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New Transatlantic LCC Turns To Fliers For Its Name  
User currently offlineUA744Flagship From , joined Dec 1969, posts, RR:
Posted (9 years 11 months 2 weeks 4 days 8 hours ago) and read 7718 times:

Hey guys,

At the airport I was approached by someone from a new startup airline to take a survey regarding my travel habits in exchange for being entered into a drawing for free tickets once they startup.

After taking this survey, I received this e-mail asking for my opinion on the name they would start service with:

------------------------------------
1. What is your initial reaction to the name MOXY Air for an international airline? (visual)

2. What do you associate with the word “moxie”?

ABOUT US

I. Start-up, low-fare international airline flying between the U.S. and Europe.

II. Our name must represent us as a modern, stylish, and sexy airline with an edge.

III. We are different by the unique choices we offer to customize your experience.
a. Value, comfort, flexible choices, conistently low international fares.
b. Honest and fair airline, no cheating the customer.

IV. In short, we represent a change in the way people will travel internationally.


3. Would MOXY Air be a good name for this airline based on the information provided?

a. Does it convey international flavor and experience?

b. Modern, stylish, sexy, unique, classy, hip, personable, exotic, high-tech, intelligent, confident, sophisticated, friendly, desirable, engaging, vibrant/edgy?

c. Portray value, comfort, flexibility, simplicity, economical, honest/fair?

4. How about the following names:
a. Plum Air
b. Flirt Air
c. Max Air
d. Minx Air
e. Maverick Air
f. Magnet Airways
g. Revolution air
h. Will airways
i. Mod Airways
j. in airways -or- n|air
k. Mojo Jet
l. Shift Airways
m. METTLE AIRWAYS

5. Would you fly the airline described above regardless of the name?

6. Does this airline fit with other international airlines? Does it sound like an airline?

7. Do you have any opposition to the MOXY Air name for this airline?
------------------------------------

This airline sounds like it will be an industry revolutionary.

I replied and basically said I liked 'MOXY', though I did like (j) a lot.

What do you guys think? Anyone else passing through IAD take the survey or speak with this airline?

37 replies: All unread, showing first 25:
 
User currently offlineKlm-md11 From Greece, joined Mar 2002, 471 posts, RR: 1
Reply 1, posted (9 years 11 months 2 weeks 4 days 8 hours ago) and read 7558 times:

What the fukc...

They just need to call it "CHEAP ATLANTIC" so people will actually know what they're on about.

but MOXY... or MOJO... why not SHAFT AIRLINES for gawds sake! Who will take them as a serious airline? After all, airline businnes is a serious business.




GELUK IS GELUL MET EEN K
User currently offlineDesertJets From United States of America, joined Feb 2000, 7776 posts, RR: 16
Reply 2, posted (9 years 11 months 2 weeks 4 days 8 hours ago) and read 7464 times:

Interesting but... seems like they are trying to make a youth branded airline. From the string of adjectives that they are using to describe you would think they are selling a line of clothes or cars, not an airline.

From what I see in the airline industry today branding tends to be quite conservative... focusing on more tangible aspects, like service and seating. Not on the intangible items like hippness or sexiness. I am not certain that you could consistently get those concepts across with an airline.

Now as an exception to the rule Virgin Atlantic Airways has been doing this type of branding for 20 years now. They were hip and mod compared to stodgy old British Airways. Or at least the Virgin brand is/was that. But VS has an advantage in that the Virgin brand was already well established by the time the airline first took flight. The concocted Moxy brand has nothing, not even a Richard Branson type behind it.



Stop drop and roll will not save you in hell. --- seen on a church marque in rural Virginia
User currently offlineTjwgrr From United States of America, joined Mar 2000, 2435 posts, RR: 3
Reply 3, posted (9 years 11 months 2 weeks 4 days 8 hours ago) and read 7436 times:

How 'bout these......  Big grin

DerriAir
Flight-Mart
Transexpress
Sam's Flight Club
McFlight
Family Dollar Air





Direct KNOBS, maintain 2700' until established on the localizer, cleared ILS runway 26 left approach.
User currently offlineAa777jr From , joined Dec 1969, posts, RR:
Reply 4, posted (9 years 11 months 2 weeks 4 days 8 hours ago) and read 7412 times:

haha...McFlight, McDonalds would serve Big Macs in F class and happy meals in Y class. haha

AA777jr


User currently offlineUA744Flagship From , joined Dec 1969, posts, RR:
Reply 5, posted (9 years 11 months 2 weeks 4 days 8 hours ago) and read 7399 times:

I see your points, DesertJets. And I agree...mostly. I think that, given the right execution, they can generate that same type of distinct Virgin Atlantic image...after all, jetBlue did it. If they can pull off the same type of revolutionary moves across the atlantic that B6 did to change the domestic landscape, then I think it is workable.

