to save on booking fees. I know if you book on AS directly, there are no booking fees at all.

Other travel websites such as Travelocity, Expedia, Cheap Tickets, etc etc....those dumb sites charge heavy booking fees AFAIK.



A Safe Flight Begins With Quality Maintenance On The Ground.
User currently offlineBill142 From Australia, joined Aug 2004, 8439 posts, RR: 8
Reply 5, posted (9 years 11 months 2 weeks 6 days 10 hours ago) and read 2513 times:

Its cheap advertising. You have to get your brand and your website out there somehow. Might as well do it on the side of your plane,

User currently offlineSrbmod From , joined Dec 1969, posts, RR:
Reply 6, posted (9 years 11 months 2 weeks 6 days 10 hours ago) and read 2500 times:

Here's another non-LCC with a web address a/c:

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Eventually, I think just about every airline will put their web address somewhere on their a/c, even though most airlines' website is www.(insert airline name here).com


User currently offlineIlovenz From United States of America, joined Aug 2004, 149 posts, RR: 1
Reply 7, posted (9 years 11 months 2 weeks 5 days 23 hours ago) and read 2428 times:

Thanks, so overall its been shown to be effective. With the clear benefits that online booking has shown, it makes sense to put the dot-com clearly on the airplane. I guess it must be done, even though I think it looks really tacky. The Alaska Airlines plane looks really cool though!

User currently offlineLucaschap From Ireland, joined Aug 2004, 32 posts, RR: 0
Reply 8, posted (9 years 11 months 2 weeks 5 days 22 hours ago) and read 2401 times:

I think that over the past two years EI have increased their bookings over the internet from 5% to presently 55%. No doubt photo below contributed to this.
<635162>


User currently offlinePe@rson From United Kingdom, joined Jan 2001, 19187 posts, RR: 52
Reply 9, posted (9 years 11 months 2 weeks 5 days 21 hours ago) and read 2369 times:

Imagine a plain white van. You add your firm's logo to it, but no contact details - no address, no phone number, no email address, no website. Would it be easy for would-be consumers to find you? Probably not. If, however, there was the logo, say Pearson, and a .com, to create Pearson.com, then the potential customers would know where to find you easily and quickly. So it's about access as well as helping to reduce costs by directing more people to your website where they'll hopefully book instead of phoning up (so they'd require fewer telesales people).


"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
User currently offlineTubbyboeing From , joined Dec 1969, posts, RR:
Reply 10, posted (9 years 11 months 2 weeks 5 days 21 hours ago) and read 2366 times:

I guess it is pretty effective. I have seen several B737s of SAA with the titles of their home page, flysaa.com

But, I have never seen this on any of the international flights, guess SA only use them on the domestic flights, dunno why though. The other LCC in South Africa is called Kulula, and all of their aircraft carry huge "kulula.com" titles.


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User currently offlineWietse From Netherlands, joined Oct 2001, 3809 posts, RR: 55
Reply 11, posted (9 years 11 months 2 weeks 5 days 21 hours ago) and read 2359 times:

This is the photo LucasChap was meaning to plug:


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Wietse de Graaf
User currently offlineElwood64151 From United States of America, joined Feb 2002, 2477 posts, RR: 6
Reply 12, posted (9 years 11 months 2 weeks 5 days 19 hours ago) and read 2325 times:

Interesting. No one would have asked about putting the phone number of a utility company or some other service like glass-replacement on the side of their van...

One day, you'll see the whomever.com and/or @whomever.com on just about everything, just as we've benn seeing phone numbers for decades...



Those who fail to learn history are doomed to repeat it in summer school.
User currently offlineEurostarVA From Bahrain, joined May 2002, 1296 posts, RR: 7
Reply 13, posted (9 years 11 months 2 weeks 5 days 13 hours ago) and read 2263 times:

Will this change your mind  Smile ? Indicating an airline's URL on its aircraft, when tastefully done, is a rewarding marketing tool ONLY if the website is informative, attractive and above all, offers simple and easy to use online booking.



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If there is a will, there is a way
User currently offlineGoAibusGo From Netherlands, joined Mar 2001, 274 posts, RR: 2
Reply 14, posted (9 years 11 months 2 weeks 5 days 3 hours ago) and read 2203 times:

I don't know. If I want to check out a fare on, or visit a certain airline's website, I'll use a search engine like google or msn and type their name, and there it is. And it works all the time. But I guess there are some people in this world who can only work with a dedicated URL, (maybe?)

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