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Who Branded MEA's New Logo?  
User currently offlineOD-BWH From Kuwait, joined Jan 2002, 399 posts, RR: 2
Posted (10 years 2 months 4 days 5 hours ago) and read 2418 times:

Does anybody know which company did the branding for MEA's new logo and colorscheme? What companies other than Landor are there?

Regards,
OD-BWH


A300, A319, A320, A321, A332, A333, A343, A346, A388, B734, B738, B772, B773, F70
8 replies: All unread, jump to last
 
User currently offlineSafetyDude From United States of America, joined Sep 2001, 3795 posts, RR: 15
Reply 1, posted (10 years 2 months 4 days 3 hours ago) and read 2341 times:

What companies other than Landor are there?
The other company that I know of is Lila Design: http://www.liladesign.com/

If you really want to know the company that did MEA's branding, you could try contacting the airline.

-Will



"She Flew For What We Stand For"
User currently offlineBA From United States of America, joined May 2000, 11153 posts, RR: 59
Reply 2, posted (10 years 2 months 3 days 18 hours ago) and read 2231 times:

Airbus designed MEA's new livery.

Regards



"Generosity is giving more than you can, and pride is taking less than you need." - Khalil Gibran
User currently offlineAviasian From Singapore, joined Jan 2001, 1489 posts, RR: 14
Reply 3, posted (10 years 2 months 3 days 12 hours ago) and read 2168 times:

Interbrand ( http://www.interbrand.com ) is designing Thai Airways International's new corporate identity.

KC Sim
Bangkok


User currently offlineOD-BWH From Kuwait, joined Jan 2002, 399 posts, RR: 2
Reply 4, posted (10 years 2 months 3 days 7 hours ago) and read 2085 times:

Quite interesting... Anyways, thx SafetyDude for the liladesign.com site... it's really wonderful. Can anybody give more Branding agencies names?

Thx...
OD-BWH



A300, A319, A320, A321, A332, A333, A343, A346, A388, B734, B738, B772, B773, F70
User currently offlineKamboi From United States of America, joined Sep 2000, 145 posts, RR: 0
Reply 5, posted (10 years 2 months 3 days 4 hours ago) and read 2032 times:

Does anybody know which company did the branding for MEA's new logo and colorscheme? What companies other than Landor are there?

Regards,
OD-BWH


I'm glad you asked. I have complained about MEA's scheme. I wrote a couple of times to their marketing dept. No response. Anothet time I wrote someone as well (Can't rememeber), but got a response saying the old color reminded people of the war years so they went with multi color. What bull. The blue and green really do not compliment each other. Also read in one of the airline magazines where the writer criticized the desing especially the tail saying the cedar tree looks lost on the tail. I think they should have restylised the original red and white scheme with a waving lebanese flag for the tail, a la BA.


User currently offlineLH526 From Germany, joined Aug 2000, 2376 posts, RR: 14
Reply 6, posted (10 years 2 months 3 days 4 hours ago) and read 2021 times:
AIRLINERS.NET CREW
FORUM MODERATOR

Futurebrand

They did LanChile (LANs) ansd South African Airways' New CID. Also they did interior design for BA and Iberia.

Mario
LH526



Trittst im Morgenrot daher, seh ich dich im Strahlenmeer ...
User currently offlineOD-BWH From Kuwait, joined Jan 2002, 399 posts, RR: 2
Reply 7, posted (10 years 2 months 2 days 7 hours ago) and read 1919 times:

Kamboi,
Unlike you, i think the colorscheme is okay... it's not that great, but it's not bad, at least better than the old one. And btw, i really like the Cedar logo... it looks better than that on the flag itself!



A300, A319, A320, A321, A332, A333, A343, A346, A388, B734, B738, B772, B773, F70
User currently offlineAirOrange From , joined Dec 1969, posts, RR:
Reply 8, posted (10 years 2 months 12 hours ago) and read 1823 times:

The current MEA colourscheme could use a light modification: better positioned and better readable MEA-titles (other font type) and something more than just the all-over white fuselage. MEA's current livery design has potential to grow to something better. Anyway the Cedar tree on the tailfin must stay (perhaps in another graphic solution). It's the company's symbol for decades and it's Lebanon's national symbol too.

Regards,
Lila Design team

http://www.liladesign.com

MEA A330-200 picture
http://www.airliners.net/open.file/641325/M/


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