Kamboi From United States of America, joined Sep 2000, 146 posts, RR: 0
Reply 5, posted (11 years 8 months 1 week 2 days 23 hours ago) and read 2462 times:
Does anybody know which company did the branding for MEA's new logo and colorscheme? What companies other than Landor are there?
I'm glad you asked. I have complained about MEA's scheme. I wrote a couple of times to their marketing dept. No response. Anothet time I wrote someone as well (Can't rememeber), but got a response saying the old color reminded people of the war years so they went with multi color. What bull. The blue and green really do not compliment each other. Also read in one of the airline magazines where the writer criticized the desing especially the tail saying the cedar tree looks lost on the tail. I think they should have restylised the original red and white scheme with a waving lebanese flag for the tail, a la BA.
OD-BWH From Canada, joined Jan 2002, 406 posts, RR: 2
Reply 7, posted (11 years 8 months 1 week 2 days 2 hours ago) and read 2349 times:
Unlike you, i think the colorscheme is okay... it's not that great, but it's not bad, at least better than the old one. And btw, i really like the Cedar logo... it looks better than that on the flag itself!
AirOrange From , joined Dec 1969, posts, RR:
Reply 8, posted (11 years 8 months 1 week 8 hours ago) and read 2253 times:
The current MEA colourscheme could use a light modification: better positioned and better readable MEA-titles (other font type) and something more than just the all-over white fuselage. MEA's current livery design has potential to grow to something better. Anyway the Cedar tree on the tailfin must stay (perhaps in another graphic solution). It's the company's symbol for decades and it's Lebanon's national symbol too.