And to the other replies, I got the impression that being cast as simply an international version of Southwest, EasyJet, RyanAir, etc. is exactly what they want to avoid.

If you look at the Scion tC and Honda Element, two revolutionary cars that have gone way beyond sales expectations, you'll find that the value propositions offered by those two are so attractive that not only did their target markets of teens to twentysomethings eat them up, but so did many older and affluent people.

If this new airline can deliver revolutionary products, and from speaking to the guy taking surveys it sure sounded like they were doing all sorts of unconventional and hi-tech things, then they may be able to exceed expectations for simply a transatatlantic LCC.


User currently offlineUA744Flagship From , joined Dec 1969, posts, RR:
Reply 6, posted (9 years 11 months 2 weeks 4 days 7 hours ago) and read 7366 times:

Oh, one more thing:
From what I see in the airline industry today branding tends to be quite conservative... focusing on more tangible aspects, like service and seating. Not on the intangible items like hippness or sexiness.

This is true of the legacies and some LCCs.

However, look at Independence.

It relies largely on emotional advertising (aside from its fares) in delivering its message that it is the airline of individuality, "going your own way", etc.

That scrappy airline has allocated $30 million to its marketing budget! While its loads right now certainly aren't impressive, I would hazard a guess that they wouldn't achieve anywhere near those without such a distinct branding effort.


User currently offlineLCH From Norway, joined Sep 2004, 47 posts, RR: 0
Reply 7, posted (9 years 11 months 2 weeks 4 days 7 hours ago) and read 7260 times:

The airline industry is indeed a conservative one, and if we look backwards, I think this is due to two main factors:

ONE:
In the earlier years of the airline industry, prices were high, and those could afford to fly were businessmen or people from the upper classes of society, typical representatives of the conservatives. i.e. Airlines also adapted a conservative attitude.

TWO (and more important):
The airline industry is serious business, it has to be. Flying around in a metal tube 30000 feet above the earths surface is nowhere near being natural to a human being. I don't think this argument applies to many younger people, like myself, who has grown up with air travel being as common and natural as television or cars but in the earlier years, air travel was unfamiliar, and if you are to trust your life with someone, you choose someone that appears to be serious about what they are doing.

For a LCC, the first argument might not be very important, but even if air travel today is something of the ordinary, I think most people would like to fly on a carrier they perceive as serious and, perhaps, conservative. And while I fully agree that a strong brand is very important, I don't think painting the aircraft lime green, pink/purple or orange or using a "sexy" name is the best way of telling people "Hey, we're a really searious company!"

It's no problem making a strong, yet conservative brand, without creating a livery that makes the passengers reach for the air sicknessbag before the aircraft has left the ground!  Big grin


User currently offline1MillionFlyer From , joined Dec 1969, posts, RR:
Reply 8, posted (9 years 11 months 2 weeks 4 days 5 hours ago) and read 7093 times:

How about:

Perfect Storm Air
Cool Air
Fun Air
Bling Bling Air
Lo Lo Air


These people conducting this survey have a lot to learn about marketing.

"Moxie" Air will probably not be understood by 60% of their demographic. How many kids know what the word Moxie means.

Now if the demographic was 70+ they might respond to the word "Moxie"


User currently offlineBAViscount From United Kingdom, joined Mar 2004, 2338 posts, RR: 4
Reply 9, posted (9 years 11 months 2 weeks 4 days 5 hours ago) and read 7060 times:

Well to me, Moxie just conjours up images of the Scouse "scally" of the same name from 'Aufwiedersehen Pet' (although spelt Moxey). Not sure whether any other Brits out there would agree with me, but I certainly wouldn't associate him with "Modern, stylish, sexy, unique, classy, hip, personable, exotic, high-tech, intelligent, confident, sophisticated, friendly, desirable, engaging, vibrant/edgy"!!


Ladies & gentlemen this is Captain Tobias Wilcock welcoming you aboard Coconut Airways flight 372 to Bridgetown Barb
User currently offlineWorldVoyager From Canada, joined Apr 2000, 393 posts, RR: 0
Reply 10, posted (9 years 11 months 2 weeks 4 days 5 hours ago) and read 7054 times:

Although it has now become part of our vocabulary, Virgin isn't exactly a serious name, either.

