Ilovenz From United States of America, joined Aug 2004, 149 posts, RR: 1 Posted (11 years 9 months 3 days 6 hours ago) and read 3312 times:
Another question from an ever curious mind: Is there any shown advantage of putting the basic URL of an airline on the plane itself?
easyjet.com, etc. It looks very tacky to me personally, but before I go ignorantly dismissing dot-com titles on airplanes, I would like to find out if doing so has been shown to increase bookings. I figure since most dot-com airlines are low-fare carriers, it probably serves as a good marketing tool, but if not, then please get the dot-com of the plane. It's as bad as what Western Pacific did in my opinion.
UA777222 From United States of America, joined Dec 2003, 3348 posts, RR: 7
Reply 2, posted (11 years 9 months 3 days 5 hours ago) and read 3274 times:
I think they do this to decrease their actual person to person costs. I also think that the human eye will look at the bigger EASYJET.COM titles and even the phone number compaired to the usual boaring colors that we are all used to. An BIG orange phone number will stick out in a croud of blue KLM jets, Gray UA jets, and white BA jets. To me this is smart. If you are going to do it do it unlike anyother. That's what their mato should be!
I think the purpose of putting website url's to aircraft is to help people to go to the airlines' website directly to save on booking fees. I know if you book on AS directly, there are no booking fees at all.
Other travel websites such as Travelocity, Expedia, Cheap Tickets, etc etc....those dumb sites charge heavy booking fees AFAIK.
A Safe Flight Begins With Quality Maintenance On The Ground.
Ilovenz From United States of America, joined Aug 2004, 149 posts, RR: 1
Reply 7, posted (11 years 9 months 2 days 13 hours ago) and read 3142 times:
Thanks, so overall its been shown to be effective. With the clear benefits that online booking has shown, it makes sense to put the dot-com clearly on the airplane. I guess it must be done, even though I think it looks really tacky. The Alaska Airlines plane looks really cool though!
Pe@rson From United Kingdom, joined Jan 2001, 19608 posts, RR: 51
Reply 9, posted (11 years 9 months 2 days 11 hours ago) and read 3083 times:
Imagine a plain white van. You add your firm's logo to it, but no contact details - no address, no phone number, no email address, no website. Would it be easy for would-be consumers to find you? Probably not. If, however, there was the logo, say Pearson, and a .com, to create Pearson.com, then the potential customers would know where to find you easily and quickly. So it's about access as well as helping to reduce costs by directing more people to your website where they'll hopefully book instead of phoning up (so they'd require fewer telesales people).
"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
Tubbyboeing From , joined Dec 1969, posts, RR:
Reply 10, posted (11 years 9 months 2 days 11 hours ago) and read 3080 times:
I guess it is pretty effective. I have seen several B737s of SAA with the titles of their home page, flysaa.com
But, I have never seen this on any of the international flights, guess SA only use them on the domestic flights, dunno why though. The other LCC in South Africa is called Kulula, and all of their aircraft carry huge "kulula.com" titles.
EurostarVA From Bahrain, joined May 2002, 1296 posts, RR: 6
Reply 13, posted (11 years 9 months 2 days 3 hours ago) and read 2977 times:
Will this change your mind ? Indicating an airline's URL on its aircraft, when tastefully done, is a rewarding marketing tool ONLY if the website is informative, attractive and above all, offers simple and easy to use online booking.
GoAibusGo From Netherlands, joined Mar 2001, 278 posts, RR: 2
Reply 14, posted (11 years 9 months 1 day 17 hours ago) and read 2917 times:
I don't know. If I want to check out a fare on, or visit a certain airline's website, I'll use a search engine like google or msn and type their name, and there it is. And it works all the time. But I guess there are some people in this world who can only work with a dedicated URL, (maybe?)