User currently offlineGeoffm From United Kingdom, joined Feb 2004, 2111 posts, RR: 6
Reply 11, posted (9 years 11 months 2 weeks 4 days 5 hours ago) and read 7030 times:

Moxie = Poxie. For those that might not understand, poxie means rubbish, crap, garbage, rock bottom, etc.

(k) Mojo... oh dear, Austin Powers strikes again!
(l) How many people will miss out the L?

(J) is okay.

Has Fl-air been done before?

Geoff M.


User currently offlineDfwRevolution From United States of America, joined Jan 2010, 968 posts, RR: 51
Reply 12, posted (9 years 11 months 2 weeks 4 days 5 hours ago) and read 7010 times:

g. Revolution air

Hell yeah  Big thumbs up

///


User currently offlineJAXpax From , joined Dec 1969, posts, RR:
Reply 13, posted (9 years 11 months 2 weeks 4 days 4 hours ago) and read 6995 times:

This isn't that startup out of Baltimore that people have said you're working with, is it?

User currently offlineSevenair From United Kingdom, joined Feb 2001, 1728 posts, RR: 0
Reply 14, posted (9 years 11 months 2 weeks 4 days 4 hours ago) and read 6954 times:

when i hear 'Moxy' i think of Auf Wiedersein Pet! (why aye man!). Moxy was a character in a comedy here in UK. So I couldnt hear the name without gigging

User currently offlineAnt72LBA From United Kingdom, joined Jul 2003, 414 posts, RR: 1
Reply 15, posted (9 years 11 months 2 weeks 4 days 4 hours ago) and read 6953 times:

Have to agree with the other British posters; Moxy is an abysmal name.

Why don't they follow the lead of plumbers, electricians and taxi firms and call themselves something like 1A Airlines..........at least then they'd be first in the yellow pages listing for "Airlines"!  Laugh out loud


User currently offlineMika10021 From Greece, joined Jul 2004, 122 posts, RR: 0
Reply 16, posted (9 years 11 months 2 weeks 4 days 4 hours ago) and read 6930 times:

Sorry but it sounds like a name for an adult film actress.
I'll believe it when I see it.Remember more of these airlines don't even take of because of money issues.


User currently offlineMCIrunway From United States of America, joined Jan 2004, 45 posts, RR: 0
Reply 17, posted (9 years 11 months 2 weeks 4 days 4 hours ago) and read 6929 times:

14 names and each one has "Air" or "Airways" after it, except for Mojo Jet, which should never have made the list anyway.

I wonder if they could get away with dropping the "air" on some of these names and still be recognized as an airline.


User currently offlineSFOintern From United States of America, joined Oct 2001, 770 posts, RR: 5
Reply 18, posted (9 years 11 months 2 weeks 4 days 4 hours ago) and read 6864 times:

How bout "So Cheap You'll Wet Yourself With Joy Airlines"

User currently offlineMiamix707 From , joined Dec 1969, posts, RR:
Reply 19, posted (9 years 11 months 2 weeks 4 days 2 hours ago) and read 6516 times:

Why don't they follow the lead of plumbers, electricians and taxi firms and call themselves something like 1A Airlines..........at least then they'd be first in the yellow pages listing for "Airlines"!

hahhaha  Laugh out loud

nothing beats Mojo Jet though... I wonder what the logo would be?

This is obviously gotta be British
 Smile


User currently offlineJBirdAV8r From United States of America, joined Jun 2001, 4489 posts, RR: 21
Reply 20, posted (9 years 11 months 2 weeks 4 days ago) and read 6059 times:

MOXY looks stupid to me; it looks like an unintentional misspelling of "moxie."

That, and fewer and fewer people know what "moxie" means. Wasn't that an old soft drink, too?

edit: Actually, it was...here's an excerpt from the label:

Contains not a drop of Medicine, Poison, Stimulant or Alcohol. But is a simple sugarcane-like plant grown near the Equator and farther south, was lately accidentally discovered by Lieut. Moxie and has proved itself to be the only harmless nerve food known that can recover brain and nervous exhaustion, loss of manhood, imbecility and helplessness. It has recovered paralysis, softening of the brain, locomotor ataxia, and insanity when caused by nervous exhaustion. It gives a durable solid strength, makes you eat voraciously, takes away the tired, sleepy, listless feeling like magic, removes fatigue from mental and physical over work at once, will not interfere with action of vegetable medicines.

I actually think "Shift" sounds pretty cool. The marketing ideas you can use with Shift are basically endless, albeit you might have some protest from Nissan...



I got my head checked--by a jumbo jet
User currently offlineBlueSky1976 From Poland, joined Jul 2004, 1876 posts, RR: 4
Reply 21, posted (9 years 11 months 2 weeks 3 days 23 hours ago) and read 5878 times:

I'll have to add my vote for MOJO JET... As for the logo, let them use gold male symbol...


STOP TERRORRUSSIA!!!
User currently offlineNtspelich From United States of America, joined Aug 2003, 764 posts, RR: 0
Reply 22, posted (9 years 11 months 2 weeks 3 days 23 hours ago) and read 5860 times:

I'm with MCIrunway. Just because you're an airline, why do you need the terms "air," "aiways" or "airline(s)" in your name? I think that people will figure out what it is you do when you brand yourself as providing travel between two places through the use of aircraft.

And, oh yeah, none of those names are the greatest things since sliced bread.

Just my $.02

NS



United 717 heavy, you're facing the wrong way. Any chance you can powerback to get off of my deice pad?
User currently offlineACAfan From United States of America, joined Apr 2004, 710 posts, RR: 6
Reply 23, posted (9 years 11 months 2 weeks 3 days 23 hours ago) and read 5856 times:

http://www.aero2003.org/fun/topten/

Is the moniker Laker SkyTrain available?



Freddie Laker ... May be at peace with his maker ... But he is a persona non grata ... with IATA
User currently offlineCloudy From , joined Dec 1969, posts, RR:
Reply 24, posted (9 years 11 months 2 weeks 3 days 22 hours ago) and read 5734 times:

This will be an academic question in a few years, because chances are they will not make it. If they are goin scheduled rather than charter, and have no connection to any successfull airlines, that makes it all the more likely that they are dead meat. Fares across the Atlantic are already pretty low, there is not a whole lot of extra traffic to be brought out by low fairs. The Atlantic already contains the most competitive longhaul markets in the world. The vibrant European charter industry and the many airlines already competing insure this. Also, entering this market requires a lot more capital and political clout than entering shorthaul markets.

Someday, an established lo-co from Europe or North America may try transatlantic service in a few carefully picked, high-fare markets. Such a service may succeed. ATA may be trying this soon. But we won't be seeing any new Fredie Lackers. Today's Atlantic market is no place for a new startup.


25 NceBoy : Well, I think that when you have airlines like BA offering fares like 198$ JFK-LHR roundtrip, it's hard to get to a lower fare. However, I think that
26 Cloudy : About flying being serious business: LCC doesn't seems to get bad safety records or anything so no need to tells us that flying is serious. No airplan
27 Ntspelich : Yet when people get on board a plane to cross the Atlantic, they may be more inclined to expect a "professional" attitude from the airline staff than
28 Post contains images RobK : Also agree with my fellow UK residing colleagues, Moxy/Moxie is a terrible name and immediately makes me think of Poxy too. The press will pick up on
29 Richardw : Perhaps they should just pay Barbara Cassani a consultancy fee and then test her proposals through focus groups.
30 Post contains images GMUAirbusA320 : Hey, I'm a 23 year old college student. There's nothing I like more than having the chance to see Europe again. Even if I have to sit in the Cargo hol
31 Post contains images BCAL : If you search on the internet you will find that BA and others offer very good fares for trips across the Big Pond, so I think any Transatlantic LCC w
32 Richierich : Moxie Jet or Moxie Air doesn't do it for me. It sounds too cheap and hard to take seriously. It hardly accomplishes the feat of being international, c
33 LTBEWR : Naming/branding has to be carefully done. The posts here note the problems with the name MOXY both as to American and British. Recently General Motors
34 Richardw : BA's current £199 sale fare LON-NYC return is only available if you stay a Saturday night. Other airlines operate a similar policy. Otherwise the BA
35 Flyinround731 : Those choices for names sound SO stupid, why not call it "We're Cool Jetlines", or to appeal to the young crowd, how about "Erra'body in da plane get
36 Miamix707 : Those choices for names sound SO stupid, why not call it "We're Cool Jetlines", or to appeal to the young crowd, how about "Erra'body in da plane get
37 Post contains images RedDragon : When I saw the name I thought of "moxual"... don't think that'd be a sensible name for an airline, no matter how modern and all-embracing they were ma
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